Chapter 235: The Battle for the Throne
The first volume is the 235th chapter of the 235th chapter of the battle to seize the base
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Li Mu's expression was stern, and the six people present listened, all of them unconsciously straightened their waists, and their eyes were staring at Li Mu and the whiteboard behind him, waiting for him to get to the point.
Li Mu said: "The future planning of Makino Technology is not only to operate a community like Tieba, but more importantly, to make its own ecology in the Internet field, so in the future, our technology development team has a heavy responsibility, and every step of Makino Technology's expansion in the Internet field is inseparable from your efforts." ”
Speaking, Li Mu said: "When I communicated with Mr. Kong before, I once revealed my general plan to him, but I didn't say it in detail. ”
"The current users of Tieba have reached tens of millions, and the activity of users is also very high, we have several celebrity Tieba fans have reached the scale of hundreds of thousands of people, many people say that we are now the world's largest Chinese-speaking community, this sentence sounds quite bluffing, but think about it carefully, and you will feel very embarrassed, as for why it is embarrassing, I think the problem may lie in the word community, Mr. Kong and the other three technical leaders, you are all doing Internet technology and products, can you sue me, why is the community embarrassed”
Kong Lingyu did not speak, but looked at his three subordinates.
He had heard a side answer to this question from Li Mu, but because Li Mu only conveyed a vague concept to himself at that time, he didn't communicate with his subordinates, so he now also wants to know how his three subordinates think about this problem.
The three of them looked at each other a little at once, the community is the hottest thing right now, and they don't know why the boss would say it's embarrassing.
Seeing the blank expressions of the three of them, Li Mu felt a moment of disappointment in his heart, but soon he was relieved that they were not reborn after all. After all, without seeing the future development of the Internet, it is already rare for them to be able to follow the trend of the times, and it is obviously wishful thinking to let them stay ahead of the trend of the times.
Lin Qingya suddenly asked Li Mu: "Mr. Li." I have an opinion on the embarrassing problems of the community, but it may not be very professional, don't laugh at it."
Li Mu said: "It's okay, since we're discussing." It's about speaking your mind. ”
Lin Qingya nodded, and said not very confidently: "I think the biggest embarrassment of the community should be that it is too replaceable, because from my personal point of view, many online communities are similar, and the feeling that gives me is nothing more than the difference in popularity and user experience." ”
Li Mu's eyes lit up.
Lin Qingya said on the point.
That's a very good point, that's the right answer. Li Mu gave his praise very solemnly, Lin Qingya, a young woman who had just transferred from SoftBank to an Internet company, was able to see through the essence of community problems, perhaps because of talent, or because of bystanders. No matter which one it is, it is worthy of Li Mu's heartfelt praise.
Li Mu said: "What is the community is actually a variety of communities on the Internet, in fact, it is similar to a variety of retail markets in our lives, everyone is selling all kinds of things, the difference is mostly the focus, scale, service differences, some communities can be compared to the monopoly of fruits, vegetables, meat, eggs and vegetable markets, some can also be compared to tobacco and alcohol stores, other such as small supermarkets, food stores, daily necessities stores, can be described as diverse."
Due to the wide variety of our post bar, it can be classified as a large supermarket similar to Wal-Mart. But what we provide is never what we need, because all the services we provide are easily replaced by other platforms and other communities, which is what Qingya said. It's too substantial. ”
Everyone suddenly realized.
Kong Lingyu opened his mouth and said to the three technical leaders around him: "The biggest problem in the later stage of the community is that the viscosity is not enough, which is also a point that Mr. Li has been worried about. ”
Li Mu nodded and said: "In the Internet field, the final long-term success must be strong demand, and the strong demand we can see at present is socialization. ”
Several technicians, including Kong Lingyu, heard about social networking. They all cheered up the spirit of twelve points, and waited for Li Mu's following.
Li Mu gave you a detailed analysis of why social networking will become a strong demand, and after the continuous accumulation of online social networking, the principle of exponential increase in user viscosity, online social, with the expansion of network, will form a binding between users and contacts, and the longer the network is operated, the more difficult it is to migrate.
In Li Mu's eyes,Tencent really began to take off,It started from QQ games to do the Lianzhong game,That is, in 2003,This year, Tencent with the addition of QQ games,More than 200 million registered users,This also opened Tencent in the future to continue to use other products and functions to bundle social routines,Before WeChat was born,Tencent is like a launch vehicle,QQ is the core of this rocket,But the various products bundled in it are the boosters of this launch vehicle,If it weren't for this bundling to increase user viscosity,Tencent could not become the overlord of the domestic social industry。
At the moment, Tencent does not have any additional products except QQ, and if an ambush against it is brewed at this time, there is still plenty of time.
