Chapter 7 Secondary Promotion of TX Music
Many people describe Moon Dongsheng as a musical film director.
His theme song always fits the movie and sublimates the movie, and there is a discussion on the Internet about Wen Dongsheng's new film, and more than half of them are looking forward to the theme song of the movie.
This is both a good thing and a bad thing for a director.
The good thing is that there is a strong personal memory symbol, and the bad thing is that the crowd dominates, and the key depends on what the individual thinks.
However, this has little to do with Yang Xiuyuan, he came to learn how to compose.
Chu Nanfeng's band is an expert in arranging, and basically produces a song every week.
Yang Xiuyuan had a problem, and the band didn't hide it privately, so he explained it to him one by one.
If writing lyrics and composing music is the skeleton of a song, then arranging music is flesh and blood.
Most of the domestic pop music arrangements are done on computers, audio workstations or even arrangers, and the effect of simulating the programming of multi-person bands is completed by one person.
After the compilation is completed, the individual "tracks" are taken to the studio for real instrument recording.
After the recording of the instrument part, it is the recording of the vocals, Yang Xiuyuan is full of emotions, and yesterday's vocal recording was very fast.
After the first two items are completed, then the harmony is written, and finally the mix.
Just as Yang Xiuyuan was listening to the band teacher's serious talk, Chu Nanfeng walked in, followed by another man who looked to be in his forties.
"Xiao Yang has arrived! Let me introduce you, this is my good friend, director Wen Dongsheng. ”
Yang Xiuyuan hurriedly got up and took the initiative to stretch out his hand and said, "Hello Director Wen, I have seen your undefeated youth and am very impressed." ”
"This is the author of the piece I told you about. ”
Originally, Wen Dongsheng just smiled politely, but when he heard Chu Nanfeng's introduction, he became a little warmer, and the two of them were arguing next door before.
Moon wanted a ballad or rock, like the theme song of his first two films.
Chu Nanfeng means to break through, you can try pop music, rock and folk are niche music after all, people who like it like it very much, and there are many people who don't like it.
Rock and folk are niche, but they can overtake in corners and have unexpected effects when used well.
Neither of the two could convince anyone, so Chu Nanfeng recommended to him Yang Xiuyuan's song yesterday, which is also popular, but it is also forced, and it is still the kind of tune that Wen Dongsheng likes.
Wen Dongsheng didn't believe it, so he came over to audition together, and he met Yang Xiuyuan, although he didn't believe it, but he could be praised by Chu Nanfeng, so he naturally had some ability.
He and Chu Nanfeng have been friends for many years and know each other's temper.
"Lao Chu said that you have a hand in writing songs, so you specially pulled me over to listen to it. ”
Yang Xiuyuan said with a smile: "Generally, this is Feng Ye's love for his juniors." ”
Wen Dongsheng looked at Chu Nanfeng, his love for his juniors? Why didn't he see that in addition to the nickname of Feng Ye in the outside world, this guy also has the name of a poisonous tongue, and if he doesn't write well, he will really scare people.
Chu Nanfeng smiled slightly embarrassedly, Yang Xiuyuan had a slight misunderstanding about him, but this was a beautiful misunderstanding, how could ordinary people understand the character of a strict teacher and a high apprentice.
The two of them put on headphones, and Chu Nanfeng played the former you.
After listening to the first paragraph, Wen Dongsheng understood why Yang Xiuyuan felt that Chu Nanfeng was a "good person", because his "good person" attribute was divided.
Writing well will naturally be good to you.
Wen Dongsheng is a young man in his bones, and he likes this tone of being young and civil.
"I once dreamed of going to the end of the world with a sword and seeing the prosperity of the world, which is really well written. Wen Dongsheng couldn't help but murmur.
After listening to the song, Chu Nanfeng looked at Wen Dongsheng with a slight look on his face: "How is it?"
"It's good, it's a pity you can't write it!"
Seeing Chu Nanfeng's black face, Wen Dongsheng ignored it and continued: "It's not that I'm against pop music, but this kind of work is hard to find, it's a pity that this song doesn't fit my movie, otherwise I really want to use it directly, compared to pop music, rock and folk are indeed niche, but they are profound enough, one is to sing with a big voice, and the other is to whisper emotions, one is high and one low, which is in line with my style, and it is also the best sublimation of the story." ”
Chu Nanfeng shook his head, he didn't think so: "Do you know why your movie is not high at the box office?"
"Why?"
"It's just that you're limited by your own literacy. ”
Wen Dongsheng blackened his face and replied: "If I don't be Wenqing, maybe no one will watch my movie, you think it's easy to be a director!"
The two of them started talking when they didn't agree with each other, they were both familiar, and they didn't have much scruples in their words.
The teachers of the band were used to it, and continued to pull Yang Xiuyuan to discuss how to arrange the music.
Wen Dongsheng has three songs in his hands, and he came out by relying on the combination of songs and movies, whether it is for the story of the movie or for the song, it is very high.
The three songs in his hand can fit the movie, but they can't sublimate the theme, and at most they will skip it in front of a decent background music, which is not the effect he wants.
The starting point of the first two films is too high, especially the undefeated youth, this movie has been commented by countless people in the industry as an underrated literary film, and the reputation is good, but the box office is limited by the category of literary films.
The new movie, strictly speaking, is also a literary film, if it does not have a brilliant theme song, in his own words, it will not be lethal.
So, going around and around, it's back to old friends.
Rationally speaking, Chu Nanfeng doesn't welcome Wen Dongsheng very much, asking too much and being too troublesome, but emotionally speaking, this guy does have the ability to combine music and movies, which is also a challenge for himself.
Although there are arguments, the goals of the two men are still the same.
In the final analysis, works speak for themselves, and there are good works, no matter what the style.
Yang Xiuyuan stayed in the recording studio until four o'clock in the afternoon, and when he left, Chu Nanfeng and Wen Dongsheng were still creating.
Wen Dongsheng still has a week to go, and if he can't produce a good song this week, he will have to go home, because the movie has entered the final stage, and the schedule is set for next month.
In the hotel, Yang Xiuyuan used good arranging software to digest the arranging knowledge he learned.
The role of the master is to help you push open a door, and the rest is to practice on your own.
There is only one secret to practice, to keep doing and reflecting, and to keep creating.
For example, downloading a song from the Internet and re-arranging the music is a major result of a lot of accumulation.
In the evening, Yang Xiuyuan logged in to TX Music again, and received a message from TX Music's official account on his account.
"Congratulations, your work "Once You" has received secondary promotion. ”
Yang Xiuyuan has studied TX music, and he is not surprised that he has won the second-level promotion, because this is the benefit that comes with Chu Nanfeng's program, and Chu Nanfeng has a second-level promotion quota every month, which is why Chu Nanfeng's program can be called a singing program.
The second-level promotion is not a big recommendation, it is medium, and it can be seen on the side of the home page of TX Music.
In addition to the secondary promotion, there is also the primary promotion, the primary promotion is the homepage cover promotion, the position is directly above the homepage, and the singer treatment of large companies.
In addition to first-level promotion, there is also special promotion, that is, channel promotion, which will enter other products of the TX series for official promotion.