830 choppies
For an extremely powerful media professional like Marilyn, no news can produce news, and it is the kind of master realm who "listens to thunder in a silent place", let alone a person like Moon Childe?
Therefore, under her personal planning, in addition to the large-scale color pictures and advertisements of the "Wuliang Media Daily" on that day, as well as the text and photos of the front page columns, a special issue was also issued, which was distributed free of charge and sent to thousands of households along with the subscribers. Pen, fun, pavilion www. biquge。 info
The bonus to existing subscribers is only a small share.
The vast majority of them are in newly expanded businesses.
This is a temporary sale of a special issue.
The temporary sales strategy of this special issue is superb in its price strategy.
It sells for $1 a copy.
Even if a large number of copies are printed at one time, the price is still far below the cost.
The excellent paper, the beautiful pictures, and the meticulously written text all make this 100-page special issue cost 100 yuan a book.
Loss-making sales are not counted, this kind of sales are still prize sales.
This $1 special issue comes with a free raffle for every purchase.
In order to remember the interest of more people, so that men, women and children can participate, the design of the lottery is also ingenious.
There are three kinds of rewards in the raffle, and you can cash out one of them according to your preference, without any restrictions.
One is a quick meal, which is worth ten dollars.
You can go to any restaurant, grocery store, supermarket and get 10 yuan worth of food.
It's really suitable for all ages, what children's restaurants, old people's restaurants, all you can go.
And this winning voucher can be combined with any other promotion.
For example, a half-price discount for elderly citizens can get an elderly diner back $5 in addition to a full meal.
This person came to the house to buy a special issue, and he could admire the beautiful man at any time, and he also earned five yuan.
The second type of award is the one-year free "Wuliang Media Daily"!
If you want to subscribe on your own, the actual price is $99.99 per year.
In other words, if it were used to subscribe to the newspaper, his award would be a hundred dollars.
What's even more attractive is that if he doesn't want to subscribe to a newspaper, he can exchange it for cash, from 100 to 1 yuan, at any mutually agreeable price.
The third type of prize can be given as a donation to any organization that meets the relevant definition of charity.
As long as this donation is received, that organization can gather and go to Wuliang Media to get the money.
For every one you receive, you can exchange ten dollars.
That's not all, Wuliang Media also agreed, and the company matched it 100%.
That is, a charity receives some donations in this way, let's say a total of $500,000.
Then Wuliang Media paid the 500,000 to that organization, and paid them an additional $500,000.
Obviously, the people who designed this lottery scheme were familiar with the psychology of different people in their hearts.
For those who come hungry, the best thing is food!
They were hungry for food, fed and drunk, and when they looked at the special issue, it was clear that the effect would not be much worse.
For those who are already subscribers, or want to be subscribers, taking one dollar to get a 100-dollar subscription for a full year is pie in the sky.
Even if they don't go hungry, they don't lack that hundred dollars, and they can do good deeds.
Who is a good deed, who does not know that "do not take kindness as small and do nothing"?
What's more, ten dollars is not too little, and it can basically provide a boxed lunch for two people.
As a common donation program in the United States, a five-dollar lunch box is the usual standard.
But there is also the matching of companies, which is tantamount to doubly encouraging people to do good deeds and give alms.
In fact, the three winning options, while very creative, are not the key.
The key is the winning rate of this draw.
Although it was not said in advance that this was 100%, all the people who participated actually won the lottery!
This gives a deep impression that the median rate is 100 percent!
It will not be in vain!
Actually, it's just a gimmick.
When they picked up the special issue and read it, they realized that this was not an ordinary special issue.
The content can be said to be every word, and the picture can be said to be a hidden mystery.
There is no garbage in between!
In other special issues like this, most of the content is full of stuff.
This special issue, the name is "The Past and Future of the Moon Child", in addition to the color pictures of his winning process, it is his history, as well as his brilliant prospects, these three pieces of content, can be said to account for the special issue of 3131.
The color images in the middle are all recorded directly from the scene, and each one is lifelike.
No one else has ever had such a comprehensive, authoritative version.
As for comprehensiveness, it is mainly due to the advanced camera equipment of Wuliang Media, as well as the all-out investment, they captured the figure of the Moon Boy from all angles.
Speaking of authority, every image is authorized by Moon Childe.
This license is the one that is exclusively owned.
In other words, whoever wants to use his portrait rights in the future will be the majestic scene of the Olympic Games, and he must buy it from Wuliang Media.
As a result, each of the thirty or so color photographs in the middle of this special issue is worth a lot of money.
And this special issue is an incomparably huge advertising campaign.
Because the pictures in these special issues are all copyrighted works, there is no problem for buyers to enjoy them themselves, and once they are to be used for commercial purposes, they must spend money and use them for a fee.
The effect of this advertisement is immediate!
Just half an hour after the launch, a real-level company came to the door.
Among them, the "Men's Wear" modeling company is especially wealthy.
If you come up and open your mouth, you have to buy it exclusively!
More than 30 pictures, count 40 whole numbers, each billion yuan, pack and take away!
No one dared to call the shots with this offer, and it went directly to Marilyn.
Marilyn refused!
She scoffed at this kind of behavior: "Now I know that it's precious? It's too late! Moon Gongzi is an evergreen cash cow! However, if you add two more zeros, one hundred billion each, I can consider one or two and give you that fraction, hahaha!"
Marilyn couldn't help but laugh!
Let you, a silly boy who doesn't know the heart of this girl, look straight at the great energy of this president!
Compared with the color picture in the middle, the impact of the front and back parts is more far-reaching!
These color pictures in the middle, although they bring people a different shock, but, in essence, this time belongs to the part of eating youth.
Even if it takes a long time, Moon Boy can't be an evergreen.
By the time he was over a hundred years old, no matter how well he turned his head, not many people went to see an old man lying in a fan car there.
。 (To be continued.) )