206 Everyone likes their bosom brother
In mid-May, County A is as lively as the New Year.
A large number of fruit growers drove electric tricycles towards a large purchasing station in the new urban area of County A.
On both sides of the road are traffic police, who are responsible for maintaining order, and the road has been the exclusive road for fruit growers for more than two weeks.
Generally, vehicles passing by here already know how to bypass here, otherwise they can be blown up by the bladder blocked by those motorcycle tricycles!
Lao Fan rented a 1.5x6 square meter cottage near the factory, and he and his wife started a business here to repair cars and tires.
Liu Yan felt that Fan Hongyu's strong body was conducive to family harmony, so she said that she would move Lao Fan and let Fan Hongyu help unload the goods, make money and exercise at the same time.
It's still a little bit better, otherwise even if you drink walnut dew every day, the nutrition can't keep up.
It's just that Fan Hongyu is Fan Hongyu, who has no face to see people, so he lies on the bed and plays with his mobile phone all day long, and he doesn't go out to meet people.
Liu Yan didn't dare to continue urging, Mr. Wei's admonition was not a joke.
Don't think you think, don't think I think, just do your duty honestly.
There is basically no profit at the fruit purchasing station and selling walnuts, and if you are lucky enough to be lucky for a year, it will be 20,000 or 30,000 yuan after tax.
This amount of money is very little, and no one knows what Wei Jue is going to do.
Walnut dew has a good business, with small profits but quick turnover.
There is a lot of accumulated profits, which is the profit that Wei Jue let out, otherwise if both of them want to make money, they must cut costs and quality.
The purpose is not to make money, a good reputation of local specialty products, more conducive to the overall improvement of Weiju.
It's the same for large companies, not every department will be profitable, but that doesn't mean they aren't important.
***
"Smack!"
The heavy document was slammed on the table.
In a group conference room in Hangzhou, a man who looked like a boss marked his anger with a document in front of him.
"What's going on?!The sales of our juice in Short Sands have plummeted!"
"Half a month, just half a month! This classification is close to being wiped out in Short Sands!"
The man was very angry, not only angry about Short Sand's share, but angry at this kind of thing until the report came up, he didn't know about it!
There was no wind at all before, just so silently, someone killed a big category!
Although the group mainly focuses on the market share of bottled water, a quarter of its current sales come from its Nutrition Express.
So this time the matter is definitely not a trivial matter, their main product was sniped silently!
Soon the person in charge of the business below began to explain why.
"There is a walnut drink called [Sister Confidant Walnut Dew] over there in Short Sand, which is mainly made of walnuts mixed with some vegetables and fruits. ”
"Now not only us, but all fruit juice drinks have been cut in half in short, including Coca-Cola, Weiquan, Huiyuan, which have a domestic market share of more than 10%. ”
Short Sand...... A city that is not strangers.
The boss quickly thought of another person.
He doesn't care about people who don't matter, but some people, even if they are not in the same industry as him, make him remember their names because they have done some big things.
"Did that Wei Jue do it? I remember he went to sell fruit a while ago?"
Boss Song remembered that the Internet star didn't go to the computer and went to Qianzhou to collect fruits.
With his own talents, this fruit harvester pulled several Internet bigwigs to the negotiation table and ceded the land for compensation!
used to be treated as a joke, but now that he is in it, Boss Song can't laugh.
His family was pried with a car of bricks by the Internet!
If you don't think about it, this wall will be dug up!
This kind of unjustified disaster made Lao Song very aggrieved.
What the fuck are you trying to do?!
Lao Song was very unconvinced, he was about to retire, and he was silently pitted by a disabled person lying on the bed!
What's more, those bigwigs were knocked by Wei Jue, and Lao Song wanted to fight for face!
"What's so good about his drink? Are the people in our R&D department all eating dry rice?"
Lao Song is not convinced, he wants to fight!
The short sand is not big, and the nutrition express line in this place is nothing to them, but now that Wei Jue has come to such a hand, the rest of the people have begun to guard against Wei Jue.
The man in charge of handling this matter explained: "When I first came out, the R&D department measured it, except for more impurities, there was no special formula, and the taste was average, which was obviously inferior to our nutrition express." ”
When Lao Song heard this, he picked up the report and looked at it again.
"Price...... 500ml is four dollars, the same as us, so why does he sell better than us?"
The subordinate quickly said: "This product is mainly aimed at the younger generation, with the slogan of nutrition and nourishment, which coincides with our positioning in all aspects, and now the main buyers on Short Sha Street are those customers between the ages of 15 and 65." ”
Lao Song frowned, feeling that things were not so simple.
"Why is there such a big age range?"
The problem has a deep meaning, and the subordinates explained: "They invited the spokesperson of the confidant brother to ......"
Bosom brother?
Lao Song frowned, he is not a fashionable person, he doesn't know who his confidant brother is, and subconsciously thinks which Internet celebrity it is.
After all, the Internet has been booming in recent years, and there are many celebrities and Internet celebrities he doesn't know, or the host of a TV station.
"We also ask for a spokesperson! Which star is the hottest among young people now?"
Lao Song felt that this was not the reason for the product, and there was no problem with their product.
The battle between the two sides is no longer a question of product quality, but a battle between marketing and publicity.
The subordinate said with a complicated expression: "This matter is not a matter of the spokesperson, according to our understanding, at present, the major supermarkets and sellers in Short Sand have listed [Sister Zhixin Walnut Dew] as the main drink, because it is too popular, and the purchase is more than Coke and mineral water." ”
Even if you invite a hundred celebrity spokespersons, you can't achieve this effect.
Although Lao Song is an authority on beverage companies, he is not comparable to the Coke Group, which pushes products to all parts of the world.
Therefore, Lao Song realized at this time how magical the Internet is.
Lao Song asked, "What are the rest of the companies doing now?"
"Acquisition, because this walnut dew has been advertised as having the effect of tonifying the kidney, so it has become a special gift of short sand for holiday gifts. ”
"At present, Huiyuan Group has sent people to Short Sands, hoping to acquire Sister Zhixin Beverage Factory, or become a shareholder. ”
There are some things that Lao Song didn't ask, and he knew very well that this matter must be led by Wei Jue.
After thinking about it for a while, Lao Song quickly made a choice between interests and face.
The group is not his alone, if he doesn't control the matter, after Wei Jue climbs out of the short sand, things will be difficult to say.
"Where is Wei Jue now?"
"Qianzhou. ”
Lao Song was a little strange and didn't understand why Wei Jue stayed in Qianzhou.
But this kind of thing doesn't matter, Lao Song hopes that Wei Jue will stay in Qianzhou or Short Sha for the rest of his life, don't go out!
"I'm going to get in touch, I'm going to meet him, just like everyone else, and I hope this man doesn't put his hand out of the sand. ”
"Yes!" the assistant next to him responded.
Lao Song had no problems, and the rest of the people still had questions, so an old man asked: "Why can this walnut dew make people 15-65 like it?"
Of course, it's because everyone likes their bosom brother!
***
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