Chapter 590 Strategic Partners
The ambition of building DreamWorks has never subsided, and the successive blows and difficulties have made Spielberg more aware of the reality that Hollywood's big companies will not watch DreamWorks become the top company in the industry because they have worked closely with it, but will take the initiative to set up layers of obstacles.
The same is happening with Relativistic Entertainment, which is growing in progress.
DreamWorks and Relativity Entertainment have common rivals.
Spielberg looked at Ronan and asked, "You called me over today, and that's not all." ”
Ronan admitted: "If I hadn't met today, I would have visited in a few days. He picked up his coffee cup and took a sip, the bitter taste filling his mouth: "Steven, DreamWorks and Relativity Entertainment have come to the apex of the mid-sized companies in the industry, what do you do next?"
"I don't know. Spielberg was a little insincere.
Ronan said with sincerity: "Relativity Entertainment has just come to this point, DreamWorks has basically stood in this position since its establishment, and you know the current situation better than me." ”
Spielberg suddenly took off his glasses, took out the lens cloth, and slowly wiped it up, and after more than ten seconds, he said: "The top building of Hollywood is stable and solid, and the space above is not large, and the people who are already standing on it not only want to squeeze the people next to them down, but also have a tacit understanding that no newcomers are allowed to climb this floor, which is their common interest." ”
Ronan pointed out directly: "Six major companies." ”
"You should understand how good they are. Spielberg put on his glasses: "It's too difficult to break through their encirclement." ”
Ronan picked up the coffee cup again, and said before drinking: "A single company, in the face of the encirclement and suppression of six companies, even if it is a means within the rules, will be powerless. ”
Spielberg gradually guessed Ronan's intentions, and also had relevant considerations, and echoed: "That's true. ”
A few years ago, in order to avoid the possible suppression of the six major companies, Ronan always let Relativity Entertainment develop in a low-key manner, never took the initiative to wave, and used DreamWorks as a shield.
But Relativity Entertainment has developed to the present, and it can no longer hide behind DreamWorks, and the recent appearance of one troublesome thing after another, even if there is no evidence, actually shows that the six major companies and their executives have set their sights on Relativity Entertainment, and Relativity Entertainment can't hide if they want to.
Ronan pulled DreamWorks to acquire Artisan Pictures together, so that DreamWorks temporarily got rid of the oppression of Paramount Pictures, and also wanted to distract the efforts of the six major companies and establish a buffer zone between Relativity Entertainment and the six major companies.
The idea is good, but these two recent incidents about Mel Gibson are also reminding Ronan that there are some things that the Big Six companies don't have to do deliberately, as long as they push a little, they can bring a lot of trouble to Relativity Entertainment.
Relativity Entertainment can't fight alone, and it shouldn't fight alone, DreamWorks is not just a shield for Relativity Entertainment, it can play a bigger role.
When the shield no longer blocks arrows, you can pull the knife together and resist.
Fortunately, the Big Six are never monolithic.
Ronan said very seriously: "Steven, if DreamWorks and Relativity Entertainment want to continue to develop smoothly, they must cooperate, and we need to jointly break through the obstruction of traditional forces, so that it is possible to squeeze into the front line." ”
Spielberg seems to be Ronan's best partner: "That's exactly what I want to say. He proposed, "Ronan, how about a strategic partnership between Relativity Entertainment and DreamWorks starting today?"
"Okay!" Ronan immediately agreed: "We will watch and help each other and fight together against the six major companies." ”
Spielberg was the first to stand up, and Ronan then stood up, their right hands clasped tightly together, as if they had been close partners from this moment on, and would work together from then on.
Ronan shook hands with Spielberg, explained a few specific communication matters between the two companies, and left the Starbucks one after another.
Spielberg joined Preton Pictures and discussed work with Tom Hanks about "Happiness Terminal", but quickly left and left on the way back to Glendale, chatting with his deputy Philip about his previous conversation with Ronan.
Philip is the person who Spielberg picked up after the failure of DreamWorks' acquisition of Polygram Pictures, and belongs to his absolutely trustworthy confidant.
Ronan Anderson's words are only half true. Philip is much more intelligent than his former henchman: "He doesn't really want to help DreamWorks, he just wants to use DreamWorks to win space for relativistic entertainment." ”
Spielberg is not bad, but he is not stupid either, saying, "I know. I know better than you what kind of person Ronan Anderson is, this man is cunning and cunning, and if we are not careful, he will definitely not be soft on DreamWorks. But Relativistic Entertainment needs DreamWorks, and DreamWorks also needs Relativistic Entertainment, and we also need Relativistic Entertainment to stand in the way and support DreamWorks for development. ”
Hearing this, Philip knew that his worries were unnecessary, these top bigwigs in the Hollywood circle, even if Spielberg was recognized as a good old man, which one was a simple person?
