Chapter 1389: Like Entering No Man's Land!
Just after the premiere, there was a flood of reviews of "Zombie-Master" on the Internet in North America at midnight.
The vast majority of film reviews are very positive, North American netizens who have seen this movie believe that this movie is an excellent comedy & light thriller style movie, it is not so scary, and it does not try to transmit any values and big truths to the audience, it is a complete drama, a feature film that is infinitely loyal to the plot, and the director did not mix any private goods in this movie, so it seems that this movie is extraordinarily pure.
In addition, the most discussed by netizens who have watched the film is the setting of zombies, ghosts and Taoist chiefs in this movie, almost every reader finds these settings particularly interesting and worthy of in-depth understanding, and after watching this movie, it will be more interesting to play the Chinese version of "Plants vs. Zombies Online".
In the North American market, movie tickets are only around $5-8, and for North American people, watching movies can be regarded as the cheapest kind of entertainment consumption, so in their eyes, this ticket price is really not worth mentioning compared to a movie that is related to the games they play every day and is full of exotic cultural customs.
It is precisely because "Zombie-Master" has so many good reasons that it has a good foundation to soar at the box office.
In North America the next morning, with the full release of the film throughout North America, there was a surging wave of zombies!
"Zombie-Master" was officially released in nearly 2,000 theaters throughout North America, and from the first show in the morning, the attendance rate exceeded 80%!
North American audiences were thrilled by the thrill of "Plants vs. Zombies Online" and flocked to theaters in droves to watch the 18-year-old Hong Kong movie, and they enjoyed watching it.
By noon, Lucas had his latest box office results.
From the midnight premiere to the end of 12:30 p.m., "Zombie-Master" grossed a total of 6.33 million in the United States, of which 4.7 million were sold through the Pastoral Film ticketing system, accounting for more than 70% of the total box office, greatly exceeding the expectations of all theaters for the film.
And that's just the beginning.
At half past one o'clock in the afternoon local time, YY released a push in North America, titled: "Zombie-Master" made North American audiences full of praise!
The push briefly described the popularity of the premiere in the early morning, as well as the views of the audience and netizens on this movie, and the editor also took many screenshots of the more representative films.
In addition to recommending this movie, the second half of this push also added a small prize ticket purchase activity.
The general content of the event is as follows: From now on, if you buy a ticket for "Zombie-Master" through the Pastoral Film ticketing system, you will have a 100% chance to enjoy 1-100% of the ticket price The discount amount is displayed immediately after the payment is confirmed, and then the discount amount is returned to the user through PayPal, that is, a five-dollar movie ticket, after the user buys through the Muying ticketing system, will enjoy at least 5 cents discount, and the maximum discount is five dollars, if the user is lucky enough to enjoy a 100% discount, you can watch the movie for free.
Li Mu's request to the technical department is that he is willing to give an additional 10% of the transaction amount back to users with a set of algorithms, so the reduction amount of most users must be controlled below 5%, and the reduction ratio of a small number of users exceeds 5%, or even reaches 100%.
In addition to the immediate reduction and discount, the Muying ticketing system also launched a lucky draw: from now on, 1,000 people will be drawn from the users who buy "Zombie-Master" movie tickets every day, and they will be given YY virtual currency worth $100, and at the same time, another 10 people will be drawn every day to give them a luxury 15-day tour of the Chinese mainland, Hong Kong and Macau worth 6,000 US dollars.
Originally, this push gave North American users a great temptation, so that they couldn't wait to go to the cinema to see this movie from Huaxia and about Chinese zombies.
A few dollars to watch a movie, not only will there be a reduction immediately, but also the opportunity to draw a variety of prizes, most players are now playing "Paradise Town" and "Plant Wars Will Be Online", plus a considerable number of North American users are YY paid users, so the $100 YY virtual currency for them, the attraction is still very large, and the attraction of the 15-day luxury tour in China is even greater, spending money to watch a movie, and there is a chance to win the jackpot, such a thing in the entire North American film industry, or the first time.
And Li Mu doesn't care about the cost at all, the copyright of "Mr. Zombie" itself is as cheap as white pickup, just by selling the right to show TV stations in China, he has already made a lot of money, and now even if he only gets 1% of the total box office in North America, it is a net profit, so he is willing to take out more profits to rebate, so as to inspire the film to create better results in the North American market.
As a result, as soon as this unprecedented promotional news came out, the Muying ticketing system immediately ushered in an extremely hot booking fever, and in less than an hour, all the tickets for all the screenings of the day were sold out on the Muying ticketing system, increasing the box office revenue by 11.8 million.
So, before 3 p.m., the box office results of "Zombie-Master" on the first day of its opening in North America had already come out, with a total of $18.5 million!
The entire North American film industry is completely insane!
These industry insiders who have been in the industry for many years did not expect that an 85-year-old foreign film could still earn such a high first-day box office in North America, which is simply incredible;
What also amazes me is that the combination of YY+ Muying ticketing system is too powerful in the box office market, and this kind of record of selling out all movie tickets in a short period of time has made Hollywood film companies and all theater owners in North America stunned.
