Chapter 504: Let Du Wei speak for you
When the industry scoffed at yy123, Li Xingping was so anxious that he couldn't speak. Pen, fun, and www.biquge.info
He found that Makino Technology's YY123 completely copied his own ideas, but because of a strong design and development team, it was more than one grade higher than Hao123 as a whole.
And the ecology of Makino Technology can always play well on any of its products.
For example: yy123 also opened yy user one-click login, Li Xingping didn't understand at first, a tool-like navigation website, but also open user registration, login function is not a redundant move?
yy123 has added a custom column under the secondary navigation bar on the home page, where users can define their own favorites, and this favorite has a cloud recording function.
User A in yy one-click login to open yy123, and then in yy123 interface to customize their own frequently visited website, the next time he changes to any computer, as long as you log in yy, open yy123, these custom sections will be immediately presented from the cloud, extremely fast, after all, the link is a string of characters, the data traffic is negligible, and the space occupied by the small icon is also very small, so the user changes to another computer to log in, and can also instantly realize the process of data synchronization from the cloud to the local page display。
It was this function that made Li Xingping panic.
Li Xingping is like a person who practices the film of the mobile phone at night, under normal circumstances, he eats with superior craftsmanship, and is not afraid of competitors, but one day if the mobile phone manufacturer gives the mobile phone a film service when it leaves the factory, and the process and material are better than their own, this is really fatal.
Strong resource integration ability, as well as product linkage ability, has always been the core element of Li Mu to ensure YY's competitiveness, he carefully laid out so many product architectures are interlocking, which is a Li Xingping can resist.
hao123The traffic is very large, however, there are also many users of Makino Technology, YY is just a pop-up window in the lower right corner, which can bring millions of traffic to YY, which is a huge crisis that can be called the end of the world for Li Xingping, who is fighting alone and has no other products to rely on.
Li Mu personally thought of a slogan for yy123: the real Internet, start here, and then ask YY to give users a pop-up window every day, when users see the ten words "real Internet starts here", the subconscious will be curious about what is the real Internet, and even further psychological hints: Isn't it the real Internet that you go online?
Driven by curiosity, the user clicks to enter, and immediately opens yy123 and directly completes the automatic login, at this time, there is a warm reminder to know that the user customizes a navigation website of their own.
Is it high-tech? It's not high.
Does that work awesome? It's awesome.
YY123Once launched, it relies on powerful customization functions, as well as a perfect cloud system, to bring users an excellent experience, even those who are usually too lazy to navigate the website, but also willing to customize a navigation station of their own, this year, there are countless products on the network, but really can give users autonomy, or very few, YY space has a strong openness, so that users can define a lot of content independently, so it has been greatly sought after by users, now, YY123 still makes users excited。
Originally, Li Xingping's life was very comfortable, hao123 was looked down upon by many people, while contributing hundreds of thousands of advertising income to him every month, Li Xingping was able to earn hundreds of thousands of dollars a month in this era, so that his life has undergone earth-shaking changes, he relied on hao123 to buy a big house in Yangcheng, bought a luxury car, drove back to his hometown every three or five times, drunk and dreamed of death with a few friends, and then returned to Yangcheng to live a tyrant life in a big city, this comfortable situation he has been in for a long time, and even from the birth of hao123 to the present, he has been in this comfortable situation, and there has been no real competitorHe is like a fish with a lake alone, relaxed and pleasant.
But now, an enemy that can be called a domestic Internet giant has appeared, and has directly become his most direct competitor, Li Xingping is worried about this, for fear that Makino Technology will destroy itself like destroying QQ.
However, what Li Xingping didn't expect was that Li Mu had long held the mentality of eating him, and wanted to give him a three-dimensional blow from online to offline, from virtual to reality, and there were only two ways in front of him, either to be acquired by Makino Technology, or to be killed by Makino Technology.
As early as when formulating the strategy of buying before hitting, Li Mu decided to put a large number of offline advertisements in the entire Guangdong Province, and completely surrounded Li Xingping with yy123 advertisements, giving him the greatest pressure and striving to make him compromise in the shortest possible time.
So, on the second day of YY123's launch, that is, on the first day of the new week, Ding Jian, the commercial director, came to Li Mu and directly put forward his appeal: "Mr. Li, I think we need an advertising spokesperson for YY. ”
Li Mu asked curiously: "Spokesperson? Why?"