DreamWorks and Relativity Entertainment are just using each other because of the oppression of real circumstances.
Spielberg said, "The day-to-day connection between DreamWorks and Relativistic Entertainment is up to you. Philip is the person he really trusts: "You have to pay more attention, the big six companies should be vigilant, and when cooperating with Relativity Entertainment, you should also be more vigilant." ”
Philip immediately said, "I understand. ”
The car slowly entered Glendale, looking at the huge arched porch of the DreamWorks Industrial Park in the distance, Philip suddenly said: "BOSS, there is one thing that I still can't figure out. ”
Spielberg said in a calm tone: "Say it." ”
This is also in the face of Spielberg, in exchange for someone else, Philip will never speak: "The last time the deal was reached, Embassy Pictures took away the North American distribution rights of the animated feature film from DreamWorks Animation Studios......"
Spielberg understood: "You mean DreamWorks shouldn't have given the animation studio's feature film distribution rights to Relativity Entertainment's Embassy Pictures, right?"
Philip smiled embarrassedly, and acquiesced.
"In DreamWorks' situation at the time, we couldn't say no to the conditions offered by Relativity Entertainment. Spielberg simply said: "DreamWorks is facing a difficult situation, and it is in dire need of a distribution channel, and it can even be said that without a distribution channel, our survival will be in question for the next few years." ”
He stood far higher than Philip: "DreamWorks' distribution channels in North America have been problematic, and Jerever's side is already dissatisfied with us, even if we don't take the initiative to transfer the North American distribution rights of the animation studio, Jerry will look for other companies instead of the distributors of the six major companies, which is actually beneficial to us, if the animation studio cooperates with the six major companies, it will be difficult for DreamWorks to take back the distribution rights of the animation studio in the future, but for the time being, the distribution rights will be handed over to Embassy Pictures, and it is very likely that we will get back the distribution rights in the future." ”
Philip cautiously asked, "Embassy Pictures and Ronan Anderson won't let go easily, will they?"
Spielberg suddenly laughed: "At the request of Jerry Katzenberg, Embassy Pictures signed a five-year distribution contract with DreamWorks Animation Studios, why should Jerry control the time?"
"Fight for the best for yourself?" asked Philip.
"That's just one aspect. Spielberg said: "On the other hand, Jared has concerns about Embassy Pictures, another company under Relativity Entertainment, which is mainly engaged in the production business, Shahai Entertainment, has an animation studio, which has not yet produced animated feature films, but with the production quality of Shahai Entertainment, what will happen in five years? Will they produce work that is comparable to that of DreamWorks Animation Studios?"
Philip suddenly realized: "Once Relativity Entertainment can produce high-quality animated feature films on its own, Embassy Pictures' distribution resources will definitely be tilted towards its own company's works." ”
Spielberg said slowly: "Jerry had doubts about Ronan Anderson and Embassy Pictures before, but there was a problem with DreamWorks' distribution channels, and he had to make such a choice. ”
Listening to these seemingly intricate words, Philip quickly concluded in his heart that the cooperation and competition between commercial companies could not escape the control of interests after all.
Spielberg's next words are meaningful: "You have little contact with Jerevor, and some changes are not visible. Previously, Jareif had a good relationship with Ronan Anderson and often went out to play golf with Ronan Anderson, Will Smith and Tom Cruise. ”
Philip nodded: "I've heard about this too." ”
"But when Ronan Anderson started an animation studio, especially when he started making animated feature films, something changed. Spielberg has also had a similar relationship with Jared Katzenberg before: "In the last year or so, Jared Katzenberg has rarely been in contact with Ronan Anderson, and the relationship between the two sides is clearly not as close as it used to be, because what?"
Philip instantly understood: "Because from the perspective of the industry and the interests of the company, they are already competitors." ”
Spielberg nodded slightly: "That's right." He smiled inexplicably: "So, as long as we can do our job well and establish a complete global distribution channel, the future DreamWorks animation studio will be able to return." ”
Speaking of which, Spielberg's vision is more long-term, now DreamWorks and Relativity Entertainment are partners, but what about the future? What DreamWorks has the right and obligation to take back from DreamWorks.