The media received the single-day sales records from the Star Mall in the early hours of the morning, and many newspapers and magazines immediately decided to replace tomorrow's front-page headlines after reading this information, and then summoned their editors to start assigning tasks. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

"Eighteen, six hundred and twenty thousand, is it really fake?" After Meng Jiang was woken up from the bed, he received the record of the starry one-day turnover handed over by the editor-in-chief, and was immediately startled by the number on it.

Although he had seen the bustling shopping scene at that time, he could not have imagined that the mall would earn so much in a single day.

"There shouldn't be fraud, Nie Wei dared to come up with such data, he shouldn't be playing this kind of trick, otherwise if he didn't deceive us and the public, he wouldn't be able to say anything about it from the tax office alone. The editor-in-chief affirmed.

Meng Jiang wiped his face and brought himself back to his senses, then looked at the editor-in-chief and asked, "Do this overnight?"

"Tomorrow's front page headline, you've been to the scene, so I'll hand it over to you, and I'll give you a reward when it's written. The editor-in-chief patted Meng Jiang on the shoulder, with an attitude of entrusting you with a heavy responsibility.

Meng Jiang nodded, there was no complaint about being woken up in the middle of the night and still having to work, how can there be real rest time for being a reporter.

Meng Jiang lived in the rest room of the newspaper staff, because he was a reporter on duty, he was afraid that he would not be able to come to the dormitory in time for the current sudden situation, so he came to his computer, and while turning on the computer, Meng Jiang flipped through the information in his hand, thinking about how to write this headline.

Soon, a small piece of content in the information attracted Meng Jiang's attention, and his eyes couldn't help but light up.

The core content of the headlines has !!

Where he looked, the information clearly wrote that among consumers, the proportion of female and male customers was 53 percent and 47 percent, and the difference between the two sides was only 10 percent, but in the sales statistics of each store, the sales of women's clothing accessories accounted for more than 70%.

Seeing this, Meng Jiang couldn't help but think of the many supporting facilities in the Star Shopping Center, in fact, these are more serving women, such as the SPA club, most of the people who walk into it are female customers, and the afternoon tea service provided by the café is also aimed at female customers.

There are also children's centers, which are for women who are married with children, and there are even special dessert shops, galleries, themed cinemas, and so on.

Although there are also facilities in shopping malls that favor male customers, such as tea shops, the number of them is significantly lower than that of female customers.

Of course not, in Meng Jiang's view, Nie Wei obviously grasped the idea that women are the main consumers, so he deliberately made the selling point of Fanxing Shopping Center more biased towards women.

Thinking of this, Meng Jiang hurriedly looked up the store information of Fanxing Shopping Center, and sure enough, female brands accounted for 62%, which was significantly higher than the number of male brand stores.

"Star Mall, a woman's shopping paradise!" After knocking out this title, Meng Jiangwen thought like a spring, and began to analyze the contribution of female customers in the achievements of Star Mall that day.

There are also those that the Star Shopping Center has made for female customers, what are the special supporting facilities, what is it like to shop in it, and so on.

"As you can imagine, a bookstore is not only selling books, but also a café and an art exhibition hall, where you can sit and smell the scent of books, drink fragrant coffee, and look at the works of art placed around you. ”

"The intimacy of the children's center is amazing, and the subtleties can be seen in the intentions of the operator, all the corners of the children's facilities are wrapped in soft sponges, children play in it, do not need to worry about where they will bump into and get hurt, and the game facilities inside are also very comprehensive and interesting, both the common slides, swings and trampolines in the community, as well as Lego bricks that can develop intelligence, all kinds of chess, of course, there are also some high-end game consoles, but you can find jumping grids in it, The nostalgic childhood fun of throwing sandbags and jumping rubber bands, from ancient times to the present, will meet any entertainment needs of your child. ”

"And the natural essential oil aromatherapy hall... An outdoor café surrounded by greenery and flowing water..."

