After Qin Feng finished speaking, Xia Million's face became very ugly, he never dreamed that Qin Feng's understanding of the Book of Changes would be so profound and his artistic conception was so lofty, which he would never be able to achieve.

Xia Million is very aware of the depth of his study of the Book of Changes, for him, the Book of Changes is just a prop for him to make money, in fact, his study of the Book of Changes is simply half-understood, used to fool the layman, if you really want to face a master of Chinese studies like Qin Feng, it will definitely lose.

Therefore, Xia Wanwan said with a gloomy face: "Qin Feng, as far as your understanding of the Book of Changes is concerned, it really doesn't fall into my eyes, and arguing with you is purely a delay in time, and there is no need for that at all."

But I've heard that you've bought some rough diamond ore and gold ore in Africa, and you're going to hit the diamond ring market at a low price, is that true? Don't you think you're offending too many people? Don't you think you're provoking all the jewelry manufacturers in this market?"

Qin Feng said coldly: "President Xia, your skill in transferring contradictions and sowing discord is indeed quite skillful, I believe that all the colleagues in the jewelry industry present should also have the same thoughts as President Xia, right?"

After Qin Feng finished saying this, all the jewelers on the scene immediately burst into flames and criticized Qin Feng one after another, believing that Qin Feng was disrupting the market order and destroying everyone's interests.

After everyone had said about it, Qin Feng raised his head and said with a calm expression: "I understand the concerns of my colleagues, but I also have to have a good chat with you about some things."

I would like to ask all of you who are here, do you know what the profit margin of the jewelry industry is?"

A jeweler pouted and said, "The general profit in our industry is between 20~%30%. Let's give you an example, a jade worth 1000 yuan, we price him 10 times the original price, and then we carry out promotional discounts, the most common is the free distribution of various jewelry display cases in the shopping mall promotional cards, when you take these promotional cards to the jewelry showcase, they will let you draw, at this time you will find that you will often draw the first prize and the grand prize, the big discount can be as low as 2 ~ 3 fold, on the surface we are equivalent to 100 1000 yuan of things sold to 2000 ~3,000 yuan, but in fact, we also need to consider the cost of jewelry showcase rent, the cost of staff, plus the cost of various advertising information, all kinds of costs add up, our final profit margin is about 30%. More fees are actually earned by shopping malls and channels. ”

Qin Feng shook his head and said, "This old man, you are fooling me.

Although we have not done the kind of promotion you are talking about, our Edge Jewelry is now up to 150% profitable!

Of course, this margin refers to the combined profit margin. The profit margin of gold products is lower, and the highest is diamond ring products!

Although our Edge Jewelry Company has only been established for a long time, and the cost control has not reached the best state, even so, our profit is still as high as 150%!

To take the simplest example, take a diamond ring that everyone often buys between 4,000 yuan and 5,000 yuan as an example, because this kind of diamond ring is very small, its cost price is very low, which some larger diamond rings processing scraps can be handled.

And almost all of the diamonds set on this level of diamond ring are leftovers!

The cost of a diamond of this level can be two or three hundred dollars.

The rest is the cost of platinum rings on diamond rings, and the cost of platinum is about 200 yuan a gram, and the market price is about 320~350 yuan a gram.

The price of a platinum diamond ring is about 5,000 yuan, the weight of platinum is about 5 grams, and the cost price is 1,200 yuan, even if you add the cost of work and miscellaneous expenses, the cost will not exceed 1,500 yuan. Even if the cost is calculated according to the market price of 350 yuan per gram, the cost price of a platinum diamond ring worth 5,000 yuan will not exceed 2,000 yuan. 3,000 yuan is a net profit.

So, in fact, the profit of diamond rings is very high. ”

Speaking of this, Qin Feng glanced at everyone at the scene coldly and said, "Everyone, I believe that all of you present are insiders, and you should be very aware of the real situation of our industry."

I know that there are many people on the scene who are not jewelry manufacturers, but are only responsible for channels and sales, even so, I would like to ask you, a platinum diamond ring priced at 5,000 yuan, will your purchase price exceed 2,500 yuan?

But guys, do you know that although platinum is a precious metal, its investment value is not high at all!

That's why we put a lot of effort into promoting the purchase of gold jewelry!"

After Qin Feng finished speaking, Zheng Tiankai couldn't hold back any longer, and directly slapped the table and said, "Qin Feng, in this way, you want to smash the plate! Do you want our entire platinum diamond ring sales market to collapse all at once?"

Qin Feng shook his head: "The collapse will not come, but I don't agree with the current hype about platinum diamond rings!"

Zheng Tiankai said coldly: "Qin Feng, do you know what advantages platinum has?"

Qin Feng smiled disdainfully: "If there is any advantage that can't help it, I'm afraid it is its rarity, platinum is indeed a rare metal, but whether a metal is a rare metal or not is not a fundamental factor to measure its market value." ”

Zheng Tiankai said with disdain on his face: "Qin Feng, do you know that platinum is not only a very good product suitable for ordinary people to invest, but also its appreciation space is very large, buying a platinum diamond ring is equivalent to buying an appreciation item in the future! Platinum is more collectible and commemorative than gold!"

