As the saying goes, there is a specialization in the art industry.

When it comes to negotiation alone, Su Mu doesn't know much about it, but Wang Dan knows it well.

Whether it is the negotiation of film contracts, endorsement negotiations, and now the negotiation of cooperating with TV stations in variety shows, she can easily win it.

If you don't admire it, you can't do it.

In two days, "Longing" finalized the cooperation with the TV station.

It's not a blueberry table, it's a tomato table.

Blueberry TV has its own "The Voice of China", and is contacting South Korea, wanting to buy the copyright of "Running Man", but has no interest in "Longing".

Mango TV is making its own "Where Are You Going, Dad", and it is impossible to spend a lot of money to buy "Longing".

Therefore, Wang Dan retreated and chose the most sincere Tomato Terrace.

The two parties signed a VAM agreement, and in addition to the guarantee, they will be divided according to the ratings.

This share is not only the cost of title and product placement, but also the cost of advertising during the broadcast of the program.

The ratings are less than 1%, and only a guaranteed copyright fee of 1 million per issue is paid, and after reaching 1%, it is the guaranteed price plus advertising shares.

1% and 2% are divided into five, 2% and 2.5% are divided into six and four, reaching or exceeding 2.5% and 73 shares.

In other words, as long as the average rating reaches 2%, Juku and Su Mu will be able to take the lion's share.

However, this is not an easy thing, reaching 2% is already a popular variety show, and if it can reach 2.5%, it is basically a phenomenon variety show.

I remember that in my previous life, the average rating of the first season of "Where Are You Going, Dad" exceeded 4%, and the average rating of the first season of "Running Man" was close to 2.5%.

After finalizing the broadcast platform, the advertising sponsorship is negotiated by Tomato Channel with major manufacturers, and they have experience in this area.

Originally, Tomato TV wanted to sell the exclusive naming rights at a price of 120 million.

However, manufacturers are not willing and dare not bet so much.

The final result is that the sponsorship fee will float according to the ratings, OPPO title (non-exclusive), the reserve price is 30 million, and after the ratings exceed 1%, for every 0.5% increase, the cost will be added by 20 million.

In this way, reaching 2.5% is the price of 100 million.

Of course, oppo is not too high at all, if they can really reach this rating, although it is not an exclusive title, they will still make a lot of money.

In addition to OPPO, we also talked about several sponsorships such as cars, chicken essence, dish soap, yogurt, etc.

If the average viewership of the first season of "Longing" exceeds 2.5%, the total endorsement fee will reach 220 million, which is 20 million higher than the exclusive title fee of the second season of "The Voice of China".

In addition to Tomato Channel, Wang Dan sold the exclusive online copyright of the first season of "Longing" to Tencent Video for 25 million.

This price seems to be quite high, but in fact, Tencent still makes money.

You know, the online version can have different title sponsors.

That is to say, after Tencent Video buys the copyright, it can find another title sponsor by itself and sign a sponsorship contract according to the number of clicks.

However, under normal circumstances, large advertisers will buy all the naming rights of the two channels and realize the simultaneous launch of TV and Internet to improve the communication effect.

OPPO is no exception, and chose the exclusive title of the first season of "Longing" broadcast by Tencent Video.

Exclusive means that when Tencent Video is broadcast, other brands in the program must be coded and cannot be promoted.

This is also the usual method.

Careful people will find that when a variety show is broadcast on TV, a close-up of a certain product is given, but when it is broadcast on the Internet, there is no close-up, and it is also coded when it appears.

This is because the vendor does not sponsor the online channel.

How much money Tencent and OPPO are talking about, Su Mu doesn't know, it won't be too high anyway.

Because in this era, TV platforms are still the mainstay, and the advertising costs of online platforms have always been very low, and there are very few more than 10 million, unlike TV titles, which are often hundreds of millions.

Now that the sponsorship of the show has been completed, it indicates that as long as "Longing" is filmed, Su Mu will be able to make money, and he will make a lot of money.

Of course, there is still a long time before this money is in hand, especially for TV stations, and the payment is very slow.

But either way, it's a good sign.

What he has to do now is to work hard to make this show well, and only when the ratings are high can he make a lot of money.

......

After two days of inactivity, the mushroom house is finally up and running again.

In the afternoon, it was a bit hot.

Under the gazebo, Su Mu lay on the bamboo bed and fanned leisurely.

Seeing this, Wu Qian secretly came over and asked in a low voice, "Senior brother, I heard Sister Dan say that the copyright of our show has been sold?"

"Of course, the first episode is going to start next Friday, so we're going to have to get all 12 episodes out of here. ”

"Wow, that's great. ”

Wu Qian was a little happy, although she didn't know how much the sponsorship fee was, but the broadcast of the show meant that she could increase her exposure and popularity.

Isn't it worth being happy?

Su Mu smiled and said, "Is there anything more gratifying, do you want to know?"

"Happier things?" Wu Qian wrinkled her nose, thought for a moment, and said, "Do you want to give me a raise?"

"I'll go, Cha Cha, how did you become so smart?"

Su Mu really planned to give her and Chen Chichi a raise, and originally invited them to record this show, and the salary was very small, and the friendship price.

That's because the future of the show is uncertain, whether the copyright can be sold, and what price it sells is not certain.

Now that the sponsorship has been finalized, it is really unreasonable to give that little more money.

Therefore, he plans to quadruple the salary of the two.

Chen Chichi is two million, and Wu Qian is one and two million, which is not a low price for the two of them.

After all, it's only 2013, and it's still the era when reality shows haven't caught on.

After the two variety shows "Longing" and "Where Are You Going, Dad" become popular, the salaries of other reality shows are afraid to double.

There are only a few high-quality artists, and if you want to grab them, you have to pay for them.

When she heard Su Mu say that she really wanted to add money, Wu Qian's eyes widened and she was a little surprised.

"Senior brother, I'm just joking around with you, you don't need to add money to me, I'm here to eat, drink and have fun, how happy I am! Even if I don't need money, I'm willing, if it weren't for you, I wouldn't have had a chance to participate." ”

Hearing this, Su Mu knocked her: "What are you talking about, you are an artist now, this is just a normal work pay." Anyway, you have to pay for anyone, why don't I invite you, you can't cheapen others, right?"

"Hehe, senior brother, you are too good to me. ”

Wu Qian pulled Su Mu's arm and shook it, and then asked weakly: "That...... How much do you add?"

"I said I didn't want it just now, now I'll ask how much it will cost, Cha Cha, you are too real!" Su Mu chuckled, and then said, "Quadruple, calculate it yourself." ”

"Quadruple?" Wu Qian snapped her fingers and calculated: "It turned out to be 300,000, wow, isn't quadrupling 600,000?"

What the hell is this arithmetic!

Su Mu stretched out his hand and poked her head: "Mathematics is taught by the physical education teacher? 300,000 is 600,000 if it is doubled, and 1.2 million when it is quadrupled." ”

"1.2 million, senior brother, don't you save money to marry a daughter-in-law?"

“......” 2k reading web