Meng Jiang immersed himself in writing, and it only took an hour for a report of thousands of words to be written, and after handing it over to the editor-in-chief, the editor-in-chief read it again, and did not directly evaluate it, but called a female editor and asked her to read it again.

"Brother Meng, is that starry shopping mall really as good as you say?" The female editor stared at Meng Jiang with super bright eyes after reading it, and asked expectantly.

"I think it's even better than what I wrote, and you'll understand it once you've been there. Meng Jiang replied, not to brag for Nie Wei, he confiscated Nie Wei's money, but just to seek truth from facts.

At least among the few department stores he has visited in China, this starry shopping center is the best he has ever experienced.

And he is a big man who thinks it is good, and the women who enjoy more services are definitely better, and it can be seen from the photos he took that many women are all smiling with satisfaction, and they are very enjoying the service there.

And after writing the article, he also thoroughly understood what Nie Wei said when he opened again, what is called entertainment in shopping malls, what is called letting customers enjoy aesthetic life, at that time he was just listening to a few empty words, but now he can be sure that Nie Wei really does what he says.

This time, the editor-in-chief directly gave a positive answer, after all, the female editor who was excited after reading the report on the side is a good proof.

"Go back and proofread it yourself, and then hand it over to Xiao Wang, by the way, you choose a few photos to match, you don't need to review it for me, it's up to you." The editor-in-chief commanded.

"Yes, guaranteed to get the job done. Meng Jiang was in good spirits, and he could see that the editor-in-chief was quite satisfied with his headlines this time.

The editor-in-chief's vision is still very good, the next day Meng Jiang's report came out, it really caused a great effect, the most direct is that the newspaper's sales on the day directly increased by three percent, relatively, those who have read the newspaper, have also become curious about this shopping mall, especially women, Meng Jiang's pen is very stylish when you listen to the content, so that they unconsciously fantasize about enjoying the feeling in their minds, and then give birth to a desire, I want to walk into this shopping center in person, and experience it in reality.

Of course, these services are also a test of women's wallets, or their husbands' wallets, and many women are reluctant to spend this money.

But in this regard, Nie Wei has long taken countermeasures to stimulate their consumption.

On the first and second basement floors of Fanxing Shopping Center, there is a supermarket operated by Fanxing Company.

It sells high-end fruits and vegetables, popular snacks from all over the world, as well as some traditional pastries, cooked food, mixed vegetables, or some high-end bento boxes made by powerful chefs.

Starting from the next day, customers who shop more than a certain amount in the supermarket will have the opportunity to be selected to receive a free coupon for the facilities of the Star Mall, with which they can enjoy all the services in the Star Mall all day after the next day when the Mall opens, and it does not cost a penny.

Ten places are provided every day, and the amount of consumption is not high, an amount that ordinary people can fully accept.

As soon as the news was announced, the supermarket, which originally had few customers, instantly became popular, and at first everyone came for the free experience coupons of the shopping mall above, but after visiting the supermarket, they were quickly attracted by the goods inside.

In particular, the area where the masters make food on site is so full that you have to queue up.

As a result, the self-operated supermarket, which only accounted for less than 1 percent of the turnover on the first day, rose to 3 percent on the second day, and the turnover directly tripled, and in the following days, it continued to rise, and even accounted for nearly 10 percent of the shopping mall's turnover in the highest period.

The main consumers here are mainly some wealthy housewives and elite white-collar workers in society, which are also the main consumer groups of the shopping malls above.

Because of the premise of good income, their shopping concept has long since changed from the initial cost-effective to the concept of thin money, and care about health and enjoyment, and the items in this supermarket fully meet their needs and concepts.

Until the end of the event, the daily turnover of the self-operated supermarket can also account for about 5% of the shopping center, and it is completely healthy to generate income in business.

Soon, there were more people in the Star Shopping Center who were constantly taking pictures with small notebooks on their backs, and the security guards saw their sneaky behavior and arrested two, only to find out that these people turned out to be from other supermarkets to 'learn from experience'.

