The first volume is just a classmate and a teenager, and the 278th chapter does public relations at any cost

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For netizens who did not participate in this million-person explosion event, they almost didn't know anything about what happened on the Q bar in those more than 20 minutes.

However, the news of the industry insiders is extremely well-informed, they have a lot of people mixed in the post bar, the Internet bar, IT bar has always been a post bar that practitioners like to bubble, last night's explosion action just started, they have already paid attention.

The next morning, the news that Q Bar was crowded by millions of users spread throughout the Internet circle.

The most shocking thing is the appeal of Tieba, many Internet people can't understand, how can Tieba have such a strong appeal, can mobilize millions of people to work together to destroy a website? How can their users have such a high loyalty? Now there are two kinds of high-viscosity and high-loyalty users recognized by the Internet: one is the user of instant messaging software, and the other is the user of online games, the former is strong because the user has established their own network on their products, and the latter is strong because their users are all paid users. The addiction index is high, and the average time of use is long.

However, even QQ and Legend, the two most popular instant messaging software and netizens, do not have the appeal to mobilize millions of people to do one thing, unless they make concessions to users, if QQ sends membership services and Legend sends point cards, it may be able to attract millions of users, but if you want to call on millions of people to fight for the interests of the platform overnight, it is simply a fool's dream.

To everyone's surprise, this kind of foolish dream, Tieba actually did it, although everyone also saw that there were traces of manipulation and incitement by the water army, but this is harmless, because the vast majority of companies even use the water army to manipulate and incite. It is also impossible to achieve such an effect. I want to fool netizens into fighting for you. First of all, you have to let him have a sense of belonging to your product, he sees himself as a part of it, and he will be instigated by you to fight for you, otherwise users are not interested in your life or death, how can they pay for you?

It's incredible that Tieba, a website that has become the No. 1 Chinese-speaking community but doesn't even seem to have found a profit model, can trigger a crusade of millions of people on the Internet.

This has also made many people start to revisit the post bar. Re-examine the company's future development space,At the same time,Everyone is also more curious about the next step of the Q bar,It relies on the social software of tens of millions of users behind it,It will definitely not be defeated by such a blast action,Temporarily close the website,Nothing to Internet companies,Everyone knows that it will definitely make a comeback,Tieba relies on its users to win once,Can these users help them win the second time?

Li Mu finished filming Du Wei's last scene in Haizhou at noon. Most of this plot scene is in the school teacher's office, and the plot is: because Chen Kun plays the villain Chen Xiaoshuai, he is jealous that the female protagonist and the male protagonist are together. So I sued the teacher about the early love between the two, the teacher invited the parents of the two, and told the parents of both parents about the early love between the two, Zhang Xuan played by Zhang Kexuan was slapped angrily by "Dad" in the office, and Du Weiwei, the heroine played by Du Weiwei, was taken out of the office directly by her parents, and at the moment of getting in the car, her father was leaving a cruel sentence: "Don't come to this school in the future, I will contact you to transfer today, from now on, don't see that little rascal surnamed Zhang again!"

Then Du Wei got into the car with red eyes, and the car drove away from the gate of Haizhou No. 1 Middle School, and her scenes in Haizhou were all over.

Since the actors have already integrated into the film, the efficiency of filming is very fast, and the scenes that were originally scheduled to be filmed at half past one have all ended at one o'clock.

After the performance, Li Mu found Ning Hao and told him that he was going back to Yanjing this afternoon, and asked him to lead the filming in the next two days, 80% of Haizhou's scenes had been filmed, and the remaining 20% would be asked to help him finish it, and after the end, he would directly take the crew back to Yanjing, and he would wait for them in Yanjing and not come back.

After a few days of cooperation, Ning Hao and Li Mu have become buddies, on the set Ning Hao has been sharing various jobs for Li Mu, outside the set, Li Mu and Ning Hao often talk all night about their views on the future development direction of the film, Li Mu's "bold prediction" and "broad horizons" for the future impressed Ning Hao, in his words: "I know that you are bragging, but nothing else, I just obey you." ”

Because of this increasingly close relationship, Ning Hao did not wait for the end of this movie, and was ready to sign a contract with Makino Imaging on the first day of 2002, and he would sign a contract with Makino Imaging at that time, as well as Tang Wei, who was studying in the Chinese opera directing department.

Li Mu had never been in contact with the entertainment industry in his previous life, and he had never even had a close understanding, and he had just touched a little bit in this life, which made him particularly interested in this circle, because he found that as long as he opened a breakthrough in this circle, he could always have unexpected gains, when he was just preparing for the movie, he met Ning Hao, and with the light of Ning Hao, he met Chen Kun again, because of Chen Kun, because of the simple plan, he met Zhao Wei again, and when he went to the scene to film, he met Tang Wei, who was still a student.

