Chapter 297: Propaganda Has Worked (Third Update)
These two days.
Guoxing Trade spent some money to find a few large newspapers in major cities to advertise advertorials, if you don't advertise, how will others know? Wang Qiang can't do this kind of thing when customers come to the door, and he understands very well how important propaganda is.
As the Chinese New Year approaches, many people have become idle, and newspaper sales are much better than they were later, which has attracted a lot of attention.
In the beginning, the news that appeared in the major newspapers was like this:
"Shocking! A domestic company has reached cooperation with nine of the world's top brands!"
"It is rumored that a trading company in Shanghai has signed a cooperation agreement with a number of luxury brands in the United States"
And then the next few days.
These newspapers give people the feeling that they have dug up some first-hand information, and they have broken the news one after another.
Who is Shanghai Guoxing Trading?
"The company that was praised by the chief designer has made a big move!"
"What are the big brands that cooperate with Guoxing Trade?"
Of course, these are all propaganda that Guoxing trade is in full swing.
Today, the fifth day of publicity, it is planned that one or two of Guoxing Trading's partners should be announced in some newspapers. The melon-eating masses who had been teased for several days were curious and bought a newspaper early, wanting to see what kind of big name Guoxing Trade had won.
"Look!"
"The newspaper broke the news!"
"Who the hell is there, and who are you working with?"
"I'll see, I'll see. ”
After the publicity of Guoxing Trade in the past few days, it is on the cusp, and as soon as the newspaper came out, a lot of eyes were on them, attracting many onlookers, especially those who like luxury goods.
The first list of partners has been announced – Calvin-Klein!
The crowd was in an uproar.
"It's CK!"
"I've seen it in Hong Kong films, it's a very high-end top American brand. ”
"Oh my God, Guoxing Trade has reached a cooperation with CK, it's amazing. ”
"What is CK?"
"You don't even know what CK is? Let me popularize it to you, CK is the number one designer brand in the United States, very famous, its founder is Calvin Crain, who has won four consecutive well-known clothing awards......"
Let's go a whole lot of introductions.
"So awesome?"
"It seems that Guoxing Trade has put a lot of effort into winning it, but Rao is so, it is also great to be able to win CK, is there any information dug up in the newspaper?"
"yes, it won't be just a CK, right?"
"Who else?"
After hearing that the first brand owner is so awesome, coupled with the publicity these days, many people's appetite has been hung very high, and they all want to know other situations, and they all know that Guoxing Trade is a big deal.
Finally, under everyone's expectations, I saw the name of another cooperative brand!
This time, the newspaper directly introduced the information of the Samsonite brand, and no one was asked to explain.
What Samsonite brand was founded in the United States in 1910, has a history of more than 90 years, how many retail outlets in the world, and how high the brand is in the world, and what is the main direction.
After all, Guoxing Trade spends money on publicity, and the newspaper must be very cooperative, so it almost doesn't boast that Samsonite is as awesome as LV.
Then, many people reading the newspaper fell silent for a moment.
Then there was a whoop, and many people exploded.
"What?"
"Another top brand?"
"Oh my God. ”
"Do you want to be so luxurious?"
"Did Guoxing Trade smash his wife on the ground in order to negotiate these two awesome brands?"
"It's not a question of money or not, do you think there are any companies in China that can cooperate with top brands like this?"
"Big news. ”
"Samsonite CK actually cooperated with Guoxing Trading?"
"Is it true?"
"The newspapers have broken the news, it shouldn't be fake. ”
"I don't know if you paid attention to the words on Yang Zibao, it is said that the liquidated damages are as high as five million US dollars, and I don't know if it's true. ”
Whether it's true or not, as the saying goes, there must be a real ingredient in it, and many people were shocked by Guoxing Trade's generosity.
What the?
Liquidated damages of up to $5 million each?
At this time, people who paid attention to luxury goods were lively, coupled with the promotion of newspapers, and for a while, the name of Guoxing Trade was put on the lips of many people.
