Chapter 210: Brand Strategy

Qin Feng really didn't expect that the six security guards recruited by the Chinese Medical Center were all from Huangfutai.

Because Qin Feng's mind was not on this side at all, he has now begun to think about how to replicate the successful model of the Chinese Medical Center to all parts of the country. How to establish such a traditional Chinese medicine center in every province. This is the most critical part of Qin Feng's ideal of promoting the culture of traditional Chinese medicine, inheriting the essence of traditional Chinese medicine, and advocating cultural self-confidence.

Originally, Qin Feng expected that this link might not be implemented in a few years or even more than ten years.

But Qin Feng never expected that Huangfutai's divine assistance would greatly increase the popularity of the entire Chinese Medical Center, and he had to say that Huangfutai was really a typical wolf teammate! With such a strong, creative and constructive wolf teammate, it was difficult for the Chinese Medical Center not to become popular.

Therefore, Qin Feng had to start thinking about how to popularize the Chinese medicine hall in the country in advance.

In Qin Feng's view, there is one of the biggest problems in order to popularize the traditional Chinese medicine practice model of traditional Chinese medicine across the country, that is, it is difficult to find top Chinese medicine experts like Lin Jinghao, Huang Fuyun and Liu Xiangpeng.

Although Lin Jinghao and Huang Fuyun are both very young, the problem is that they have a family history and have gone to a university of traditional Chinese medicine. Although Liu Xiangpeng is older, although Liu Xiangpeng is only a village doctor in Qilou Village, Liaocheng, Shandong, the experience he has accumulated in the field of gynecology, especially infertility, and his unique prescription are absolutely impossible for ordinary people to have.

In Qin Feng's office, the four giants of Zhuge Qiang, Fan Hongjian and Xue Jiahui gathered again.

Qin Feng looked at the three of them and said: "You have also seen that our traditional Chinese medicine hall is currently very prosperous, I think that we should now consider how to replicate this model of the traditional Chinese medicine hall to all provincial capitals across the country, once it can be successfully landed, then our traditional Chinese medicine hall This pure traditional Chinese medicine model will be revitalized again, and our traditional Chinese medicine hall and the branches of various provinces across the country are like sparks, gradually forming a prairie fire."

I believe that the root cause of the decline of our traditional Chinese medicine lies in the lack of self-confidence in culture and civilization, and if we want to reshape the glory of traditional Chinese medicine, we must start from cultural self-confidence and civilization self-confidence.

And the four of us, as young people in the new era and college students in the new era, what we need to do is to use commercial means, business models and those medical models dominated by Western capital to form a new pattern that complements and competes with each other. ”

After Zhuge Qiang listened, he nodded vigorously and said: "The boss is right, there are serious problems in the current development model of traditional Chinese medicine, especially traditional Chinese medicine hospitals, which have almost become vassals of Western medicine!

These people in the TCM hospital don't seem to realize the value of the existence of the TCM hospital at all!

I do not deny the advancement and effectiveness of Western medicine in many fields, and I also agree that the combination of Chinese and Western medicine is effective in the treatment of many diseases.

But what saddens me the most is that those provincial-level traditional Chinese medicine hospitals, as the core position that should have become the inheritance and promotion of traditional Chinese medicine, were driven by commercial interests and tempted by economic interests, the positions were almost collectively lost, and finally almost completely westernized!

Since I began to pay attention to traditional Chinese medicine under the influence of the boss, I have gone to some traditional Chinese medicine hospitals in the province to conduct field research, and I was shocked by the scene I saw.

From a positive understanding, these TCM practitioners do this to have a more secure and comprehensive grasp of the condition and to avoid misdiagnosis, but, from another point of view, their ultimate purpose in doing this is not for money? Of course, some people will emphasize the so-called efficacy, and I don't want to refute this, but, as the boss just said, the core position of traditional Chinese medicine has been lost, and provincial traditional Chinese medicine hospitals have become vassals of Western medicine, how to talk about the promotion and inheritance of traditional Chinese medicine!

Therefore, I think that the boss's proposal is quite timely, and the concept and design of creating a pure TCM medical system is very important.

I do not deny that there may be short-term pains in the use of a pure TCM medical system, but the development and inheritance, promotion and inheritance of TCM must have the courage and courage to break through the cauldron and sink the boat!"

Fan Hong gradually said angrily: "Zhuge Er, the boss is asking about the way to develop the Chinese Medicine Pavilion now, and he didn't ask you about the problems of traditional Chinese medicine." ”

Zhuge Qiang said with a smile: "Fan Laosan, you heard clearly, if you don't understand the current problems of traditional Chinese medicine, how to improve it in a targeted manner?

Some people may say that we are doing this as a step backwards in history, but I think the opposite is true.

