After listening to Xue Ling's report, Li Xian was distracted.

At this time, his mind was racing thoughts, investigating the possibilities and reasons behind the matter.

But after thinking about it, except for Procter & Gamble, the main rival of New Taipei Group in the sanitary napkin industry, he didn't think of other possibilities.

This kind of routine and handicraft has just entered the Chinese market, and brands such as Kao and Gaojiesi, which are not very good, can't do it, and they don't have the strength to do it.

After counting, only Procter & Gamble, which has deep pockets and intends to dominate the Chinese market, remains!

The routine of joint investment and joint venture to establish group development industries was not uncommon throughout the 90s.

Twenty years later, many people are hating iron and steel, saying how good a foreign brand is, and how a domestic brand is not powerful.

But actually, the nineties were a very interesting time. Because everything in the future can be found in the nineties;

After the reform and opening up, from the 80s to the mid-90s, in fact, domestic products had a short period of glory.

The simplest, such as the fat house happy water.

Many post-00s and even some post-90s only know that Coke has Coke and Pepsi.

For a long time, in film and television works and even in documentary documents, two images have been widely disseminated: one is a little boy in a military green coat standing on the Great Wall, holding Coca-Cola and showing a smug smile. The other is a group of fashionable young people wearing toad glasses and bell-bottoms and floral shirts. Dance in the streets with Coca-Cola.

These two pictures have even been incorporated into many period dramas to show the sense of the times in the nineties.

But in fact, it is a joke to show a sense of the times through this kind of picture!

Many people think that before the two brands Coca-Cola and Pepsi entered China, the people had never drunk Coke.

There are even many people who think that Coca-Cola's formula is the world's biggest secret, and there are dozens of strict confidentiality procedures in the factory to ensure that the formula does not leak out.

Under the brand's deliberate marketing and publicity, many young people thought that before Coca-Cola and Pepsi entered China, the people had never drunk these foreign toys.

What is the actual situation?

Before Coca-Cola and PepsiCo entered China, the Chinese beverage market was not barren!

In the Chinese beverage market at that time, Jianlibao, which was in full swing, was actually just a younger brother who suddenly broke out by relying on the successful marketing of sports events.

In addition to Jianlibao, in the beverage market, there were the famous "Eight Kings" at that time.

But what is the fate of these brands?

Founded in 1985, it was formerly known as the Arctic Ocean Soda of Beiping Ice Factory. In the eighties and nineties of the last century, it occupied the position of the big brother in the field of soda in Beijing, and the market share in Beijing and Tianjin was nearly 70%. In 1994, it cooperated with Pepsi Cola, but then encountered snow and was officially discontinued in 99.

It was not until 2007 that the Chinese side and PepsiCo regained the right to operate the Arctic Ocean brand after five years of negotiations. In 2011, the Arctic Ocean, which once became popular in old Beijing, reappeared, but except for some middle-aged people who are not confused and can't stand carbonated drinks, who remembers?

Founded in 1902 and named the No. 1 soda in the country in 1956, Shanhaiguan has inherited a century-old beverage culture, and was once designated as a state banquet drink, and even successfully entered the field of Western food as a carbonated drink. What happened?

After establishing a cooperative relationship with Coca-Cola in the 90s, Shanhaiguan gradually withdrew from the market. In 01, Shanhaiguan had no choice but to stop production when there was only one year left before his "100th birthday". China's only beverage factory that can impact the "century-old brand" has fallen.

Founded in 1920, Hachioji Soda was once the largest soda production plant in Tohoku. In 1993, Hachioji and Coca-Cola cooperated, and the trademark and ownership were sealed by Coca-Cola in the following year.

Ten years later, when the market was occupied by Coca-Cola products, the Coca-Cola Group transferred the debt-ridden Hachioji Temple... The company, which has become a de facto shell, was handed back to China.

In 2003, Hachioji was restored from endangerment. Sadly, when the century-old drink resurfaced, the vast majority of people refused to taste and buy it, citing "I haven't heard of this new brand".

Founded in Guangzhou in 1946, Asia Soda has a long history of production and was the best sand soda in the world at that time. Its products won the Best Sports Drink Award in China in 1985. In 1993, it cooperated with Pepsi Cola, and was discontinued in the same year!

