Chapter 1686 Promoting Outbound Travel

Schwarzenegger's celebration party in Hollywood was lively.

Since media reporters are prohibited from entering the whole process, these Hollywood celebrities can also unload their idol baggage and devote themselves to it.

It may also be that the previous inauguration ceremony in Sacramento was too serious and formal, so when it came to Hollywood and Schwarzenegger's private villa, everyone was very open.

Schwarzenegger also took off his suit, changed into relatively casual and comfortable clothes, and continued to drink with friends from all walks of life.

The early winter in Los Angeles is not cold, and the entire interior of the first floor of the villa, as well as the entire courtyard lawn, is full of celebrities enjoying drinks, and the atmosphere is exceptionally warm.

It is said that tonight, there was a large parade in the Los Angeles area to celebrate Schwarzenegger's official inauguration, which shows that not only Hollywood, but even the whole of Los Angeles is in a carnival because of Schwarzenegger.

At the beginning of the party, Du Wei was led by Celine Dion, constantly shuttling between top singers and musicians.

Celine Dion introduced Du Wei to these big names in the music industry, and did not forget to help her fight for various resources from those musicians.

Li Mu and Lin Qingya were not too busy socializing, but they held a glass of champagne and found a comfortable and quiet corner to discuss specific business ideas.

Li Mu attaches great importance to enhancing the tourism exchanges between China's first-tier cities and California, not only to enhance the West's understanding of China and let the West understand the beauty of China, but also to make his own business to a higher level.

Taobao has not made tourism-related business, but this future is a 100 billion or even trillion dollar market, if you don't hurry up to cut in, it is likely to lose the opportunity in the future like Taobao to do Fliggy.

However, if Taobao starts from the domestic tourism business now, it will directly fall into the position that Ctrip has been cultivating for a long time, which is equivalent to throwing its own airborne troops into the hinterland of others.

Rather than this, it is better to put aside the domestic first, grab the Chinese outbound travel market that no one competes with you, and wait for the outbound travel market to be occupied by yourself, and then kill a horse gun in the domestic market.

Schwarzenegger greeted a circle of friends, and finally came to Li Mu with a glass of whiskey, and saw that he and Lin Qingya were chatting in Chinese, so he asked with a smile: "Mr. Li, Miss Lin, I don't know what you are talking about, is it inconvenient to add me one?"

Li Mu smiled slightly, pointed to the single sofa on his right, and said with a smile: "Arnold, you came just in time, we want to talk to you about cooperation." ”

Schwarzenegger hurriedly said: "That's great, don't look at me drinking and chatting with them now, talking and laughing, in fact, I am very much looking forward to the official appointment next Monday, and I can't wait to do something different." ”

Li Mu nodded and said, "It's just right, as I told you before, about strengthening the interaction between China's first-tier cities and California's tourism, I plan to move quickly in the near future." ”

Schwarzenegger said excitedly: "If there is anything I need to do, just ask." ”

Li Mu thought for a while and said: "That's the case, I want to hold a summit forum of the tourism industry between the two places in Huaxia, and invite the more famous and powerful related enterprises on both sides to participate, so as to integrate resources as soon as possible, formulate a few more attractive tourism routes, and then quickly start to promote this business." ”

Schwarzenegger nodded hurriedly and said, "What fields of companies do you need?" I'll have people screen them tomorrow, and then I'll communicate with them personally. ”

Li Mu said: "Airlines are definitely there, I want to at least next year through the route we have formulated, export more than 100,000 outbound tourists, and at the same time accept at least 150,000 California inbound tourists, and then grow exponentially every year, which first requires the cooperation of the two airlines." ”

Schwarzenegger said: "Well, I'll talk to American Airlines and see what they think, but I think they should be very interested." ”

Li Mu nodded, and then said: "There are also hotel groups, which want medium and large hotel groups, and have at least three or five hotels in their hands. ”

"No problem. Schwarzenegger said, "I'll ask my secretary to sort it out and see which ones meet the criteria." ”

Li Mu said: "The rest is the travel service company. ”

Schwarzenegger immediately said: "I will communicate with these companies immediately and get them to reply to me as soon as possible." ”

After that, Schwarzenegger asked again: "Mr. Li, when is the Summit Forum going to be held?"

