Since Robert Iger had signed an agreement with Relativity Entertainment, Ronan also discussed with him about the current situation and future of Relativity Entertainment, and the two chatted from morning to noon, and lunch was also eaten together in the business club, and after eating, they continued to discuss future plans.

Ronan knows the general trend of the future and has an absolute advantage in judging film and television projects, while Robert Iger is good at his relatively weak company management and management.

Robert Iger's words reflect the business characteristics of a professional manager: "Ronan, whether it's a film library or other entertainment and media businesses, we shouldn't be judging any single research report. All I can say is that we have to think fully about the profitability of any business before we measure it!"

Ronan nodded slightly, fully agreeing with Robert Iger's point.

Robert Iger added: "There has always been a lot of competition in the film market, and today the competition is even more fierce, and we need to focus on branding. ”

"Looks like you have a lot of ideas?" Ronan asked with concern.

Robert Iger was cautious and said: "Just after reading the information you provided, some very simple initial ideas are not necessarily suitable for the company, and I still don't know enough about Relativity Entertainment." ”

Ronan said directly: "It's okay, it's our private exchange." ”

Robert Iger thought for a moment and said, "Ronan, according to your plan, I can understand it this way, we define ourselves as an entertainment and media company with diversified characteristics, and our future business will be involved in various fields, including film, television, consumer products and the Internet industry. ”

He glanced at Ronan: "I would say that in today's world, having a brand that consumers love has a huge competitive advantage and strategic value. If we want to achieve more as a company, we must build a more intimate and direct relationship with consumers. ”

"Actually, I've been asking Relativity Entertainment to collect intellectual property and wait for the right moment to turn them into a powerful film and television brand," Ronan said. ”

Robert Iger was immediately intrigued: "Did you get a lot of it? When I was at Disney, I made suggestions to the top management, but there was no response at all. ”

Ronan said calmly: "The copyrights that have been obtained include the copyrights of more than 30 superheroes of Marvel Comics, the copyrights related to Hasbro's two sets of toys, and many other types of comic ......."

"Superhero movies?" Robert Iger reacted quickly: "Do you think superhero movies will explode in the future?"

Ronan said: "Sony Columbia Pictures' 'Spider-Man' will be released next summer, and the details will be known when we see the details. ”

Robert Iger found that Ronan was really ahead of Hollywood in many things.

"What superhero rights did you get from Marvel Comics?" he asked.

Ronan thought for a while and said in general terms: "Except for the copyrights of "Hulk", "X-Men" and "Spider-Man" sold by Marvel in the early years, most of the other Avengers' copyrights are now in the hands of Shahai Entertainment. ”

Robert Iger was a little surprised: "So much. ”

If superhero movies can really become popular, these rights will be extremely valuable in the future.

Robert Iger understands that it is really not a fluke that Relativity Entertainment can be developed in just a few years, and Ronan's vision is probably very forward-looking.

With such a decision-maker, perhaps relativity entertainment is really promising.

The two chatted until mid-afternoon, because Ronan made an appointment with Robert Lee and took the initiative to say goodbye and leave, Robert Iger also had to go back to prepare, and he would officially submit his resignation report to Walt Disney tomorrow.

Ronan got on Bentley Elegance and was still thinking about what Robert Iger had to say on his way back to Shahai Entertainment.

Maybe Robert Iger is not as good as the smiling Mickey Mouse in his previous life, but more than 20 years of experience in the industry has allowed him to accumulate rich experience and exercise good abilities, but what he lacks is the right platform and position.

Just like in the previous life, before Robert Iger stepped into the top of Disney, who would have thought that such an inconspicuous guy, even considered to be a character whose personality and style are only suitable for the chaotic Disney to carry out excessive, would become the helmsman who ushered in the big era of Baby Dick.

Probably in this world, there are really not a few people who are capable and talented, but who have no opportunities.

Robert Iger needs time to leave his job, and it will be some time before he can take over at Relativity Entertainment.

Back at Shahai Entertainment, Ronan had just entered the office when Robert Lee came looking for him.

