"I talked to director Martin Campbell some time ago, and he said that Warner Bros. itself has an unshirkable responsibility for the failure of "Green Lantern". ”

In the reception room of Relativity Entertainment, Christopher Nolan put down the coffee cup in his hand and said to Ronan: "Martin Campbell has repeatedly emphasized that Warner Bros. management likes to point fingers and be overly involved in film production, even if he doesn't hold any position on the set. ”

He sighed: "I thought he was passing the buck, but now I know that what Martin Campbell said is true." ”

Ronan knew a little about Warner Bros. and asked, "Nolan, did Warner Bros. management interfere with The Dark Knight Rises?"

Christopher Nolan didn't have to hide it in front of Ronan, and said with a little anger: "Yes, four people have run to the crew to point fingers, and they don't have any positions in the crew. It's okay to say that I can handle it. But Charles Rowan and Diego Harris also asked me to revise the content of The Dark Knight Rises. ”

"Why?" Ronan was a little curious.

Often, continuing the inherent pattern is the right way to open a Hollywood sequel movie.

Hollywood studios are reluctant to make too drastic changes in a sequel, as that often means uncontrollable risk.

"Warner Bros. and DC Comics wanted to tie The Dark Knight Rise into line with their Justice League plans. Christopher Nolan explained, "Bruce Wayne's character will be tweaked in the third installment to strengthen his abilities, especially in combat and armor research. ”

Ronan immediately understood: "Warner Bros. is thinking too much. ”

Christopher Nolan continued: "Warner Bros. and DC Comics are planning Batman v Superman to tie The Dark Knight Rise to the film. ”

"The strongest human beings challenge the gods of the world?" Ronan shook his head slightly: "They are planning to rush madly. ”

Christopher Nolan said, "But to do so is fundamentally against my premise! Even if you are still the strongest human being, you are actually beyond the limits of reality." ”

He sighed: "This is something I can't accept anyway." ”

Ronan said: "Warner Bros. management ...... Well, how to put it, sometimes some impulsive decisions are made. They are eager to capitalize on the popularity of the new Batman trilogy and catch up with the progress of Marvel's Avengers cinematic universe. ”

Christopher Nolan, who is not a child, naturally thought of this and said: "They broke their promise to us. He looked at Ronan: "Because of the exit of Relativity Entertainment, Warner Bros. and DC Comics have become unscrupulous. ”

Ronan thought for a moment and said, "Nolan, submit your resignation to Warner Bros. ”

Christopher Nolan looked at Ronan in surprise, with a puzzled look on his face: "Resign? We signed an agreement with Warner Bros. at the beginning, and the new "Batman" trilogy will exist completely independently......"

Ronan raised his hand to interrupt Christopher Nolan's words and said, "It's not for you to really resign, Warner Bros. management has been carried away by catching up with Marvel, and needs a big stimulation to make their brains clear." Nolan, you're at the heart of the new Batman trilogy, take a tough enough attitude and Warner Bros. and DC Comics will see the situation clearly. ”

Maybe it's because of the previous cooperation with Ronan, which was always a smooth relationship, and Christopher Nolan also has a weak side.

Ronan is not surprised, most of the director's talent is focused on movies, and some other aspects will inevitably be flawed.

Christopher Nolan thought about it for a moment, nodded and said, "I understand." He smiled, "Thank you, Ronan. ”

"You're welcome. Ronan shook his hand and reminded: "By the way, it will be the premiere of "Inception" soon, say hello to Warner Bros. in advance, except for the film production, don't make concessions, and the rest is better not to get too stiff with the production company." ”

Christopher Nolan said, "Okay. ”

He didn't stay in the Relativity Mansion for long, and soon left.

Ronan synthesized all aspects of the news, and it is not difficult to find one thing, Warner Bros. is really in a hurry in the Justice League cinematic universe.

They are so desperate for success that they even go so far as to disrupt the setting of the new Batman movie trilogy.

Ronan also knows that this may be a series of knock-on effects brought about by the early appearance of the Avengers Cinematic Universe.

Warner Bros. has always been on the DC movie, and it is not surprising that the waves hit Batman's head.

However, Warner Bros. belongs to the kind of company that will not go all the way to the black, and can always find another more sassy operation in addition to one kind of sassy operation.

