The success of a movie often brings a series of chain reactions in the aftermath, which is not uncommon in Hollywood.

For example, the success of "Avatar" has led a 3D boom in the world, which is reflected in the Hollywood industry circle, that is, in the past month or so, there have been nearly 20 large 3D film projects in large and medium-sized production companies, including the six major companies, either in planning or on the agenda.

Cinema companies have also been deeply affected, and new theaters have begun to build 3D theaters, after all, 3D ticket prices are higher.

After the Independence Day schedule, the global box office of "Avatar" surpassed "Titanic" in one fell swoop and became the global box office champion, even if "Titanic" still retains the North American box office champion, but it was overtaken by "Avatar", that is, in two or three weeks.

The statistics are very clear, simply counting the number of viewers after the two films were screened for more than a month, "Titanic" beat "Avatar".

However, the box office of the latter has surpassed the former by a large margin.

What is the reason, the cinema company feels it most directly! It is nothing more than the high ticket prices brought by 3D and IMX3D.

The popularity of "Avatar" has made the theater companies that are plagued by attendance, the North American film market, which has a decrease in the total number of audiences every year, and the medium and large Hollywood film companies as producers and distributors, as if they have seen the future of movies.

In the short term, there is a real market for 3D movies.

That's enough for Hollywood companies and theatrical companies.

In those emerging markets, because theaters are built from scratch, basically the newly built theaters are completely dominated by 3D theaters.

The same is true for new theaters in North America, where the number of 3D and IMAX theaters pushed into construction plans skyrocketed.

The 3D market boom brought by "Avatar" and "Alice in Wonderland" can be seen and touched, and has led to changes in the entire industry.

In the future, audiences around the world will see countless 3D movies with only subtitles in 3D.

Whether it's appropriate or not, whether it's shot in 3D or not, turn it into a 3D movie in post-production.

After all, it will cost the ticket price by a large margin.

"Alice in Wonderland" was a big hit at the box office in the first weekend, and the market situation was very good, which to some extent also brought a certain amount of popularity to live-action fairy tale films.

Embassy Pictures used the advertising patch "Alice in Wonderland" of "Beauty and the Beast", the highly restored Bella and the theme song, with the popularity of the latter, which attracted a lot of attention.

Bella, in particular, has inspired the feelings of countless people.

Relativity Entertainment even warmed up the film released on the holiday in advance, hyped it up in the media and on the Internet, and called this film a love epic that does not judge people by their appearance, and love can expel all evil.

The propaganda plays with flowers, but in the end, the movie is still old wine in new bottles.

In terms of other live-action fairy tale films, "Cinderella" has been established, and filming can start as soon as the end of this year.

In addition, the new "Sleeping Beauty" movie stand-in schedule, after getting the first draft of the script, Angelina Jolie has agreed to play the fairy godmother of Sleeping Beauty.

The stepmother in "Cinderella", Relativity Entertainment invited Cate Blanchett.

If nothing else, Relativity Entertainment's fairy tale live-action movies will form a strong "stepmother alliance".

Ronan also had the impression that Disney's stepmothers used to hold a stepmother's tea party in order to promote live-action movies.

By mid-July, Cate Blanchett and Angelina Jolie had all signed actor contracts with Shahai Entertainment.

As for the male and female protagonists and the like, all of them use new actors.

In Hollywood, actors are never a scarce resource.

"Alice in Wonderland" spent its third weekend in North American theaters, and the North American box office easily exceeded $300 million.

With the blessing of the 3D boom, the global box office easily reached $552.14 million.

Although the production of Alice in Wonderland is very good, and the visual effects are far better than the previous films, with such excellent box office results, the explosion of impulsive 3D consumption in the film market is also a crucial factor.

The North American box office of "Avatar" exceeded 700 million US dollars, surpassing "Titanic" and officially becoming the overall box office champion in North America.

In terms of global box office, "Avatar" has also become the first film ever to cross $2 billion at the global box office without the fact that "Titanic" has not yet been converted to a 3D re-release.

There is no doubt that with this movie alone, Relativity Entertainment has made a lot of money.

Embassy Pictures has collected all kinds of data and made estimates, including online and offline revenues such as box office and DVDs, and "Avatar" will bring about $1.5 billion in profits to Relativity Entertainment this year alone.

And then there's "Fast and Furious 4".

After a month of screening, the film grossed $232.68 million in North America and nearly $500 million worldwide.

The Fast & Furious franchise has begun to show its market style as a first-line super-production.

At the same time, Pixar's animated feature film "Wall-E" was also released in North America, grossing $63.01 million in its opening weekend.