After figuring out the truth of the matter, the security guard reported it to the supervisor above, and the supervisor reacted to Nie Wei, and then soon received a reply from Nie Wei.

"They are welcome to come and visit. ”

A generous 'welcome' was exchanged for the next day, and the next day, three local department stores came directly to the door to learn the experience, and in the following week, more than 20 department stores across the country sent employees to come with the purpose of learning.

Even these things are in the news.

"Aren't you afraid that they will learn the characteristics of our shopping mall and use them to fight us in the ring?" Shu Chang asked worriedly after getting the news.

"Of course you won't be afraid, in fact, as long as you are in business, these things will inevitably be exposed. Nie Wei explained with a smile: "So I might as well be generous to let them see, and even give them information, but invisibly, in the hearts of the public, as the leader of these fashions, the brand effect of Fanxing Shopping Center will begin to gradually ferment, no matter how many shopping malls imitate us in the future, we will be the pioneer of this industry model." ”

"Can this be?" Shu Chang exclaimed in surprise with wide eyes.

"Of course, otherwise you think those reports are from who's giving the news. Nie Wei laughed, because of the report of this incident, many people think that Nie Wei is too honest in business, and he teaches everything, but invisibly, it will also increase his integrity value, after all, in the eyes of ordinary people, most honest people will not deceive people.

And Nie Wei also has his own little abacus in his heart, he has paid a little bit, but he will gain more, and he still has a lot of ideas and characteristics in his mind for the operation of major shopping malls in the future, he dares to guarantee that at least in ten years, no department store can surpass him in terms of business foresight.

And ten years is enough time for a department store brand to grow.

After spending the activity period in the Star Shopping Center and beginning to enter the smooth daily operation, Nie Wei delegated power to Wang Xue, the general manager of the shopping center, who graduated from the London School of Economics, not only has a wealth of knowledge, but also has more than ten years of management experience, and the age of 30 years has not reached the slack period, and the most motivated moment in his formal life.

Nie Wei gave him an annual salary of 10 million, not including various performance bonuses and dry stock pink rewards, and even flew to the UK twice to interview him and tell him about his plan, plus Wang Xue himself wanted to return to China to take care of his elderly elders, and under the dual effects of interests and sincerity, he agreed to Nie Wei's invitation.

However, it is worth the money, during this period of activity, Nie Wei mainly played the role of a town, and Wang Xue was responsible for the specific operation, and from beginning to end, the process was quite smooth, which was not without problems, but Wang Xue coped with it all, did not cause a little loss to the reputation of the mall, and won a lot of praise.

A week's physical inspection also made Nie Wei feel very relieved to hand over the shopping center to him.

In early December, "Lone Agent" released its first trailer, Nie Wei pulled up his long hair and put it in locks, a sloppy appearance and short hair in the later stage, a strong and capable appearance formed a stark contrast, and Song Zuer's breakthrough dirty little flower cat style also aroused the curiosity of many people.

Coupled with the fierce fights in several of these clips, the feeling that is different from traditional martial arts, punches to the flesh, really makes the audience feel pain across the screen, but at the same time feel the blood boiling.

"Nie Wei's front and back looks are very interesting, and they must contain a story, is it like a new police story? and Song Zuer's child turned out to be a little beggar in the movie this time, but his eyes were still so moving, and his pitiful expression instantly made people feel distressed. ”

"I finally understand what it means to be willful, Nie Wei's decadent style, I like it so much, and children, obviously dirty, but when she showed pitiful eyes, I wanted to hug her for the first time. ”

"Is the fight real? It's really not the effect of filming, right? I feel sorry for Nie Wei, and my fists are to the flesh. ”

After the release of the trailer of Nie Wei's new movie, it caused a burst of discussion, and I have to say that Nie Wei is really a very good editor, and the cut trailer can not only arouse the curiosity of the audience, but also make them unable to guess the development of the plot.

Just when Nie Wei was buried in the studio, struggling to make the second movie trailer, Alan also returned to Kyoto with the aura of an Asian diva.