"I'm sure tonight will be a win for us!"

In the camera lens, a girl with long blond hair waved the rainbow flag in her hand vigorously and shouted: "It must be our victory!"

She wasn't alone, the rainbow flag was flying everywhere in all the surrounding areas, at the intersection of Highland Avenue and the Walk of Fame, within a few miles of the Kodak Theater!

Today, almost all gay organizations in Southern California are present, and they have only one goal, to support "Brokeback Mountain" to win the Oscars tonight!

Rainbow flags flying!

This external social situation seems to have set the tone for the upcoming 78th Academy Awards.

Of course, these are inseparable from the momentum of Embassy Pictures for "Brokeback Mountain" for several months.

Throughout the past decade or so, every Oscar winner has one thing in common - to use their strengths to the best and play to the best within the rules!

Since Harvey Weinstein joined this game of fame and fortune called the Oscars in the nineties, the bottom line of the rules of the game has undoubtedly been pulled down a lot.

After Ronan entered the new century, the bottom line of the rules of the game was lowered again, and the cost of winning the award became higher at the same time.

If you don't have more than $6 million in publicity and public relations, don't expect the big four awards.

In other words, Ronan and Relativity Entertainment will further eligibility for the Oscar game.

In recent years, Oscar statements such as "no award is real", "everything has a price and a reward", and "anything can be paid to win".

Escalating PR campaigns have completely changed the way films are promoted during awards season, and they must become more proactive in order to emerge as winners.

As long as the film can ensure a certain quality, and you are willing to actively work hard in publicity and public relations, you can always get votes from some judges, and what you don't get is that others pay more than you.

Embassy Pictures set a new record during the PR campaign for "Brokeback Mountain", mailing out more than 100,000 DVD copies of the film, and the DVD package also included a small gift in the name of the film materials.

Because of the burning on the other side of the Pacific, the cost of DVD is very low, even if the cost of the deluxe package is less than $5, but the coverage is so wide that Hollywood has never been.

It is no exaggeration to say that from the judges and staff of the Academy of Motion Picture Arts and Sciences, to the slightly famous film and television bloggers in North America, to the somewhat influential media and journalists, Embassy Pictures has taken care of everything, at least to ensure that they have the DVD and gifts of "Brokeback Mountain" in their hands.

Even the staff at some of Beverly Hills' clubhouses and restaurants, which are frequented by college judges, received DVDs.

Their arguments may reach the ears of some judges, who are accustomed to voting with their feet, do not go to the movies at all, and will subconsciously choose familiar names.

People's hearts are often the most unpredictable, and a seemingly inconspicuous small profit may prompt them to make biased choices.

Ronan didn't walk the red carpet and went straight to the Kodak Theater.

Then, he unexpectedly meets Jessica Filton.

"Why are you here?" asked Ronan.

Jessica Filton, dressed in a smart lady's suit, came to his side and walked towards the hall together, saying as she went: "Next awards season, "Juno" is also going to win the award, I'll come over early to feel it." ”

Ronan asked, "How's the project going?"

Jessica Filton whispered: "Post-production has been going on for a while, and I have communicated with Embassy Pictures to prepare for Sofia Coppola to bring 'Juno' to the Venice Film Festival, hoping to gain something. ”

The two came to the theater through the side door, and Ronan asked, "Where are you seated?"

Jessica Felton pointed to the right-hand side, "In the back." ”

Ronan invited, "I have two places, but I didn't bring a female companion, come with me to the front?"

Jessica Felton thought for a moment and said, "It's okay, the atmosphere up front is a little better." ”

Ronan glanced at her lady's suit and said, "Why didn't you wear an evening dress?"

Jessica Felton followed him towards where the "Brokeback Mountain" crew was: "I couldn't walk the red carpet again, so I wasn't prepared. ”

"In your countenance. Ronan said honestly: "If you walk the red carpet, you will steal all the limelight." ”

As soon as he finished speaking, Harvey Weinstein suddenly stood up from the seat next to him and said, "Good evening, Ronan. ”

Ronan shook his hand: "Hello, Harvey. ”

Harvey Weinstein's eyes fell on Jessica Felton, and when she saw Ronan openly entering the Kodak Theater with a beautiful woman, she was obviously misunderstood, and hurriedly introduced herself: "I'm Harvey Weinstein, good evening." ”

Jessica Filton generously shook hands with Harvey Weinstein: "Hello, I'm Jessica Filton from Sandsea Entertainment. ”

Harvey Weinstein immediately thought of who this person was: "Miss Felton is the producer of the Pirates of the Caribbean series?"

