DreamWorks Industrial Park, Glendale, Los Angeles.

Steven Spielberg walked across the campus's gravel road toward the post-production building, accompanied by Horfort, DreamWorks Distribution Director.

"Relativity Entertainment's movie is successful again?" Spielberg wondered, why say it again?

Horford replied: "'Hellboy' didn't have as much response as last month's 'The Devil Wears Prada,' and based on the current situation, it would be nice to have a profit of about $20 million in the short term." ”

Spielberg asked rhetorically: "With a production cost of $45 million, it's good to have such a profit? When will a medium-sized DreamWorks film have such an average profit margin?"

Horford didn't know how to answer for a while, so he could only slander in his heart, not everyone can compare with Ronan Anderson's pervert, okay?

If the production department is not good and can't produce high-quality works, what can the distribution department do alone?

Spielberg glanced at him, as if guessing Horford's thoughts, and said, "Ronan Anderson's vision is extraordinary, and I'm far inferior to him." However, the distribution operation of Embassy Pictures is also the most important thing for the success of the film. ”

He emphatically reminded: "Horford, look at the distribution cases of Embassy Pictures and learn how they market and promote the film. ”

Horford can sit in this position, of course, he will not be a fool, nodded slightly and said: "We are stepping up research, there are many publicity and promotion cases in the embassy film industry, which can be used as textbooks for film promotion and distribution." ”

In this regard, the distribution department of DreamWorks is far inferior to Embassy Pictures.

In particular, the publicity and marketing methods of Embassy Pictures have repeatedly broken the minimum limit in the industry, and this kind of shameless, shameless, and third-shameless spirit is very worthy of learning from other companies in the industry.

"We've got people staring at Embassy Pictures. Horford added: "It's summer vacation soon, and if there is a promotional and marketing case worth learning from Embassy Pictures, we can know it as soon as possible, and analyze and study it to see if it can be used by DreamWorks." ”

Spielberg agrees: "Relativity entertainment is a good place to learn." ”

The two walked into the post-production building, where there were multiple DreamWorks crews for post-production, and Spielberg's voice unconsciously lowered a lot: "When I see Ronan Anderson, I feel that I am old, and the current Ronan Anderson reminds me of George when I was young, who single-handedly started a successful business and made the company bigger." ”

Horford knew Spielberg was talking about George Lucas, who started from scratch and grew a film company worth more than three billion dollars.

Thinking about it again, I feel that Ronan Anderson is even stronger than George Lucas when he was young, after all, Lucasfilm has no distribution channels, and when facing the six major companies, it also needs to hand over the film to large companies for distribution in exchange for development space.

In addition, Ronan Anderson also got an Internet star company out, and Netflix shared that social software, which is really easy to use.

Yes, there is also Netflix's streaming media business, the online film and television service launched, which is too convenient.

"Summer is coming. Spielberg's question broke Horford's thoughts: "Are you ready over there?"

"With all the preparations in place, we're going to put our main resources into 'War of the Worlds' and 'Get Out of Clone,'" Horford said. ”

Spielberg said very seriously: "These two movies, at least one must be a success, otherwise DreamWorks will have a lot of trouble." ”

Horford vowed that "'Get Out of Clone Island' was placed in mid-May, specifically avoiding 'Spy 3' and Memorial Day's 'Revenge of the Sith' on the first weekend of May, and 'War of the Worlds' opened in June, a week after Embassy Pictures' release of 'Mr. & Mrs. Smith' and 'Pirates of the Caribbean 2'. ”

Spielberg nodded slightly, "Mr. and Mrs. Smith" is okay to say, success or failure is unknown, the male protagonist Brad Pitt has average commercial appeal, and the heroine Angelina Jolie has suffered two failures in "Tomb Raider 2" and "Alexander the Great" in succession, and it is difficult to say how many viewers can buy her account.

But "Spy 3" and "Pirates of the Caribbean 2" were the most watched films in the summer of 2005.

It is estimated that no one wants to start painting on the same schedule as these two films.

""Escape from Clone Island" and "Spy 3" are also separated by a weekend. Spielberg remembered one thing: "Which film was shown in the middle?"

The summer season is too crowded, and there are almost all heavyweight films released every weekend.

Horford replied, "Twentieth Century Fox's 'Heavenly Dynasty.'" ”

Spielberg nodded slightly, it turned out to be the epic war film filmed by Ridley Scott.

