After the Oscars, the films that have gained have expanded their screening scale, and the next month or so will also be the strongest period of the Oscar effect.

Every film that wins an important award has a huge investment in public relations, and of course it wants to recoup its costs as soon as possible and get enough profits.

This Oscar game, played to the final stage, still has to speak with commercial benefits.

The biggest winner is Miramax, after winning the Best Picture award, the number of theaters of "Chicago", which was released as early as December last year, has once again expanded to nearly 2,500 theaters, and the box office has grown against the trend for six consecutive days, and it has exploded to more than $12 million in the weekend after the Oscars.

The North American box office of this nostalgic musical and dance film has approached $170 million.

The film "Chicago" also set a North American box office record for a single film since the Weinstein brothers started filming.

From "Moulin Rouge" to "Chicago," there was also a brief resurgence of musical and dance films.

Lionsgate's "City of God" also expanded its screenings, but the film did not win the award for best foreign language film, and the theater chain could not invest too many resources, and the North American theater only expanded to more than 600 theaters.

Subsequently, "City of God" also proved with the most real market data that it did not have the value of continuing to expand its screening.

The weekend after the Oscars, the film earned just $680,000 in 663 theaters.

With a little over $1,000 at the box office on weekends, theaters also need to survive, and the return on investment must be considered, even if "City of God" is recognized as a good movie, there is no chance of expanding the screening.

To date, the film grosses just over $3 million at the North American box office.

"City of God" proves once again that there is often no necessary connection between good movies and market revenues.

Lionsgate's high investment in "City of God" is very likely to lose all its money.

This also reminded Ronan once again that some classic movies in his memory may not be projects that can bring high income, and may even be money-losing goods that vomit blood.

The North American screening of "Heroes" is gradually nearing its final stage, with a total of $68.9 million at the North American box office, which is a comfortable more than $70 million.

In addition, the global box office of the film has reached nearly $180 million, even if the box office in the Eastern market is excluded, the profits that "Hero" can bring to Embassy Pictures are still quite objective.

Since Oriental film companies did not have the ability to distribute internationally, most of the profits generated by "Hero" fell into the hands of Embassy Pictures.

The DVD of the film has also arrived in North America from the East, and will only go on sale after the film is released and the first round of television broadcasts.

After Oscar night, Jade Jiaolong took the initiative to contact Ronan, focusing on the negotiation between Zhang Guoshi and Navas of Lionsgate.

Zhang Guoshi is ready to continue filming martial arts movies.

Ronan recalled, if I remember correctly, it should be the "Ambush on All Sides".

If Zhang Guoshi and Zhang Baihat are willing to sell the international rights to Embassy Pictures for the copyright fee of "Hero", he may take the initiative to contact New Pictures.

But it's impossible to think about it, "Hero" is a box office hit, even if these two people are fools, they know that they will be sold at a price.

Ronan didn't plan to interfere in the negotiations between Zhang Guoshi and Lionsgate, they would cooperate if they were willing to cooperate.

For the three oriental martial arts films with international influence after the new millennium, "Hero" is not as good as "Crouching Tiger, Hidden Dragon", and "Ambush on All Sides" is far inferior to "Hero".

Ronan specifically made people pay attention to the fact that Zhang Guoshi was indeed in contact with Lionsgate.

He didn't care about anything else, his own work was more important.

The day-to-day management of Relativity Entertainment is handled by Robert Iger, who focuses on vital film and television projects.

Shahai Entertainment negotiated an actor contract with Tobin Bell, an older actor who is not much better off than an extra, and did not hesitate to sign an eight-film contract with Shahai Entertainment in the face of money and roles.

With Tobin Bell joining the crew and all the cast of "Saw" in place, Ronan rushed to Warner Studios and talked to Wen Ziren again.

Filming begins next week. Wen Ziren stood in the studio, looked at the gloomy warehouse set, and said: "The budget is very sufficient, and I can finish shooting within a month." ”

Ronan nodded slowly, the production budget of $1.5 million also made this low-budget horror film more fully prepared from the beginning of planning.

"The release time has been set, in August this year. Ronan said.

Wen Ziren seemed to be a little anxious: "Actually, I can complete all the production before May." ”

Ronan smiled and said, "Embassy Pictures needs to find a schedule with relatively weak competition and the right time, and it also needs to do some preparations for publicity and distribution. ”

He also went through this stage and understood the mentality of expecting success: "James, don't rush, keep a steady mindset and you can make a good enough movie." ”

Wen Ziren said seriously: "I understand. ”

Having been in Los Angeles for so long, he knows very well that Saw is the last and only chance.

