In an era where traditional media still dominates, no one can ignore the influence of newspapers, magazines, radio and television stations, and film critics rooted in these media often influence the viewing choices of a significant proportion of audiences.

Ronanken shelled out a lot of money to do public relations, not for nothing.

But the amount of money is too small, and those who can win it are basically second- and third-tier film critics who are active in local media.

First-line film critics still cherish feathers.

The day after the release of "Human Eradication Project", some first-line film critics published relevant comments in the column.

"This bloody thriller starts out fine, throwing out high concepts and making up a good story setting, and then the characters are reduced to foils to accompany the story, resulting in a plot that never really frightens people, and the final reversal is clumsy and not much of a surprise. ”

Ronan bought a bunch of newspapers that were influential across the United States and looked at the media response to Project Human Eradication.

Frankly, there are quite a few bad reviews.

"After watching this film, the biggest feeling is that the character creation is chaotic, and the plot development is chaotic and lengthy. ”

"It's a very creative subject, but the producers have made such a good subject matter into a vulgar horror film. ”

After reading these bad reviews, Ronan scratched his head a little, this film feels okay, when I watched it in my previous life, the most unpleasant thing was the problem of the bear child, but what I didn't expect was that there was no media to talk about the bear child at all.

After thinking about it, I understand that the bear child played by Amanda represents kindness and innocence, and if the mainstream media shoots at this aspect, it is estimated that more people will shoot at them.

It's one thing to complain in private, but it's another thing to actually get it to the media.

But to Roger's surprise, some critics' praise dug deep into the Mariana Trench.

"This is the most frightening movie, it has nothing to do with blood and plot, but I was frightened by this hypothetical and real evil, it fully exposes the pathology of the rapid development of society and the selfishness of human beings, and directly points to the violence, injustice and race and other problems in human society, so that the film really has a soul and becomes a film with profound practical significance. ”

At the end of the column, the well-known film critic named Jonathan Rosenbaum also gave "Human Eradication Project" a five-star recommendation.

Film reviews such as "This is an anti-violence movie full of violence" and "The film alludes to the reality of American society and complains about frequent violence" are simply weak in front of Jonathan Rosenbaum's film reviews.

This shows that his film is full of ambition in the eyes of some professionals!

This is not the age of the Internet, and the influence of well-known film critics is quite large, and it can even change the choice of some people.

Ronan looked through all the newspapers in front of him and found a movie review that he thought was more real and pertinent: this is a good B-grade film that is very rough and filmed!

It's like a high-level style, it's all made up by experts.

Of course, Ronan knew from investigating the current state of society that a plot setting similar to "Human Eradication Project" would inevitably win the support of some white-skinned and black-hearted or affirmative citizens.

Although it is not the future, it is sometimes not the quality of the film itself that determines the reputation of a movie and even the number of people.

The controversy surrounding the film is not a bad thing in itself.

Many films with accurate market positioning are prone to controversy.

Ronan put away the newspaper and looked at the time, nine o'clock in the morning had passed, and the box office statistics for yesterday's premiere day had not yet arrived.

Although the North American cinema system has long been connected, the speed is far behind that of the new millennium.

Before yesterday's box office, George Clint hurriedly walked in with a statistical report he was responsible for.

"The survey company we hired sent us yesterday's sample survey report. George placed the report on Ronan's desk and continued, "They did a field survey of 24 theaters in 12 cities. ”

Ronan flipped through the report, read it carefully, nodded and said: "The number of viewers in the survey is 869, of which 67 percent are male, 55 percent are over 25 years old, and 62 percent are ethnic minorities, with an average score of 6.2 points. ”

This comes from the audience's on-the-spot scoring after watching the film, and the realism of the market reaction far exceeds that of film critics.

To be precise, the general audience is more representative of the general audience.

In fact, a score of 6.2 is not low for horror films, especially this kind of horror thriller that is biased towards B-grade movies, and a score of more than six is not too much.

At this time, there was a knock on the office door from the outside, and Robert hurriedly pushed the door in, and before the person came in, an excited voice came in: "Lionsgate just sent yesterday's box office statistics!"

"How much?" asked George immediately.

Ronan cast an inquiring look, although the film can be released in theaters, it means that there is a continuation of deception...... Well, the possibility of continuing to invest from Abu Dhabi-la, but who made a film and didn't want to see box office success?

The excitement on Robert's face couldn't be suppressed at all: "$4.55 million!" He directly slapped a fax to George: "One day, just one day, the box office will exceed the production cost!"

George immediately picked up the fax and looked at it, as if he couldn't believe it was true, and after reading it, he muttered, "We...... We made a million-dollar film at the box office?"

He wiped his face: "We succeeded!

has been in the film industry for so many years, and has always been mixed in the middle and lower classes, and all of them have participated in some video films......

In the future, he can also tell others loudly: I have also participated in the production of tall theatrical movies, and the box office exceeds the production cost in one day!

Sitting behind his desk, Ronan unconsciously clenched his fists, and joy welled up from the bottom of his heart, instantly spreading all over his body.

At this moment, I felt so excited that I wanted to cry.

In his previous life, he had succeeded many times, but never once, which made him feel that the taste of success was so sweet and so addictive.

With initial success, of course more success!

"George, Robert!" Ronan interrupted the excitement of the two men, reminding, "Our film cost $11 million to make, and we haven't recovered the cost yet." ”

The two were stunned at first, then reacted and echoed: "Yes, yes!"

Ronan quickly recovered from the excitement of success and said, "George, those film critics you contacted, ask them to publish a column as soon as possible. Robert, you keep in touch with Lionsgate and urge them to invest more publicity resources. ”

"Okay!" George put down the fax, "I'll go now." ”

Robert didn't delay: "I'm going to Lionsgate now." ”

Lionsgate, a short little meeting is taking place.

Sitting at the front of the conference table, the company's CEO, Gustav, said to Navas: "The distribution department has done a good job this time and signed a film with great market value. ”

Navas smiled modestly and said deliberately, "We have evaluated the Human Eradication Project three times internally, and finally grabbed the distribution rights from the competition of Sony Entertainment. ”

"Hmm. Gustav seems satisfied, "The company has not been established for a long time, and every successful film released means a lot to us. ”

He asked, "The scale of the film?"

Navas replied: "1,860 theaters, among the several horror films released in the same period, are medium-sized. ”

Gustav immediately said: "You go and communicate with the theater company, strive for more theaters, and strive for more film scheduling...... Well, in terms of publicity, I will approve another $2 million to increase the scale of publicity. ”

"Yes. Navas replied.

This past Friday, "Human Eradication" produced $4.35 million in a single day, second only to "Halloween 7" at $5.48 million, which was the second highest box office of the day.

But "Halloween 7" has a whopping 2,780 theaters, almost double the number of "Human Eradication Project".

Anyone with a bit of a brain can see that the "Human Eradication Plan" still has great potential and has not yet exploded.

"I've heard that the propaganda strategy against minorities was first developed by Ronan Anderson?" Gustav asked.

"Yes, he came up with a vision that we verified through field research and found that it worked," Navas replied. ”

Gustav nodded slightly: "A young man with a lot of ideas." Last time you submitted the report, you mentioned that Shahai Entertainment is preparing another horror movie?"

"The Grim Reaper is Coming. Navas said quickly: "The director is still James Wong." ”

Gustav advised: "Build a good relationship with Ronan Anderson and keep an eye on the progress of this project. ”