Ding Jian said: "If there is a well-known spokesperson for offline promotion, the effect will be much better, many brands rely on a celebrity face to prop up, not to mention, I think our online products actually need an image endorsement, such as YY show, YY space, YY game." ”
Li Mu said: "Tell me your opinion, what kind of spokesperson is more suitable." ”
Ding Jian said: "It must be a well-known and young idol star, and women are the best, because our product design cartoon images are mostly good, and if there is a young and beautiful female star as a spokesperson, the effect should be much better." ”
Li Mu nodded, what Ding Jian said made sense, whether it is online or offline advertising, the aggregation effect of stars is the highest, if YY-related products really want to find a spokesperson, the first thing that comes to Li Mu's mind is Du Wei.
Du Wei has a cute and sweet appearance, is the most perfect image in the minds of otaku, and is simple and simple, without any stains, and is still a top student of the Conservatory of Music, singing well, acting skills are also good, and her popularity on the Internet is very high, if she is asked to endorse YY products, it should be the most suitable.
So, Li Mu asked Ding Jian: "What do you think of Du Wei?"
Ding Jian suddenly got up from the chair and said excitedly: "Mr. Li, Du Wei is the most perfect candidate in my mind!"
Li Mu smiled: "I'll coordinate this matter and give you an answer as soon as possible." ”
Ding Jian said excitedly: "Then I will wait for your news with peace of mind, now I have sent people to Guangdong Province, and I am talking to some advertising companies about the details of offline advertising cooperation, once the negotiation is completed, our offline advertising can bloom all over Guangdong Province at any time." ”
Li Mu said with satisfaction: "It is this kind of momentum, once the offline advertising is rolled out throughout Guangdong Province, it will make Li Xingping feel the pressure of embattled." ”
Ding Jian asked: "Then when will we communicate with Li Xingping about the acquisition?"
Li Mu said: "Don't worry, all kinds of ways to stay up with him, wait for him to mess up, directly take the whole hao123 at a package price, don't drag the mud and water, and directly jump the domain name of hao123 to yy123 after taking it, our goal is to achieve." ”
Li Mu is very optimistic about letting Du Wei endorse YY products, not only because of Du Wei's personal conditions, but also because Du Wei is Li Mu's popularity, endorsing YY, not only to help YY go further, but also YY through her strong Internet online delivery ability, to help her further greatly increase her popularity, such a good thing, I am afraid that the current female stars in China will rush to do it or even post money to do it, such a huge promotion resources, Li Mu is completely reluctant to give others, but he can accept Du Wei happily。
And Du Wei's brokerage contract was also signed in Muye Imaging, so Li Mu can let her endorse a series of YY-related products at any time in principle, but Li Mu is like a sister to Du Wei, and then Du Fei is there, so his first thought is to ask Du Wei's wishes first, and if Du Wei is willing, he will discuss with Du Fei.
Du Wei has always regarded Li Mu as a big brother who takes good care of herself and is talented, and admires Li Mu a lot, Li Mu told her about the endorsement, she almost didn't think about it and said to Li Mu: "Brother Li Mu, I have no opinion, you can arrange it." ”
Li Mu smiled: "Then I also have to communicate with your sister, if she has no opinion, then we can prepare to sign a contract." ”
Du Wei said: "Brother Li Mu, my sister may be busy in the past two days, she has been dealing with things in the United States, and she doesn't even have time to answer my phone, and when she finishes dealing with the matter at hand, she will return to China next week." ”
Li Mu asked in surprise, "Your sister is coming back next week?"
Du Wei said: "Yes, didn't you and Brother Chen Ze keep persuading her to come back and do a racing club together, my parents also said that they are very grateful to the two of you, and she has always wanted her to come back, but she was not moved, but you persuaded her." ”
Li Mu smiled: "That's okay, then I'll wait for her to come back and then find a chance to tell her in person." ”
……
Makino Technology's navigation website did not arouse the vigilance of the industry, and no one realized that Li Mu made a navigation website, and the core purpose was to make a comprehensive Chinese portal.
Xin-Lang is still working non-stop on developing the 2.0 version of UC, and no one cares what Makino Technology is doing now, but Chen Tong realizes that something is wrong.
Chen Tong couldn't understand why Makino Technology wanted to make a navigation website, even if the navigation website was very promising, based on the situation of Makino Technology, they didn't need web traffic.
The product with the highest number of daily active users of Makino Technology is YY, YY is a client product, and the impact of web traffic on client products is not great, not to mention that the number of active users of YY completely crushes the number of active users of the navigation website, so why bother to make a useless navigation website? As for YY's other product lines, they are also based on YY, most of the traffic comes from YY, all the advantages of the navigation website are web traffic, Makino Technology is now a navigation station, is it to make efforts on the web side? )