Yang Ma's solicitation of Chen Wan and He Yi did not surprise Li Mu, on the contrary, the success of this party has greatly exceeded Yang Ma's expectations, in this case, the aura on Chen Wan and He Yu is also more dazzling, Yang Ma does not fight their idea but goes against normal logic.

So Li Mu asked Chen Wan: "Did Yang Ma dig you up, did you give any promise?"

Chen Wan nodded: "The message revealed by the senior management of Yang Ma is that the current strategic policy of Yang Ma is no longer a simple serious media, but hopes to make a breakthrough in entertainment while ensuring that the part of the serious media remains unchanged, and it is a relatively big breakthrough." ”

Speaking of this, Chen Wan added and explained: "That is to say, in addition to the set of Yang Ma, other channels have a deep space for entertainment development, two, three, and four sets can be used for entertainment development, if the two are willing to join Yang Ma, then the entertainment resources of these three sets of programs will be open to them, and vigorously cooperate." ”

Li Mu nodded and said: "It is understandable that all-round development is the ultimate goal of every enterprise and unit, and it is not a day or two for Yang Ma to want to enhance her influence in entertainment." ”

Chen Wan said: "This time it seems that I am preparing to increase my efforts. ”

Li Mu smiled noncommittally and asked her, "What do you think of Teacher He?"

Chen Wan nodded and said: "I found an opportunity to chat a few words in private, Teacher He said that although Yang Ma has always wanted to develop entertainment, but she has not had such a strong idea as now, it seems that she should be serious, and he said that if Yang Ma can cash in on these resources, it should be a good choice." ”

Li Mu asked again: "What about you, what do you think?"

Chen Wan pursed her lips for a moment, and said quietly: "I just think that if I come to CCTV, I will be closer to you......"

Li Mu smiled gently, took her hand, and said seriously: "I also want you to be closer to me, but you can't delay your prospects just because you are close to me." ”

Chen Wan asked puzzledly: "Why do you say that?Yang Ma's resources are not worse than Shonan Satellite TV at all......

Li Mu smiled indifferently and explained: " No matter how much Yang Ma wants to exert her strength in entertainment, it is impossible to change the fundamentals of serious media, this is a gene, it can't be changed, people can have plastic surgery, they can do organ transplantation, but they can't change their DNA, this is something in the bones, so in the balance within Yang Ma, seriousness must be greater than entertainment is the most important, if the entertainment development is too good and affects the balance, then adjustments will be made to ensure that seriousness is always greater than entertainment, and if the host wants to take root in the entertainment industry and develop, he must choose a platform that is more entertaining than seriousness, so that there is enough room for development。 ”

Speaking of which, it happened that the car drove to the red light at the intersection, Li Mu stopped the car, looked at Chen Wan with a side face, and said seriously: "Shonan Satellite TV should be the strongest platform in domestic entertainment genes in the next few years or even ten years, if you leave it too early, not only will you lose a good opportunity, but also be easy to be seized by others to overtake in corners, the entertainment industry, if you don't advance, you will retreat, there are too many rising stars, and countless people sharpen their heads and drill in." ”

Chen Wan's expression flashed faintly low, and she nodded lightly: "I know, then I will turn around and refuse this matter." ”

Seeing that she was a little unhappy, Li Mu reached out and touched her face, and comforted: " It's as short as a year, or as long as two years, I will help Makino Reflection on the horse and run, and you can take over, and at that time, you don't have to go to the stage to show your face, whether it's Yanjing or anywhere, you can be wherever you want, you will become the real eldest sister in the Chinese entertainment industry, and you are the only eldest sister, all the kings and queens must be respectful when they see you, not only because you are my woman, but also because you will hold the most powerful resources in the entire Chinese entertainment industry at that time!"

Chen Wan's cheeks were crimson, her eyes lowered to avoid Li Mu's eyes, and she said shyly: "Anyway, it's your woman, so I will listen to you for everything." ”

Li Mu laughed evilly and said, "By the way, your plane tomorrow afternoon is right?"

"Hmm. Chen Wan nodded: "Half past two." ”

Li Mu said: "Tell Mr. He, I have done a good job of copywriting "Longing for Life", let him come to his home tomorrow morning, I will give him the copy, and by the way, I will talk to him about it." ”

Li Mu took the time to write a rough copy of the "Longing for Life" after the magic change, and was going to let Mr. He take a look at it first, and then take it back to the leaders of Shonan Satellite TV to see, if the leaders of Shonan Satellite TV are interested, then Makino Imaging will use this copyright to cooperate with them, if they are not interested, they can also find other stations to cooperate.

