Shahai Entertainment, a small venue specially built for internal test films.

The big screen turned from light to darkness, and the lights on the ceiling turned on, illuminating the entire venue, including Ronan, and the people who participated in the preview screening took off their 3D glasses one after another.

"The picture is amazing!" Jessica Felton was still a little shocked despite being well-informed: "Is this what can be achieved with the extreme technology?"

In some ways, she also belongs to the tech stream of Hollywood.

George Clint on the other side put away his 3D glasses and thoughtfully said: "The picture effect of this film is something that Hollywood has never achieved before!"

Robert Lee chimed in: "'The Polar Express' doesn't! 'Transformers' doesn't either!"

Robert Zemeckis in front suddenly interjected: "I used to think that Alice in Wonderland had been done to the extreme, but now that I look at it, the gap is too big. ”

Ronan is quite calm, after all, he has felt the charm of "Avatar".

Mueller of Embassy Pictures suddenly interjected: "It's just that the story is a little simpler. ”

"The graphics and the 3D effects alone are enough. Thomas, the online hairstyling director at Embassy Pictures, said: "What more storyline. ”

Since director James Cameron didn't come to the venue, these people at Relativity Entertainment didn't have any scruples about speaking.

Ronan slapped his palm lightly, and the venue immediately fell silent, and he said slowly, "What do you guys think?"

"Very good!"

"The market prospect is promising!"

One after another, some people said that it was good, and Thomas, the online distribution director of Embassy Pictures, was more professional, thought about it for a while, and said: "I don't think it's a big problem for this film to have a box office of more than one billion dollars, and if it works well, it is possible to have a global one-billion-dollar dollar." ”

Mueller replied with regret: "It's a pity that it's an original movie, and the start may not be particularly smooth." ”

Several others also agreed, with the effect shown by this kind of movie, if it is an adapted movie with a certain fan base, the box office will inevitably be a super hit from the beginning.

"Execute as planned. "There is no need for Ronan to say more, the relevant work has already been done in advance, and this internal test screening is more to strengthen the confidence of the entire Relativity Entertainment in "Avatar". He just emphasized: "Do your best to run this film." ”

Thomas assured: "Embassy Pictures will not let Avatar be wasted in the slightest. ”

In other words, it will definitely squeeze out the value of this film.

After years of development, Ronan also believes that Embassy Pictures has such capabilities.

From production to final publicity and distribution, the total investment of Relativity Entertainment will be as high as 500 million US dollars, and it is natural that there will be sufficient returns.

Ronan returns to the office and meets James Cameron, who is waiting there.

"You brought a masterpiece. Ronan doesn't have to deny: "It's going to be a great movie." ”

James Cameron was unwavering: "I never wavered on that. ”

Ronan knows very well that those great film directors are all guys with high self-confidence.

Regardless of the other aspects, at least commercially, Avatar is definitely great enough for relativistic entertainment.

Having lived across the Pacific Ocean, Ronan for a while thought that his greatest luck in movies was to be able to see Avatar on the silver screen, first in 2D and later in IMAX3D.

Although he extremely disagrees with the theme and concept of "Avatar", he was easily conquered by the picture of the film, even after many years, in terms of the immersive effect of 3D movies, he still thinks that no commercial film can compare to "Avatar".

Relativity Entertainment's publicity and distribution ability is strong enough, and Ronan has watched the test screening of "Avatar" again, believing that this film will work miracles, so he asked directly: "James, what about the sequel? Do you have any plans for the sequel?"

James Cameron said helplessly: "Ronan, the progress you asked for is too fast, right? The first part has not yet been released, and I am considering a sequel." ”

Ronan shrugged his shoulders slightly and said, "This shows that I have enough confidence in you and Avatar." ”

James Cameron thought for a moment and said: "This story is not finished, and it is clear that there must be a sequel, but it can't be filmed for the time being. ”

"Why?" Ronan asked.

From a business investment perspective, the sequel can't be launched too quickly, but it can't be too slow either.

When it comes to work, James Cameron has become very serious, saying: "I have a lot of ideas for the sequel, especially the technical aspect, which is also the most critical thing about "Avatar". ”

Ronan certainly understood what he meant, after "Titanic", James Cameron did not make a formal feature film for so many years, but he was not all over the world, and the documentaries used for experiments were all technical preparations for "Avatar".

