It's the beginning of another month.

At the beginning of the month, it is the day of the company's monthly regular board meeting.

Qin Feng, as the sales director who has been in the limelight recently, was designated by Chairman Xue Zhenqiang to attend every meeting of the board of directors in the future.

After the meeting began, after some routine business discussions, Xue Zhengang took out a document and asked the staff to send it to the directors present and said: "Directors, there is a very important matter to discuss with you now.

Recently, Sophia Group has been in contact with our Tianya company, and they intend to acquire our Tianya cosmetics company at a high premium. This is the relevant takeover offer they gave, let's take a look. ”

Hearing this, Xue Zhenqiang couldn't help frowning.

Sophia Group did send someone to contact him about this matter and wanted to talk to him about the acquisition, but he politely declined. In his opinion, now that Tianya is developing very well, there is no need to sell the company.

But he didn't expect that Xue Zhengang would take out this acquisition offer at the board meeting, intending to discuss it directly at the board meeting.

This made Xue Zhenqiang very angry.

Qin Feng sat in the attendance position, unhurriedly looking at the acquisition offer, and after reading it, the corners of his mouth couldn't help but smile, his face was full of disdain. Qin Feng believes that under normal circumstances, Xue Zhenqiang would not have agreed to this takeover offer.

But the problem now is that Xue Zhengang just took out this acquisition offer, and there must be something wrong with it.

After this period of fighting, Qin Feng gradually touched the context of Xue Zhengang and Xue Baolin's father and son, and they have always been unsure of the battle. This means that since they have brought the takeover offer to the board of directors for discussion, it means that they are sure that it will be approved.

What's the catch?

Qin Feng thought for a while and then gave up, because he had too little information. So just don't waste those brain cells.

After Xue Zhenqiang read this acquisition offer, he directly slapped it on the table and said: "Xue Zhengang, this acquisition offer was given to you by Sophia Group?

Xue Zhengang said lightly: "Chairman, I think this acquisition offer came at the right time, and it is very beneficial to our Tianya company." ”

Xue Zhenqiang sneered and said: "Not necessarily, in Bei'an City, the market share of our Tianya company has exceeded Sophia by two percentage points, and this advantage continues to expand, in other provinces and cities, our Tianya cosmetics brand, especially the market share of the Suzaku series wrinkle cream brand, is catching up, and many of these provinces are about to catch up with Sophia, an international brand."

Immodest to say, our Suzaku series of cosmetics has been among the ranks of the country's first-line high-end brands, now is the time for our Tianya company to catch up and make contributions, why should we sell to Sophia Group?"

Xue Zhengang said with a smile unhurriedly: "The reason is very simple, for the overall interests of our Xue Group. ”

"What is the overall benefit? Why didn't I see it?" Xue Zhenqiang asked.

Xue Zhengang's expression became solemn: "Chairman, you may not know, in the past two days, Davis, the vice president of Sophia Group, found me and made a clear showdown with me, because our company has developed very fast recently, it has affected their company's brand image and income, in order to save the situation, the US headquarters has prepared 500 million cash, ready to fight a tough battle with our company, their purpose is very clear, that is, to completely collapse the entire brand of our Tianya cosmetics!"

Xue Zhenqiang couldn't help frowning, and said coldly: "Let's fight, what are we afraid of." ”

Xue Zhengang smiled disdainfully and said, "Chairman, you think things too simply. Now, although we have temporarily won a lot of living space by relying on the Suzaku series of products, our Tianya products are much worse than international brands such as Sophia in terms of brand value and overall profit margin.

The most important thing is that Sophia, as an American multinational brand, has extremely rich experience in business warfare, not to mention anything else, just an agent like Huangfu Group has already made our Xue Group anxious, if Sophia launches a full-scale war against our Tianya in other provinces at the same time, we will definitely lose!

And I believe that the chairman should also know what American companies are best at?

Do you remember the tragic incident in which almost all of them were shot in the melamine incident? Why was not a single foreign milk powder company affected by the melamine incident at that time? If you think of that time, the market space of the domestic milk powder giants is getting bigger and bigger, and the foreign milk powder giants are getting lower and lower because of the successive quality incidents, and the domestic people are becoming more and more distrustful of the quality of the milk powder of the foreign giants, and more and more Chinese people are beginning to choose domestic milk powder.

But that's when the melamine incident broke out.

Think about it, isn't this incident too much of a coincidence! There are also all kinds of domestic product quality incidents, as well as classic cases of enterprises in various industries being acquired by foreign-funded enterprises, and there is no blood and tears of our Chinese national entrepreneurs in that case?

The reason is very simple! Those foreign giants have all fought out of one tragic market war after another, and they are very familiar with all kinds of commercial wars and are very skilled in all kinds of conspiracies!

So, chairman, when Sophia is preparing 500 million yuan to prepare to bring us down, do you think our Tianya company still has a future?