Li Mu thought for a while and said, "In a week, let interested companies leave their contact information, and I will arrange for someone to issue them an electronic invitation letter." ”

Schwarzenegger said: "In such a hurry? I'm afraid there are still a lot of things going on on my side in a week, and it's hard to get there." ”

Li Mu said: "You don't need to go all the way over, and if you also participate in this summit forum, it makes this forum seem very official, which is not appropriate, my idea is that all the people who participate in this forum should be the heads of enterprises in the tourism industry chain, and try not to invite any government personnel from both sides to participate directly." ”

Schwarzenegger nodded and said, "That's fine, otherwise I really don't know how to get out." ”

Li Mu instructed: "This matter is a travel exchange between the people, and it is completely non-governmental in nature, although we can publicize to the outside world that you are behind the scenes, but you still don't directly participate." ”

Schwarzenegger also knew Li Mu's intentions, and if he directly participated in this summit forum, then the nature of this matter would escalate.

As a Hollywood star and governor of California, these two identities are obviously more prominent than the status of Governor of California for politically motivated forum activities, so that once he participates, the forum naturally rises to the level of diplomatic events or cooperation between the two countries.

After all, the governor of California is involved, so Huaxia has to arrange a mayor of a first-tier city, and the two also need various talks and media interviews, so that the efficiency will inevitably be affected.

Therefore, Li Mu still hopes that this kind of cooperation will be placed in the private sector and the role will be assumed by the enterprise, so that the communication between enterprises will be relatively easy.

……

The next day, Schwarzenegger conveyed Li Mu's idea for the "China-US Tourism Industry Summit Forum" to American Airlines, several hotel groups and travel groups.

Because it was organized by Li Mu and he endorsed the future tourism cooperation, the invited American companies showed strong interest.

Whether it is American Airlines, or California's medium and large hotel management groups and tourism groups, they have not really tapped the potential of the Chinese market at this stage, nor have they obtained considerable benefits from the Chinese outbound travel market.

However, they are all looking forward to the Chinese market, after all, it is a country with a population of 1.3 billion, and its economic development speed is leading the world, and its outbound travel market space is unlimited in the future.

Schwarzenegger fed back the positive attitude of these companies to Li Mu, and Li Mu immediately began to communicate with China.

He decided that Makino Technology and Taobao would jointly host this summit forum and form a summit forum working group, with Lei Junlei as the main leader.

At the same time, Li Mu also gave the working group a task: to communicate with tourism-related enterprises in the four first-tier cities in China as soon as possible, and communicate with the three major airlines, Air China, China Southern Airlines, and China Eastern Airlines, so that they can also determine whether to participate in this summit forum as soon as possible, and if they are determined to participate, then book candidates as soon as possible.

Because Li Mu attaches great importance to this business, he temporarily changed his itinerary, and this trip to the United States did not go to Harvard University on the East Coast, but returned directly from Hollywood to personally sit in this summit forum.

The forum was set for a week later in Yanjing, at a five-star resort hotel at the foot of the Great Wall.

After spending another day in Hollywood, Li Mu took Du Wei and Lin Qingya back to China by plane.

In the future, Li Mu hopes that Lin Qingya will be responsible for the docking with relevant companies in the United States, as well as the integration of these resources, so she will also return to China to participate in the forum and fully participate.

……

After returning to China, Li Mu immediately convened a meeting of the entire working group, informed them in detail of his intention to do this section, and pointed out the direction for the entire team.

First of all, the travel business is a large business in the future, and the Chinese outbound travel market will become bigger and bigger in the future.

Secondly, what Li Mu wants to do now is a complete set of outbound travel services, he first integrates the resources, and then refines and splits them, and packages them into a variety of products to sell to users.

For example, if you first integrate the tourism resources of the four first-tier cities in China, assuming that a total of 200 scenic spots in the four cities are sorted out, these 200 scenic spots can be like a buffet, allowing users to choose and match freely.

If the user travels independently, he can choose a combination of 200 attractions at will, and then place an order through his own platform, so that from air tickets to hotels, and then from tourist transportation to specific play, and then to the tickets for each attraction he chooses, he can customize and package them in this platform.

After the user buys a package, the platform will book and settle with different resource providers according to the different needs of the user.

If it's a group tour, it's even simpler.

The operator only needs to work out a number of stalls with different amounts, different destinations, and different combinations, and let users do multiple-choice questions.

These stalls may only contain attractions in one city, or they may contain attractions in four cities, and users can choose according to their general preferences and price budget.

In later generations, Ctrip, Qunar, Tuniu and Fliggy all focused on this kind of travel package-style travel products.

For example, if users want to travel to Southeast Asia, whether it is an independent trip or a group tour, there are many different combinations of packages, from the lowest-end single city to the highest-end travel to several countries and cities.