Since the positioning of the Provincial Hospital of Traditional Chinese Medicine is for commercial interests, not for the inheritance and promotion of traditional Chinese medicine, since their doctors and master's chief physicians do not even dare to use pure traditional Chinese medicine treatment methods to treat patients, and have to rely on various Western medicine methods, then the inheritance and promotion of traditional Chinese medicine, inheritance and development can only rely on those of us who love traditional Chinese medicine. The development of Chinese medicine in history is precisely because there are many people of insight like us in our Chinese from ancient times to the present, which enables Chinese medicine to continue to be indecisive!"

Qin Feng nodded lightly and said: "Zhuge Qiang is right, in the history of the development of traditional Chinese medicine, the theory of traditional Chinese medicine in the Spring and Autumn Period and the Warring States Period has been basically formed, the Western Han Dynasty began to use the five elements of yin and yang to explain human physiology, Zhang Zhongjing summarized the Eight Principles of Syndrome Differentiation in the Eastern Han Dynasty, Sun Simiao in the Tang Dynasty has begun to take dialectical treatment, the Song Dynasty established the Hanlin Medical College, unified acupuncture and moxibustion technology, the Jin and Yuan dynasties had the appearance of the spleen and stomach theory, and the late Ming Dynasty had Li Shizhen's "Compendium of Materia Medica" During the Qing Dynasty, the school of warm disease appeared, but after the end of the Qing Dynasty, what development did Chinese medicine have?

I don't think so. At least it didn't form an influence, it didn't gain widespread recognition.

What does this mean? This shows that there are serious problems in the inheritance and promotion of traditional Chinese medicine, especially now, there are still many controversies over the existence and abolition of traditional Chinese medicine! It makes people's hearts ache to look at it!

Those so-called experts and professors of Chinese medicine have published academic papers one after another, earning high salaries, but have there been some theories that can open a sect?

Or not!

Because many of them are too utilitarian! Published for the sake of publication, published for the sake of evaluating professional titles, not published for the sake of inheriting and promoting traditional Chinese medicine!

Therefore, now, our Chinese medicine hall must do it seriously and do it well, but at the same time, we must also work steadily and steadily, and we must not achieve it overnight. Otherwise, there will be hidden dangers.

Therefore, I would like to ask you to help me come up with ideas on how to tap phenomenal Chinese medicine talents like Lin Jinghao, Huang Fuyun and Liu Xiangpeng!"

Fan Hong's eyes rolled gradually, and the thief said with a smile: "Boss, I think that the most tempting thing in the world in this world is nothing more than power, money, However, if we make becoming the sitting doctor of our Chinese medicine hall the top achievement in the field of traditional Chinese medicine, let everyone think that becoming the sitting doctor of our traditional Chinese medicine hall is the most difficult thing to do in the field of traditional Chinese medicine, and build the sitting doctor of our traditional Chinese medicine hall into a high-end brand, in this way, I believe that whether it is out of the pursuit of fame and fortune, or the pursuit of life ideals, as long as we can create such a brand and value system, we will be able to attract the top Chinese medicine talents。

Of course, the top TCM talents definitely need the best salary system.

Let's take Lin Jinghao as an example, with the popularity of the number of people seeking medical treatment in the Chinese Medical Center, especially the hot sales of Lin's cough medicine, Lin Jinghao's annual income of more than 10 million is easy, and even more than 100 million is not very far away!

Liu Xiangpeng's side, I think we can also slowly market his classic prescription for infertility treatment in the future, especially if we can form a good cooperation mechanism with our drugs and so many hospitals across the country, then Liu Xiangpeng's annual income of more than 10 million must be easy!

Therefore, I think that we should now set up Lin Jinghao, Huang Fuyun, and Liu Xiangpeng as the golden signboard and benchmark of our Chinese medicine hall, and we should make all the Chinese medicine masters realize that as long as they enter our Chinese medicine hall system, they will become the top group of people in the workplace, and at the same time, because these people have a salary far higher than the average person, they have already eaten and drunk, so what is left for them is to focus all their energy on treating patients and studying Chinese medicine skills.

The emergence of new theories of traditional Chinese medicine is definitely not those so-called professors and scholars, even if those people have high academic qualifications, it is useless, without enough practical testing and polishing, it is difficult for new theories to stand.

Therefore, what we need to do is to provide the best working and research environment for these top TCM practitioners, so that they can enjoy the admiration and respect of the world. ”

After Qin Feng listened, his eyes suddenly lit up. looked at the fat man with surprise on his face.

The fat man is really his own lucky general. A few words of understatement, but all at once grasp the weakness of human nature.

This world is originally a world of rampant materialism, there is no so-called saint, and if there is, it is definitely packaged.

Everyone needs to survive and has their own pursuits. And people's pursuit is nothing more than the word fame and fortune. And Fan Hongji's suggestion includes all fame and fortune.

