Even if a TV series is shot well, the plot, cast, picture, etc. are all first-class, if you don't do a good job in promotion, it is still very difficult to get good ratings.

In this era, the aroma of wine is also afraid of deep alleys, and there is no overwhelming publicity, who knew that your drama was going to be broadcast.

The main ways of publicity are online promotion (hiring a large number of water armies for viral marketing), variety show promotion {Kuaiben and other programs}, outdoor promotion (bus and subway station billboards), and celebrity publicity through social media, etc.

For the ratings of "Weiwei", the drama company and Mango TV have spared no effort to promote it, and they dare not slack off at all.

Needless to say, the parent company is facing the acquisition of Great Aim by Great Aim , and the greater the profit, the more benefits it can strive for at the negotiation table.

And the profit is closely related to the ratings, you must know that the second-round broadcast copyright and network copyright of "Weiwei" are still in the hands of the company, and if the first broadcast ratings are high, it will be sold at a good price immediately.

Similarly, for Mango Channel, the ratings of this drama are also very important, and the higher the ratings, the higher the advertising cost.

Moreover, as the big brother of satellite TV, Mango TV's status is stared at by many satellite TVs, and they all want to squeeze it down, so this time it is not up to lose to fight with Lychee Station and Blueberry Station.

It is precisely in this way that neither of the two dares to be careless, and each uses its own means to promote, the drama cool is promoted by water armies and artists, while Mango TV is promoted by advertisements and variety shows.

The hype of Su Mu and Liu Yufei on Weibo is a kind of online propaganda of the drama.

A day after the incident of their Weibo showing their love fermented, the two posted clarifications at the same time, indicating that the two photos were stills from "Weiwei".

At the same time of clarification, he took the opportunity to carry out a wave of publicity: on the evening of August 16, at 19:30, Mango Terrace Golden Eagle Theater, "Weiwei" will be with you!

Although this way of hyping up scandals is a bit low, there is no way, for the sake of ratings, you have to do it if you don't want to.

Moreover, this is much better than those companies that hype up actors' naked scenes and bed scenes, at least not so shameless.

After the two clarified Weibo was issued, Juku also hurriedly released the edited trailer, which made fans on both sides breathe a sigh of relief.

"Refuted the rumors, it's not a scandal but a new drama promotion, on August 16, you must go to Mango Channel to watch the premiere of Sissi's TV series. ”

"The rumors were refuted so quickly, and the immortals were dragged back on the way down to earth, haha. [Dog's Head]"

"Is it a pity that I'm the only one? To be honest, I think the two of them are quite suitable, at least in terms of appearance. ”

"Su Mu's coffee position is too low, a third-tier star, not worthy of Sissi. ”

""A slight smile is very captivating", after waiting for six years, Sissi finally filmed a TV series!

"After watching the stills and trailer, Sissimei cried, Su Mu is so handsome!{?′艸'?}"

"Sissi's idol drama is full of anticipation, but unfortunately, she has lost a lot of weight, and her bun face is gone. {╥╯^╰╥}”

"Do you think the two of them are really interesting, or they wouldn't have hyped it up in this way?"

"Hehe, how is it possible, isn't it right to have a door? I'll set up a flag here, if the two of them are really together, I'll chop it live!"

In less than two hours, Liu Yufei had hundreds of thousands of likes and comments on Weibo, and tens of thousands of retweets.

At the same time, the two topics of "Liu Yufei's new drama" and "Liu Yufei's idol drama" were respectively on the top of the hot search, of course, this is not all about the power of bun fans, but also the power of money.

In addition to these, at the moment when the two of them clarified, the cool water army began to start viral marketing on Weibo, posts, etc.

For a while, a large number of "ten-year-old fans" popped up, posting various nostalgia for Liu Yufei's "Fairy Sword" and "Condor", and at the same time expressing expectations for her to return to the small screen six years later.

For the sake of popularity, the water army also deliberately created contradictions on Weibo, saying that "our little dragon girl is Liu Yufei and not Li Ruotong", causing a scuffle between the post-80s and post-90s, fishing in troubled waters to promote "Weiwei", so that everyone can watch the premiere.

Su Mu naturally didn't have time to pay attention to these things, he had already taken the plane to Xiangnan with Xiaoxiao, went to participate in Kuaiben, and cooperated with Mango TV to promote "Weiwei".

It's 2012, and the major reality shows haven't come out yet, and Kuaiben is still the top performer in all kinds of variety shows.

It can be said that all movies and TV with a bit of cards will come to Kuaiben for promotion before they are released.

In this show, the host's sense of presence is far greater than that of the guests, basically Xie Na and Du Haitao are all kinds of pretending to be crazy and stupid and funny on stage, He Jiong is responsible for controlling the scene, and then pulling the atmosphere to attract the audience's attention.

Although it is a bit brainless, the audience loves to watch it and is not convinced.

In fact, Su Mu in his previous life also liked to watch this show for a while, but in the past few years of the Korean Wave, he came to the show with some sticks, all kinds of kneeling and licking, and vomited for him, so he rarely watched it again.

The people on the show this time are not only Su Mu and Liu Yufei, but also Mao Xiaotong and Niu Junfeng, but they are not in the same place, they just meet at the hotel.

Before leaving, Wang Dan also specially told Su Mu to behave well and strive to attract a wave of fans, but he didn't know anything about it.

Although he had been on the Dolphin Channel's show to promote "Love Wakes Up", the two shows are not the same style, and he is still a little worried about the strange games and problems of Kuaiben.

However, Su Mu, as a cool artist, didn't dare to be too embarrassed, because the cool drama was not the kind of company that begged Mango TV to sell films to them.

In recent years, Juku has produced several TV series with super high ratings, and its influence in the field of TV dramas is increasing day by day, and it does not worry about partners at all.

In the afternoon, Su Mu and Xiaoxiao arrived in Shonan, and then were directly pulled to the hotel by the people from Mango Terrace who came to greet them.

There is a dinner tonight, and the host of Kuaiben and the program producer will be present, which can be regarded as meeting and communicating in advance.

Here, he had just taken a shower when he received a call from Mao Xiaotong.

"Amu, have you arrived at the hotel?"

"I just took a shower and lay in bed, what's wrong?"

"Don't lie in bed, come to the café on the second floor, I'm here with Sister Yufei and Niu Junfeng, let's catch up first. ”

"Okay, I'll go down right away. ”

After hanging up the phone, Su Mu put on his clothes, straightened his hairstyle, and took the elevator down to the second floor.

As soon as I entered the café, I saw the three people chatting softly in the corner at a glance, and then walked over and greeted with a smile: "Hello, Sissi, Xiaotong, Junfeng, long time no see." ”

"Wow, Amu, you're getting more and more handsome. Mao Xiaotong got up and hugged him.

"Yes? Or maybe your vision is getting worse and worse. "Su Mu is from the underworld.

"Brother Mu is good. Niu Junfeng also got up to say hello.

Hearing this, Su Mu patted him on the shoulder and said with a smile: "Why are you so rusty after two months of separation, you still call me Amu, otherwise it sounds awkward." ”

At this time, Liu Yufei also got up and looked at Su Mu: "Long time no see." ”

The voice is a little cold, and there is no emotion, and there is no intimacy when I was in the crew before.

"It's been a long time...... Missing. ”