Twentieth Century Fox is said to have set up a project for a prehistoric epic film by Roland Emmerich, and is also preparing a live-action version of "The Prince of Egypt", and intends to re-adapt the story of Robin Hood......

The investment in epic war films is very high, and it is estimated that these are big productions with an investment of more than $100 million.

Twentieth Century Fox This is on the liver with an epic war film.

If the liver succeeds, it's better to say that it fails......

Spielberg immediately thought that if Twentieth Century Fox had been Fox, DreamWorks would have one less opponent.

secretly suppressed DreamWorks, and Twentieth Century Fox did no less.

Spielberg and Horford walked into a post-production room, and Michael Bay immediately greeted them.

"When will post-production be done?" Spielberg asked.

Michael Bay has a long horse face: "By the end of the month, it will be all done!" and he seems to be very excited: "Steven, "Get Out of Clone Island" will be a masterpiece, a great movie unlike my previous works!"

Although Spielberg is the first producer of "Escape from Clone Island", he gave Michael Bay the most power in the filming and production of the project, and Michael Bay is not only the director and producer, but also has almost the complete final editing rights.

Michael Bay's achievements in business in the past are also worthy of Spielberg's trust.

Spielberg said, "Michael, I also believe that you can bring a successful work to DreamWorks. ”

Michael Bay said with a smile: "This is the most enjoyable shooting and production I've ever had in my career, and it's going to be a success." ”

Without Jerry Bruckheimer's restrictions, Michael Bay finally felt the taste of freedom.

"Escape from Clone Island" will also be the beginning of his transformation!

Michael Bay doesn't want to be an explosive maniac for the rest of his life, he doesn't want to make a film with a bang, boom rhythm forever, and he doesn't want everyone to continue to say that the reason why he Michael Bay can succeed is because the producer is called Jerry Bruckheimer!

He wants to prove himself that without Jerry Bruckheimer, Michael Bay will still succeed! Michael Bay, in addition to exploding, filming humanistic thinking and deep themes is also not a problem.

Isn't it just film art, isn't it humanistic thinking? It's the same as who doesn't know how to shoot.

When an explosive maniac, in addition to the explosion, thinks about how to combine the explosion with humanistic thinking, the power produced is far greater than that of Mars hitting the earth.

Once, this directly sank a Hollywood giant company.

To be more precise, it was the trigger that DreamWorks had to sell itself out.

Michael Bay accompanies Spielberg into the film room to watch the first third of the film that has been made for all production.

After watching this part of the clip, Spielberg is very satisfied, it is indeed different from previous Michael Bay films, the opening plot about the clone is quite humanistic, and there is no lack of highlights......

Even, the style doesn't feel like a Michael Bay movie.

After the release, it is estimated that it will give the outside world a big surprise.

This part is better than Michael Bay's previous "Pearl Harbor" and "Jedi Men 2".

Spielberg was even more relieved, and dragged Michael Bay and Horford to a nearby office for a three-person meeting to discuss some of the matters related to the publicity of the release.

After the meeting, Michael Bay walked into the post-production room, and Horford confided to him that the outside world was very interested in "Escape from Clone Island".

Just because it's a new piece from Michael Bay!

The successes have given Michael Bay a lot of confidence: it's a cool feeling to make a movie and everyone calls it the biggest movie of the year!

Although it is only March, the list of movies to be released this summer has long been on Ronan's desk, and Ronan has also watched it carefully, in addition to the two DreamWorks movies, he is most concerned about Twentieth Century Fox's "Fantastic Four".

The superhero movie, based on the Marvel comic of the same name, will arrive in North American theaters in a few months.

Ronan has recently had a series of phone calls and video conference calls with Marvel Entertainment's top executives, and Marvel Entertainment will soon deliver a fatal blow to "Fantastic Four" through comics and free Internet channels.

The Fantastic Four, who have become supervillains and do all kinds of evil in the comics, will soon have an end to it.

The comic work for the ending is in full swing, and the quartet will surely be brought to an end by justice.

Ronan had already read the script in advance and had no opinion on it.

Because everything comics do, it's a movie for Twentieth Century Fox.

The contradiction between Marvel Entertainment and Twentieth Century Fox has been put on the table.

Before the final issue of the comic was published, Ronan welcomed a heavyweight director who came to visit him in the Relativity Building.

Guillermo del Toro, who has worked with Shahai Entertainment several times in succession, brings his new film project as well as another idea to seek Ronan's support.

The success of "Hellboy" has given Guillermo del Toro more confidence and confidence.