Chapter 323: Marketing Tools
I held my phone and said to Chen Hong: "Sister-in-law, I am silent, do you remember me?"
"Silent!" Chen Hong said suspiciously: "I remember that I saved your phone number, have you changed your mobile phone number? Why didn't you show your name? β
I made an excuse to relieve Chen Hong and said: "At that time, we added a WeChat message and sent each other's phone numbers on the micro message. Got the letter?"
"Oh, yes!" Chen Hong suddenly realized: "It seems to be the case, I forgot to save it to the phone number book, and now I am used to using WeChat to contact first, and the message sent out has not been replied, so I want to make a call in the remarks." β
"yes, that's the case for everyone now. β
Chen Hong laughed twice and asked, "Silently, do you have anything to do with the call?"
"That's right. I said to Chen Hong: "Yaoyao is going to do the annual meeting here, let me help plan, I want to do something special, she has a few new evening dresses recently, I think it's pretty good, especially suitable for you, we want to invite you to be our special guest to participate in the catwalk, can you see it?"
"Me?" Chen Hong laughed and said: "Do you think my sister-in-law is okay? It's all this age, if you want to talk about the catwalk, let your brother Liu help arrange it, there are so many artists in the company, they are all in better shape than me, and they are more beautiful than me." β
"It's not the same. I said to Chen Hong: "A woman's charm has nothing to do with age, your temperament and calmness are incomparable to those little girls, not to mention that these clothes are designed according to your age." β
"That's fine. Chen Hong smiled: "Since you have confidence in your sister-in-law, my sister-in-law will go out and be a model for you." β
"Thank you, sister-in-law...... Brother Liu's phone called, and I answered it. β
"Good. Chen Hong said to me: "You talk to your brother Liu, and let him prepare a few models for you to take with you, so as to increase your popularity......"
When I hung up the phone, Liu Yaohui also hung up the phone, that is to say, I did not receive a call from Liu Yaohui, and at this time Jing Yao walked in from outside the office door with Chen Feng, in front of Jing Yao, Chen Feng still gave me face, greeted me and said: "Hello silently, just now Jing Yao said that you have an idea to make the annual meeting program into a large-scale catwalk?
"Yes. I said to Chen Feng, "I have this idea. β
Jing Yao said to the two of us on the side: "Sit casually, sit down and talk slowly." β
Chen Feng nodded and said: "I think this idea is good, the annual meeting can make the characteristics of our 'Jin Year', what platforms do you intend to promote? β
Chen Feng said this, I don't know if he was intentional or benevolent, when I was doing brand promotion in 'Jin Nian', I was still very "young" at that time, naΓ―ve thought that brand promotion was to advertise hard, and the first plan given was to advertise in newspapers and outdoor brands, but it was rejected. Chen Feng is saying these things now...... More or less sarcastically I used to 2. B's business, right?
I smiled awkwardly and said: "It is recommended to focus on online media for advertising, Weibo's big V, public accounts with high attention, and various short video websites, such as pear video, Douyin, etc., so as to keep pace with the times." β
Chen Feng thought for a while and said: "This idea is good, the current short video is spreading very fast on the Internet, Jing Yao I think we can adopt the suggestions given silently, the brand image and brand culture of 'Jin Nian' and our products are suitable for the form of 'catwalk', the advertising is mainly based on catwalk videos, plus some other auxiliary publicity, no problem at all, we also have cooperation with Brilliant Performing Arts Company, please ask the model, you can directly find them, complement each other's resources, take care of each other, what do you think?" β
"I agree. Jing Yao said to Chen Feng: "We use Di Kai's for the venue, and the money saved can be used to hire models, according to the appearance fee of 1,000 yuan for a model, how many sets of models do we need? β
Chen Feng was very professional and said to Jing Yao: "This is the venue that needs to calculate the catwalk, as well as the time after each model appears, including the time of stay, we must make a detailed calculation, and we can calculate it after determining the venue first." β
Jing Yao pondered for a few seconds, and said to Chen Feng: "The cost of inviting models should be controlled, the company's current funds are not sufficient, whether we can get a big order after the New Year, the decision is whether we need financing, and I will divide the company's shares in detail before the year." β
"Yaoyao ......" I said: "Change your thinking, let's integrate resources and strive to minimize our costs, Liu Yaohui's side I'll help you negotiate, if you don't have to pay to hire a model, that's the best, even if it's not completely free, we have to compress the cost hard." β
"Heh......" Chen Feng sneered: "Silently, what you think is too simple, Brilliant Performing Arts Company is to make money by models, at the end of the year, there are annual meetings everywhere, and you want to invite etiquette and invite models, when you make money, how can Liu Yaohui give you the resources to make money for free? You must think that if you know Liu Yaohui, you can have such a big face, right?" In fact, otherwise, in business, we are rational, don't have too much hope, and respect for other people's resources is the best respect for others, in order to cooperate for a long time, you always want to take advantage of others, who will cooperate with you for a long time?"
I was a little unhappy when I said this, and there was a feeling of lightness in my tone, and the most important thing was that I was scolding me, and it was scolding me in front of Jing Yao! I couldn't bear it anymore, and said: "It's because your thinking is too narrow, and it's very stubborn, you only see that we have to use his resources! Indeed, using other people's resources is indeed to give money, but haven't you thought about your own resources? Can we only use money to buy other people's resources?" You don't know your own business, you don't understand what your biggest advantage is, and you don't understand what is the most valuable thing about 'Jin Nian'. β
"Hehe!" Chen Feng said with a smile: "Then you can tell me, what is the biggest advantage of 'Jin Nian'? Why do you let Liu Yaohui serve you?"
"Hey!" Jing Yao was depressed and said, "Don't raise the bar two of you, aren't we discussing things?"
As I was talking, my mobile phone rang again, and the words "Liu Yaohui" were displayed on the screen, and I showed my phone to Jing Yao and Chen Feng, and said to them: "Look at me and Liu Yaohui, tell you what is the biggest advantage of 'Jin Nian'." β
"Okay!" Chen Feng smiled: "I see how you talk about it, but I remind you in advance, don't try to negotiate such a big deal with your face, the cost of hiring a model is about 1,000 yuan a day, and we conservatively estimate that it will take about 40, more than 40,000 yuan!"