"Come, visit!"

Ding Cheng looked at the magnificent office environment around him, and Wang Tianyang looked proud in front of him, and couldn't help but laugh and scold: "I can only see one sentence in you......"

"Money can make ghosts grind!"

Wang Tian looked up to the sky and laughed, his face full of villainous ambition, and he counterattacked: "I definitely can't compare with you, how much do I earn?"

Ding Cheng smiled and said nothing, the profit from the sniper phone booth has arrived, and he got 100 million, and Wang Tian also has 40 million after deducting all kinds of miscellaneous things, but he didn't expect this guy to stand up on his own without saying a word?

"Hey, it's all empty shells!" Coming to the office, Wang Tian complained while making tea: "Don't look at the place, it's not small, it's full of more than 20 people, but the real talent is ......"

"Take your time, how can you become fat in one bite?" Ding Cheng comforted: "The first step is already good, look at Liu Hongyi, after debuting for so many years, isn't he still fighting alone?"

"I love to hear that!"

Wang Tian slapped his thigh and said again: "Let Lao Liu come over in two days and starve him to death!"

Ding Cheng saw the other party's high-spirited appearance, and he also settled a matter. The first drama worked very well, both at the box office and word of mouth, making Wang Tian, a new director, famous, otherwise he would not have the confidence to open a private studio.

The favor in the early years is over, and as for how far he can go, it depends on his own ability.

"I didn't think it was until I really stood on my own that I realized that there were too many things to learn. ”

Wang Tian couldn't help but sigh: "Recently, a senior poster designer was dug up from the light, and when I heard from others, I was very knowledgeable." ”

Ding Cheng was very curious and asked, "Tell me about it." ”

Wang Tian smiled, in fact, he really wanted to cooperate with this kid, but several attempts were fruitless, it's right to think about it, after all, with Wang Jinhua, you don't have to worry about personal relationships, this year is only twenty-seven, and there will be opportunities to set up a private studio in the future.

"I used to think that as long as the movie is released, whether it's a flat poster, a trailer, a viral video, or even new media materials, it should be over, but that's not the case. ”

"On the contrary, after the release of the film, it is the most critical period for real publicity, such as maintaining the reputation of the film...... How to deal with negative reviews...... How to guide the audience more in a positive direction to ......"

"It's all about the university!"

Ding Cheng nodded, the so-called inappropriate family does not know the price of firewood and rice, I didn't worry about it before, but now I am the boss, and I have to do everything myself, which is also the process of forcing people to grow.

"For example, he made a poster of the Great Sage Haunting Heavenly Palace last month, an animated film, and the return of the Great Sage has achieved very good box office results before, and then the sequel was immediately established, and it is estimated that it will be released the year after tomorrow, so the project has just been established, and there is only one preliminary concept. ”

"The difficulty is that there are a lot of characters that are not defined, so it is impossible to create a very real character. ”

In the end, we can only use the classical style as the keynote, and use the characteristic ink painting method to present it, and try to avoid the problem of specific character images. ”

After speaking, he took out a poster and displayed: "This is a version of the scrapped design, which does not involve trade secrets, but the general idea is similar." ”

"Many of the details in it just want to make an expression, such as using a very small silhouette image of the Monkey King here, so that the classic cloak behind it is thrown up. ”

"Including Erlang God, they are all integrated into it, and they also leave a lot of blank space, doesn't it feel good?"

Ding Cheng took the poster and studied it carefully, as an actor, he really didn't pay attention to so many details.

"According to the production schedule and process of regular commercial films, it will take about three months to half a year, and when it is officially announced who will star in the starring role, a single poster of a big-name artist will definitely be released, which is a very suitable time for hype. ”

"To give one of the most classic cases, the film in Hong Kong, many people are particularly impressed by the 30-day countdown dynamic poster, and the creativity has indeed achieved a very good publicity effect. ”

"A new trick every day, with Xu Wenzheng himself as the main line, is to launch a laugh in the form of director interaction every day. ”

"His publicity team was very awesome, and it caused wide dissemination at the time, because no one did this in domestic movies before, and he was the first person to eat crabs, and you know the box office. ”

After Wang Tian finished speaking, he suddenly sighed and said: "Now the studio is an empty shell, except for the administrative staff, basically myself." ”

"What cameras, lighting, props, costumes, and newcomers are all taught by me, ......

"Not to mention the screenwriter, I can only find other studios to buy, and a good book is more difficult than looking for a needle in a haystack......"

"I originally thought that I had a little spare money in my hand, but it was a big deal to raise a few novice special effects and post-production, but the result was ......"

Ding Cheng was stunned, if you want to say that senior masters are all fragrant and sweet, a once-in-a-lifetime opportunity for cooperation, but newcomers?

"Take the now popular CG special effects, it is no exaggeration to say that without this thing, there would be no Terminator, no 2012, no Transformers trilogy, and no Avatar's visual shock. ”

"The division of labor within their industry is also extremely fine, including modelers, lighting engineers, material engineers, rigging artists, animators, special effects artists, hairdressers, cloth artists, ......"

"Many people say that our domestic special effects are poor, everything is five cents, but in fact, the level of real masters is not bad at all!"

"If you look at the final subtitles of the movie, as long as there is Mondo in the special effects production company, and the films of international film companies with branches in China, such as China Television Dictionary, all the special effects in it are done in China, such as 2012, Fast and Furious 567, Pacific Rim, Game of Thrones, ......"

Seeing that Ding Cheng wanted to open his mouth, he waved his hand and continued: "You want to ask why our own film can't make a great effect?"

"I didn't understand it at first, but now I understand that this is a big topic, although now directors are paying more and more attention to CG production, special effects investment is constantly increasing, and films promoting hundreds of millions of special effects investment are also emerging in endlessly, but the money that really falls into the hands of CG production companies is actually pitiful. ”

"The best outcome is to put a discount on the amount of investment advertised, and as for where the rest of the money goes, the water is deep. ”

"That is, our brothers closed the door and chatted, I dare to say that none of the older generation of directors really understands special effects!"