When Qin Feng heard this, he slapped the table and said angrily: "Zheng Tiankai, can you not use the kind of words that your salespeople fool ordinary people to talk to me, because I am not a fool, I can't be fooled by you!

I've visited some of your Cheng Jewellery Group stores and when I'm torn between a gold ring and a diamond ring, almost most of the time, your salespeople recommend me to buy a platinum diamond ring, why is that?

The reason is actually very simple, because for salespeople, platinum diamond rings have a higher commission, why is the commission higher? because platinum diamond rings have a higher profit margin, while yellow gold rings have not that high profit margins!"

Speaking of this, the anger on Qin Feng's face became stronger and stronger: "Zheng Tiankai, do you know how your salesperson introduced me to me, what he said is similar to what you just said, he constantly hinted to customers that platinum diamond rings have better collection value and commemorative value, and even some salespeople directly said that platinum diamond rings have a high value retention rate!"

Zheng Tiankai immediately interrupted Qin Feng and said, "Qin Feng, do you understand the laws of the jewelry industry, platinum diamond rings have a high value preservation!"

Qin Feng sneered and said, "You guys are confusing concepts! You guys are making something out of nothing, talking nonsense!"

Originally, I didn't want to expose you, but since you always want to fool the common people, today I will completely expose the true face of you bad profiteers.

Whether a platinum diamond ring has investment and value preservation value should look at two things, one is the diamond on the platinum diamond ring, and the other is the platinum ring.

Let's take a look at the diamond first, if you look at it separately, a platinum diamond ring worth 5,000 yuan, the market recovery price of the diamond set on it can be sold for 500 yuan is already very good.

Let's look at whether borrowing platinum has investment value and value preservation value.

Platinum is a very small variety compared with gold, and the investment value of platinum cannot simply look at the price difference between it and gold, but should jump out of its relationship with gold and put it under the general trend. Because platinum is smaller, it is more volatile and risky, usually as soon as gold rises, the price "turns upside down", and gold falls, it falls more than gold.

Strictly speaking, platinum is not an investment product for ordinary people, platinum is neither like gold has monetary attributes, nor repurchase channels and corresponding markets, except for a few banks to open personal account platinum trading business, the investment significance of physical platinum is not large, so it is not suitable for ordinary investors.

At present, the common hard currency in the international market is gold, and national reserves are often stored in gold. Although the price of platinum is not low and the quality is rare, its value retention effect is not obvious. This is due to the fact that platinum has some shortcomings that make it unable to achieve the same value preservation effect as gold.

First of all, because platinum has a high melting point, it is more troublesome to recast platinum after recycling, platinum has a high hardness, so it is not easy to modify the size of platinum jewelry after it is made into a finished product, and platinum is more difficult to detect, it is difficult to determine the authenticity and fineness of platinum. For these reasons, many stores refuse to recycle platinum jewelry, usually by pawn shops, or back to the place where it was purchased, and the price is very low.

I once asked people to take a platinum diamond ring worth 5,000 yuan that I bought from your Zheng's Jewelry Group a year ago to your flagship store for sale, and asked you to repurchase, and your flagship store was only willing to spend 1,200 yuan to repurchase it when the purchase procedures were very complete!

In other words, I spent 5,000 yuan to buy a platinum diamond ring, and in the end you didn't even give me 1/4 of the price.

And I have tried some other jewelry stores that sell platinum diamond rings one after another, and their repurchase prices are similar, and some of them even have very low repurchase prices, only 1/10 of the original purchase price, and they still love to sell or not sell!

Through these experiments, I have basically determined that platinum diamond rings are only used for sale, just to fool ordinary people to buy, this thing is a hammer deal, and it does not have any value preservation value at all, if you want to talk about the collection value, it can only be the commemorative value of the wedding anniversary!"

Speaking of this, Qin Feng looked at Zheng Tiankai coldly and said: "Zheng Tiankai, I believe that as one of the heads of Zheng's Jewelry Group, you should be very clear in your heart about the true value of platinum diamond rings, but you just let the salespeople deliberately mislead consumers, and the dirtiness and despicability of your Zheng's jewelry can be seen!"

That's why I must make up my mind to completely reduce the price of platinum diamond rings to the normal profit range!

There is money to buy platinum diamond rings, casually buy some gold jewelry, its value retention rate is definitely more than 3~5 times the value of the platinum diamond ring! ”

Qin Feng said this, and said in a sad voice: "Colleagues in the jewelry industry, I believe that when it comes to this, you should have seen the true face of Zheng's Jewelry Group, and as far as I know, Mr. Zheng Wengang is ready to impact the position of president in this general election, are you willing to support such a black-hearted person to serve as the president of the jewelry association?"