Chapter 378 CCTV Sells Sky-high Advertising Fees?
China.
CCTV headquarters in Beijing.
It's almost time to get off work.
In the "Voice" column group, many staff members who ran during the day to record and run in the field came back, and everyone met and exchanged their work progress and work development.
"How?"
"It's okay, after the wind went out, there were quite a lot of people who signed up. ”
"It's just that the machinery and equipment haven't arrived yet, and some things can't be done. ”
"I don't know when Vice President Wang will come back. ”
"yes, I said I went to the United States to buy audio equipment. ”
I haven't seen Wang Qiang for nearly half a month, and their preliminary preparations have actually been almost done, except for the four mentors who have not yet been found.
Everyone is looking forward to this show, first of all, 30 million big productions, plus CCTV co-hosting, who doesn't want to get it done quickly?
Suddenly.
There is good news from CCTV.
"Eh, did you hear that?"
"What's wrong?"
"Taili won a huge advertising fee of 20 million by relying on a good voice!"
"Ahh
"What do you know, when people outside heard it, CCTV was a big production, and the competition for advertising broke their heads, but I heard that this time the advertising fee belongs to the station, and it is estimated that what Guoxing Trade will cry miserably, and the advertising fee is 20 million. ”
"Hey, that Guoxing trade is half angry. ”
"Who let them sign a contract with the station to indicate that the interstitial advertisements, hard advertising fees, etc. belong to our station? They only need the built-in advertisements such as the naming rights of the voice, special advertisements, etc., and the built-in advertisements can be worth a few dollars? Tsk, Vice President Wang of Guoxing Trading is still too young. ”
"Fortunately, he went to the United States and didn't know about it. ”
"Haha, there will always be a day to come back, okay, don't say much, otherwise I always feel that we are a little gloating. ”
The employees of CCTV talked about each other behind their backs, and they didn't know which leader got the news from, anyway, the voice sold 20 million in advertising, which was very exciting, and at the same time, they also mourned for Guoxing Trade for three minutes.
Half an hour later.
Wang Qiang and Wang Baoguo walked in from outside.
Ding-dong.
The employee elevator opened, and a small leader of the CCTV Business Cooperation Department came out of it, Wang Qiang remembered what Director Hu was called, and there were a group of people behind him, more than a dozen.
"Hello Director Hu. Wang Qiang took the initiative to greet.
Director Hu was stunned for a moment, and then said with a smile: "Xiao Wang, have you come back from the United States?"
Wang Qiang nodded and said, "Yes, I'm tired of running around these days." ”
Speaking of which, the relationship between the two is very ordinary, and it stands to reason that there shouldn't be so much to say, and it is true that after Wang Qiang said this, he was ready to get on the elevator with his father.
But who knew that Director Hu was still talking, and said happily: "Vice President Wang, I have to thank you for "The Voice". ”
"What?" Wang Qiang wondered.
Director Hu laughed and said, "You don't know, I'm going to talk about the content of cooperation, and the "Voice" interstitial advertisement was sold by me, 20 million, do you say you have to thank you?"
Wang Qiang smiled and said, "It's not bad." Look at his watch, it's almost time to get off work, he has to go up and explain a few words, "Cheng, I still have something to say to you, and I have a chance to eat together when I get back." ”
As he spoke, he and his father went into the elevator.
Someone spoke.
"Vice President Wang is in such a hurry?"
"Can you not be in a hurry?"
"That is to say, Director Hu is not kind, and the matter of 20 million advertising expenses is said in front of Vice President Wang, doesn't it make him uncomfortable?"
"Oh, don't you say I don't know yet, it seems like that's the case, I was so excited to see him just now, I really didn't mean it. ”
"Hey, twenty million, astronomical amount, who can not be excited?"
"It's a pity that Guoxing Trade...... Eh, don't talk about that, let's talk about it. ”
The words of a few people were also unintentional, and they talked about it casually.
But Wang Qiang and Wang Baoguo, who had just entered the elevator, heard something.
Wait until the elevator doors close.
Wang Baoguo blinked and said, "Qiangzi, is 20 million advertising a lot?"
Wang Qiang also smiled dumbly: "At least it's not a lot for them." ”
20 million advertising dollars is also called astronomical?
Bite.
The floor arrived.
Wang Qiang and Wang Baoguo walked quickly to the office area of the voice, and before they entered, they saw a group of people chatting very happily over there, and everyone gathered together in twos and threes, not knowing what happy events they encountered.
