Relativity Entertainment gathers the power of the entire company to promote the publicity and public relations of the awards season, but Ronan is also trying to control the degree of it, so as not to cause rebellion in the over-publicity, which will lead to a hot and death-bound situation.

In the past, there have been cases of upsets at the Oscars from time to time, but in general, the probability of upsets in the nearly 80-year history of the Oscars is relatively small.

The Oscars are different from the Football World Cup, where the big hits are a frequent occurrence.

In the awards season, more often than not, the top seeds push all the way to the end of the award.

The probability of winning an important Oscar award is often directly proportional to the popularity and exposure.

The ballot was distributed, and it had just entered 2005, and the Embassy Pictures' pull-film party, Will Smith's party, one after another, had invested more than 10 million dollars in publicity and public relations for the two films "Crash" and "When Happiness Knocks on the Door".

Of course, more investment was spent on "When Happiness Knocks on the Door", after all, the film is being released on a large scale in North America.

After the New Year, the film's North American box office has reached $146.87 million.

This has also become the focus of attacks by many competitors, who have repeatedly spoken out in the media, saying that "When Happiness Knocks on the Door" is too commercial and lacks artistic content.

The box office is here, it's hard to refute, Ronan can't deliberately give up the film's profit because of the Oscars, right?

What is Hollywood's film awards for? After all, it's not about commercial profits.

As the awards season enters the Oscar stage, the situation is gradually becoming clearer, and the hot seeds in various awards are also revealed through the outpost awards.

"Crash" won multiple Best Picture awards, Will Smith was the number one favorite for Best Actor, Clint Eastwood was recognized as a good old man, and Hillary Swank took more than eighty percent of the Best Actress awards since the release of "Million Dollar Baby".

In terms of popularity and exposure, these four are the highest.

But the most popular entertainment news in North America is not the seeded contestants who award the awards, but the Netflix network!

Since the beginning of January, Netflix network advertising has spread all over the United States, whether it is traditional newspapers, magazines, TV stations, or the emerging Internet including Netflix sharing, you can see Netflix's new business advertisements - Netflix streaming media!

"Do you want to watch movies and TV series without leaving home? Do you want to be able to play high-definition movies and TV series on your computer screen with a mouse? Netflix streaming provides you with the most convenient film and television services. ”

After entering the New Year, Netflix's advertisements began to bombard overwhelmingly, except for the necessary liquidity, all the income from the DVD rental and sales business was used by Netflix to develop new businesses.

Although the DVD business was in the right place, Ronan knew that Netflix had to transform.

In the past year, Netflix has begun to upload all offline video resource content to online platforms, officially starting the road of streaming media transformation.

The massive content of 100,000 film and television works, personalized recommendations, the large number of users accumulated by Netflix's existing business, the pulling effect of social sharing, and personalized recommendations have laid the foundation for Netflix's next development.

If it is a pure streaming platform, even if Netflix-related business can be carried out smoothly, it will not be long before it will be in trouble.

In the past, Netflix developed rapidly, and content copyright owners and publishers saw the huge market potential of online content consumption. At this time, Netflix discovered its biggest weakness, as a streaming platform, content is the foundation of the platform's vigorous vitality, once the supply of high-quality copyright content is cut off, the consequences are unimaginable.

At that time, Netflix decided to make a risky attempt in content self-production after many internal considerations, and in 2013, Netflix spent $100 million to make a TV series "House of Cards" with only 13 episodes.

Netflix is really involved in content production.

Due to the late start of content production and the fact that it belongs to an outside company belonging to Hollywood, Netflix is increasingly restricted in terms of content.

Even, many Hollywood companies refused to cooperate with Netflix at that time.

But now, the situation is completely different.

Relativity Entertainment has turned Netflix into Hollywood's own people, an important peripheral sales channel for Hollywood, and even the key to many companies' DVD revenue.

In terms of production, Netflix has Relativity Entertainment as a support, and Ronan has prepared a large number of drama projects for Netflix streaming, even if Netflix still has to pay Shahai Entertainment fees, but in terms of new content production, it will no longer be a constraint.

The most headache copyright library, Ronan took precautions, in the streaming media business is still listed, Hollywood basically did not pay attention to it, has taken advantage of the prescient advantage, taking advantage of Netflix's near-monopoly position in the DVD network rental and sales business, to integrate the content copyright.

Of all the medium- and large-sized Hollywood companies, only Paramount Pictures has no license to Netflix.

The rest, all of which were captured by Relativity Entertainment.