Many people said that if Guoxing Trade really cooperates with those top brands, it must go and see it then, and if it is suitable, it is not impossible to buy some luxury goods. In China now, the national income is generally not high, but it does not mean that there are no rich people, no matter how poor the place is, there are rich people, and at this time, there are many nouveau riche in China, and the nouveau riche have a very typical psychology, blindly pursuing identity, it just so happens that luxury goods are a thing that they think can make people agree.
Someone is looking forward to it.
Someone is talking.
Some people feel skeptical.
Some people also think that Guoxing Trade is not so capable of talking about the next two top brands.
But in any case, after the publicity in the past few days, the attention of Guoxing Trade has risen sharply, and many people and even manufacturers who did not know Guoxing Trade before have noticed that Shanghai has such a capable company.
Wang Qiang's publicity plan is very simple, so simple that it will be common in another ten or twenty years, but in this era, this kind of curious marketing method has played a very good effect, at least, Guoxing Trade's recent consultation phone has been ringing, and it has also indirectly driven other businesses.
The global purchase will not be officially launched until the next year.
As the Chinese New Year approaches, he can finally rest.
……
This afternoon.
The test results are out.
In the vice president's office, Wang Qiang received a call from Siyi High School, and he sent something to the head teacher before, so he will definitely notify him as soon as the results come out.
Yes, the total score of the nine subjects was 1050 points, and in the case of his heart, he scored 832 points, ranking tenth in the class, and 113 in the whole school, which can be regarded as passing.
As soon as I hung up the phone, there was a knock on the office door.
"Boss. It was Lu Wei's voice.
Wang Qiang raised his head and said, "Come in." ”
The door clicked open from the outside, and Lu Wei walked in from the outside with a smile, followed by a tall girl - it was his sister Lu Junjun.
"Yo, Junjun is here?" Wang Qiang laughed.
Lu Junjun was wearing a white jacket and light blue jeans today, and said shyly: "Wang Qiang." ”
Lu Wei said: "School is on vacation, she is here, I still have to go to work here, can you help me take care of her first?"
Wang Qiang agreed: "No problem, you go get busy first." ”
"Hey, thank you boss. Lu Wei happily went to work on the company's affairs.
Lu Wei had just left here, and before he could talk to Lu Junjun, a pair of red high heels walked in from outside.
Liu Guan, who was wearing a thick black dress, leaned on the office door frame and looked at Wang Qiang, "Are you free?"
Hearing this, Wang Qiang said, "What's wrong?"
Liu Yiyi's white face showed a sense of helplessness, "Tomorrow I want to attend the company's Chinese New Year's Eve dinner, I rummaged through the wardrobe and didn't have any beautiful clothes, I want you to accompany me to buy two." She didn't ask who Lu Junjun was standing next to her, or rather, her personality has always been like this, and she is indifferent to many things.
You've got this one pretty good.
But women's minds are different.
Wang Qiang couldn't understand it, so he had to say: "Okay, I'll accompany you when I'm busy with the things at hand, Junjun, you can go with me later." ”
Lu Junjun looked at Liu Yi with a little hostility, and sighed.
Jingle bells.
The phone rang again.
"I'll answer the phone. Wang Qiang said hello to the two, picked up the big brother on the desk casually and connected, "Hey, I'm Wang Qiang of Guoxing Trade." ”
"Brother Qiangzi, I'm Xiaoqing. Fang Yueqing's voice came from the other party.
Wang Qiang immediately perked up and said with a smile: "Xiaoqing, why did you think of calling me?"
"Didn't I tell you before, wait until the winter vacation to come to Shanghai to see you?" Fang Yueqing said, and then continued: "I'm at Shanghai Railway Station now, where can I find you?"
Belch.
It seems that there is such a thing.
But why are you here at this time?
Looking at Lu Junjun and Liu Conversion, Wang Qiang was a little speechless, originally thinking that he was busy today, but it seemed that he couldn't be idle, and he wanted to accompany the three women, he said: "You wait for me in the North Square, I will pick you up immediately." ”
"Good. ”
Hung up the phone.
Wang Qiang was pondering in his mind, as the saying goes, three women in one play, and I don't know what will happen to the royal sister Liu Yiyi, the pure student sister Lu Junjun and the gentle and graceful beautiful college student Fang Yueqing together, forget it, take the people back first.