"There are two kinds of variety shows, one is to sell celebrities**, whether it is husband and wife, or parent-child, as long as someone watches it, anything can be used. ”

"The second is to create a character design, which is relatively advanced, they are all professional programs, whether it is immersive dubbing, or the singing of the masked singer, or even the erudition of knowledge programs, they are all good supplements for stars. ”

"Especially the front line, which allows the audience to know more about their strengths and shining points, so that they can go further in the future. ”

Ding Cheng sighed, to say that this thing is really a double-edged sword.

Use it well, the world is invincible.

It was smashed, and there were no bones left.

In recent years, there have been many people who have played to death.

Many celebrity characters created with high resources are confused in minutes because of a Weibo.

Fans who feel the huge gap scold the streets everywhere, and the fans turn black in an instant, and the brands that have invested a lot of money are often caught off guard.

I heard Yao Zai say that the concept of character design originated from the character setting of the animation industry in the island country, and the purpose is to attract a specific group of people.

Celebrities are products produced by the entertainment industry to cater to the market, and they rely on the media and have never been able to exist independently from movies, TV series, videos and other media.

When creating idols in Korea, it is necessary to target a specific group of people, and then continuously strengthen the characteristics of attracting these groups in star products, and finally package these idols to debut in the form of a group.

The so-called celebrity personality has vertical thinking, aiming at a narrow field.

"This is also why it is difficult to have a national idol now!" Sister Hua sighed: "Because in the past, the content distribution model was top-down, and the audience could only passively receive the content released by the stars, and they watched what the TV station showed." ”

"With the upgrading of the Internet and mobile technology, fans have more channels to receive information, especially the opening of Weibo, which can generate direct communication and contact between idols and fans. ”

"Today's rice circle is much more awesome!"

Even Ding Cheng is not convinced by this, and fans' love for idols can be called unswerving, from the star's styling, participating works, publicity and marketing, and even marriage and love.

Looking at the fan support club of the traffic every year, how can you get the word "trench"?

I still remember that the stupid roe deer announced his relationship with Guan Xiaozhu, which directly collapsed Weibo.

Being a fan of a star, the heart of a mother!

I saw Reba last time I recorded the show, and the real person is indeed very beautiful, but the company has to create a foodie character for her, what is it called Fat Di?

Isn't it just to get closer to fans?

Now 80% of the female traffic is female men, who are very aggressive, speak in the middle of the second, and have a relatively long brain circuit.

or a foodie, no matter how you eat, you don't get fat, you post all kinds of food on Weibo, but in private, you are crazy about fitness to keep in shape.

The male traffic is a domineering president, who says nothing but the same, and has a cold and unsmiling demeanor.

The married men are all good men, cooking with babies, and having a person outside the home are all covered.

But celebrities are also people, and they also have to burp and fart, and they can't scold the street when they eat and chat with friends?

Good guys, once exposed, years of hard work are ruined, who can stand it?

This is also the reason why many old drama bones would rather sacrifice exposure and keep their private lives mysterious, to put it bluntly:

I can't bear it,

I can't hide yet?

"You're still young, and you have the opportunity to toss and toss. Sister Hua said seriously: "As long as it is not a matter of principle, it is more conducive to long-term development to show more talents, don't you think about this?"

Ding Cheng nodded, Sister Hua will definitely not harm herself, and some majors are more attractive.

After all, movies are only one aspect, everything has a ceiling, and after the fans skyrocket, it is the so-called career bottleneck period.

I've long been a fan of you,

I don't like to kill and don't pay attention,

The rest are the vast majority of passers-by.

How to win them over?

It may be useful to participate in a show across borders.

"It will be broadcast next month, and it will definitely be able to rise a wave of fans at that time. Then I am an actor, even if you are a mentor, after all, you are still a major, but the effect is not necessarily as brilliant as the former. ”

"Since the singing is good, let's just try it, especially the masked singer, the ratings for the first three seasons are good, especially this time. ”

Sister Hua took out the program process and explained: "As long as you nod, it must be the biggest coffee position in the finale." ”

"Although it's a return of favors, my sister can't let them be cheap, isn't it masked singing to let the audience guess their true identity?"

"Let's just play big!"

After listening to Sister Hua's plan, Ding Cheng laughed, you are Shengming!

The next day, the director of the program came to the company, and after listening to Ding Cheng's bright voice, he jumped three feet high, and said excitedly: "Please rest assured, you are definitely the biggest killer of our show!"

"In fact, you know the variety show process, there must be a script, and the plot is arranged in advance......"

"This time, I am ready to keep the whole process secret, your identity is not only to the guests, but even the director team must be shut!"

"When the time comes, as the biggest highlight, the more confused the audience, the more fun it will be, how about staying up until the last issue and revealing the secret?"

Ding Cheng and Sister Hua glanced at each other, this is about the same.

is the same as sound immersion, since you are on a variety show, you should go to the highest level, both public and private.

has to slaughter the program team hard, these guys are fat and oily, and they are not bad at all.

The appearance fee is 12 million, which is a friendly price. Once a week, you don't have to go every time, plan to get it in four phases.

"We're all masked, look ......"

Ding Cheng thought for a while and said with a smile: "Then Sun Wukong." ”

"Seventy-two changes?" The director was stunned for a moment, and suddenly realized: "Understood!"

The director rushed back to prepare, since he was going to participate, he would practice the song hard in the next few days, choose a few songs he liked, and not disappoint the audience.

Soon came to the day of the recording of the first program, took a car to the studio, and the director personally brought Wukong's mask, small and exquisite, Ding Cheng took a look, there was a voice changer in it?

"No, this one!"

The director was stunned, a little embarrassed: "The usual communication with the guests ......"

Ding Cheng smiled slightly, said a few words casually, and the director gave a thumbs up, and took off the voice changer directly.

Put on the mask before getting out of the car, go directly to the specially arranged passage, and come to a special lounge, which has a large screen and can see everything on the stage.

"This is today's process, the six guests appear for the first time, each wearing a mask, and sing a song together first......"

"The guests are Sister Tao Zi, Teacher Wu Qixian, Da Zhang Wei, Ella, Zang Hongfei, ......"

"They pick two duets, chat to provide clues, and leave a solo ......"

"In the end, it was voted by a hundred live audiences, and if you guessed correctly, the singer left the ...... directly"

The director looked at Ding Cheng and said: "You are the biggest killer feature of our show, except for me, no one knows the identity, so ......"

Ding Cheng nodded, this is what he wants!