669. A fresh and refined theory of price increases!
"Hehe~"
Chen Jin smiled deliberately, and then asked rhetorically: "I want to ask everyone present today, how much do you think is the right amount of real estate under Jinhua Company?"
Hearing him ask, Jin Yin scolded hypocrisy in his heart.
The record price has reached 30,000, and it is clear that the unit price is to be pulled to more than 25,000.
But...... Is it really possible to sell at this price?
Thinking of this stubble, Jin Yin couldn't wait to expose the conspiracy of Chen Jin, the little fox, in person, and remind everyone not to be fooled!
For things like the word of mouth of the building tree, they Jinxia Group can also play, and he can even build a ten-story building...... No, he could build twenty layers to blow it up.
But this kind of creativity, after using it once, it becomes a follow-up, but it really becomes a show.
However, when Chen Jin asked such a question, many of the reporters who had the real materials immediately said sharply: "Mr. Chen, I learned from the Housing Authority that the record price of Jinhua Company's projects has been as high as 25,000......! Will the opening price exceed 20,000 square meters?"
Chen Jin looked at this reporter, who was so immortal, and he was a person from the "New Vision of Real Estate". Although it is not the same as the last time, it is clear that the "new vision of real estate" is ready to face him to the end!
Moreover, this time the other party obviously came prepared, and even got the information from the housing authority.
The reporter obviously didn't intend to let Chen Jin go like this, but continued: "At present, taking advantage of the benefits along the subway line, the average sales price of the real estate owned by the United Chamber of Commerce is only more than 9,000 square meters. Of course, this is because the United Chamber of Commerce kept its promise and did not raise prices. Otherwise...... Some other real estate projects in Ganjiang District are now priced at more than 15,000 yuan. ”
"Mr. Chen, you keep saying that you want to protect the interests of home buyers, so I don't know if after a series of publicity, you will show your true colors and start harvesting this wave of rising leeks?"
The reporter's words were almost deafening, so that the reporters on the side unconsciously put their hands down.
When a familiar reporter saw him, he remembered that the person who was sent back by Chen Jin last time to "wait for a summons" seemed to be a fixed CP of the "new vision of real estate"!
Today, I'm afraid I didn't come here on purpose to find a venue, right?
Chen Jin didn't know about these many little gossips, and when he saw the other party's name, he knew that the person who came was not good.
But what?
This journalist friend seems to have put in some effort. Chen Jin smiled: "But the effort is not enough, in the past few days, our company has re-declared the record price." ”
"The current filing price is ......"
"30,000!"
The scene of the "............" fell silent.
Everyone was stunned by the price!
Jin Yin can't think of it anyway, you just declare it, just cut leeks secretly, why dare to say it so seriously in front of a large group of media?
Do you still think it's honorable?
And the reporter who dug up Chen Jin's words, after a short trance, the whole person was like a chicken blood, cheered up, and immediately responded: "Mr. Chen! Not to mention how this price was approved by the Price Bureau." Is the price of 30,000 yuan your own psychological price?"
"Yes!" Chen Jin replied lightly: "Every word I say counts." ”
"Protecting the interests of a wider range of home buyers is not an empty word. I believe that the total of more than 6,000 customers who will get the property delivered free of charge will have the most profound experience. The other is our company's chief financial officer. ”
"The loss of more than 2.5 billion yuan, not to mention that there is no one to come, but it must be unprecedented. Don't forget, the reason for this huge loss is simply because of what I said. ”
"No one asked me to do that, and I had every reason to ask those customers to pay the difference. But I didn't, so accuse me with this sentence, you don't deserve it!"
"Protecting interests is not as easy as simply sending money. Maintaining the dignity of the industry and maintaining the health of the market is also safeguarding the interests of home buyers. ”
"Let me use an analogy, let's take a customer who has purchased a project under the United Chamber of Commerce. ”
"Mr. Jin happens to be here today, come on, Mr. Jin, the reasonable price that your project can sell at present is about 15,000, which is what the reporter said just now. So can you please answer, why do you want to continue to sell at a reasonable price instead of raising it?"
Jin Yin had a calm face, and was inevitably pulled to the front by Chen Jin. He said to himself, why don't I raise the price? Isn't it just to suppress your Jinhua Company?
With such a clear purpose, let alone Chen Jin, even the reporters below knew it clearly, so when he was pushed to the front of the stage by Chen Jin, it caused a burst of laughter.
But the scene had to be tried, so Jin Yin had to be embarrassed: "Our idea is to sell more houses at a lower price." Benefiting the people was originally the fundamental purpose of our joint chamber of commerce. ”
"Let it benefit the people?" Chen Jin smiled playfully: "Then why not benefit the people?"
"Benefiting the people......" Everyone present was a little confused by the new vocabulary he proposed.
Some reporters are even thinking that there are too many key points, and they can't pass the test in one paper!