In 2002, after difficult negotiations, the local government repossessed the Asian Soda Factory. But after disappearing for ten years, who remembers the "Asia" that once sold well in Asia?

Founded in 1918, Wuhan No. 2 Factory Soda has been rated as the No. 1 consumer product in Wuhan by producing orange soda. It was discontinued after being acquired by Coca-Cola in the United States in 95. It didn't come back until the contract expired after 20 years, and who remembers?

Tianfu Cola, which was born in 1981, was once famous throughout the country for its unique traditional Chinese medicine formula that can effectively resist aflatoxin, a class of carcinogens, and once occupied 70% of China's cola market! In 1993, it was a joint venture with Pepsi and gradually marginalized. It was not until 2010 that the formula and trademark were finally recaptured through legal channels.

Who remembers?!

Laoshan Cola, Zhengguang and Soda, Shaolin Oral Music...... A once well-known brand was acquired by capital in just two or three years in the mid-nineties until it disappeared, and the hope of the rise of national brands was lost in a game controlled by rich barbarians.

Don't think that the beverage industry is the hardest hit.

Throughout the nineties, taking advantage of the urgent need of local governments for foreign investment, many national brands have become the death of capital on the road that should have laid the foundation for future hegemony.

The little nurse who was acquired by L'Oréal, Yuexi,

Dabao, which was acquired by Johnson & Johnson.

Three smiles that were acquired by Colgate.

Lucky acquired by Kodak......

How many of these once famous domestic brands can be seen on the market, and how many of them are not mentioned by anyone and will never be remembered again?

Li Xian didn't expect that one day, he would be able to experience this kind of routine in person!

"Li Dong, Li Dong, what's the problem?"

On the other end of the phone, Li Xian's silence for a long time made Xue inspiration feel a little wrong.

"Oh. Coming back to his senses, Li Xian subconsciously responded and asked, "How did you reply?"

"The conditions offered by the Industry Development Department are quite generous, giving many preferential treatments, including taxes and policies, and promising our shares and seats on the board of directors of New Taipei after the joint venture. From the current degree of development of the sanitary napkin market, in fact, this way of expanding the scale of production and enhancing the brand influence through joint ventures is still beneficial to the development of the market. ”

Hearing Xue Ling's thoughts, Li Xian frowned tightly, "You really think so?"

He couldn't help but feel a little powerless in his heart.

Xue Ling, this woman has education and insight, and what is even more rare is that the experience of working in the policy office for three years has made Xue Ling's perspective and level of problems much higher than that of the current heads of many enterprises.

But this is the kind of person who does not show the vigilance he should have when facing the capital game of joint ventures with foreign capital and then being diluted by equity dilution and joint suppression by the board of directors.

He kind of understands why so many heroes of the moment have fallen in this era.

It's like a delicate and fragrant, but highly poisonous flower that always has a fatal attraction to insects and animals.

Joint ventures and policy guarantees, this series of traps, is simply too sweet.

If you don't stand in the perspective of 20 years from now, will you have a rosy fantasy about this kind of cooperation?

Li Xian thought about it and didn't find an answer.

"Hmm. After a long time, he nodded, "Then you mean that you are inclined to agree to this cooperation?"

"Not really. I've turned it down. ”

"Huh?"

Li Xian was stunned, "Why?"

"Because I don't think you'd be interested in this kind of cooperation, given your way of doing things. You told me before, except for high-level personnel, don't bother you. So I'll reply for you, but after thinking about it, I think it's better to inform you about it. ”

"Huh. Li Xian couldn't hold back and was happy.

"Well done. ”

He felt that although he had certain limitations as a general manager, he was not wrong.

"If someone calls you again to talk about cooperation with foreign companies, you can clearly tell him that as long as I, Li Xian, live for one day, New Taipei will not have a penny of joint venture relations with foreign companies!"

After explaining, Li Xian hung up the phone directly.

Lowering his head, he pulled his gaze away from Katya's two love poems.

It was re-placed on Katya's finished drafts.

To his left, the title page of the finished manuscript lies silently.

On it, several large bold characters in bold font are particularly conspicuous.

"China, You Can Say No!"