"Drunk all the wine? These little cubs are still fucking fairies! What, after the old Xie family's affairs are done, I feel that I can do it, and I want to learn from that Liangshan Juyi?"

Wang Biao on the kang got up with a grunt, pushed the big pu fan to the edge of the kang, and glared.

"No, second brother. What I heard from the small shop at the head of the village was that the relative of the old Xie family was recruiting troops and horses if he wanted to do some kind of logistics in Huangdao. This Xie Boss is really helping that relative pull the team!"

"Doing logistics in Huangdao?" Wang Biao frowned, "Pull a team?"

Widow Sun didn't care if the second door was closed, seeing Wang Biao's suspicious face, she directly shook off the plastic sandals on her feet, straddled her two tight thighs on Wang Biao, and grinned: "Yes, second brother, you look at your sad face these days, it's not redundant?"

I inquired for you before, the old Xie family's relative is from Longjiang, so if he is engaged in logistics, which line can he run? Zibo Dongying's current highway has not been repaired, if you want to save trouble, then you can only go to our Liaocheng Jinan. Now you say, this highway near the left, can they make a detour? He Xie Jiazhuang has saved your face, isn't this in a hurry, and he has to send it back!"

As soon as Widow Sun said this, Wang Biao immediately understood.

"Ahh

Seeing Wang Biao's happy appearance, Widow Sun seemed to have to eat and smile.

Looking at his bewitching appearance, Wang Biao, who was in a good mood, went straight to the secret place with a pair of big hands.

"My dear heart, just your soul!"

"Oh, the door hasn't been yet... Well... Plug in, "

After a while, with a heavy wheezing sound, the kang gurgled into a piece.

………

If there is something, it will be detailed, and if there is nothing, it will be simple.

In the blink of an eye, more than a week passed.

The base has completed a series of things such as ribbon-cutting publicity and is ready to start.

Xu Bing completed the logistics and arranged the delivery of the ice city first, so that the base could be officially put into production.

In the office area of the base, Li Xianniao occupies the dove's nest and sits in the manager's room to listen to the reports of all parties.

On a hot day, the ceiling fan in the office flickered and flickered, and it was difficult to hide the stuffy heat.

Si Yang, who came over, poured himself a large cup of cold white water, moistened his heart and lungs, and took his thirst, before he said comfortably: "Ha...... Chairman, that's basically straightened out. You don't know, as soon as the start of our base was announced, Hengan and those foreign investors were stopped!

When I came, I learned that Hengan had begun a new round of publicity and price reduction, which was frightened, afraid that after the expansion of our production capacity, the cost would be reduced and the market would be directly impacted!

Procter & Gamble, You Jiani and Kao foreign brands, I estimate that they are now stretching their necks, waiting to see what happens after the start of our base! Hehe, our base has a production line, and now the industry has to look at our face!

Seeing that this kid didn't say a word and wanted to focus on it, Li Xian smiled slightly.

The market share of several foreign brands in China is not enough, and international brands such as Procter & Gamble, Gaojiesi, You Jiani, and Kao are still in the market development stage. In terms of market share, it is Procter & Gamble's Hushubao. However, according to the statistics of the paper company, the market share of Hushubao is only 6%.

That's it, still in the case of CCTV advertising.

At this stage, these foreign giants have just entered China. I can't figure out the market, and I'm still a little blind and arrogant, and I'm constantly making jokes and paying tuition;

France's Danone, Europe's largest food company, has been in the Chinese market for eight years, building its own biscuit factory and buying a brewery in Sichuan, but both have fallen into losses.

GE America's General Electric Co., Ltd.'s Garbo Lighting Engineering Co., Ltd. in Nanjing has been unable to make a profit. Although the century-old company founded by Edison is the inventor of the light bulb, it cannot compete with the small and medium-sized lighting factories in Jiangsu and Zhejiang provinces in the Chinese market due to the high operating and manufacturing costs.

At that time, a soft and environmentally friendly GE bulb could be used for a year, but the price was 10 yuan, while the light bulb produced by some small bulb factories in China was only 2 yuan, although it could only be used for a few months.

GE's market researcher reluctantly said, "Compared with the excellent performance of GE bulbs, Chinese consumers seem to prefer the price of bulbs." ”

In this regard, Jack Welch, the chairman of GE and who was already in the ascendant at the time, has been haunted by it but has nothing to do.

If GE and Danone are rigid, many companies are simply nonsensical.

For example, Whirlpool, which acquired Snowflake in Beijing, and Mohaier Little Swan were still "new brands" in the eyes of the people, and Snowflake refrigerators were the top brands of refrigerators in China at that time.

How awesome were the snowflakes at that time?

In 1984, when Pan Ning in Shunde developed the Rongsheng refrigerator, it hired a team of engineers from Xuehua!

