Embassy Pictures, the online distribution department, the peripheral distribution department and the publicity department are busy making final preparations for the release of "Resident Evil".

Ronan participated in the formulation of the publicity plan in November last year, but because he was busy with financing and a series of work on Netflix, he did not pay much attention to the promotion of "Resident Evil".

Today, Embassy Pictures is no longer the company that can only distribute niche films in a small area, after more than two years of accumulation, it is no longer a problem to promote and distribute films on a large scale, and it also has rich experience.

This is already one of the very well-run mid-range distribution companies in the Hollywood industry.

When formulating the publicity plan, Ronan only made a few suggestions, asking Embassy Pictures to contact the screenwriting department of Shahai Entertainment to jointly write a guide on how ordinary people should survive in the event of a zombie crisis in the United States.

Then, use these with viral marketing to make a big fuss about zombies.

The writing was completed back in December, and for publicity purposes, the name was simple and straightforward - "Zombie Survival Guide".

"How's the publicity?" Ronan came to Embassy Pictures and paid special attention to the promotion and distribution of "Resident Evil": "Is it going well?"

David Villa, Director of Communications, was the first to say: "The publicity was generally smooth, and the viral marketing around Ambrella's tyrant virus and the Zombie Survival Guide had the desired effect. ”

"The marketing results are outstanding. Thomas, director of theatrical distribution, replied: "It didn't take much effort for us to get 2,850 open theaters. ”

Ronan nodded slightly: "Not bad." ”

The fact that a movie adapted from a game, or an R-rated film, can be released on such a large scale is enough to prove the results of the distribution company's work. He asked, "How's the premiere going?"

"Everything went well," Thomas said. ”

Ronan reminded: "Pay attention to the Netflix advertisement on site. ”

"We are coordinating with Netflix. Thomas said simply: "I'm going to put a Netflix billboard in the place where the premiere is most likely to attract media attention." ”

In the office of the Embassy Pictures' Network Publicity Department, Bernat was busy in front of his office computer, and his job was to post various news about the viral marketing of "Resident Evil" on several large forums.

After more than a month of operation, viral marketing has caused quite a stir on the Internet.

Bernat always keeps an eye on the websites for which it is responsible.

Of course, since the Resident Evil game has been released for several years and has a certain amount of influence, the so-called viral marketing is not about spreading false news, but about using special content to arouse the interest of as many people as possible.

Bernat quickly posted on the forum what was already prepared for the so-called internal diary.

"Ambrera is conducting human experiments on the T-virus again!"

The article begins with a detailed description.

"Last week, Ambrera invited two paralyzed patients to fabricate false news and get them to volunteer for a T-virus experiment......"

"At the beginning of the experiment, the effect of the T virus was amazing, and the two paralyzed patients got up from the hospital bed in just a few minutes, regained their ability to walk, and all the body data were restored to the healthiest state of the human body, it seems that after the accident in the experiment last month, the latest improved T virus really worked. ”

But just five minutes later, the accident happened again, exactly the same as last month, when two experimenters went berserk and attacked the experimenters, one of the assistant experimenters was bitten off a piece of flesh from his forearm, and the mad experimenter swallowed the flesh...... They, they're bloodthirsty monsters again!"

"The bitten assistant experimenter also turned into a bloodthirsty monster after ten minutes......"

"I'm an ordinary staff member of Ambrera, and I'm extremely uneasy when I hear the news, once the T virus leaks, it will cause a huge biohazard, and I plan to join forces with an environmental group to steal a copy of the virus, and then report the situation to the government. ”

"Ambrera is very strong, but I'm sure they can't cover it with one hand. ”

"I'm Lisa Addison, and if something happens to me, I hope someone will see the diary and make it public!

This so-called diary was uploaded smoothly, and in just half an hour, there were hundreds of replies.

"Am I going to call the police?"

"Zombies are going to break out all over the world, and I recommend everyone to check out the "Zombie Survival Guide". ”

"Zombie Survival Guide?

"Teach you how to survive the zombie apocalypse. ”

Bernat quickly skimmed through the responses, ready to post a new message.

He is already very familiar with the use of the Internet to create all kinds of true and false news and propaganda films.