What makes them even more dumbfounded is that movie tickets can still be sold like this?! Random reductions and random lotteries, these ways of playing that have gradually become popular in the field of e-commerce since 2010 have been taken out by Li Mu now, and the effect is simply a second kill.
Moreover, this kind of operation, other theaters can't imitate it, because they don't have a pastoral ticketing system, they don't have an online system, and the so-called immediate reduction and random lottery will lose coverage and credibility, so only Li Mu can play this thing!
The most terrifying thing is actually Li Mu's current influence in the North American film market, his YY users have completely covered all netizens in the United States, and the information delivery ability is outrageous, and the movie-related information can be immediately landed in another set of products, that is, the Muying ticketing system.
It uses an article to make the audience interested in a movie, and then immediately after throwing a link to the user in the article, while the user's interest is at the highest stage, you can directly go to this link to choose the theater, choose the time, choose the seat, buy the ticket in advance, and then rush to the theater before the film is reflected, and take the ticket from the self-service ticket machine, the whole experience is simply smooth.
Harvey Weinstein, a well-known name in the American film industry, wrote on his blog: "Makino Technology now has an unprecedented degree of control over the North American audience and the North American box office, and the whole process is like Makino Technology's YY grabbing your mouth, and then pouring powerful laxatives and cold water into your mouth, and at the moment when you immediately have the urge to, the Makino ticketing system will move the toilet in front of you, and hand you tissues and newspapers at the same time!" Please see clearly, I mean, the ticket system does not take you to the toilet, but directly moves the toilet in front of you, so that you can take off your pants and pour thousands of miles in the fastest time, such a service will not have any rivals in the film industry at all......"
Although Harvey Weinstein's words are a bit rude, the truth in them makes everyone in the film industry deeply believe that the subversion brought about by the technological revolution is too great, they do not have the ability to inject users to eat strong laxatives, let alone the ability to move the toilet to the user, even if they have this ability, they can only fill a small number of users to eat strong laxatives, and solve the toilet problem for a small number of users, and Makino Technology can provide such "intimate services" to hundreds of millions or even billions of netizens around the world at the same time , the gap is big enough to swallow everything.
Interestingly, Li Mu has now "monopolized" this set of combination punches in disguise, first of all, the current situation in the US market, it is impossible to have a second YY, and it is impossible for any software to replace the position of YY, its importance to the Americans, just like the importance to the Chinese people, irreplaceable, therefore, there is no second company with YY The ability to pour powerful laxatives into users.
Secondly, he had already registered all the information about the "Pastoral Movie Ticketing System" The patents that can be registered, if someone in the American market also wants to do online tickets, then it is impossible for him to break through Li Mu's patent barriers, so if you want to get on the online ticket system, you will face a huge amount of compensation, take 10,000 steps back, even if the other party holds the mentality of first infringing to make money, and then fighting a lawsuit to seek reconciliation, it is impossible to have an impact on the Muying ticketing system, because there is a father YY behind the Muying ticketing system, without the support of YY, other online ticket platforms must be struggling in the current state of competition.
With the advantage of this combination box, Makino Technology has shown its strength in the North American film market through "Zombie-Master"!
Before YY and the Pastoral Film ticketing system made efforts, the overall attendance rate of "Zombie-Master" remained at about 88%, and after the YY+ Pastoral Film ticketing system was launched, the attendance rate of all subsequent film screenings was an astonishing 100%!
When the theater owners learned that all the seats for the "Zombie-Master" show had been sold out today, they were immediately overjoyed, knowing that the box office share of "Zombie-Master" gave them almost 20% more, and the attendance rate was as high as 100%, which made them nearly twice as much money at once.
Take a small theater with six screening halls and 1,000 seats as an example, if 500 seats are used to show other films, the attendance rate is about 60%, and the ticket price is $5 per ticket, then the total box office is 500x60%x5, which is $1,500, and if they divide 30%, the profit that 500 seats can earn them is $450;
The remaining 500 seats were arranged for "Zombie-Master", with 100% attendance, the same $5 ticket price, a show down, the total box office is 500x100%x5, which is as much as $2500, and their share ratio has increased from 30% to 50%, these 500 seats, a show has brought them $1250 in revenue.
Compared to $450, 1250 is almost a triple and a triple!
Realizing this, the theater owners immediately began to increase the number of films scheduled for tomorrow and the follow-up "Zombie-Master", and they wanted to allocate as many scheduling resources as possible to "Zombie-Master".
Moreover, the timing of "Zombie-Master" is really good, none of the movies released at the same time can be beaten, Hacker Empire 2 has been released for more than half a month and entered a weak period, "Finding Nemo" is scheduled for May 30, and "Pirates of the Caribbean" will not be released until the summer, in this case, "Zombie-Master" is like an unstoppable zombie, indulging in killing in the entire North American film market, as if entering a no-man's land!