Jessica Felton modestly says, "I'm just doing some day-to-day management. ”

Harvey Weinstein said: "Miss Felton has a bright future. ”

Jessica Felton smiled and didn't speak again.

Ronan took over the topic: "How's your new company?"

"It went well. Harvey Weinstein glanced at Ronan and said, "It's better than at Miramax." ”

He asked tentatively: "Disney and Michael Eisner......"

Ronan interrupted him: "Harvey, Relativity Entertainment has sold all Disney shares, how Disney is, has nothing to do with me. ”

Harvey Weinstein was speechless and could only slander in his heart: You told me that I was inseparable from Michael Eisner, and as a result, Roy Disney of the pit was going to vomit blood!

Ronan patted Harvey Weinstein on the shoulder and said, "We'll talk about it later." ”

Watching Ronan leave with that super fierce beauty, Harvey Weinstein returned to his seat, thinking about Disney's situation in the last half a year or so, as an outsider, a person who thinks he knows Ronan, he has realized that Roy Disney and Michael Eisner have all fallen into the pit that Ronan dug.

Although other than Pixar Studios, the Disney animation production team and the live-action film licensing of the classic cartoon were not taken seriously, Harvey Weinstein thinks about Ronan's past and feels that Disney may have lost a considerable asset.

Relativity Entertainment sucked a mouthful of blood on Disney's body, and left a piece of chicken feathers after sucking it, according to his understanding, the heads of the three factions within Disney were almost beaten into dog heads.

Harvey Weinstein watched Ronan and Jessica Felton sit where the crew of "Brokeback Mountain" was, and then withdrew his gaze and gradually determined one thing, don't provoke Ronan Anderson in the future.

The Michael Eisner, who had to leave Miramax who suppressed him and Bob Weinstein, Roy Disney hasn't done it yet, and in the blink of an eye, Ronan Anderson has pulled two super rich opponents.

Disney doesn't want to be at peace in the future.

Ronan chatted with Ang Lee, and the awards ceremony quickly kicked off.

In recent years, the Oscar ratings have gradually declined, especially in the year when literary films lack a sufficient audience base, and the ratings have begun to fall out of the top three in North America.

The Academy of Motion Picture Arts and Sciences has been working hard to maximize ratings for the Oscars.

Regardless, this is the face and signature of Hollywood.

This year, the academy brought in Jon Stewart, the hottest TV host in the United States, who is best known for the news show "The Daily Show," in the hope that Stewart's influence can attract more young viewers to the Oscars.

The opening scene is a routine spoof of the hit nominated film.

For example, the tent of "Brokeback Mountain" was opened, and Billy Crystal showed his head first, "I won't host this year, I don't see that I'm busy in love." ”

Behind him, Jon Stewart is clearly visible.

There are also hot events, the biggest gossip in Hollywood last year, which naturally became the object of ridicule.

Jon Stewart constantly teased Brad Pitt and Angelina Jolie, and the main camera also fell on Jennifer Aniston from time to time.

But Jennifer Aniston acted as if she hadn't heard, with her hair disheveled, plainly dressed, and her face expressionless.

Oscar does seem low-level at times, and the jokes are a bit excessive.

Jon Stewart pointed to the big stars in the front row and said: "Look at those actresses, they are so poor that they can't cover their breasts." ”

At the beginning of the awards ceremony, the heavier Best Supporting Actor was once again the first to be awarded, and the director probably hoped to use heavyweight awards to arouse the audience's emotions.

"Brokeback Mountain" lost to "Good Night, Good Luck", and Jack Gyllenhill lost to George Clooney.

The latter won the first Oscar in his life, but this golden man for Best Supporting Actor also means that George Clooney will no longer win Best Director with "Good Night, Good Luck".

George Clooney also understands this, so the first thing he said on stage was - since I won Best Supporting Actor, I definitely didn't get the Best Director Statuette.

This sentence seems to be the best portrayal of this Oscars, and the tone of the subsequent awards cake and egalitarianism is unusually clear.

Best Supporting Actress went to British actress Rachel Weisz, and the film was "The Immortal Gardener", which was the only award the film received.

Peter Jackson's blockbuster "King Kong" last year, which was expected to dominate the technical category, only won three awards for best sound editing, best sound effects and best visual effects, while "The Chronicles of Narnia" and "Memoirs of a Geisha" shared awards for best makeup, best cinematography, best costume and best artistic direction.

Nearly halfway through the awards ceremony, the biggest task of the crew of "Brokeback Mountain" is to watch the excitement.

Until two screenwriters from Shahai Entertainment won the best adapted screenplay.