Chapter 268: Discussion of detailed proposals

Lin Qiang has always clearly realized that no matter how smart a person is, he cannot be an all-rounder. Please Baidu search () to see the most complete!

In this era of win-win cooperation, resource sharing, and complementary advantages, team cooperation is very important. After all, the strength of the individual is small, how can a single person fight a team with a spirit of cooperation?

A drop of water will not dry up until it is placed in the sea, a person will not fail until he joins the team, and a company can only become bigger and bigger if it finds a partner. It can be said that how many people a person can cooperate with can become a big career, and how many enterprises can an enterprise cooperate with can become a big development platform.

Although Lin Qiang often has a brilliant pen and is constantly creative, he always has a full discussion with his partners before he really wants to make a big decision, and he has discussed with Cao Xu and Li Wan many times about the economic transformation and development plan in the northeast of Yangzhou.

Lin Qiang didn't dare to hold on to the upgrade plan of this hot spring resort today, so he printed out the entire plan, explained it to Li Wan and He Yuan in detail, and asked for their opinions.

Lin Qiang said that although he has always felt that the hot spring project is one of the projects with the most rapid profit potential for tourism projects, the development level of hot springs in China is getting higher and higher. The competition in the hot springs themselves has been extremely fierce, especially in today's where there have been a number of top hot spring development companies that are difficult to surpass, and the new hot spring resorts must first grasp the future development trend of the hot spring resorts with foresight, so as to jump out of the traditional hot spring resorts in the hot springs themselves.

"The hot springs in the northeast of Yangzhou are rich enough, and there are enough springs, and the water output is large, and the six springs that have been developed in Bishui Bay alone have a daily output of more than 4,000 tons, which is far from being fully utilized. However, to be honest, the hot springs here are ordinary hot springs, although Liu Hua once said that their hot spring water is rich in a variety of mineral elements that are beneficial to human health, and has high health care value. But all hot springs can be advertised in this way, and the first thing we need to do is to reposition the hot springs here, which requires Li Wan's advertising company to come up with a set of publicity plans to package our hot springs here as a rare hot spring as much as possible. Lin Qiang said.

"Isn't that false advertising?" Ms. Li said.

"This is not a medicine, how can it be falsely advertised?" Lin Qiang smiled: "Actually, those so-called famous hot springs, who knows if they are blown out?

He Yuan threw him a cigarette, smiled, and said, "I heard Liu Hua say that the current hot springs have developed to the third and fourth generations, and I really haven't studied this, and I usually go to bubble baths." ”

"There are only the most primitive baths in Bishui Bay, in fact, the bathing section itself is the core and most important part of the hot springs, especially for the newly built hot spring resorts. Only by making the characteristics of the hot spring bathing sector itself sufficient, can we do other integrations. Lin Qiang said.

Lin Qiang said that he had previously studied the business model of other hot spring resorts in depth, and felt that combined with the specific situation here in Yangzhou, the focus of the integration included two parts:

The first is the integration of chemical themes. The key to the competition of hot spring resorts is the competition, in-depth excavation of the most distinctive Hakka in Yangzhou, and full integration with the concept of hot springs, leisure, etc., to form a unique and appealing theme, and then through the hot spring products to fully interpret the theme, is the key means for hot spring resorts to create characteristics.

Second, the innovation of the bath mode. The hot spring bathing mode is the most fundamental foothold of the hot spring bathing sector, and the innovative hot spring bathing mode should not only fully interpret the theme, but also pay attention to the perfect combination with the surrounding environment, and even optimize and even create a beautiful and unique environment, and also pay attention to the combination of auxiliary health materials, health care methods and the use of modern scientific and technological health treatment techniques to achieve continuous innovation.

Lin Qiang glanced at Li Wan and said: "On the theme of the first point, I have an idea, after the successful restructuring of the resort, we will launch a prize-winning name collection activity through TV stations and newspapers, which can not only collect creative new names for the resort, but also take the opportunity to promote the resort." ”

Li Wan said: "This is the expertise of our advertising agency, and I can fully mobilize the resources at hand to promote the resort as a household name." ”

Lin Qiang gave her a thumbs up, cast an appreciative look, and continued to introduce that most of the hot spring resorts are now developing in the direction of a comprehensive place integrating multiple functions, and we should consider it from a strategic height this time, jump out of the industry barriers of traditional hot spring resorts to find the blue ocean, and achieve 1+1 > through the grafting of hot springs and other industriesThe effect of 2, specifically, is to take the road of "hot spring + X" (hot springs and characteristic leisure industry grafting) of large hot springs to maximize the comprehensive development value of hot spring resorts.

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Lin Qiang said that in the structure of "hot springs + x", this "x" is a variable, specifically referring to the characteristic leisure industry. The selection of "X" should focus on whether there is enough market support, whether it can integrate and utilize the site resources of hot spring resorts, and whether there is sufficient construction investment.

Backed by the Beidou Mountain and close to the renovated Luyang River, what kind of characteristic leisure industries are suitable for grafting, so as not to be distant? This needs to be studied in detail and systematically before it can be finalized.

Lin Qiang pointed out that the restructuring and upgrading of the resort, the investment is large, the risk is large, but the potential benefits are also very huge, we must carry out the project planning and design work before the development and construction, consider the planning and design from the perspective of management, and have an in-depth study of the interactive relationship between the tourism and leisure industry, especially the hot springs and the leisure industry, so as to be able to go beyond the level of "hot springs do hot springs", and achieve an overall breakthrough in the comprehensive development value through "hot springs + X" to ensure the success of future operations.

