Text Chapter 52: The idea of opening a store
Chu Qiankun remembered that in his previous life, during the National Day in October this year, the Jeanswest store located in the Shanshui Square business district would open hotly.
On the opening day, the owner of the store held a preferential promotion, which caused a sensation in the whole small county, and many young people came in groups, competing to choose the right clothes.
Chu Qiankun also went to join in the excitement that day, bought a set of casual clothes, and contributed more than 300 oceans to the store owner after the discount.
It was also on that day that Chu Qiankun saw for the first time in his last life, and the last time, that he needed to wait in line to pay for clothes. This also proves from the side that people in small places have a high enthusiasm for the pursuit of new trends, and how huge the market potential is.
On that day, the young people in the small county town burst out with their desire and potential to buy, so that the boss couldn't believe it, and shouted that the stock was understocked.
It opens at 9 a.m., and by 9 p.m., the store is almost sold out of clothes, along with inventory. Although there are reasons for the large discount promotion, which squeezes the consumption potential in advance, it still fully proves that the potential of this market can be tapped.
In my impression, the owners of the first batch of stores in Shanshui City have made money, and some bosses have invested in different brands of stores at the same time, and they have made a lot of money, and at the same time, they have almost monopolized the brand clothing monopoly in this small county.
Even a boss who Chu Qiankun knew had bought several houses at home, and I heard that there were also houses in Dongzhou. When his daughter got married, the dowry was a three-bedroom house worth millions of dollars, and the envious and jealous local young people longed for more daughters in his family.
It can be seen that the profits of the clothing industry are still very considerable, although the development of this industry is very fast, more and more brands have appeared, the competition is becoming more and more fierce, and the profits are getting lower and lower, but there is still a lot to be done in recent years, which is an industry that will never be eliminated.
This sudden rain came quickly, came quickly, and went in a hurry. Looking at the rain outside, which was already sparse, Chu Qiankun stopped talking nonsense with the boss, said hello, and rushed out.
However, he did not go back to the classroom, but ran to the main street of Shanshui City, he wanted to take a closer look at the street, and then check with the information in his memory to see the current situation of the specialty store in Shanshui City.
As of the first half of this year, there are still very few clothing brand stores in Shanshui City, and there are only two stores in the impression of Li Ning and Jeanswest.
There are also other specialty stores such as Seven Brands and Seven Wolves, but Chu Qiankun currently only considers the young market, and he will not consider these mature men's clothing brands for the time being.
As for foreign brands, forget it, just think about it, it's too unrealistic to open in an eight-tier town like Shanshui City.
Chu Qiankun was wearing wet clothes, walking on the most prosperous street in Shanshui City, looking at Li Ning and Jeanswest, two slightly lonely clothing stores that could barely be regarded as trendy.
At present, there are no Peak, Semir, Baleno, Metro Sway, etc., as well as shoe monopolies like Anta and Xtep, etc., which can be considered.
Time waits for no one, in Chu Qiankun's impression, before the end of the year, Semir and Baleno, these brands will have people invest in opening stores, and at the beginning of next year, Meite S Wei will also open, and it is the largest store, the most investment, and the best business in a few years.
As the No. 1 brand of casual clothing for young people in China, Chen Qiankun must win it.
Last year, Metersbonwe ended the endorsement contract with Guo Tianwang and turned to Zhou Tianwang's endorsement, until more than ten years later, he was still the same person, and he also became the chief fashion consultant of Metersbonwe.
It was also from Zhou Tianwang's endorsement that Meite S Wei entered a stage of rapid development, and in 2008, it was listed in the United States despite the financial crisis.
Many years later, brands like Yichun and Baleno have slowly declined or even been eliminated, although Meite S Wei is not as beautiful as in recent years, he relies on the popularity of Zhou Tianwang to live in a chic manner.
There is also a barely alive is Jeanswest, but unfortunately this brand has already been opened, otherwise he can wrap these two brands in the most prosperous section of the main street, the left side of the Meite Sway, the right side of the Westwest, think about it is very beautiful.
Shanshui City has a permanent population of more than 100,000, and Shanshui County is located in the westernmost corner of Dongzhou, far away.
Under the current road conditions, the bus has to drive for nearly four hours to reach Dongzhou, and the first consumption choice of the county's millions of people is Shanshui County. If you can open a few such specialty stores in the county, one will earn hundreds of thousands a year, and if you open a few more, you can earn millions of dollars a year.
Of course, Chu Qiankun's purpose in opening these stores is not to make this money, nor will it be limited to this small county town that does not enter the stream, opening these stores is just to be able to enter the clothing industry, using this as a springboard to cultivate a little talent, meet some industry talents, and expand some contacts.
For this industry, he thinks far, far away, and at least wants to make his own brand in the future.
No one knows what will happen in the future, what he wants to take is a new road, he can only watch as he goes, and gradually plan and develop, as for how far the road can go, wait and see.
I thought about it a lot and was very excited to think about it, but Chu Qiankun also knew that he couldn't do it by himself, and he still had to study to prepare for the college entrance examination.
But time is running out, who knows if the bosses who are ready to open stores before and after the year are already in contact with the brand owners now, if they are a month or two late to contact again, but they have already signed the contract, then their plans will not all fail.
After taking a shower and pouring a large glass of warm water at home, Chu Qiankun lay on the bed and continued to think about opening a clothing store.
The money he needs to invest to open a store is not a problem, and he has tens of millions of dollars in his account to lie down and sleep! What he lacks is people, who can manage and rest assured, and who can go out outside.
As long as the management person has preliminary experience in opening a store, he can not be refined, and the brand will often train the managers within these store managers, which can be learned slowly.
The difficulty is to reassure yourself, although the brand owner will have a complete operating system, and an effective network system, the franchise store will have a set of standard processes in terms of purchase, shipment, return, replacement of defective products, etc., which does not need to be worried.
It's just that the investment amount of this one or several stores he has invested in will not be less, and if the business is good, the daily cash flow will not be less. It is impossible for him to watch in the store himself, only the store manager or manager can be in the store for a long time, in fact, even if he is watching in the store, an experienced insider is doing tricks in the accounts, he can't see it. So this person is very important, and it must be someone who is absolutely worthy of his trust.
With Chu Qiankun's interpersonal relationships, all he can consider is his relatives at home, his father's relatives are basically farming in the countryside, and Chu Qiankun's generation is either studying or working in factories in the south, so he basically doesn't need to think about it.
The rest is the uncle on the mother's side, he can basically meet Chu Qiankun's requirements, the two of them have opened a small shop in the county, although they sell leather goods and have never touched clothing, but they have the same path, and they are similar to each other.
He believes that his uncle has the ability to manage a store, and he can also let them and his wife manage a store by themselves, the key is that they are watching in the store, he can rest assured.
As for going out, my uncle may be almost poor in this regard, but it is not an insurmountable difficulty, and it is a big deal to ask a professional manager to take care of business matters.
Now it seems that such a person may feel redundant and unnecessary, but if the business is expanded to Dongzhou and other places in the future, then it is necessary to have such a professional.
Now it's just that this is in advance, and he can be used as a trainer at ordinary times, so that he can train a group of grassroots managers well. He can even predict that the most lacking talent in the future will definitely be grassroots talents.
Enter the industry first, slowly familiarize yourself, slowly cultivate the team, it doesn't matter how much you earn, just feed people. Chu Qiankun thought that he would check some information recently, improve this plan, and then find a time to talk to his uncle, and strive to open these stores before he went to college.
When he went to college in Dongzhou, Shanshui City was his "small" base camp in the rear.
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