And "Wall-E the Robot" has a good reputation, and it is almost blown by the media as the best animated film of all time.

Embassy Pictures now has a wealth of experience in releasing animated feature films, and will not be fooled by word-of-mouth, and according to the actual state of the market, "WALL-E the Robot" will have to be lucky enough at the global box office to recoup all the investment.

In addition, the film received a mediocre response in the surrounding market, and the sales of the goods that had been with Vali were not very good.

But one thing is certain, next year's Oscar for Best Animated Feature has already had an early result.

…………

"The ship looks imposing. ”

In the port of Malibu, Ronan stood on a huge ship and said to James Cameron next to him: "It looks a lot better than the one in previous years." ”

This is the top deck, looking out to the sea, the sea and the sky are endless, James Cameron likes this environment the most, and briefly introduced: "This is a scientific research ship that was launched only last year, with the latest technology and equipment in the world, and the best deep-water submersible. ”

He pointed to the boom on the foredeck below and said, "Look, those round ones are." ”

The silver-white submersible didn't look particularly big, and there were technicians making a pre-departure inspection, Ronan looked at it for a while and said, "It's very sci-fi." ”

James Cameron said: "Rent is also expensive, and it's good to have Sony Electronics sponsorship. ”

Over the years, he has been cooperating with Sony Electronics, and many patents for new photographic technologies and equipment are in the hands of both companies.

Ronan looked at the submersibles and asked, "You're not really going down the Mariana Trench yourself, are you?"

"Of course. James Cameron once again issued an invitation: "Let's go together, the bottom of the rendering is a man's romance." ”

Ronan held on to the railing with both hands: "I heard that there are many terrifying giant beasts living in the deep sea, such as octopuses the size of trucks, if you can see them, take a few pictures and come back." ”

James Cameron said seriously: "I went to the deep-sea expedition to shoot a documentary, and you are going to forcibly turn the Bay horror film up." ”

Ronan couldn't help but laugh, glanced at the time, and said, "Good luck, James, sometimes I'll go to see you." ”

James Cameron also laughed: "Don't worry, I won't be eaten by the deep sea beast." ”

The two talked about the sequel to "Avatar" again, and the second part will not really be on the agenda until James Cameron completes the Mariana Trench expedition at the earliest.

In other words, fans of "Avatar" or James Cameron, if they still want to see a sequel, can only hope that the great director will not meet the monsters of the deep sea.

The ship was set off soon, passing through Hawaii for the South Pacific, and Ronan didn't stay long, quickly leaving and boarding the car at the dock.

He saw that it was still early, did not return to Century City, and asked David to go to Hughes Aircraft Factory, where "The Avengers" was filming, and it was already in the finishing stages.

The atmosphere of the film is heavy, and the six veterans of the Avengers have been assembled, telling the world through practical actions what superheroes should look like!

Each hero has his own journey and beginning: why we fall because that's how we learn to get up, and every hero has his own end: it doesn't matter who you are, it's what you do.

Well, it's a string, and that's what happened on the set of Christopher Nolan, where Ronan went the other day.

"The Dark Knight Rises" has also begun preparations, but it has nothing to do with Relativity Entertainment.

While Joss Whedon was resting the crew, Ronan went over to talk to him for a while.

"All the location scenes have been filmed. Joss Whedon roughly told Ronan about the progress: "The crew will be able to fully transfer to post-production next month, and it will be completed in February next year, and I hope there will be a good result this time." ”

Ronan nodded slightly: "Yes." The single-player movie has been fully warmed up, and "The Avengers" will become the most commercially successful superhero movie. ”

Joss Wheddon is confident in Ronan's words: "I hope the global box office will be a billion dollars." ”

Ronan smiled and didn't say much, the global box office is one billion dollars, which is just to make "The Avengers" return to its original cost through the box office.

The superhero blockbuster cost $200 million to make, and the global publicity and distribution costs will be around $150 million.

Seeing Ronan, the six actors also came over to say hello at their respective times.

Ronan also chatted with them more or less.

Until the end of the purple sweet potato essence, the six veterans of the Avengers are the absolute core of the entire team, and they are closely tied to Relativity Entertainment and Marvel Entertainment for the next ten years.

When Ronan was leaving, Joss Whedon took advantage of the break to say another thing: "I have a friend who has a realistic sci-fi project in his hand, which he has been planning since 2006, because the script and story are too simple and have not been taken seriously, but I think this project is good and valuable. Ronan, can you find time to meet with him?"

Joss Whedon is a more reliable person, and Ronan only thought about it for a moment and said, "Let him come to my office tomorrow." ”