Chapter 1233 Trademarkization and Commercialization
Yi Weilan didn't understand what Li Mu's intention was to let him accept his knee, but after a little thought, she could guess that Li Mu was praising herself, so she blinked and said: "I'm not showing off my cleverness to let you praise me, I'm just explaining to you why I estimate that you need 550 million funds to maintain this project in 20 years." ”
Li Mu nodded again and again, and said in agreement: "This algorithm is very scientific, the figure of 550 million should be relatively accurate, I think this number should be relatively close, 550 million in 20 years, it doesn't sound very much." ”
Wei Lan pursed his lips and said seriously: "My dear, don't be too optimistic, because you don't care about many things, you can't just take care of a part, for example, you only give subsidies to these difficult veterans according to the per capita income in the countryside, but what if they are sick? They don't have medical insurance, and when they are sick, they find you this foundation, do you care or not?" If you do, this is 20,000 old people who have come down from the battlefield for 50 or 60 years, and no one can guarantee how much money this part will incur, and if it is a lonely old man who will die normally in the future, and there is no one to take care of the aftermath, what should I do? Do you want to take care of this charitable fund? If you want to take care of it, then it will still be a very large expense in the future. ”
Saying that, Wei Lan added: "People are like this, as a public figure, you don't do a lot of things, and everyone won't say anything, but if you do it, if you only do seventy or eighty points, you may cause infamy for yourself, don't you say?"
Li Mu nodded, Wei Lan is right, moral kidnapping has always been something that the people like to do very much, if they really use a bold way to do charity regardless of the cost, then soon a large number of people will come to him with charity projects to ask for money, give, it can't be given, if you don't give it, it is likely that the rejected person will turn his head and scold.
The best solution is to provide all-round assistance to those veterans who are in difficulty, after all, with their contributions to this nation, this nation now has enough needs to feed them and give them some comfort for the rest of their lives.
However, once it is to rise to this level, it must be completed by the collective efforts of the whole society, just like the Hope Project, this kind of charity project can only be well realized by the joint efforts of the whole society, otherwise it is impossible to support it with any individual ability.
Just when Li Mu was thinking about the problem carefully, Wei Lan reminded: "Your 3321 and the charity auction you did for the seedling fund on Taobao are all very good ways to charity, so that it can be self-sufficient or have a sustainable source of funding, and I think this project of veterans can also be operated in this way." ”
Li Mu sighed: "This project is the same as the seedling fund, in fact, it is a pure investment project, unlike 3321, which allows students to make money on their own while accumulating charity funds for the platform, and the overall scale of the seedling fund is relatively small." ”
Saying that, Li Mu said: "What you just said is very reasonable, these veterans are all heroes of the nation, and the real guarantee is not just a living allowance of 2,000 yuan a year for one person, but to give them a worry-free life, a healthy body, enough care and social recognition, even after death, they must help them to do a good job in the future generations and settle down, in this way, the scale of funds required is much greater than the number just got, and it is indeed necessary to think about it." ”
Wei Lan thought for a while and said: "I think that if we can, we should not only let the whole society pay attention to this public welfare activity, but also let the identity of veterans be highly recognized in the whole society, and then trademark and commercialize it, and then cooperate with all departments and enterprises related to the life, old age, sickness and death of veterans." ”
"Tell me more. ”
Wei Lan explained: "For example, if the public welfare project of veteran immortality is popular in China and has enough popularity, then the trademark of veteran immortality will also become popular. Large supermarkets and even cemeteries and cemeteries, we will give them special certification and corresponding commercial promotion resources, but they must give us veterans a certain preferential range. ”
"For example, if Wal-Mart or Carrefour or other large supermarket chains are willing to cooperate with us, as long as they are willing to give our certified veterans 500 yuan per month or other preferential benefits for shopping within the limit, so that the veterans can save some money by buying rice, flour, grain and oil, then we will allow them to use it." The same is true for hospitals, if there is no medical insurance veterans themselves hospitalized due to illness, they can give a certain range of treatment fee reduction, then it is our designated cooperative hospital, if there are middle-aged and elderly clothing brands willing to sponsor veteran clothing, it can also use the trademark of veteran immortality, in general, we open the entrance to cooperation for all enterprises, and lower the threshold for cooperation, so that the enterprise is profitable, and the enthusiasm will be improved a lot. ”
Li Mu sat up in surprise and snapped his fingers: "This is a good idea, only commercialization is the most reasonable and long-term way of operation, as long as we make the veterans' own popularity and popularity, there will naturally be a lot of people who want to rub the heat, and then we will directly cooperate with them for business." ”
After that, Li Mu looked at Wei Lan and praised: "You are really the smartest and most business-minded of all the women I have met!"
