When chatting with Chen Wan and He Yu, Li Mu listened to the two chatting about the grand strategy of Shonan Satellite TV this year, Shonan Satellite TV has achieved an extraordinary leap from last year to this year, the ace variety show "Happy Camp" has become the best and most popular variety show in China because of Chen Wan's joining, as well as Li Mu's traffic support;

Because of this, Shonan Satellite TV's strategic focus this year is all focused on variety shows and talent shows, in addition to ensuring that the ratings of "Happy Camp" do not decrease, it is more important to prepare for the second "Super Girl", the second "Super Girl" not only to do, but also to continue to do bigger, to further enhance its influence.

In addition to making efforts in these two aspects, Shonan Satellite TV also wants to put on a new variety show in the near future to improve the product line of its own variety shows, but it suffers from the lack of a suitable variety show model, so it has recently pulled several planning teams to plan and conceive, but there have been no satisfactory results.

Chen Wan said to Li Mu during the chat: "In fact, the idea of opening a new variety show in the station is mainly for Mr. He, but the new variety show must be distinguished from "Happy Camp" and "Super Girl" in terms of mode, so it is a little difficult to do. ”

Li Mu nodded and asked He Yu, "Teacher He, do you have any ideas for yourself?"

He Yi shook his head and said: "I don't have any good ideas for the time being, after all, there are only a few variety shows, either they are more comprehensive and lively interview game variety shows like "Happy Camp", or they are fixed with some kind of games and drafts, the first and last ones we already have, so at present, we can only start from the direction of the game, such as CCTV's "Lucky 52", but everyone has gathered in one place to discuss many times, and there has never been a good idea. ”

Chen Wan said with a smile: "Some leaders in the station suggested that Mr. He simply put on a quiz program, similar to CCTV's "Happy Dictionary", but Mr. He disagreed. ”

He Yi smiled helplessly and said: "Such a show is already rotten at home and abroad, almost every country has more than one variety show with answers, and we have more than one in China, it is too late to do it now, and we can't seize any opportunities." ”

Li Mu nodded approvingly, and said with a smile: "The mode of this variety show itself is very simple, the simpler the program form, the more difficult it is often to achieve corner overtaking, CCTV's "Happy Dictionary" has taken the lead, as long as there are no major problems in this simple game mode, it can basically guarantee the lead, if one day "Happy Dictionary" is not good, then it can basically prove that this kind of show is not good, unless it can be upgraded in this mode, it is difficult to catch up with the leader. ”

When He Yu heard this, he immediately gave Li Mu a thumbs up: "Mr. Li sees the problem too thoroughly, this kind of program is too simple and the main line is too single, so it is difficult to surpass, "Happy Dictionary" has a very large audience now, and the influence of the program is also very large, in this case, all other programs of the same type on the market are almost impossible to get ahead, even if Xiangnan Satellite TV comes to do it, the audience is used to this kind of program "Happy Dictionary", Accustomed to Wang Xiaoya's hosting style, it is very unlikely that we want to open a similar show to catch up again. ”

Saying that, He Yu said again: "Unless we upgrade the model to a certain extent as you said, Mr. Li, I have also thought about this, my initial idea was to simply invite celebrities to participate in the answer show, which can be a little more attractive, but the station means that the cost of stars is too high, and there is another point, celebrities generally don't like to participate in special brain-consuming variety shows, they like simple, Entertainment programs, or talk shows with a lot of room to play, intellectual quiz programs, can invite not many program guests, unless it is fake, but this kind of fraud is too easy to be recognized, as long as it is recognized once, the credibility of the program will completely collapse, and the life of the program will come to an end. ”

After listening to He Yu's complaints, Li Mu immediately laughed, and while laughing, he said: "Teacher He, you are really too humorous, but I believe that what you said is a very practical situation, and most celebrities may not be willing to participate in such a show......"

Although He Yu didn't say it explicitly, in fact, the meaning of the words is very clear, most celebrities will not like this kind of show, the reason is because most of the stars' knowledge reserves are weak, and they are much weaker, they are willing to show their appearance, their acting skills, their singing voice or their own personality and emotional intelligence to the audience, but they are not willing to show their IQ to the audience.

Li Mu couldn't help but think of a well-known variety show he had watched in his last life, in which there were more than a dozen celebrity guests, and one of them could do a simple one-yuan quadratic equation, and was praised as a scholar by other celebrities in a daze, this scene is really sad, these star idols that countless young people are crazy to follow, and they can't even solve a one-dimensional quadratic equation, how can they be willing to participate in a quiz competition-type show? If there is a question that is in the content of a junior high school textbook, and they can't answer it, wouldn't it be a shame in front of the national audience?

