As night falls, more and more people flock to the Century City Plaza in Los Angeles.

Screens and related equipment for outdoor screenings have long been erected, the Los Angeles Police Department has police forces deployed around it, and several TV station OB trucks have driven over, and the cameras used for filming are aimed at the crowd in the square.

"Who is Robert Ludlen?"

A young policeman in his early twenties asked his senior partner, "How come I haven't heard of such a writer, and there are so many people to honor him?"

The square was crowded with thousands of people, centered in front of the screen.

"There are more and more people. The little policeman muttered, "Don't do anything." ”

The pressure on the police from a rally of this magnitude can be imagined.

The veteran policeman said: "It should be fine, this is an event for book lovers to commemorate Robert Ludlen." ”

The little policeman asked the previous question again: "Robert Ludlun is so famous, and so many people will publicly mourn him when he dies?"

The veteran policeman shrugged: "I haven't heard of Robert Ludlum before, and I only learned about this writer and his work when I read the newspaper recently, I watched the "Bourne" trilogy, and it was really well written. ”

There have been too many media reports recently about the commemoration of Robert Ludlun and the "Byrne Trilogy", and the little cop has also seen a lot, saying: "I heard that the film adaptation of "The Identity of Bourne" will be released this month, so I have time to watch it. ”

The senior policeman echoed: "I watched the trailer, it was very emotional, and I must watch it when the time is right." ”

In the square, many people held up posters of Robert Ludren and lit candles in their hands, lighting candles that flickered like stars, as if they were using this unique way to commemorate Robert Ludlun, the father of modern political thrillers.

But the veteran cop always feels that something is wrong, and in honor of Robert Ludlen, the film adaptation of "The Identity of Bourne" is about to be released......

There seemed to be a thread in the middle that he couldn't see.

In the square, members of Robert Ludlen's book club were helping to maintain order while handing out posters and candles to others who came to participate in the event, and more and more candles were lit.

A helicopter from a TV station flew through the sky, and this shot was taken from above, and the candles were lit to form a starry sky, which was particularly shocking.

At the closest point to the screen, the crowd cleverly positioned the candles to form a large line: Robert Ludron.

On the helicopter, the photographer in charge of filming put away the camera, looked at the shots, and said to Mike: "It's okay, go back." ”

He looked down again, this company is really good at playing, and this publicity has been played.

Mourning Robert Ludlen? will also deceive those outsiders, who can not see it as a media, this is for the subsequent release of "Spy Shadow" for publicity and promotion.

Having said that, the bottom line of Hollywood's publicity and promotion is getting lower and lower.

Especially this embassy studio, I remember that "Blair the Witch" was released by them, and a few months ago, they packaged Paris Hilton, a willful and wanton coquettish woman, as Bai Fumei to deceive people, and in the blink of an eye, they did it again.

The videographer shook his head, because he worked at the TV station, he knew very well that the publicity this time was very good.

"What are you doing here?" asked a curious passer-by on the periphery of the square.

A young man holding a poster said, "In memory of Robert Ludlen." Seeing the confusion of passers-by, he explained: "Robert Ludrun is a very powerful writer in the seventies and eighties, recognized as the father of modern political thrillers, you can go and see his works, it is recommended to read "The Identity of Bourne" first......"

The commemoration was quite large, covered by many television stations and attracted a large number of passers-by.

When the big screen began to play the documentaries filmed and produced by Shahai Entertainment, more and more people were attracted, and many people who watched the documentaries couldn't help but be curious and admired, it turned out that Robert Ludlun was such a great writer, and his "Bourne Trilogy" had such a far-reaching impact......

That night, a special sky spotlight was erected on one of the tallest buildings in Century City, which hit the sky with a beam of light, and a large line of bright words appeared in the dark night: In memory of Robert Ludlen!

On the largest and most conspicuous video billboard of the Century City shopping plaza opposite Century City Plaza, the trailer of "Spy Shadow" was also played.

At the beginning of the trailer, there is an unusually striking line.

"I would like to commemorate this film in memory of Mr. Robert Ludlun, the father of modern political thrillers!"

This event is just one of many events honoring Robert Ludren across the country, with multiple similar events taking place across the country from May to mid-June.