The most perfect mode of operation of Makino Imaging in Li Mu's dream is to earn a steady stream of money from other fields, and then invest the money in a steady stream of directors with potential. Enable those actors with potential to make movies with potential, because they are from the past and understand the development of the domestic film market, so this transaction package will not lose money, and if they can have greater cash flow, they will invest in theaters, and if there are more theaters, their own movies will be able to earn more, and if they earn more, they can attract more famous directors and stars to make more profitable movies and open more theaters.

As long as it is done properly, this is a snowballing mode of operation, and the future development space is extraordinarily huge.

……

Li Mu and Du Wei booked the same flight from Jinling to return to Yanjing, the plane took off at four o'clock in the afternoon, Ye Tianming, who had no role in the afternoon, personally drove the two to the airport, before boarding the plane at half past three, Li Mu also made a special call to Zhao Kang, on the one hand, to inquire about the development of the situation from the morning to the present, and on the other hand, to inquire about the public relations situation of the media.

Zhao Kang said that he was still running public relations outside, he went to Yanjing's largest supermarket chain in the morning to buy 200,000 shopping cards, all of which were 5,000 denominations, in his words, this kind of shopping card is bearer, and does not leave any records, and there is no psychological burden when others take it when it is sent out, and the store of this supermarket is now very prosperous in Yanjing, and the goods are also very complete, and the home appliances are sold especially well, so the shopping card of this supermarket can be recycled at a price of 95% at any time, and it can be realized lightly.

Li Mu was amazed by Zhao Kang's current delicacy, and after affirming his approach, he asked him about his current public relations progress.

200,000 shopping cards have been sent out 160,000, and now the news media and print media have not found a suitable way, Li Mu immediately gave Zhao Kang the contact information of several media reporters he had contacted during the interview.

At the same time, Li Mu told Zhao Kang another sentence: "Tell all the media people you contacted, after this matter is done, double the public relations fee." ”

The million-person explosion is a big news, but if it is not guided, the media often have different starting points when reporting such big news.

For example, in this incident, some media may see that Q Bar's infringement triggered the resistance of Tieba netizens, and such a media perspective is undoubtedly beneficial to Tieba;

Some media may look deeper, pointing to the current blind spots and marginal areas of the law in the Internet field, trying to trigger the thinking of law-related departments and the Internet field, this kind of media perspective is not very interesting for Tieba;

If some media point to the "million-person scale" of this incident, and make a big fuss about it, and publicize the huge influence of the Internet, it is a bit dangerous, I am afraid that the listeners are intentional, and if it attracts excessive attention from the government, it may cause fire.

Therefore, whether it is out of consideration for the Q bar or for the sake of his own safety, Li Mu needs to guide the media perspective to the first level, that is, the simplest and most direct level: Q Bar infringes on the rights and interests of a large number of post bar friends, and bar friends spontaneously organize to Q Bar to protest, we must avoid the media over-interpreting this incident, if everyone thinks that this matter is such a simple cause and effect, then this incident will not be self-defeating and bring trouble to themselves.

In order to achieve this goal, not to mention 200,000, 2 million Li Mu did not hesitate.

This is also where Li Mu is one step ahead of his peers.

The development of the Internet has to go through many stages, before 2000 the Internet was in the groping period, everyone tried to explore all kinds of possibilities of the Internet, boldly put forward hypotheses, boldly groped for attempts; after 2000, the Internet had a period of hard work for several years, and the road of trying from the groping period has been gradually demonstrated, and everyone is busy staking and staking Seize the opportunity in different neighborhoods, so the Internet companies at this stage will devote most of their energy to focusing on development, in other words, the current Internet companies are not very good at rectifying the demon moth;

After 2005, the Internet market will gradually enter the real mature stage, we began to lay out the ecology, the development of a closed loop, engage in software want to do hardware, do hardware want to play software, intersecting with each other began to more and more, 05 years ago eight poles can not be related to the two companies, 05 years later may be in multiple fields at the same time war, at this time Tengxun Ma and 3721 Zhou Zong I am afraid would never have dreamed that in another ten years, their two companies will be upside down, inseparable.

The future of three-dimensional comprehensive competition has also given rise to a variety of competitive means, with more and more tearing, means emerge in endlessly, we also understand more and more how to do a good job of resource linkage when tearing, so that after 05 years of large Internet companies all have a strong public relations department, but now, several well-known Internet companies in China do not even have the functional structure of "public relations department".

In this case, how could it be possible to play Li Mu? )