Chapter 1270: Strategic Arrangement
Sect Master Lei probably understood Li Mu's intentions, what Li Mu wanted to do was to use extremely cost-effective products to attract users and solve the needs of most users for such products, so as to greatly limit the market space of other similar products.
In these years, iPod is not really strong, the price is high, data closed-loop, software adaptation is a big problem, if there are cost-effective products on the market, the development space of such products will be a huge blow.
However, Sect Leader Lei said with some concern: "Mr. Li, the current production capacity of Mango-ME is very sufficient, but the problem is that we have no sales channels in Europe and the United States.
Li Mu smiled: "With YY here, are you still worried about the distribution channel?"
Sect Master Lei said: "Mango-ME is a physical product after all, we need a sales network, as well as an after-sales network. ”
Li Mu said: "This is very simple, I will contact the United States, Amazon, eBay and even other offline dealers are our partners, we are different from other manufacturers, other manufacturers only have products, no users, no traffic, but we not only have products, but also traffic, who is willing to sell our Mango-ME, and provide distribution services, then I will use YY to guide its platform, we have more than 100 million users in Europe and the United States, such a large traffic, I am afraid that these companies will rush to cooperate with us. ”
Sect Master Lei immediately said, "I understand! With such a huge amount of traffic, we can even ask them for cooperation fees in turn." ”
"That's right. Li Mu said: "Whoever offers the conditions that satisfy me, I will bring this wave of traffic to him." ”
Sect Master Lei said: "Mr. Li, then I suggest that you cooperate with offline chain dealers, because if we cooperate with online platforms, once we want to do e-commerce business in Europe and the United States in the future, then this traffic output will be a tiger, but if we direct traffic to offline dealers, there will be no such problems." ”
"Makes sense. Li Mu thought seriously for a moment, nodded and said: "When the time comes, we can cooperate with the dealers with the most complete sales network in Europe and the United States, so that our users can buy Mango-ME offline, this method is very good, otherwise if the traffic is directed to Amazon or eBay, their income will be too great." ”
Saying that, Li Mu said: "You should hurry up and implement this matter, especially the stockpiling of the ordinary version of Mango-ME, starting today, I asked my colleagues in the United States to immediately start applying for the import license of Mango-ME in the United States." ”
"Okay, I'll arrange it!"
Hung up the phone of the Lei Sect Master, a vicious smile crossed the corner of Li Mu's mouth, you play with a few hundred dollars of iPod, I will play dozens of dollars of Mango-ME first, if the product can't compare to you, I will take the others to make up, buy a Mango-ME, how about giving a year of YY membership? How about sending dozens of dollars worth of YY coins? The first thing Lao Tzu has to do is to let Mango-ME rotten in Europe and the United States, cut off the source of your new users, and then wait for high-end products to come out and play with you slowly.
Chen Wan couldn't help but ridicule Li Mu at this time: "What are you holding back? ”
"Really?" Li Mu raised his eyebrows and said with a smile: "I like to dig a pit for others the most, either digging a pit for others to step on, or digging a circular pit to hollow out all around the other party, this feeling is particularly good." ”
Chen Wan smiled: "Fu'er is bad, Fu'er is bad, if anyone is targeted by you, it will be really unlucky." ”
Li Mu said: "This time I am targeting a company of US imperialism, kill him, and in the future I will be able to go to the United States to loot their people's fat and cream." ”
Chen Wan asked, "What if you can't get it?"
Li Mu said: "If you can't die, he will come to our Huaxia to loot the people's fat and people's ointment." ”
Chen Wan hurriedly said: "Then you better kill him." ”
Li Mu blinked and said, "I'll call again." ”
On this call, Li Mu called Fang Xudong.
As the CTO under him, that is, the chief technology officer, Li Mu directly approached him for all his technical needs and asked him to organize manpower to develop and implement them.
As soon as the phone rang, Li Mu gave Fang Xudong a simple and straightforward task instruction: "Xudong, study the iTunes of Apple in the United States, I want you to develop a much better product of the same type than it in the shortest possible time, as small as possible, as fast as possible, as little hardware as possible, and then add its fast start to the next version of YY." ”
"iTunes?" Fang Xudong said in surprise: "Mr. Li, do you want to do the digital music market?"
"That's right!" Li Mu asked him, "Do you know iTunes?"