But Chen Jin must continue to speak firmly. Because today's words are not only in Dongjiang City, but also on the Internet.
If he can't win over vested interests to support him, it will be difficult for him to face the next situation.
"That's right!" he shouted to everyone, "the customers who haven't bought a house yet, are buyers." Isn't it true that customers who have already bought a house are not?"
"At least personally, I don't agree with the United Chamber of Commerce's approach. ”
"We, the developers, after ensuring the fundamental value of the house, that is, the quality, are equally important to ensure the added value of the house. ”
"You can sell a house for 15,000, but you can't sell it for 9,000. This is disrespectful to customers who have already purchased a home. It is also an act that violates the laws of the market!"
"You can imagine that if you buy a house and the price of the house rises, whether you are investing or living in it, you will be happy and satisfied, right?"
This question made the reporters look at each other. They all belong to vested interests. After all, there is a considerable advantage of being a financial journalist, which is the opportunity to interview many business tycoons. Especially in the past two years, real estate tycoons account for the majority.
When developers need some help from public opinion, reporters take the opportunity to get a special price, isn't it too much? In addition, a considerable number of reporters occasionally write financial commentary, and those comments that are obviously biased are all the price of 10,000 dollars.
So their income is quite objective, and most of them, except for a very small number of people, have already bought their own properties.
Faced with Chen Jin's question, they could only respond honestly: "That's right." ”
Chen Jin nodded with satisfaction and continued to ask: "Then if you buy a house for a real estate for a unit price of 9,000, and the surrounding real estate is sold for 15,000, do you think you have made a profit." But if after half a year, the surrounding real estate is sold for 20,000, and your real estate can still only be sold for 9,000, do you think you have made a profit or a loss?"
“…………”
“…………”
This is a question that no one on the scene can answer.
Because once you answer, there is a suspicion of raising housing prices, but if you don't answer, ask yourself, don't you really feel a loss?
Chen Jin didn't have this kind of concern, he said bluntly: "Of course it's a loss!"
"What are the principles of buying a house? lot, lot, lot!"
"Perhaps the house sold by Jinhua Company before is very cheap, and some highly educated families may only need hundreds of thousands of yuan to buy, plus the interest-free loan we provide. ”
"It's almost the same as giving it away for nothing!"
"But can I ignore the laws of the market and keep the price up because they buy cheaply?"
"In the end, because of the market operation of the developer, their property is not worth what it should be? ”
"Tianlin Mansion, Huida City, Xifu Apartment, Chenguang County. The four real estate projects under Jinhua Company are now all key school district houses in the planning. In the city center, you must know very well what the price of housing in key school districts is. ”
After hearing this, everyone couldn't help but bow their heads and think. Because Chen Jin is right, in the city center, there is no room in the key school district with a unit price of less than 30,000 yuan. From this point of view, Jinhua Company's reported price of 30,000 yuan does not seem to be so difficult to accept.
Chen Jin paused, gave them some time to think, and then added: "However, in Ganjiang District, we must also add the benefits of the subway entrance! Those non-key school district houses have taken this opportunity to increase the price by at least 50%. In all fairness, 30,000, is it really expensive?"
"So I'm answering your question now!" Chen Jin pointed to the reporter of "Real Estate New Vision" and said seriously: "The record price of 30,000 yuan of Jinhua Company is absolutely reasonable, and there is no black-box operation. Regarding this, the Price Bureau has had a strict evaluation. Or do you think you can question the credibility of the Price Bureau?"
Such a high hat was buttoned down, and the reporter was speechless.
He just didn't understand a little, it was obvious that Chen Jin had raised the price himself, why did he use the United Chamber of Commerce to secretly belittle the United Chamber of Commerce, and after talking nonsense, it seemed so fresh and refined, so reasonable?
I can't say anything at all!
Chen Jin snorted: "Sell at whatever price you want." This is the pricing standard of Jinhua Company, as for the final sales volume, let the market judge. ”
…………
There was silence at the scene, and the reporters were covered in fog by Chen Jin's set of rhetoric.
But Mei Mao blinked, and suddenly remembered a nationally renowned real estate company boss, known as "Brother Cannon".
That's a super big mouth who dares to think and speak!
However, now, his countless bombarded remarks have become a reality.
Chen Jin...... There seems to be a bit of a shadow already.
At least just now, he had vaguely replaced some concepts.
At this moment, Mei Mao suddenly found that Chen Jin threw a look at her.
She immediately understood and asked, "Mr. Chen, I summarized it, what do you mean...... In addition to the fundamental value of the house, the value of the investment should also be maintained?"
That's right, it boils down to that. Chen Jin was full of energy: "I will never deliberately lower prices in order to seize the market, nor will I increase prices indiscriminately in order to make profits." All the purpose is to conform to the laws of the market and safeguard the interests of home buyers. ”
Just this sentence made Jin Yin beside him suddenly feel like he was on pins and needles......