Wei Lan smiled and said, "It's not as good as you say, but it should be considered good." ”
"That's just great! Not only did it help me refine the idea, but it also solved a big problem!"
Wei Lan bit her lower lip lightly, and said with affection in her eyes: "I helped you so much, so how are you going to reward me?"
Li Mu stared at Wei Lan with a wicked smile, didn't speak for a few seconds, and then suddenly reached out and pulled her into his arms, and then turned over and pressed her under him, and said cheaply: "If you want a reward, then I can only sell more strength tonight......"
……
Chen Ze hadn't seen Li Mu for quite a long time, and this time Li Mu asked him to meet him the next day after returning from the United States, which made Chen Ze feel a little flattered.
Although he didn't know what Li Mu was looking for, Chen Ze had something that he had been waiting to communicate with Li Mu, so when Li Mu said that he wanted to make an appointment to meet him, he offered to take the initiative to drive to Ziyun Villa to pick up Li Mu.
Li Mu sat on Chen Ze's Audi A6, he drove Li Mu directly to the fifth ring, and said to him: "If you have anything to do, I will tell you now, and I will take you to see the current progress of our track later." ”
Li Mu asked in surprise: "The track has been completed?"
Chen Ze nodded excitedly and said: "Soon, I have found several construction companies to work overtime to catch up with the project of the entire circuit, the main hardware of the track has been completely completed, some track equipment is being installed, and the main building of our club is almost completed." ”
Li Mu said: "If you look at it this way, it will soon be put into use." ”
Chen Ze snorted and said: "If you want to undertake the official competition, I'm afraid you have to wait until everything is done and submit it to the FIA for acceptance, but it won't take a month or two, and we can use the track first." ”
Li Mu said: "In this way, we have recently started to put out the signboards of CSC and China-Supercar-Club, first find some friends with good relationships and sports cars, and then publicize them to attract more members." ”
Chen Ze nodded and asked Li Mu: "If we build the club now, how can we maintain the relationship between the members of the club?" I originally wanted to build a large club, but our main building will be renovated after it is completed, and it is estimated that it will take about half a year to put it into use. ”
Li Mu said: "This is very simple, these young people who play sports cars, most of their social interaction is for personal connections, with your golden signboard, and then absorb some such as Li Tong, the owner of Fayue Restaurant, Lin Lin and Cai Zhengmao, the person who reversed the car, the influence of the small group will soon come up, and after the scale, everyone can go to the track to play with the car, usually take Wang Fatzi's SugarClub as a base, say hello to Wang Fatzi, and then directly make the SugarClub Workers' Sports Store into a CSC member club, only members, and members' friends can come here to consume, and then raise the grade of the entire club again, find a few event planners to often engage in theme parties, and then plan a little outdoor activities, basically you can maintain the members of the club。 ”
Speaking, Li Mu said: "After half a year, our project will be completed, and we will directly build our own club next to the track, as well as Cai Zhengmao's sports car sales, as well as sports car maintenance, these are all installed, CSC can become a playground for the children of rich families and officials in Yanjing, and when the influence of your circle comes out, I dare to pack tickets, even those second generations who don't like sports cars, in order to join this club and become a member of this club, they will run to buy a sports car." ”
Chen Ze gave a thumbs up: "If this club really brings together these young people with heads and faces in Yanjing, the energy contained in it is huge, Yanjing has countless small circles of the second generation, but there is no real big circle that can fit all of them, or most of them, I think CSC is definitely the first." ”
Li Mu nodded: "I think so too." ”
Chen Ze immediately smiled and said to Li Mu: "Why don't you join the CSC with the whole supercar?"
Li Mu smiled: "Do I want to participate too?"
Chen Ze said: "Now when it comes to influence, who can compare with you? If even you are a member of our CSC, how much influence will this news have on CSC?"
Li Mu thought about it, Chen Ze was right, this project originally had its own shares, even if he didn't join CSC, once this club was established in the future, everyone would still know the fact that they had a stake in it.
So, Li Mu said to Chen Ze: "Since this is the case, then I will go back to Cai Zhengmao to order a car, and the two of us are the first batch of members of CSC." ”