"Understood. Fang Xudong said: "I myself am an iPod user, and when I was in the United States, it was more convenient to use iTunes, because most of the digital music can be purchased and downloaded in iTunes, and then it is more convenient to use it with an iPod." ”
Li Mu said: "What we want is this kind of thing, and the product name is Ytunes, Ytunes needs two large plate functions, one is the download of online music and supports direct import of mobile hardware, the other is to buy digital music online, so you need to do a good job of interface for online payment, we can connect PayPal overseas, Alipay in China." ”
Fang Xudong said: "This is no problem, I will immediately sort out the specific product needs, because it involves the music market, we also have to develop a management background for the products on the shelves." ”
Li Mu said: "You coordinate this, I won't interfere much in specific technical issues, UI design is good, just take it to me to see, you must pay attention to the user experience, the simpler and smoother the better, you must achieve that after the users of iTunes have used our products, they can't help but think that iTunes is a piece of." ”
"Understood. Fang Xudong said: "I'll start now." ”
"Hmm. Li Mu said: "This is done, with our Mango-ME, we may kill Apple's iPod+iTunes combination, by that time, the digital music market in Europe and the United States is tens of billions of dollars a year is our world, with our strong promotion ability of YY, we can dominate the entire European and American music market next year, and even hold the throat of the record company in turn, so you must pay the greatest attention to it and do your best to do it well." ”
The blow of digitalization to the record industry is simply a nuclear bomb, iTunes was originally a distribution platform to help record companies make money, but soon because it completely subverted the consumption habits of music users, and gradually suppressed the traditional physical record sales to the extreme, in the era of physical record decline, it has become the king of the music industry, if the combination of Mango-ME+Ytunes can be done, the profit of this market alone is unimaginable, and the profit of one billion dollars a year is like playing.
YY This kind of strong social products in the current Internet environment is almost invincible general existence, if in history in 2003, QQ and Taobao started to do e-commerce platforms at the same time, even if you give Boss Ma 800 Arhats, Taobao can not do it, but QQ action is three years late, these three years gave Boss Ma a solid foundation of time window, to create Taobao's undefeated empire.
If you give iPod+iTunes another two years to accumulate users, I'm afraid YY won't be able to shake it at all, but fortunately, they haven't been molded into a golden body yet, and they can still be broken with a little force.
Li Mu still has a lot of ruthless tricks in his heart, if his current offensive is not sharp enough, then he will play with Apple at that time.
For example, Li Mu can take out a lot of money at any time to throw a lot of money at the record company, asking for exclusive cooperation, if a record company can settle five million dollars from iTunes a year, then he will smash him seven million, the only requirement is to exclusively license all the music to himself, the current Apple is far less rich than Makino Technology, you can smash it by throwing money, and you can also import YY's traffic resources into it, just like doing omni-channel promotion for singers in China, helping record companies make stars, this attraction is definitely very big;
If this is not enough, then he will pull PayPal into the water and force PayPal to stand in line.
After all, iTunes is an online trading platform, the payment channel is its lifeblood, and the current European and American markets really carry the top payment channel only PayPal, just like WeChat payment did not start, Alipay absolutely monopolized in China.
If PayPal no longer supports iTunes, then iTunes must be finished, and PayPal will compensate for a little liquidated damages and bear some infamy, I believe that as long as they give enough benefits, PayPal is still willing to stand in line.
All the plans revolve around one of Li Mu's goals, to press Apple down when Apple has not yet started to work on iOS and iPhone, to press it down, to make it breathless, so that it can put all the rest of its energy on the dying struggle, and then go to the end of their team and dig directly into Muye Technology.
At that time, I can knead the IOS team and the Android team together, develop a new mobile phone operating system that belongs to Makino Technology, and at the same time develop Makino Technology's own full-touch smart phone.
……
Two phone calls, explained Li Mu's two major strategies of software and hardware to encircle and suppress Apple, Lei Sect Leader and Fang Xudong are both capable people, Li Mu believes that with the assistance of the two of them, and then under his own control, although this war has not yet been fought, he has already won.
After hanging up the phone, Li Mu turned his head to look at Chen Wan, and said with a face: "Now it's time for the two of us to settle the score." ”
Chen Wan smiled: "What kind of account? I don't owe you money." ”
Li Mu said: "You lied to me and deceived my feelings, causing me to think that I couldn't see you, and I was still lost for a while, shouldn't I give an explanation?"
Chen Wan smiled sweetly and said, "I want to surprise you." ”
Speaking of this, Chen Wan said again: "It's always happier to let you suddenly see me when you're unprepared than to see me when you're prepared, right?"
Li Mu pouted: "It's really worthy of being the host, Xiaozui is getting better and better at talking." ”
Chen Wan smiled and said: "You also created me as a host, so you still have to eat the bitter fruit you grow." ”
Li Mu sighed helplessly, then put away his joking heart and asked her, "How long will you stay back this time?"
"Three days. Chen Wan said: "Taili can only give three days at most, which is too busy." ”
Li Mu nodded and said, "I only have three days this time. ”
Chen Wan said with some loss: "I may not have time to see you alone......"
Li Mu stretched out his hand, grabbed the tender palm, interlocked his fingers, and said: "On the first day of the Lunar New Year, I went to my house to pay New Year's greetings to my uncle and aunt, it doesn't matter if I don't have a chance to see you alone, when I'm done with this, I'll go to see you in Xiangdu!"