And Davis made it very clear that in order to monopolize the high-end product market in China with several other foreign cosmetics giants, Sophia will unite to attack our Tianya!

Chairman, think about it, Sophia alone is willing to pay 500 million to bring us down, so what about the other giants? You can just make up 1 billion at will, and in the face of such a powerful competitor's all-encompassing business methods, do we really have a way to deal with it?

Chairman, it's not that I raise the prestige of others to destroy our ambition, we can't get Sophia Group at all!

If you think that with Qin Feng's strength alone, you can fight against foreign giants and join forces, then I only have one idiom to give - mantis arm as a car, self-measured!"

Qin Feng suddenly interjected and said, "These are two idioms!"

The scene immediately burst into laughter.

Xue Zhengang glared at Qin Feng fiercely, then looked at Xue Zhenqiang and said: "Chairman, I know that you are reluctant to Tianya, after all, he is you and your sister-in-law worked hard together, Tianya condenses the blood and tears of you and your sister-in-law, but you don't forget, when we invested in Tianya, all our shareholders together only made up 28 million yuan, not even 30 million, but now, Tianya Company is willing to take out 2.5 billion yuan to acquire our Tianya Company." And as long as we talk to them, I think 27 billion or even 28 billion is possible to negotiate.

If you say that our Tianya now has annual sales of about 1 billion yuan, and the net profit is two or three hundred million, have you ever thought about how long this situation can last? Three years or five years!

It's impossible. Chairman, you have made products, you should know that any product, especially cosmetics, has its life cycle, I estimate that the longest is 2 years!

But don't forget, I'm afraid that in less than a year, Sophia will join forces with other cosmetics giants in the United States, Japan and Europe to launch a joint encirclement and suppression of our Tianya, and we have no possibility of successfully breaking through!"

After Xue Zhengang finished speaking, all the directors on the scene fell silent.

At the beginning, their views were the same as Xue Zhenqiang's, and they were reluctant to sell, but after listening to Xue Zhengang's analysis, I had to admit that Xue Zhengang's analysis was very reasonable.

Although Xue Zhenqiang was very resolute in his opposition at the beginning, Xue Zhengang's analysis made his heart a little shaken.

However, Xue Zhenqiang's eyes looked at Qin Feng and asked, "Qin Feng, what is your attitude towards this matter?"

Qin Feng said lightly: "Chairman, do you remember that Mei Jiajing, Panda, Vitality 28, Little Nurse, Dabao, Ding Jiayi, etc., these familiar names? They all have the experience of being acquired by foreign capital, what is the result?

I believe that the Sophia Group is playing with the same idea. If as expected, once our Tianya company is acquired by Sophia, Tianya will not hesitate to give up the operation of the Tianya brand, and instead use our Tianya channels to continue to strengthen the investment and expansion of the Sophia brand, the final result is very clear, the Tianya brand gradually declined until it perished, and Sophia still maintains its market share in the high-end market with its market position and brand influence, and continues to enjoy high profits with high prices!

Speaking of this, Qin Feng sighed deeply and said: "Chairman, this is the death of our national brand! 28 billion yuan and 100 times the return on investment is indeed exciting, but this is also one of the limited positions of our private brand! I think that even from the emotional point of view of private capital, Tianya should not be sold!"

After Qin Feng finished speaking, he looked at Xue Zhenqiang with sincere eyes.

Xue Zhenqiang's face showed a thoughtful look when he heard this.

What Xue Zhengang hates the most is Qin Feng, because this kid is always able to think about problems from perspectives that others don't expect.

Seeing that Xue Zhenqiang seemed to be a little moved by Qin Feng's words, Xue Zhengang immediately came up with a killer idea: "Big brother, I naturally know the true purpose of Sophia Company, but I still made the decision to sell Tianya, do you know why? I am for you and for our entire Xue Group."

Big brother, do you know, in the past two years, you have been putting your energy entirely on the real estate market, has been deeply cultivating the real estate field, but the reality is the backbone, the current real estate market has entered a new era, the previous era of building a house to make money has disappeared, and now the state regulates the real estate industry from their respective policies, so now our Xue Group's capital chain is getting tighter and tighter, and the culprit is that the real estate company has invested too much, and almost all the working capital of our other branches has been eaten。

Big brother, now our company's finances are already very tight, and now we have to make a choice, either choose to sell Tianya, or choose to shrink the front of the real estate company and reduce the investment in liquidity, otherwise, our Xue Group will face a life and death crisis!"

After Xue Zhengang finished speaking, he looked at Xue Zhenqiang with sincerity.

Just now, he directly called out the title of eldest brother, in order to make Xue Zhenqiang aware of the seriousness of the situation.

Xue Zhenqiang really hesitated this time, and now the business of the real estate branch is indeed in trouble, thus occupying a lot of liquidity of other branches, which is also a headache for him.

What to do? Do you have to choose one or the other? If so, how?