But this argument is just a bargaining chip, as long as Shonan Satellite TV can meet his cooperation conditions, Li Mu really doesn't want to cooperate with other TV stations, except for some people who know Yang Ma, no one from other TV stations knows anyone, and he is too lazy to open up a new TV cooperation channel.

……

The next day, when He Yi saw the copywriting of "Longing for Life" in Li Mu's house, he hesitated for a long time.

In his opinion, this "Longing for Life" is a bit nondescript, and he can't even give it a clear positioning.

Say he's an entertainment show? No, say he's a variety show? don't look like, say he's a documentary show, and don't look like, what the hell is this thing?

Three men and a dog, a small farm yard, a bunch of buds and other crops, and then invite guests over for dinner and spend the night to experience farm life...... If you don't even make a game, can an audience like it?

You must know that all variety shows now are inseparable from making games, and it can even be said that games are the soul of variety shows, and the "Who is undercover" brought by Chen Wan when she joined "Happy Camp" is the most popular game in variety shows at this stage, "Happy Camp" can stand out among all variety shows, and this game also has a lot of credit.

And now, Li Mu suddenly gave a new variety show mode, this mode has no games, only a farmhouse......

He Yu couldn't figure it out, he didn't think that this show would be very interesting, compared to the "Super Girl" that Li Mu gave to Chen Wan, this show was too much worse.

Li Mu could see the hidden struggles and entanglements in his expression, so he asked him with a smile: "Teacher He, what do you think?"

He Yu hesitated for a long time, not knowing how to answer.

Li Mu said with a smile: "Teacher He, just say what you have any ideas, after all, we are ready to cooperate, not my unilateral sales." ”

He Yan looked at Li Mu, then looked at the copywriting in his hand, thought for a moment, and plucked up the courage to say: "Mr. Li, to be honest, I admire your foresight in many aspects, and "Super Girl" also proves your extraordinary thinking mode in the talent show, but I really don't understand this "Longing for Life", and I don't even know how to classify this show......"

"Reality TV. ”

Li Mu spit out these three words with a smile on his face.

He Yi didn't react for a while, and only after a while did he realize that Li Mu was talking about reality shows, but reality shows are now just a concept that only exists in the West in China, and they are not familiar with it in the eyes of domestic TV stations and domestic audiences, and the reality shows in his impression do not have a pastoral precedent.

At this time, Li Mu explained with a smile: " Teacher He, reality show programs, it doesn't have to be a warm atmosphere, it doesn't have to be noisy, now all variety shows are hosted and guests shouting on the stage together, to be honest, the form has long been very boring, everyone is playing the same model, the winning point is nothing more than whose host is more famous, who invited the guests to be bigger, whose program is better, to put it bluntly, it is equivalent to firing a cannon battle, whoever fills more gunpowder, who explodes, who wins, instead of this, why not change the routine? It's always a cannon fight, and it's a surprise, even if it's festive, the audience will be aesthetically fatigued, and you don't want to go anywhere during the Chinese New Year with the rumbling sound of cannonballs, right?"

He Yi was silent for a moment, and had to admit that what Li Mu said also made sense, the current variety shows are very noisy, and the models are the same, and no one can really launch something new.

Sighing, He Yi nodded and said: "Mr. Li, I have to admit that what you said makes sense, it gives me a new perspective to look at the current situation of domestic variety shows, I was immersed in this hustle and bustle mode before, to see the hustle and bustle of others, where it is worse than ours, how to make our hustle and bustle more lively and interesting than others, and failed to jump out of this box." ”

Li Mu smiled slightly and said: "So I want to cooperate with you in "Longing for Life", this show is far away from the hustle and bustle, and even away from the liveliness, festivity, adventure, and frolicism of the existing variety shows. makes people yearn, so it is called "Longing for Life". ”

He Yu nodded thoughtfully, his heart had already been explained a lot by Li Mu, he could already see the essence of this show, so it seemed that this show was not as boring as he imagined.

At this time, Li Mu added: " To be honest, Mr. He, Sister Wan is the person I care about the most in the entire TV field, in other words, Makino Imaging will get involved in the TV field, and it is entirely because of her, if it weren't for the fact that the resident guests are not very suitable for men and women to mix, let alone all women, I am really reluctant to take out this show for you to do, women originally represent life, a life run by a few women, and it is far more suitable to impress the audience than a few men, so, if you are interested, this show must be for you to be a resident guest, and then I will find two people with distinct personalities to match with you, with my model, my online resources, and my financial support, coupled with the TV resources of Shonan Satellite TV, as well as Mr. He himself, this show will definitely be popular!"