In Ronan's last years, Netflix paid $130 million for five years to license "Seinfeld" from Sony Columbia Pictures for the exclusive Internet rights.

Now, not to mention "Seinfeld", even the authorization of "Friends", Netflix has got it.

No one takes online streaming of movies and television too seriously, and most of them regard it as an ancillary business of Netflix DVD rental and sales.

Content richness is always one of the most critical factors in the development of a streaming business.

When Netflix's streaming media business was about to be launched, Ronan also went to San Francisco to convene Netflix's senior management for a meeting again.

Ronan is not proficient in specific professional business, but he has proposed the next stage of Netflix's goals.

Attract a larger number of users, especially paying subscribers, establish a user database based on user needs, optimize network technology to provide faster and cheaper operation methods for all aspects of Netflix's business, optimize the content and services of each business, continue to promote global expansion, and make localized improvements according to the specific market conditions of each overseas market.

The most important point is to increase business investment in intelligent mobile terminals.

Before leaving San Francisco, Ronan met with the head of the Goldman Sachs team based on Netflix, and now it is 2005, and the time for Netflix to list on the Nasdaq is getting closer and closer.

Whether Netflix's streaming media business can be successfully launched is directly related to the performance of the company's listing.

Two self-produced dramas offered by Shahai Entertainment for Netflix's streaming business are also stepping up their promotion, with Bell Grylls and Dwayne Johnson both maintaining extremely high exposure.

Netflix's goal is to add 1 million new paying subscribers to Survival in the Red and Prison Break.

Thanks to the first-mover advantage and richer content offerings, Netflix's long-established monthly plan has been smooth, and now it has nearly 14 million paying subscribers, most of whom are $12.99/month.

After the launch of the streaming service, monthly users can watch directly online on-demand.

For the vast majority of people, especially those who have access to the Internet on a computer, the cost is so small that they can't even buy a genuine DVD of a movie.

The key to attracting users to pay is whether there is content that they are interested in.

So, both in the past and now, the key factor in Netflix's streaming business is content copyright.

On January 11, 2005, after a year and a half of preparation, Netflix's streaming media business was officially launched, including Netflix rental and sales, Netflix video and Netflix sharing, all of which featured new businesses in prominent positions.

Especially shared by Netflix, information is being forwarded rapidly, spreading throughout the space of 20 million users.

At the same time, all mobile apps for Netflix's other businesses were launched.

The brand-new and optimized Netflix apps constitute the largest customer service group software on the smart mobile terminal.

It's not just North America.

Overseas, Netflix has all launched related businesses in other countries and Western Europe, Mexico and Brazil, which are the most important countries in Latin America.

In the office of the Relativity Building, Ronan opened the Netflix website, selected the streaming video business, and the video homepage appeared.

"Prison Break" and "Survival in the Wild" occupy the most prominent position, and other popular film and television series such as "Pirates of the Caribbean", "Spy", "Spider-Man" and "Friends" and "ER" are also easily seen.

All kinds of film and television classifications are clear at a glance, and the search for key items in the station is easy to use.

Ronan chose to search for World War II and epics, and films such as "Pearl Harbor" and "Saving Private Ryan" quickly appeared on the page.

As for searching by actor or director, it's a breeze.

Ronan chooses the director, chooses Peter Jackson in the P column, and films such as "The Corpse Plays Across the Line" and "The Lord of the Rings" trilogy appear immediately.

As the owner of the company, Ronan is also a paying user of Netflix, but he chooses the highest plan, which is the highest monthly user at $19.99/month.

He opened the interface of "Return of the King", on which there were two options for online playback and DVD, the former is naturally an online service that provides streaming media, and the latter is an online DVD rental and sales business.

Ronan's office computer is not said to be the top configuration on the market, but it also belongs to the first rate of common types, after opening "The Return of the King", he directly chose the highest BD definition, due to sufficient bandwidth and hardware, the playback is very smooth, and after watching it for nearly half an hour, there was no lag.

As for the clarity of the video, it is basically the same as the HD Blu-ray disc of a DVD player.

Ronan dragged the video directly to Minas Stirris's attack and defense, and the buffer waited for about ten seconds, and the playback after that was still smooth.

As long as the hardware and bandwidth are guaranteed, the clarity and smoothness of the video provided by Netflix are not a problem.

In addition to the highest BD, there are three levels of clarity to choose from, and the lowest screen is played, which is roughly the level of a genuine videotape.

Low-configuration computers and the most common dial-up Internet access can also ensure viewing results.