Probably because this line of work has been done for too long, Bernat always feels that the company's publicity this time is a little conservative, and it should publicize on a large scale that the zombie virus is about to break out, and the end of the world is coming soon, so as to create panic as much as possible and attract the attention of the whole society......

For example, it can be said that the "Zombie Survival Guide" was issued by the US Centers for Disease Control and Prevention.

A terrifying virus that turns people into living corpses.

Sometimes it's chilling to think about.

Zombies have nothing to do with voodoo or anything like that, but are something that humans themselves invented to destroy the human world.

Just like the Washington authorities are full of pigs, this is a theme that is very popular with the general public.

He has read the script of this "Resident Evil" movie, compared to the past zombie movies, it describes the origin of zombies from a scientific point of view, although the word zombie is never mentioned in the script, but as long as you read the description, you know that it must be zombies!

Nowadays, the word "zombie" only exists in fantasy and horror works, and there are few science fiction works that are related to the real world.

Not everyone is interested in zombies, but zombie culture has been popular for many years and has a considerable number of enthusiasts.

There are even dedicated zombie forums and chat rooms on the North American internet.

The Zombie Survival Guide has attracted the attention of these groups extremely closely.

In a chat room, a lot of people are having a lively discussion.

Ivey: Have you heard of the book "The Zombie Survival Guide"?

ABC: I've read it several times, and I think it's very practical, but if the zombie crisis really breaks out, it seems that you can survive by doing what is written in the book.

A special enthusiast suddenly interjected: After the zombie outbreak, you can find a zombie lady to play intimate games! Do you think you will be infected after you have a zombie lady?

The chat room was instantly speechless.

After a while, someone said: How heavy do you have, so you would do that kind of thing with a female zombie!

After a discussion in the chat room about whether or not a zombie will become a zombie and give birth to a baby zombie, a man named Killer Bill said: Don't you know? These are all hype! Film companies are using the Internet to hype!

Ivey: You know, it's the promotion of the Resident Evil movie.

From "Blair the Witch" to the present, the general public has long been no stranger to viral marketing.

ABC: I've been looking forward to it for a long time, and finally there's a big production of a zombie movie!

The chat room turned to talk about Resident Evil games and movies, and some people even uploaded the latest movie posters, in which the zombies looked quite emotional.

Since "Resident Evil" was promoted as a game adaptation movie and also featured zombie cards, many people classified it as a zombie movie.

In the past, most of the zombie movies were B-grade films with limited investment.

In comparison, "Resident Evil" definitely belongs to the big production of zombie genre films!

After Valentine's Day, the President's Day holiday is just around the corner, and Davis plans to use the weekend with his friends to have fun and go to the movies.

Sitting in front of his computer in his apartment room, Davis flipped through the news about a recent movie and suddenly noticed something interesting.

"Zombie Survival Manual?"

Davis was a little confused, so he simply googled the name, and a whole bunch of relevant information came up, as well as reader reviews about the book.

"After reading this book, I think the human world is terrible! Those big pharmaceutical or biological companies, will anyone research a similar virus? What if it leaks? I see that everyone is worried now, afraid that they will suddenly turn into zombies and bite me......"

Soon, Davis found the contents of the book online, which begins with a detailed account of zombies and a virus called Tyrant.

"What are zombies? How are they born?What are their strengths and weaknesses?What do they crave?Why are they hostile to humans?Before you can explore any survival techniques, you must first learn what threatens your survival. ”

"We start by separating facts from fantasy. The Walking Dead were not the result of some dark magic or other supernatural force. Maybe you've seen some zombie movies, but the directors classify zombies as unexplained supernaturals. But in reality, everything is born from reality, and threats are all around us. This threat is most likely to come from a virus, which we will call Tyrant ...... for the time being."

"The rampant Tyrant virus will destroy entire cities and entire countries, and at that time, the human with the vaccine will be the only human being left in this world. And they will be the masters of the world......"

These things may seem a little scary, but this is the information age, and Davis just takes it as a good-looking setting and concept.

Later, a story is used to describe the horror of the virus outbreak in detail: the virus spreads with the air, causing humans and animals to mutate or die, even plants are withering one after another, global desertification, and survivors can only keep moving to avoid the pursuit of zombies, etc.

The more Davis watched it, the more interested he became, and soon found the "Resident Evil" associated with it, and planned to call his friends to watch the film during the President's Day holiday.