The same is true of CCTV's once-short-lived popular "Chinese Poetry Conference" program, the vast majority of celebrities will definitely not be willing to participate in such a program, they are busy making money every day, can they remember a few poems in their heads? In Li Mu's view, it is a miracle that 10,000 people in the Chinese entertainment industry can catch 10,000 people in the Chinese entertainment circle to come out and memorize the necessary Chinese for middle school Chinese such as "The Teacher Table" or "The Preface to the Pavilion of King Teng", and five of them can be memorized word for word.

Therefore, it is impossible for such a show to invite celebrities to participate for a long time.

At this time, Chen Wan asked Li Mu: "By the way, do you have a good variety show model for Makino Imaging recently? If so, you can still cooperate with our station like cooperating with "Super Girl". ”

Chen Wan talked about it when she heard Li Mu chatting before, and Li Mu casually said that there would be more variety shows in the future to continue to cooperate, so in her opinion, now is also a good opportunity for Makino Imaging to increase cooperation with Shonan Satellite TV, if Li Mu has any good ideas here, it must be possible to achieve a win-win situation, Li Mu benefits, Shonan Satellite TV also benefits, and Chen Wan is in Shonan Satellite TV, and he Yu has taken a lot of care from him, so Chen Wan also hopes that Li Mu can help him.

As soon as Chen Wan spoke, He Yu's eyes were also full of expectation.

It's already a lucky thing to be able to make friends with a top resource like Li Mu, and if Li Mu can really export a little resource to himself, that's the best thing.

Li Mu has a lot of very good variety show models, whether it is running man, or a good voice, or one stop to the end, do not disturb if you are not sincere, extreme challenge, challenge great, these variety show models, take out one at random, and put it in today's society where the entertainment industry is lacking, they are all phenomenal products that can become an instant hit, but Li Mu doesn't care too much about this part of the interest space, if he comes up with these variety show models, it must not be to make money, but as a strategic resource, so it is not time to take it out yet.

Among them, the swivel chair mode of The Voice is very bright, in Li Mu's eyes, The Voice is the advanced evolution mode of the talent show, at least a few levels higher than "Super Girl", just like the I7 processor and the current Pentium processor, the gap is huge, if the mode of the voice is taken out, it is equivalent to ending the lifeline of "Super Girl" in advance, and when "Super Girl" is in its prime, there is no need to release "The Voice".

What's more, the model of the voice can be exported to the world in the form of copyright, and when Makino Imaging is ready to embark on a global strategy, it is the best time to take out this show.

As for other reality shows, Li Mu also feels that it is not suitable to cooperate with Shonan Satellite TV for the time being, especially a phenomenal reality show like Running Man, for people in the entertainment industry, Running Man is simply the training center in "Red Alert - The Glory of the Republic", the magic of the training center is that no matter what kind of troops, as long as they enter the training center, they will come out as third-level soldiers, and their combat effectiveness will be off the charts, and "Running Man" is the same for people in the entertainment industry.

The resident guests of Running Man, as long as the character is not too annoying, and they find the right positioning for themselves, they will definitely be able to explode through this show, even those stars who have not been mixed into the first-line in the entertainment industry for more than ten years, running in Running Man for a season, are basically proper first-line celebrities, and those stars who can go to Running Man as guests can also benefit a lot from this show, many unknown second- and third-tier stars, after being on a running man, immediately became famous all over the country.

If you want to run men, then Li Mu must first build up the lineup of signed artists of Makino Imaging, and then running men will directly become the training center of their own company's artists, and use running men to absorb all the ratings and traffic across the country, and then distribute these ratings to their own artists, so that they can grow rapidly.

After thinking for a moment, Li Muneng thought of several top variety shows, none of which were suitable for taking out their hands at this time, either because the timing was wrong, or they were really reluctant, and they were really reluctant to take a running man to him?

If Chen Wan needs it, Li Mu can take out this show at any time, and then give her the role of An-baby, no one can but her.

When he was worried, he suddenly thought of a reality show variety show that He Yu had participated in in his previous life, and then his eyes lit up, and he asked He Yu: "Teacher He, I have an outdoor variety show model here, if you are interested, I can give this show to you." ”

Teacher He asked in surprise: "Mr. Li, can you tell us more about it, and what kind of main line of the program is it?"

Li Mu smiled slightly and said: "The main line of the show is an extraordinary pastoral life, and the name of the show is "Longing for Life"!"