Over the next few years, the Americans completed a very lame merger and acquisition show. In the field of refrigerators, Whirlpool has the world's most advanced complete set of fluorine-free refrigerator technology, but it believes that the Chinese market will not reach such a high level of consumption and consumer awareness in the short term, so Whirlpool Snowflake still continues to produce the original products.

The cultural estrangement between the U.S. management and the Chinese side has been very serious from the very beginning, and the Whirlpool headquarters has always emphasized that the U.S. side is in charge of production, management and sales, and hopes that the Chinese partners will not interfere in the company's "internal affairs".

A Snowflake employee named Shao Min recalled that after the joint venture, the tall, bearded American general manager locked himself in an office sealed with frosted glass all day, and from time to time there was a solid American English, or Singaporean-Malaysian-Thai Chinese, and the standard Mandarin was barely heard, and the original Snowflake man was mainly responsible for bringing hot coffee in.

How did it end?

For more than two years, Whirlpool suffered heavy losses.

How much did you lose?

8986… 10,000 yuan

In the area of sanitary napkins, Procter & Gamble, the world's consumer goods company, launched Hushubao in China and still uses the product design in Europe and the United States.

Whether it is the size or the amount of absorption, it is quite unfriendly to Chinese women.

In terms of pricing, he has raised his worth enough.

Except for some high-end consumers in big cities who are willing to pay for them, it can be said that they have made no achievements in the secondary and tertiary markets.

And other women's menstrual brands are even more bizarre.

Actually sells tampons directly in China.

Well...... It's the kind that you have to stuff in when you use it.

actually went to the university school to engage in propaganda, so angry that some female school leaders pointed to the noses of those foreigners who demonstrated how to use them at the school gate and scolded the stinky hooligans......

Japanese brands such as Kao are relatively low-key.

But this is not pragmatic, but at that time, Japanese foreign-funded enterprises had already suffered a big loss in China.

In the 90s, the Beijing consumer newspaper alleged that the air conditioning quality of a well-known Japanese home appliance company was not good, and the refrigeration effect was very poor.

In response to a reporter's question, the company's Japanese chief engineer said, "The reason why the air conditioner is not working properly is because the air in Beijing is too dirty." ”

This perhaps technical reply was immediately met with angry public outrage, with one reader writing to the newspaper office, saying, "Since they think the air in the capital is dirty, they should go back to Tokyo." ”

Japanese brands, which dominated the Chinese home appliance market throughout the 80s of the 20th century, are facing a collective crisis at the moment.

The reasons for this are complex: on the one hand, since 1991, the Japanese economy has fallen into a prolonged downturn after the bursting of the real estate and stock market bubbles, and the vitality of large companies that had invested around the world has been devastated.

On the other hand, they have always regarded the Chinese market as a "third world" outside their own country, Europe and the United States, and refused to put the most advanced technology and products on the Chinese market, which gave multinational companies from other countries the opportunity to cut in.

It is precisely because of this "very poor quality in China" that the domestic market throughout the early nineties had a very poor perception of Japanese-funded enterprises. All Japanese-funded enterprises have been affected by strong national sentiment and have no choice but to keep a low profile.

In the past two years, relying on the market development principle of "first-tier cities to stand still, second-tier cities to dig deeper, and third-tier cities to popularize" set by Li Xian at the beginning, Sina Weiyou series of sanitary napkins have achieved good sales in more than 20 second-tier cities and nearly 100 third-tier cities across the country.

In the previous year, the sales of Weiyou series sanitary napkins in the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen accounted for more than 80% of the company's total sales. The other 10 percent is contributed by the Ice City as a nearby base.

However, up to now, the sales volume of Beijing, Shanghai, Guangzhou and Shenzhen has accounted for less than 15% of the total sales. Most of the rest are contributed by the second- and third-tier markets.

The sales network of sanitary napkins of the entire New Taipei Group has been connected with toilet paper, forming a large network with the first line as the warp and the second and third tier cities as the weft.

With such a solid sales network, Li Xian was not panicked at all.

"Hehe, Heng'an still has to fight to the death with us,"

Thinking of the previous exchange with Heng'an's Boss Shi, the so-called "outside must first be inside", Li Xian shook his head and smiled.

But I secretly made up my mind in my heart.

In the past, he dug deep into the market, on the one hand, because he knew how big the capacity of the feminine sanitary napkin market was.

On the other hand, it is also a late start on the New Taipei side, and the capital in its hands is small. There is no strength to fight bayonets with a veteran company like Hengan that has developed for several years.

Right now?

There is money, there is capacity.

He's still afraid of an egg!

"Si Yang, the time has come. ”

Just when Li Xian wanted to arrange the sanitary napkin part to plan an offensive and take the opportunity to build up the momentum of the Huangdao base.

The door of the office was pushed open suddenly, and Xie Lao Er rushed in in a hurry.

Seeing that there were no outsiders in the office, he breathed down and said: "It's broken, second brother, our goods have been robbed on the highway!"