In the overall plan printed out, Lin Qiang first emphasized that it is necessary to introduce the concept of scenic spot building into the development of hot spring resorts, and improve the construction and services of the entire resort in accordance with the standards of a 4A or even 5A scenic spot, so as to create a better hot spring tourism experience for tourists and improve the overall quality of hot spring resorts.

Such a concept should be valued and considered at the beginning of the construction of the hot spring resort.

In terms of specific development models, Lin Qiang summarized several classic development models suitable for Bishui Bay based on the analysis of other hot spring resorts:

The first is the scenic spot model, which is the most fundamental model for the development of hot spring resorts, mainly to use the theme to package the theme or highlight the characteristics of the natural landscape and form an experience-based hot spring bathing scenic spot, which includes the boutique hot spring scenic spot for the public and the high-end SPA scenic spot for the niche, Lin Qiang said, with the increase of high-end leisure consumer groups now, the high-end SPA scenic spot model will become one of the most important directions for the development of hot spring resorts in the future.

The second is the "hot spring + conference" model, which is also the most common and most easy to succeed in the development of hot spring resorts, the biggest problem is that the competition is relatively fierce, the need for hot spring resorts theme positioning, product characteristics, business standards, especially the travel agency as the main channel of marketing strength put forward higher requirements, but also need to carry out high-level planning and design from the beginning.

The third is the most important and challenging park model, the core of which is based on hot spring bathing, through the development of sports and amusement projects that meet the experiential and participatory needs of tourists, effectively enhance the overall attractiveness of hot spring resorts, extend the stay time of tourists and even improve the off-season operation of hot spring resorts, and increase the per capita consumption level, so as to achieve a breakthrough in overall development and operation.

In the park mode, it is mainly divided into hot springs + water amusement, hot springs + golf, hot springs + grass skiing, hot springs + comprehensive amusement, etc., in this point, Lin Qiang especially mentioned grass skiing and rafting in the plan, Bishui Bay has a unique geographical environment, a number of hillsides are suitable for building grass skiing, in addition, there are many streams in Beidou Mountain, the amount of water is large, and there are natural conditions for the development of rafting projects.

The last model is the community model, which is specifically designed for real estate, especially tourism real estate. In addition, Lin Qiang had already seen the large area of idle mountainside vacant land around the Bishuiwan Hot Spring Resort, and planned to get these lands as soon as possible before the Northeast was hot, and he would definitely be able to form a huge competitiveness in the real estate market with the "health and leisure" characteristics of the hot springs in the future, so as to achieve a very considerable return on investment.

This is also the main reason why he spends so much effort to promote the restructuring of the resort, and he has a hunch that the development model of "hot spring + tourism real estate" will be one of the most important models for the development of hot spring resorts in the future.

He Yuan is a real estate developer, so he is naturally most interested in the model of "hot spring + real estate", and feels that the idea of building a hot spring villa on the mountainside vacant land around the resort mentioned by Lin Qiang in the plan is the most appetizing to him.

Li Wan knew that Lin Qiang had been collecting information on tourism in Yangzhou, and asked her to take him around the northeast of Yangzhou for many days, but she didn't expect Lin Qiang to make such a detailed and creative plan.

Lin Qiang's handwriting skills have always been good, the whole plan is clearly organized, reasonable, and well-founded, looking at the thick stack of more than 20 pages of the plan, Li Wan appreciated Lin Qiang a little more in her heart.

"When the professionals from Dongling Company arrive tomorrow, we will have a meeting. Sister Hua said that this kind of small-scale enterprise restructuring is a pediatric for them, Liu Hua gave us a complete set of information, and the restructuring plan should be formulated soon, and then we must report to Secretary Jiang and Mayor Zhang in person, and then Lao He and Li Wan You two will come forward to meet the leaders. Lin Qiang said.

He Yuan pointed at him and smiled: "You are already a celebrity in front of Secretary Jiang and Mayor Zhang now, and you still want us to make an appointment?"

After having a long-stay guest room here in the Hongyuan Garden Club, Lin Qiang specially bought a desktop computer and put it in the room, although he carried a laptop with him, he was still used to using the desktop.

After taking a shower in the evening, Lin Qiang turned on both the laptop and the desktop computer, and used a USB flash drive to transfer many of the data in the laptop computer to the desktop computer. Most of his college classmates are accustomed to using msn, Lin Qiang will join their multi-person chat when he is free, and among the classmates who often chat together, there is a female classmate in Beijing named Yuanyuan, who also joined the "Yangfan Poetry Club" founded by Lin Qiang when he was studying, and became very good friends with Sun Dan.

Hearing He Yuan mention this afternoon that the two professionals who will come to Yangzhou tomorrow have a female director surnamed Sun who is still an ACCA, Lin Qiang suddenly remembered Sun Dan, he knew that Yuanyuan had been in contact with Sun Dan since graduation, and both of them were in Beijing, so they must know Sun Dan's contact information.

Lin Qiang landed on his MSN, thinking about whether to ask Yuanyuan, but saw that Yuanyuan's MSN avatar was still gray and there was no line, so he gave up.

Sun Dan and Zhou Jie are the two most important girls in Lin Qiang's love life when he was young, although they both passed by them in the end, and they never took the initiative to deliberately contact them for so many years, but in Lin Qiang's heart, there are always memories of them, whether bitter, sweet, happy, or painful, they have not been forgotten with the loss of time, but Lin Qiang has always buried these memories in the depths of his heart and never showed them.

Tomorrow, will there be an unexpected surprise?

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.

Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!