Kong Lingyu, a group of technical geeks, are also very expected of Li Mu's strategic layout, with the past understanding of Li Mu, when he put forward a concept, he must have considered the details of the specific implementation of this concept in the case of confidence, and today he threw out the concept of socialization, presumably he must have considered every link in the future.
Li Mu said: "Our Tieba now has users, and the users are not much less than Tencent QQ, but the crux of the problem is that our Tieba is just a community network, if you want to do social, we must develop our own social software." ”
Kong Lingyu said: "Our current technical team already has the ability to develop applications, and Tencent QQ we are also using, and we have also studied, the difficulty is not great, if you start development now, you have Bo SS to do product planning and architecture, we can complete it in a month or two at most." ”
Li Mu said with a smile: "Since we want to do social networking, developing social software is an indispensable part, but the most important problem for us now is not to develop social software, but to try our best to improve the viscosity of users in Tieba." And migrate the user's connections on Tencent QQ to Tieba. ”
A technical person in charge of web development said: "Mr. Li, you just said that it is difficult to achieve the network migration of QQ users, let's post it and want to do this." What should I do?"
Li Mu said: "I said that it is difficult to achieve, because of the particularity of the network, the network of contacts is always intertwined, if the average person on QQ has 50 friends, the interwoven network of contacts is already extremely huge." If you can't achieve a large number of user migration, then it is very difficult to attract users little by little. ”
Speaking, Li Mu said: "But our Tieba now has tens of millions of registered users, if we can quickly increase the number of Tieba users, find a way to attract Tencent QQ users to register Tieba, and increase the viscosity of Tieba, then we have the foundation to launch social software, once we launch, users can complete the migration of contacts at low cost or even zero cost." ”
Kong Lingyu's eyes lit up: "Boss, you asked me to recruit flash developers." That's what it's all about."
Li Mu nodded with a faint smile: "Having said so much, it's time to tell you about the next stage of our product planning." ”
After Li Mu finished speaking, he turned around and drew two arrows behind the product development of the whiteboard, the first arrow, corresponding to six words: "Tieba personal space", and the second arrow, corresponding to six words: "Web social game".
Subsequently, Li Mu wrote four big words on the back: The Battle of the Foundation
Xianxia novels haven't come up yet, and everyone can't understand what the word "seize the base" means.
Li Mu said: "Seize the foundation." That's my strategic plan for Makino's next step. ”
The first step in the battle for the foundation,Li Mu wants to first let the QQ space that only existed in 05 years be enjoyed by Tieba users four years in advance,And then in the personal space,Launch a highly social game:Happy Farm。
Happy Farm is a game attribute of stealing vegetables between friends. It is a sharp weapon for the expansion of social networks, and the positioning of this kind of game in foreign countries is called: soalga social games, once the user is addicted to this game, he will try his best to increase his network, he will not only copy his contacts on other platforms, but also actively expand new networks. In the previous life, Happy Network once relied on this small game to become popular, but this kind of game also has its drawbacks, on the one hand, the life cycle is short, the hot is too fast and the cold is fast, after a few months, this kind of game will fall from countless people to no one, Happy Network failed to continue to use other new products to maintain its own users in the golden time of those months, so in the end from the hot to the cold, it is also inevitable.
Li Mu will not make this kind of mistake, he wants to attract as many Tencent users as possible to join Tieba in the peak months of the farm game, and transplant his contacts to Tieba, and by the way, he can push out his social software, which is the second step in the battle for the foundation.
Now Tencent QQ has a single function, mediocre interface, and no user experience, the social software to be developed by themselves, will definitely be stronger than Tencent QQ in all aspects, not only that, once he launches social software, he will immediately replace the social game that gradually loses popularity with newer products, to achieve the binding of user habits, a set of combination punches, complete the migration of user contacts, improve user viscosity, completely replace Tencent QQ, and seize the foundation of Tencent, which is the whole " The soul of the battle for the base.
Li Mu counted with his fingers, if he wants to replace Tencent and share the huge social field cake in the future, the best chance is in 2002, so the battle for the foundation must start in 02 and end the battle within the year
In addition, Baidu also accounts for 10 shares of Makino Technology, Li Mu now suddenly wants to find an opportunity to kick them out of Muye, thinking that they will hook up with Putian private hospitals in the future, relying on advertising bidding rankings to pit countless patients, Li Mu feels a little bad, the early development of the post bar needs them to divert the flow, and their own investment is also for development, if they can find an opportunity to kick them out in the later stage, it would be great
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ps: Friends who have subscribed to duplicate chapters, please take a look at the revised chapter 234 again, titled: Chapter 234 Core Members Meeting, the content has been replaced, and the inconvenience caused to everyone, I apologize for not bowing and bowing, I have to say three more today, and I repent to everyone, this chapter is the first update. xh.66
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