Lao Zhu, who had been staying here to supervise, was smoking a cigarette, and when he raised his eyes and saw Wang Qiang and Wang Baoguo, he immediately greeted him, "You two are finally back." ”
Wang Qiang smacked his lips and said: "I built a warehouse again, which is a bit of a delay." ”
Lao Zhu looked happy, and Global Shopping had another warehouse.
Talked a little bit about warehousing.
After the talk, chief director Xu Dongmin and assistant director Zhang Wei surrounded them.
Xue Minjuan hurriedly said: "Vice President Wang, Taili has already got a big-name star." ”
Xu Dongmin also said: "I also heard that the interstitial advertisements were also sold, and they were sold at a very high price. ”
"In addition, we are almost ready for the preliminary work, just need to prepare the video equipment and stage lighting props. Producer Yang Junguo said calmly.
Wang Qiang has a general understanding of the situation, the preliminary work progress is very fast, and the rest is almost about to enter the audition, when the six director teams will go to cities across the country to select contestants, he is very satisfied with his absence during this time, everyone's work content.
Everyone, you say a word, I say a word.
Wang Qiang pressed his hand and said, "Thank you very much for your hard work during this time, thank you." He bowed.
Everyone said that they didn't dare to say again and again, but they were sighing in their hearts, in fact, they were not busy with anything, they just came up according to the planning book, but they were more sympathetic to Wang Qiang, the planning of "The Voice" came from him, and the investment was also the full amount of Guoxing Trade, and now the advertisements are sold, but Guoxing Trade can't get a penny, how can they not be sympathetic?
Because the brand's advertising fees have to go to the voice account and finally return to the Guoxing trade account, Wang Qiang asked: "Have you seen Lu Tai's chief? I have a few advertising expenses to go to the voice account, which involves tax deductions and the like, and I have to discuss with him." ”
When Xu Dongmin heard this, he smiled and said, "You also ran to the advertisement? Is it a title, a special advertisement?"
Xue Minjuan said: "I'll just say that Vice President Wang is a businessman, and he won't treat himself badly." ”
They also understand that since Wang Qiang asked for naming rights and so on, it must be transformed into interests.
It's just that the question now is how much advertising money will be pulled?
A male choreographer said curiously: "Vice President Wang, how much did you get for advertising?"
A female copywriter said: "Yes, Vice President Wang, is there more in Taiwan? Taili has got 20 million ......."
"Ahem, cough, cough!" Xu Dongmin coughed violently, as if reminding everyone not to ask things that should not be asked.
Anyway, in the end, he couldn't hide it, Wang Qiang didn't feel that he couldn't say anything, and even when he was in a good mood, he even sold Guanzi, "Guess how much advertising money I pulled?"
The female editor cautiously guessed, "Two million?"
Wang Qiang sweated for a moment, "What kind of advertising do I sell for two million? It's too far away, so be bold." ”
More than two million?
Looks like a lot?
Everyone looked surprised.
Xue Minjuan immediately said: "Is it eight million?"
Wang Qiang smiled: "More than that." ”
Zhang Wei inhaled, "It's hard...... Is it ten million?"
Wang Qiang said: "It's too little." ”
Ding Lin, one of the assistant directors, gritted his teeth and had the courage to guess: "It can't be 20 million, right? ”
Wang Qiang smiled and groaned, "Twenty million is nothing, it needs more." ”
What the?
Twenty million is nothing?
Everyone was stunned, and Xu Dongmin was a little trembling and said, "It can't be two thousand and a half...... No, thirty million, right?"
When I heard the figure of 30 million, everyone trembled a little, there was no way, you must know that CCTV's face is so valuable, and advertisers are very face-saving, so they can win 20 million sky-high advertising fees!
Wang Qiang was about to tease them again, but his father said angrily: "You just tell them that you can get it, and you're joking?"
Xu Dongmin was a little nervous and said, "How much?"
A female editor asked: "Yes, Vice President Wang, don't tease us." ”
Wang Baoguo was a little dumbfounded and said: "He won't tell you, I'll tell you, a total of about 22 million US dollars." ”
This number popped out of Wang Baoguo's mouth, and the entire office area suddenly became quiet, as if they were all scared!
Even Lao Zhu, who was smoking, was choked and coughed violently, "Cough, cough, cough!"
Two...... Two two million dollars?
Converted into RMB, it's almost 800 million!
"Huh?"
"How much?"
"Oh! I heard you right, right?"
"This ...... That's not true, is it?"
"180 million??"
Xu Dongmin and others almost fainted.
Then their faces became strange, if the station knew that Vice President Wang had bought so much money for advertising, would they be so angry that they vomited blood?