James Cameron added: "In my vision, the 'Avatar' sequel needs to make a lot of technical hard adaptations, preferably in the form of glasses-free 3D plus 120 frames plus holographic projection plus Dolby Atmos technology. ”

Ronan shook his head: "I can understand your pursuit of technology, but James, have you considered that with the current development trend of film technology, it will not be possible to implement the technologies you mentioned on a large scale in theaters in another ten years." ”

James Cameron defended: "It's all about achieving perfect visuals and 360-degree natural sound, bringing the audience incredibly close to 'immersive' reality. ”

Ronan added: "There is more than one sequel to "Avatar", right? With the scale of "Avatar", each sequel takes at least three years from preparation to filming, and during this time, there is also the work of the crew, which can be used as a process to give birth to new technologies. On-the-spot shooting is the best condition for the development and testing of new technologies. ”

This is not a fool, although a lot of technical preparations have been made, but in the preparation and filming of "Avatar", James Cameron used new technologies from the development department, which exceeded the preparation of nearly ten years before.

Therefore, James Cameron said cautiously: "Ronan, I will seriously consider your words. ”

To the level of James Cameron, even Ronan couldn't force it, and immediately nodded and said: "I hope we can work together to create the future of science fiction movies." ”

James Cameron thought of Relativity Entertainment's work in the past two years and said: "In my opinion, Hollywood science fiction will present two trends in the future. ”

Ronan is never empty-eyed, and the exchange with James Cameron also helps him to have a clearer understanding of the future, asking, "Oh, what two situations?"

James Cameron roughly said: "One is superhero science fiction, such as Iron Man, Superman, etc., and the other is a more serious science fiction movie that will involve scientific discussions, and technical issues will be involved in filming, such as "Avatar", etc., which need to pay more attention to details and make the details more in line with science." ”

He sighed: "Actually, before "Avatar", I was always worried about whether the market had changed dramatically, and the audience was no longer as willing to sit in the dark room and watch movies with strangers as before. ”

Ronan knows that this concern is not unfounded, as North American theater audiences are declining every year.

"Don't worry. Ronan said: "'Avatar' will prove that audiences are still happy to go to the theater to watch super blockbusters. ”

James Cameron didn't stay long and quickly said goodbye and left, and when Ronan replied to the office, the scoring of the trial meeting had already come out.

This is the test film standard within Relativity Entertainment, which does not consider the artistic value of the film, but only looks at the commercial prospects.

Among the many producers and executives of Relativity Entertainment, "Avatar" received a 9.8 rating.

In the past, films that could score more than 9 points in internal auditions were all box office hits.

Connie knocked on the door and said, "Just got the news that Zack Schneider and Charles Rowan have rejected the script for the new Superman movie and asked the screenwriter to revise it. ”

Ronan has been drawing attention to the dynamics next door to Marvel, asking, "Do you know why?"

"It's said that the subject matter isn't deep enough, the content isn't thick enough to take on the dark style," Connie said. ”

Ronan nodded slightly: "I know, continue to pay attention to the situation over there." ”

This is not surprising, after all, Warner Bros. and DC Comics have both "The Dark Knight" as the benchmark for DC Comics films.

Think of Watchmen, which is currently in theaters, and it's more appropriate to say that it's a pure live-action movie than a comic movie.

Once, Ronan had seen several versions of the film, and the different edited versions made the film's ratings fluctuate like a rollercoaster.

At that time, there was a saying, which was not unreasonable: Marvel's superhero movie output was stable, and the good ones were not much better, and the worse ones were not very bad, while DC's manga movies were metaphysics, even if they were made by the same director, different edited versions would be different.

Some people also joked that the reason why Warner Bros. and DC Comics did not collapse was because they sold the director's cut version of the disc.

Ronan has already obtained a list of movies to be released this summer, including a super-masterpiece from Warner Bros. and DC Comics.

Because of the influence of the early Marvel Avengers plan, Warner Bros. and DC Comics also kicked off the Justice League cinematic universe earlier, and the opening masterpiece was "Green Lantern", which cost $200 million just to produce!

The superhero blockbuster will be released in mid-May.

Due to Warner Bros. and DC Comics' desire to whet people's appetites, "Green Lantern" did not hold any external test screenings due to the need for secrecy, and Ronan was not sure how the film would be.

Hope is still green, green from beginning to end.

Relativity Entertainment's "Iron Man 2" once again occupied the beginning of this summer file.

In recent years, counting last year's "Spider-Man 3", the first weekend of the summer file has almost become a special Marvel superhero movie.

However, before "Iron Man 2", Relativity Entertainment also had a superhero movie released in April, and that was "King Haibian".