At the beginning of April, there was also good news for the offline promotion of Plants vs. Zombies Online.

Coca-Cola selected fifteen of the most popular game characters from Plants vs. Zombies Online and designed them into new bottle decorations for the latest Coca-Cola production.

Because Coca-Cola itself is a factory built all over the world, so when they began to promote the "Plants vs. Zombies" special edition Coca-Cola products, it was directly a very strong hot start, the head office determined the packaging, and the production materials were given to all the filling plants, and all the Coca-Cola production lines began to produce new packaged products at the same time.

Whether it is China, the United States, European countries, or even Southeast Asia and Africa, as long as there is a market with a Coca-Cola production line, a new package of Coca-Cola is on the shelves for the first time.

On the 360-degree circular packaging, about 50% of the area is used to show Coca-Cola's huge LOGO, 20% of the area is used to display the product's ingredient list and nutrition facts list, and the remaining 30% is all given to the cartoon material of Plants vs. Zombies.

Moreover, it is worth mentioning that the 30% of the position used to display the cartoon image is left for fifteen different cartoon images, and under the Coca-Cola LOGO that occupies half of the area, there are two most classic fixed images in "Plants vs. Zombies Online", one is a pea shooter, and the other is an ordinary zombie, these two images are below the Coca-Cola LOGO, so this basically ensures that no matter how the bottle is placed, you can see "Plants vs. Zombies Online" visual elements.

Nowadays, almost all people who have been in contact with computers have been exposed to "Plants vs. Zombies Online", so they are very familiar with the various images in the game, however, they used to see these two-dimensional images of the plane through the computer screen on the Internet, but now, these images suddenly appeared in their lives, and they are three-dimensional touchable physical products, so they suddenly stand out among many offline soft drinks.

The image of "Plants vs. Zombies Online" and the cooperation of Coca-Cola, the promotion of offline consumers is very obvious, Coca-Cola consumers who don't like or have not heard of this game will not give up consumption because Coca-Cola has a new packaging, but those who rarely drink Coca-Cola, or occasionally drink Coca-Cola, because they see the familiar cartoon image of "Plants vs. Zombies Online", are easily affected by familiar elements, so as to sprout a desire to buy.

There is a lot of actual data to back this up.

Since the Coca-Cola packaging uses fifteen different cartoon characters, as soon as it was launched, it sparked a kind of collecting fever!

There are a large number of consumers all over the world who unconsciously begin to collect Coca-Cola, some people buy bottled drinks, and then carefully remove the packaging strips of bottled drinks, spread out the collection, and some people directly buy cans and do not drink them, and place them in the windows of their homes, collecting cartoon images one after another.

The most interesting thing is that Makino Technology once taught Coca-Cola a small trick, although it was decided to use fifteen cartoon images, but the frequency of use of these fifteen cartoon images must not be evenly distributed, it cannot be the production of 1.5 billion bottles, each cartoon image has 100 million bottles, so it is too mediocre, on the contrary, it is necessary to increase the appearance rate of a certain part of the image, and then reduce the appearance rate of a part of the image.

That is to say, fifteen image power, at least to ensure that the stock of two images is relatively scarce, only in this way, can promote the user's desire to collect.

This is Li Mu from the childhood of a snack inspiration, that snack randomly with a Water Margin 108 character cartoon image card, but there are a few cartoon images are extremely rare, Li Mu's impression of the most difficult to find is Lin Chong, five cents a pack of snacks, if a Lin Chong is opened, the card alone can be sold at least more than fifty yuan, or even higher, the reason is that many people themselves subconsciously have a kind of obsessive-compulsive disorder, obsessive-compulsive disorder forces him to see this series of products, he will want to collect, and as long as there is no collection of all the premise, the more you collect, the more enchanted, 108 will collect 10, but I feel that it doesn't matter, but when you collect 107 of them, you will fall into great anxiety and anticipation.

Therefore, Coca-Cola also deliberately controlled the appearance rate of the two cartoon characters, greatly reducing their appearance rate.

Among them, the least proportion is the nut wall.

The honest and cute nut wall has always been a very popular image in Plants vs. Zombies, especially loved by women, so many women even spend a lot of money on the Internet in order to collect Coca-Cola packaged in the nut wall.

When the Coca-Cola of the "Plants vs. Zombies Online" series swept the world, a bottle of Coca-Cola wrapped in a nut wall on Taobao had been fried for 80 yuan.

The European and American markets are even more terrifying, with the United States being the most.

I don't know why, the United States may be the country with the largest number of collectors in the world, some people collect dozens of tons of various rocks, some people collect thousands of beer bottles around the world, some people collect stickers on various glass bottles, this kind of strange things are desperately collected, not to mention Coca-Cola, a popular drink that almost every American loves to death.

So, on eBay, a bottle of the American version of the nut wall Coca-Cola can can be sold for $60, almost 500 yuan, and the other version, ranging from $40 to $20, in addition to the local version, the most expensive is the Canadian version, because it is in English, and there is basically no big difference in packaging.

