Liu Lang stomped his feet and shook off the fallen leaves on the surface of his feet, his shoes were just put on today, and the Nike logo on the side of the shoes was particularly prominent.

This shoe is Liu Lang's own design of the "runner" a few months ago, a month ago Nike released the first "runner" advertisement, the advertisement caused a wave of craze as soon as it came out, not only in the design style of the shoes, but also in the creativity of the advertisement itself.

"Come, run with me!"

This advertising slogan has once again swept the United States, and its influence is no less than the "just do it" two months ago

However, after the advertisement, the launch of new shoes was silent, which was enough to whet everyone's appetite, and a large number of people went to Nike stores to make reservations for new shoes, and more than one million people in a month.

That's more than a million pairs of shoes, this is still a reservation, the actual number is much larger than that, according to Nike's statistics, the sales of this shoe will reach two million pairs in a month, and it should be able to exceed 10 million pairs in a year, and it is not an exaggeration to call it a miracle.

It can be seen from Nike's stock that after the release of this advertisement, Nike's stock price has risen gradually, from the beginning of $2.5 to $3.7 in a month, and those stock analysts are predicting that if the product is listed, then Nike's stock will break through $5 in a short period of time, and the rapid momentum has made the stock market after the stock market crash have a hint of vitality.

Liu Lang bought Nike shares with 10 million US dollars, and made a lot of money in this ** rise process, 10 million directly became 20 million, of course, Liu Lang will not sell these stocks, but the annual dividends alone are nearly 1 million, Lin Guodong and Sun Mingren and others also bought Nike shares, although not as rich as Liu Lang, but also have 10,000 or 20,000 income.

"Jimmy, don't move!"

Suddenly, a voice came from behind Liu Lang, Liu Lang looked back, it was a student named Peter, this person was a student of another major, but who in Stanford University didn't know Liu Lang?

"What's wrong?"

Liu Lang asked.

"This pair of shoes......... Is it a runner?"

The other party squatted on the ground and looked at it carefully.

"That's right, it's the runner!"

Liu Lang replied.

"How is that possible? Didn't Nike say it would take a while to go on sale? How did you get a pair in advance?"

A month ago, the advertisement for this shoe landed on major TV stations and attracted the attention of the whole United States, but the shoes still have to wait for a month and a half, which is a marketing strategy, which is to whet everyone's appetite, Nike's factory in China has been working overtime for more than a month, but even so, it can only provide one million pairs when it goes on the market.

However, Knight is still very careful, he specially customized a pair of shoes for Liu Lang, the appearance is the same, but the upper part of the shoes is marked with the word "1", representing the first pair, which is the only one with a number in the world, in recognition of Liu Lang's creativity, he also bears this honor, you must know that this shoe from the style design to the advertising creativity are proposed by him, without him, there would be no this shoe.

The main color of the "runner" shoe is blue and green, the upper is fishnet-shaped, the upper is white, and the sole is made of soft olefin material, which is a material developed by Nike Inc., which has a good shock-absorbing effect, of course, this material is not a rare thing, and other sneaker companies can also make it.

A good pair of sneakers in addition to the design to be attractive, quality is also essential, this aspect of Nike company is very good, in the seventies just established a research and development department, hired several chemists, specializing in the development of chemical materials, in the previous life Nike company was the first to put forward the concept of air cushion shoes, and used in basketball shoes, which triggered a revolution in sneakers, Liu Lang bought a pair that year, of course, is imitation, the price is much lower .......

In the eighties, the concept of air cushion shoes has not yet appeared, and it will normally take seven or eight years, until ninety-five years, but in this life, there is no need to wait so long for Liu Lang to exist like a "cheat", and he is ready to propose the concept of air cushion shoes two years later.

The attraction of this pair of "runners" lies in the matching of colors and the use of fishnet uppers, both of which are original creations of Nike, which exceed other brands of sneakers of the same era, and it is very conspicuous to walk on the street wearing it, which is equivalent to the first time bell bottoms appeared on Fucheng Street in 83 years, and the return rate reached 100%.

However, Liu Lang's pair of "No. 1" sizes were too small for many people to pay attention to, and now they were discovered by Peter and immediately shouted.

As soon as he shouted like this, he immediately attracted several people, and when he saw it, he also exclaimed again and again.

Sun Hu, who was not far from Liu Lang, was startled with a broom, why did several people squat in front of Liu Lang and shout?

After a few months of "sweeping", Sun Hu has also changed a lot, and after experiencing several "dangerous" incidents, he is no longer as sensitive as before, the so-called "dangerous" incident is just a group of students surrounding Liu Lang and constantly looking at it, this kind of thing is commonplace in the first month of Liu Lang's entry into Stanford University, and it is rare after that.

Liu Lang waved his hand to Sun Hu, who was not far away, signaling the other party not to panic, and then said to the few people squatting in front of him.

"I bought these shoes from China and they haven't appeared in the U.S. yet. ”

Liu Lang made up a nonsense.

"What? bought in China? How is it possible?"

"Nike's factory is located in China, so it's no problem to buy a pair of shoes!"

"This Nike company is too much, why don't you take the lead in selling such a good shoe in your own country?

Several people were very angry.

"Rest assured, in my country, they only bought a small amount, and the reason why I was able to buy it was because Knight and I were friends............ But don't worry, it won't be long before you can buy this runner, and Nike is going to set the product launch of the "runner" at Stanford University, when there will be 5,000 pairs of shoes sold in-house, the price is 50% of the market price, I believe everyone can afford it!"

Knight has a soft spot for his alma mater, and the launch of the first "reincarnation" basketball shoe was held here.

"Do you know Mr. Knight?

In a few days, everyone will be able to buy this latest running shoe. ”

Liu Lang, as a major shareholder of Nike, certainly has this news.

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