In this way, as long as they can build the golden signature brand of the Chinese Medical Museum, and establish the three typical representatives of Lin Jinghao, Huang Fuyun and Liu Xiangpeng, then those who want to enter the Chinese Medical Museum will be like a carp crossing the river.

As long as there are enough basic people, then Qin Feng and they only need to formulate a strict and prudent assessment mechanism, then they will definitely be able to select the talents they want.

Zhuge Qiang also looked at this fat man speechlessly.

In fact, it's not that he can't think of such a suggestion, but he hasn't considered it in that direction for the time being.

"Fatty, this matter will be handed over to you, Xue Jiahui cooperates and assists. Qin Feng immediately clapped his hands and said.

The fat man was immediately dumbfounded: "Boss, I'm just talking, I've never done it before to operate a brand project." ”

Qin Feng walked to the fat man's side with a smile, put his arm around his shoulder, looked at Fan Hongjian with a deep face, and said, "Fat man, I value you very much, I think that no one can do this except you!"

The fat man still wanted to excuse himself, but when he saw the thief light flashing in Qin Feng's eyes, the fat man's heart was cold, and he could see that if he didn't accept this task, the boss below would definitely arrange a task for him to be absolutely cheating.

The fat man sighed and said, "Boss, when your little brother is too depressed, you have to be careful of being cheated by you all the time." ”

Xue Jiahui said suddenly: "Actually, it's nothing. ”

Everyone was stunned.

Xue Jiahui continued: "The pit is healthier! It can also produce immunity. ”

Everyone was stunned for a moment, and then they all smiled bitterly, especially Fan Hongji. Xue Jiahui rarely had a sense of humor, but this humor was like a knife in his heart.

Just when Qin Feng was in full swing preparing to build the brand of the Chinese Medical Center, Zhang Tianlei was not idle. On the one hand, he asked the security guards of one group to sleep and rest, the second group left a security guard on duty in the duty room, a security guard in a security suit to patrol the compound of the Chinese Medical Center, and he took a security guard with a ladder and a pocket to check the operation of the monitoring equipment one by one. Ensure that every monitoring device is in good working order. Including Huang Fuyun, Lin Jinghao and Liu Xiangpeng, all of them were examined in the clinic and office.

The night was dark, and he was busy from work last night until evening, and Zhang Tianlei's body finally couldn't bear it.

Zhang Tianlei gathered the team members, held a brief work meeting, instructed the patrol division of labor tonight, and then asked the deputy captain to prepare two bottles of beer and a plate of peanuts for him, after drinking, Zhang Tianlei said drunkenly: "You are all on duty, I estimate that I will get up at about 12 o'clock in the evening, and then we will change shifts." There must be absolutely no problems tonight. Did you all hear me clearly?"

"Hear me clearly. All the security guards said in unison.

"Okay, then I'll go to sleep. As he spoke, Zhang Tianlei yawned as he walked towards the security lounge.

After Zhang Tianlei came, Qin Feng asked people to vacate a separate room for Zhang Tianlei. The room is equipped with all kinds of living facilities.

When Zhang Tianlei came back, it was the deputy captain Wang Haitao who personally sent him back.

After returning, Zhang Tianlei snored like thunder soon after lying on the bed.

Seeing Zhang Tianlei sleeping soundly, Wang Haitao's face showed a trace of disdainful sneer, and he gave Zhang Tianlei a thumbs up, and then slowly fell down, all the contempt and all the contempt were all in this gesture.

After leaving Zhang Tianlei's room, Wang Haitao immediately found a secluded corner, took out his mobile phone and dialed Xu Jinsheng, deputy director of the Huangfutai President's Office: "Mr. Xu, the new captain of our security department is simply a rookie, since last night he has been patrolling and training with us, a few of us are nothing, he can't bear it himself, and after drinking two bottles of beer, he slept like a dead dog." He said he would wake up at 12 o'clock tonight, but it seems to me that it would be nice for him to wake up at four or five o'clock tomorrow morning, and you can send someone. But I have to remind you, I took the opportunity of the patrol to take a closer look at the safe in Lin Jinghao's office, the safe is quite advanced, with an automatic alarm function, so, if your people want to open the safe, you must make sure not to touch any alarm system, because this alarm system also has a branch alarm system in Zhang Tianlei's room, as long as the safe rings, Zhang Tianlei is likely to wake up, if that's the case, I won't be able to move. ”

Xu Jinsheng nodded: "That's OK, as for the person who opened the safe, you don't have to worry, I have contacted the technical staff of the safe manufacturer, they open this kind of safe with a handle, you just need to keep an eye on Zhang Tianlei now, and ensure that my people can smoothly enter Lin Jinghao's room, open the safe and take away the secret recipe file." After the deed is completed, each of you can get a benefit fee of 50,000 yuan, and you will be given 100,000!"

Wang Haitao's face suddenly smiled as bright as a chrysanthemum.