A few days after the launch of the "Plants vs. Zombies" version of Coca-Cola, according to global terminal consumption statistics, Coca-Cola's sales in these days increased by 23% compared with usual!

This is a statistic that made Coca-Cola ecstatic and Pepsi hit its head against the wall.

A global popular cartoon game can burst out with such a strong vitality in the physical field, which really stunned everyone in the physical industry.

At the same time, McDonald's custom dolls have also begun to be shipped from Chinese OEMs, and the exquisite "Plants vs. Zombies & McDonald's" themed dolls also use the same fifteen cartoon characters as Coca-Cola, and also use the same hunger marketing model.

These customized dolls are shipped directly to McDonald's branches around the world after passing the factory inspection, because all the dolls are customized from Chinese manufacturers, so McDonald's distribution speed is much slower than Coca-Cola.

However, according to McDonald's feedback to Makino Technology, McDonald's branches in various countries have their own raw materials and material cooperative enterprises, from potatoes to ketchup, from chicken to hamburger bread, basically local supply, in addition, their display materials and packaging materials are also local supply, so, although the doll has not been able to be sold in all stores, but all the display materials have been in place.

McDonald's is a highly standardized enterprise, has already realized the local supply of all raw materials, take the Chinese market as an example, just to McDonald's stores to supply bread, as well as cold and fresh ingredients of the enterprise has many enterprises, all over the country, although they are different, but all are strictly implementing the supply standards set by McDonald's, so to ensure that the global quality control is basically the same.

Under such a premise, all the display materials and packaging materials of McDonald's in the Chinese market are also provided by local enterprises, such as boxes and wrapping paper for hamburgers, fries, chicken nuggets and other videos, as well as materials for light box display, menu display and store display.

Based on this standardized chain of local material supply, McDonald's stores around the world have completed a new event display, "Plants vs. Zombies Online" series of packages, series of dolls event posters and other materials have already been launched in major stores, consumers have already received the news, and through the display materials in advance to understand the visual effect of the event products.

At present, a large number of users in stores around the world ask every day when the "Plants vs. Zombies Online" themed version package will be available, and many McDonald's die-hard fans, or "Plants vs. Zombies Online" die-hard fans, are waiting to collect McDonald's "Plants vs. Zombies Online" series dolls.

The initial offline expansion of "Plants vs. Zombies" has achieved great results, and it has also allowed people in the business field around the world to see the influence of Huaxia Cartoon, and for a while, even the personnel in the Huaxia animation industry are deeply inspired by "Plants vs. Zombies Online", although "Plants vs. Zombies Online" is only a game, there is no comics, let alone animation.

However, it is precisely because "Plants vs. Zombies Online" has a huge influence on the world, so many companies in the cartoon industry have begun to communicate with Makino Technology, and almost every animation company in China hopes to buy the animation copyright of "Plants vs. Zombies Online", and use "Plants vs. Zombies Online" as the basis to produce comics and animations of the same name, Li Mu refused all without exception.

The roots of Huaxia cartoons are rotten in Li Mu's eyes, at least at the moment, many animation companies are not doing animation with their hearts, but they are deceiving state subsidies with their hearts, so a large amount of garbage content has emerged in the domestic cartoon market, not only without any innovation, but much weaker than the cartoons more than ten years ago.

Rejected domestic animation companies, Japanese and American animation companies have also approached them, and they all hope to get the copyright of "Plants vs. Zombies Online", and then develop a new story based on this.

This time, Li Mu did not refuse.

The animation level of Japan and the United States represents the top level of the industry, so Li Mu decided to use the method of planning and bidding to fairly compete for the copyright derivation of the comics, animated dramas, and animated movies of "Plants vs. Zombies Online".

The premise of the bidding is that no matter who Makino chooses to cooperate with, it will not adopt the practice of licensing the copyright to the other party, but will bear all the derivative development costs by itself, and then share 20% of the net profit with the other party.

The way of competition is to let them come up with a detailed plan, Makino Technology according to the quality of the plan, to directly select the cooperation object, at the same time, Makino Technology will also sign a confidentiality agreement with them, all the plans, Makino Technology will not be leaked and will not be changed in any form, for their own use, in order to ensure the fairness of the bidding.

For example, if Pixar wins the bid for the cartoon film copyright cooperation of "Plants vs. Zombies Online", then the two sides finalize a production cost, such as 50 million US dollars, which will be borne by Makino Technology, and after the production of this film is completed in the future, all the net profits obtained will be distributed to Pixar 20%, but the most important thing is that Pixar only has 20% profit sharing, but the copyright has nothing to do with him, and the copyright will always be in Li Mu's own hands.

If comics and animations bloom again, "Plants vs. Zombies" will definitely become the world's hottest cartoon IP this year and even in the next few years!