On the Internet, with Robert Ludlen's memorial website as the core and "Byrne's Identity" as the first promotion element, it has attracted the attention of countless netizens.

In any case, Robert Ludren was indeed a very good writer in the eighties.

Of course, such an operation cannot escape the sight of the discerning person, but no one has come out publicly to say anything, let alone say that it is wrong to mourn Robert Ludlen.

The whole society is unusually tolerant of the former outstanding people who have passed away.

This can be said to be a dignified publicity, and the most likely to be unexpected is the family of Robert Ludlun, but the family of Robert Ludren is also involved in the mourning.

"My father didn't really leave this world, he was still alive. ”

In the face of the interview on the TV camera, Robert Ludlen's son cried with excitement as he watched the crowd mourning his father: "He lives in "Byrne's Identity", in "Byrne's Hegemony", and in the hearts of every reader who likes his works, and I am proud of my father!

After three days of surprise training in the propaganda department of the embassy film, Robert Ludlen's son performed really well.

On the one hand, it is the expression of true feelings, and on the other hand, it is also infected by the atmosphere of the scene.

Such gatherings of large crowds are all too easy for certain fanaticism to spread if properly channeled.

On the TV side, a documentary about Robert Ludren is also being broadcast to attract as many potential viewers as possible.

For a commercial film, a deceased celebrity is often more useful than a living star.

The tribute to Robert Ludrun has formed a small wave, even inertia, and even if someone wants to call it a stop, it will be difficult for the fans of the book in it and even the passers-by who joined later.

It is too easy for the deceased to be mythologized that "The Identity of Bourne" ushered in an era of espionage, and now no one stands up to speak out against it, and even if there is anything to say, it must wait for this wave of public opinion to pass.

At the same time, the normal publicity methods of the embassy film industry are also being carried out, and all kinds of news about "Spy Shadow" continue to be released to the outside world, and the main creative staff of the crew led by Paul Greengrass and Matt Damon, in addition to participating in the commemoration of Robert Ludlen, all kinds of publicity have not stopped.

When the crew participated in various promotional programs, they also tried their best to praise each other and self-praise.

Here, Paul Greengrass praised Matt Damon in an interview with Variety: "We made a great spy film, full of thrillers, suspenseful, and unconventional. Choosing Matt as the lead actor was challenging, but in the end he proved to be the perfect choice, interpreting an iconoclastic on-screen action hero. I can't wait to continue working with Matt on my next film. ”

Over there, Matt Damon praised Paul Greengrass in an interview with The Hollywood Reporter: "Before the audition, producer Ronan Anderson called me and asked me to watch a movie called "Ace Agent", and I found that the film was so real that it felt like it was there, and the director of that film was Paul, and I called Ronan immediately after watching it, I had to play Bourne, and the role was mine. ”

Actors, in front of and behind the scenes, can't be taken seriously.

Compared with Paul Greengrass, a slightly conservative British director, Matt Damon, as a star actor, knows how to boast more: "For this shoot, I had to break through the previous image because I looked too young to look like a ruthless killer, and this was a good opportunity to break through." I underwent rigorous training before filming to make my performance more convincing. ”

For the sake of publicity, even Ronan, who has never appeared in front of the media, was interviewed by an ABC TV reporter as a producer, and focused on Matt Damon: "From the beginning, I thought it was very suitable for Matt Damon to play Bourne, and this role must be him, because everyone knows that Matt's characters are good people, and Matt's body will project a good light, so if he is asked to play a killer with a black background and omnipotence, then this role will be very dramatic." ”

Ronan will not be ambiguous when he should roll up his sleeves and play.

Another important point in the publicity is to emphasize the difference between "Spy Shadow" and past agent action movies.

"In order to create a realistic, documentary-like style, the director mostly shoots with a hand-held camera and softens the colors, refusing computer intervention at all costs, and all the stunt shots are shot in real life. ”

This will be one of the selling points of the series.

In addition, when it is time to rub the hot spot, you should rub it.

Unlike the 007 series and the Mission Impossible series, all of the devices used by Bourne in this film are real and accessible to ordinary people. ”

On the third weekend of June, in the wave of public opinion in mourning Robert Ludlen, the North American premiere of "Spy Shadow" also kicked off.