Ronan pointed to the couch, "Sit casually." ”

Robert Lee first put an agreement on Ronan's desk, then sat down and said: "Good news, my negotiations with George Martin are over, and I have successfully won the film and television adaptation rights of "Game of Thrones", "Clash of Kings" and "Storm of Swords", as well as George Martin's "Feast of Crows", which is currently in the works, and bought out the adaptation rights for 30 years at a time, costing a total of $8 million. ”

He explained simply: "George Martin is a Hollywood screenwriter, and the agency he belongs to is also a medium-sized company in the industry, and he knows the model in the Hollywood circle very well, and they initially asked for $15 million, and when it comes to $8 million, it has touched their psychological bottom line." ”

Ronan appropriately encouraged, "Robert, you're doing a great job. $8 million, which is less than I expected. ”

Robert added: "The main reason is that with the right of first refusal and the right to expand the copyright of adaptation, it is more difficult to reduce the price. ”

Ronan asked, "All these copyrights have been taken down?"

"Yes. Robert Lee confirmed: "The priority copyright of the follow-up works and the extended copyright on the existing works are all in the hands of Shahai Entertainment. ”

Ronan nodded and said rarely, "Very good!"

In this way, not only did he get the film and television copyright when the attention of the "A Song of Ice and Fire" series was low, but he also gained the initiative in the back.

Just like Warner Bros. and Joanna Rowling, they will definitely share some of the revenue with the original author in the future, but after this agreement is signed, it means that the initiative is already in the hands of the production company.

Even if George Martin didn't write it, the production company could give priority to filming film and television works, and even expand the existing story and worldview based on the original book to develop related spin-off series.

Robert Iger said the brand strategy, Ronan very much agrees, "Game of Thrones" is a fairly large series of brands, in the words of the previous life after 2010, this is a super-large IP.

The so-called IP, that is, Intellectual. Property, which means "intellectual property" in Chinese.

Disney is undoubtedly one of the originators of this operation, relying on the popular image of Mickey Mouse and other popular images that have swept the world, and has derived more than 200 different varieties such as theme parks, plush toys, clothing, bags, mobile phone accessories, home decoration accessories, etc., which is far more significant than the film itself.

As we all know, the reason why Disney's cartoon and animation images have endured is not only that they are recognized by the world, but also that Disney has turned them into scenes and stories in its own way, and has successfully built them into irreplaceable, indelible, and timeless famous symbols.

According to Ronan from Robert Iger, more than 50% of Disney's revenue now comes from the secondary consumption of classic IP image derivatives.

This is also the direct reason why Robert Iger emphasizes the film library.

In the case of the company's overall poor condition, Disney's huge film library copyright supports half of the company's revenue.

Ronan took away the copy of the contract sent by Robert Lee and said, "Relativity Entertainment will set up a new copyright and legal department next year, and you will be in charge." ”

Robert Lee smiled and said, "No problem. ”

Ronan thought for a moment and said, "While taking care of the negotiations, you have people gather more information about animated films and related technical talents, such as Pixar Studios, DreamWorks Animation Studios, Warner Bros. Animation Department, and Twentieth Century Fox Animation Department, etc., all of which should be focused on. ”

Robert Lee was one of the first to follow Ronan and immediately guessed Ronan's intentions: "The company is ready to move into animation?"

"It's just an intention for the time being. Ronan is well aware of Relativity's current strength and resources: "This is one of the plans for the future. ”

Animated films are different from live-action films in that they require not only creativity, but also technology.

Of today's computer-animated feature films, Pixar Studios is undoubtedly the most technically excellent, and the rest are far behind.

Robert Lee asked with concern, "Shall we form our own animation production company, or shall we acquire it?"

Ronan said with a smile: "If there is the right opportunity, the acquisition is a good choice." But if you can find relevant talent, you can also start an animation department first. He looked at Robert Lee: "You've always been well-informed, pay more attention to this aspect." ”

"Okay. Robert Lee replied, "I'll submit a report to you every week." ”

Ronan nodded, there are currently two major animation studios in Hollywood, Pixar and DreamWorks.

The former has gone public, has a long-term distribution agreement with Disney, has a market capitalization of billions of dollars, and Steve Jobs personally holds more than 50 percent of the shares, with absolute power.

The latter is now part of DreamWorks, and even if it is independent, with the character of Jared Katzenberg, it is estimated that he will only choose to cooperate with Relativity Entertainment on distribution.

Then there's Blue Sky Studios, but Ronan's goal is bigger, and Blue Sky isn't a good choice.

Moreover, Twentieth Century Fox has long been in talks with Blue Sky Studios about the acquisition, and it is said that it may dissolve its own animation creation department for this reason.

Ronan shook his head slightly, putting aside these thoughts for a moment.

Robert Lee then added: "Avi Arad spoke to me on the phone yesterday and asked when our Marvel superhero movie adaptation plan will start. ”