Liu Lang spent more than ten days to meet old friends at Nike and VIE.

In recent years, Liu Lang has also met Knight twice in China, and Nike has built six factories in China, each with an annual output of more than two million pairs of shoes, which are shipped around the world at an average price of more than $50, but the cost is not high, because China's cheap labor has reduced costs.

It can be said that Nike is one of the biggest beneficiaries of China's reform and opening up, and its good performance has greatly increased Nike's stock, and now its market value has reached 1.6 billion US dollars, which is similar to Shengtang Company, and has long surpassed Puma and Adi to become the best sporting goods company in the United States and even the world.

At the same time, Nike and the NBA teamed up to reshape the NBA brand, and now the NBA has more than 10 million fans in the United States, you must know that when Stern first took over seven years ago, the NBA only had 1 million fans, and it has skyrocketed tenfold in just seven years.

There are many reasons for the sharp increase in fans, first of all, Stern restrained the players, and once the anti-drug and anti-violence were discovered, they were directly expelled, which scared this group of blacks to be honest, and then it was to start the commercial model, vigorously promote basketball, increase media and game broadcasting, and let more people know about the NBA.

One of the most important means is the NBA's star-making movement, many basketball stars have been pushed out, such as "Magic" Johnson, "Big Bird" Bird, "Flyer" Jordan, Barkley, Drexler, etc., these people have become signature players and are well known by the majority of fans, Liu Lang has a deep understanding of this, such as "Magic" Johnson and "Big Bird" Twenty years later, Bird was called the black and white duo, and the rivalry between the two became a lie in the NBA in the seventies and eighties, and it seemed that the two represented the NBA in this era, but in fact it was not, because in that era their influence was limited to the league, and the Americans who knew the league combined were less than a million, and the attention of this scale was better than nothing, and the black-and-white duel admired by later generations was just a whitewash.

After Stern came to power, he continued to introduce stars, making them appear frequently on TV, especially Jordan, who has been established as the first person in the NBA and the only superstar.

Of course, he still lacks a championship ring, as long as he has this ring, he will be a god, and Jordan has lived up to expectations, and the gorgeous style of play and unyielding spirit have impressed the fans, which is due to Nike.

To put it bluntly, the NBA is promoting it with the help of Nike's shoes, and in return, Nike signed most of the basketball stars, Jordan, Barkley, Deluxler, Olajuwon, Ewing, etc., all of which are first-line big names, which makes Puma and Converse very dissatisfied, but there is no way, because Nike's shoes are good, especially the design, which is one level higher than other companies.

It can be said that compared with the previous life, Nike's influence in the NBA is now more huge, which is not only the factor of advanced design, but also the relationship between Liu Lang and Liu Lang, because Liu Lang, the NBA entered China five years earlier than the previous life, and last year the second channel of the national television station will broadcast half an hour of NBA basketball highlights every Thursday, the program has just been broadcast and caused a huge sensation, fans across the country express their feelings through letters and phone calls, to sum up the meaning is one, to increase the broadcast time of the national television, the more the better。

Everyone didn't expect that there were so many fans in China, and they also knew the NBA stars very well, such as knowing that Jordan's number was 23, his height was 1.98 meters, and he could jump and dunk at the free throw line, which was all the "evil consequences" caused by Liu Lang's "Slam Dunk", this comic book let the people of the whole country know the fun of basketball, and also know what a real basketball game is.

Liu Lang has made a huge contribution to the promotion of the NBA in China, Stern can't afford to repay this favor, so he can only compensate Liu Lang by supporting Nike, after all, he is a major shareholder, the better Nike is, the more valuable the shares owned by Liu Lang, although Liu Lang is not short of money.

Knight, as the boss of Nike, knows what Liu Lang's value is to the company, if at the beginning he just created a whole new set of design concepts to bring Nike back to life, then now Liu Lang is Nike's big backer, whether it is the company's development in the Chinese market or its position in the NBA, Liu Lang plays a vital role in it, especially Liu Lang's influence in China, even if Knight can't know too much, but from the attitude of those national TV executives when they see Liu Lang, you can feel how much he is"Terror", and there is only one reason why he can have such influence in China, that is, his background is too strong, so strong that ministerial-level cadres should be cautious and polite when they see him.

However, Liu Lang's biggest advantage is that he is "not doing business", he has no ambition for Nike, even those stocks have never been sold, and even millions of dollars in dividends every year are ignored, which makes Knight very comfortable, and now that I think about it, the ten percent of the shares given to the other party back then were really worth it.

Although Liu Lang rarely comes to Nike, and many people have never seen him, most people in the company know about this major shareholder who owns 10% of the shares, and they also know that this well-known genius in the United States has made great contributions to the company, especially those designers, who regard Liu Lang as a spiritual leader.

Nowadays, Nike has a large design team, and they perfectly "inherit" Liu Lang's surreal design concept, so they are Liu Lang's "disciples", and the disciples must of course have the appearance of disciples, and Liu Lang's eyes are full of admiration.

These designers have the strongest ability in the United States, so now Liu Lang basically doesn't design sneakers for Nike, and only made one last year.

Nike does not have factories in the United States, all factories are built in China, and there are only R&D, design, marketing and other departments in the United States, which also reduces the company's costs to the greatest extent.

Nike's headquarters is beautiful, without any construction noise, it looks like a scientific research institution, and it is indeed full of high-tech factors, after all, a pair of sneakers is not only about beautiful design, but also about wearing comfort, which is the core of a pair of shoes.

That's why Nike invests a lot of money in research and development every year, cooperating with the nearby Stanford University's School of Materials and Chemical Engineering to develop new materials.

"Jimmy, this is the material stretching machine purchased last year, this is the artificial rubber synthesis laboratory, this is the .........!"

Knight took Liu Lang to visit all the core places, fully showing his trust in Liu Lang.

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