If he messed up this film project, it is impossible for any other film company to dare to use him in the future.

Ronan encouraged, "I've always believed in your abilities and that you can bring a masterpiece to Relativity Entertainment!"

Wen Ziren felt a deep sense of recognition: "I will definitely do my best." ”

It is not only for their own development, but also for the support and trust of the other party.

If you don't come to Hollywood, you can't understand how difficult it is for a Chinese to get ahead in this circle.

Like those white directors, as long as they do 80 or 90 percent, they may have 100 percent returns, and if he wants to get 100 percent returns, he definitely needs to achieve 200 percent.

Wen Ziren knew that it was his luck to meet such a film company boss who treated Chinese directors equally.

After leaving the "Chainsaw" crew, Ronan went to the "Mean Girls" crew next door, which had already started filming interior scenes, and director Mark Waters had already gone to New York with some of his crew to prepare for the filming of the location scenes.

"I'm a little delayed here in Los Angeles. ”

On the set, Ketty Horn, who was still in Los Angeles, said to Ronan: "I'll be going to New York in two days. ”

This girl who is not particularly beautiful, but mature, intelligent and well-born, has left an extremely profound impact on Ronan.

Ronan nodded and asked, "How was your stay in the crew?"

Kottie Horn suddenly laughed: "This crew is so interesting. ”

Ronan was a little puzzled: "Did something happen?"

"There are too many beautiful girls in the crew. Kotti Horn shrugged: "Don't count me, I'm not too pretty." ”

Ronan shook his head: "You are too modest. Beauty is not just about appearance, but about the integration of appearance and temperament. Koti, you're no worse than anyone else. ”

Kotti Horn smiled, "It's a compliment, right?"

Ronan shrugged, "I'm just telling the truth. ”

Kotty Horn returned to the topic and said: "Where there are many beautiful girls, there will always be a lot of inexplicable troubles, and it is also interesting to watch them rack their hearts and fight back and forth. ”

"You didn't attend?" Ronan asked specifically.

Kotty Horn couldn't help but laugh: "Do I need it? I'm a spectator, and it's a pleasure to look at it from the audience's point of view, and it's better than the script." ”

Hollywood crews are never at peace, Ronan knows this very well, and knows that crews with more women tend to have more trouble, and asked: "Who has the upper hand." ”

Kotty Horn laughs and says, "Your heroine looks petite, but she's very powerful, and with the support of the director and production manager, the other girls can't take advantage of it." ”

Ronan thought for a moment and said, "If Amanda is in trouble, help when you can." ”

Kotti Horn did not refuse, and said: "You are the boss, I work for you, I listen to you." ”

Ronan prepares to leave: "Kotty, when you come back from New York, I'll treat you to dinner." ”

The crew of "Mean Girls" has gathered too many good-looking actresses, and Ronan's approved cast list includes Rachel McAdams, Liz Kapan and Tina Fey in addition to Cody Horn and Amanda Seyfried.

These women are in a crew, fighting in secret, that's weird.

Hollywood admits that the competition between women is more vicious and cunning than between men.

In the afternoon, Ronan went to Sofia Coppola's studio to see that "Lost in Translation" had finished filming and that the crew had returned to Los Angeles in early February, where post-production was intensive.

Embassy Pictures secured a ticket to the Cannes Film Festival competition in May for "Lost in Translation" last year, and must complete all post-production by May in time for the festival.

Sofia Coppola was nervously busy editing, and Ronan didn't stay in the studio for long, just watched the sample film that would be cut, and left quietly.

The dailies are almost the same as the beginning of the film, and Scarlett Johansson's curvy buttocks are eye-catching.

The current Scarlett Johansson, except for being a little shorter, is the best choice.

It's a natural stunner.

Unfortunately, Ronan didn't meet Scarlett Johansson in the studio, but she is sure to attend the premiere of Lost in TTokyo at the Cannes Film Festival.

The film's North American release is scheduled for December.

Embassy Pictures' distribution plan for this year, starting with "Spy 2" in May, basically has films released every month, and even two films will premiere in some months.

While Relativity Entertainment pursues a boutique strategy, with the accumulation of the company's strength and experience, the number of high-quality films is also increasing every year.

After Oscar, Ronan was very busy, and Zhang Guoshi and Zhang Baihao suddenly came to the door.