So, as long as Christopher Nolan takes a tough stance and offers his resignation, Warner Bros. and DC Comics will definitely change their minds.

After all, everyone knows that the core of the new "Batman" trilogy is neither the Joker nor Bruce Wayne, but Christopher Nolan.

Warner Bros. spent so much money to take back all the rights from Relativity Entertainment, and it is impossible to let Christopher Nolan go.

And Christopher Nolan is not without projects, and recently mentioned a space-themed movie to Ronan, planning to continue to cooperate with Relativity Entertainment after the success of "Inception" and the completion of "The Dark Knight Rises".

Christopher Nolan's "Inception" is scheduled to be released in October, and all aspects of publicity are constantly expanding to try to attract more people's attention.

Embassy Pictures, as a publicity distributor, once again used the strategy of regular publicity with viral marketing.

As early as the first half of the year, Embassy Pictures held a number of promotional activities for "Inception".

At the event, fans were able to get a special T-shirt from the promoter with a strange machine printed on the front and a QR code on the back.

At the same time, some media reporters and film practitioners also received a mysterious gift, a delicate small tin box with a spinning top and a USB flash drive.

The lucky ones who got it were naturally overjoyed.

These souvenirs and small gifts are just one part of Relativity Entertainment's huge viral marketing plan for Inception.

When the official website of Inception was opened, most people were confused about the spinning top on the website - what is this film about, what is the relationship between the spinning top and the plot, and what does the title "Inception" mean?

Rather than playing cards early in the game, as in other films, the marketers at Embassy Pictures kept putting out clues to let the public know about the film, but with more question marks, in order to tease the curiosity of fans and keep them engaged in the film.

The front of the T-shirt is printed with the core prop of the film, the "dream machine" that allows users to enter the dreams of others, while the QR code on the back implies a web address, which is the viral website of Inception.

The viral promotion of the film should be balanced, neither covering nor unreserved, that is, the audience should be familiar with the film in advance, and let them still have a sense of freshness when watching the film.

This is easier said than done, and many films do not grasp this degree when they are promoted, resulting in the audience already knowing the film well before watching it, and losing the excitement of watching the movie.

Therefore, the marketing team of Embassy Pictures did not start with the plot, but started from the core creative ideas of the film, such as "dream machine technology" and "consciousness crime", emphasizing the promotional slogans such as "your brain is the crime scene" and "dreams are also real".

In this way, the audience will have a preliminary understanding of the key settings of the film before watching the movie, and it will be much easier to watch the movie.

Movies that cannot be understood by the audience will inevitably not be a big seller, which is one of the most basic laws of the film market.

One of the most important points of viral marketing is to arouse the interest of others, and no matter how much you don't have interest, it is a waste.

On the other hand, Tom Cruise and Christopher Nolan's Netflix sharing accounts have also joined the promotion, and from the beginning of the filming stage, a spinning top appeared on the homepage of the website to let fans know that this is their new film, and then added things to it layer by layer, and when the last day, the top fell.

Viral marketing is a means, not an end, and getting it right can often play a role, but the commercial success or failure of a film does not depend entirely on the success or failure of viral marketing.

It's a very interesting way to promote it, but if the film itself doesn't work, who cares what the hell you're doing online.

If the quality of the film is not too hard and cannot be recognized by the majority of the audience, after the film is released, viral marketing will bring a negative effect, and negative word-of-mouth will circulate on the Internet at lightning speed.

For a relatively complex movie like "Inception" to be as popular as "Transformers", it is not a simple matter, and more efforts must be put into publicity.

Given the quality of the film itself, and the good reputation that Christopher Nolan has accumulated among fans, media and critics through "The Dark Knight", Embassy Pictures held two fan and media preview screenings in Los Angeles, New York, San Francisco and Boston before entering October.

Even, the film once played the slogan of "a movie that only smart people can understand".

In this world, few people will admit that they are stupid.

Both professional media and ordinary viewers did not hesitate to praise it and gave unanimous praise, and many media believe that "Inception" is very likely to replicate the momentum of "The Dark Knight" and create a miracle of selling again.

Incredible, Masterpiece, Perfect, Wonder, Subconscious, Freud, Jungian, Action, Emotional Impact...... These words are frequently used by the media and fans involved in the auditions.