Xia Guo is the fastest growing market for automobiles in the world, and there is no one. Many of the former luxury brands have been reborn in the Xia Kingdom.

For example, Jaguar Land Rover, a declining British luxury brand acquired by the Insanta Tata Group, such as Honike Smart, which has few sales abroad but is known in China as a successful girl, can afford to open it, and so on.

These luxury cars have all been reborn in Xia, especially Land Rover Jaguar, that is, Xia people have saved a brand alive.

In addition to luxury cars, other foreign brands also regard the Xia market as a savior, and the typical one is the Volkswagen Group.

Volkswagen models, which have a good failure rate, were suppressed by Toyota in the overseas market for a week, but in Xia Guo, it found the dignity of the world's first car brother, and the identity of the god car Volkswagen is deeply rooted in the hearts of the people.

Well, now, if the market price of Xia Guo's automobile market is more than 250,000 yuan and is harvested by Tianhe series cars, then what else are you playing?

Who has low sales?

Leonard was right, it's not a joke, it's a serious problem.

As president of the Xia Guo District, Leonard must take action.

Leonard immediately convened a meeting and gave orders to the marketing department, the operations department, the technical department, the public relations department and other departments.

"The marketing department immediately investigated the sales stores of Tianhe series new energy vehicles in Xia Guo and the sales situation in the past two weeks, including the era series of micro-nuclear energy vehicles manufactured by Bidi. ”

"The operation department immediately took measures to expand the advertising coverage of the pool series of cars, Internet media, traditional media, roadside advertising must be played, and this year's operating expenses have increased by three percent compared with the budget at the beginning of the year. ”

Leonard seems to be very familiar with the preferences of Xia Guo's consumers, he said: "This pool should be positioned as high-end, fashionable and successful, and we should look for those celebrities who have no negative news and are full of positive energy." But the C-class model has to look for small fresh meat and popular flowers. ”

"Technical Department. Leonard can do today's position, there must be two brushes, and the emergency measures are targeted, "Go to the market to buy Lei Qing, buy Tiger Leap, buy Epoch Yuan, buy a few more, buy it and take it back to dismantle the research." If you can't research it, just disassemble it for me and send it to the German headquarters! ”

This trick is more ruthless, Leonard knows that the Tianhe series of new energy vehicles have not obtained the European sales license, and they cannot be sold to Europe at present, if the whole vehicle is transported in the past is suspected of smuggling, but it is disassembled into parts and sent to the technical laboratory in Germany, then there is no problem.

Leonard has a more ruthless trick, he said: "This one has to be done by the public relations department, but we have to seek truth from facts, we only need to tell the European media about the structure and energy mode of the micronuclear energy vehicle, and we must tell the European media realistically." ”

Tell the European media truthfully that there is nothing wrong with this. But much of the media in Europe reports selectively.

Expanded reports that are unfavorable to Xia Guo, selective reports that are unfavorable to Western society are not even reported.

The European media will be very interested in the energy issues of the Tianhe series of new energy vehicles, as for how to report, it will not be able to control everyone's mouth.

Benchi is one of the fastest automakers to respond to the Tianhe shock, but it is not the only one.

At the headquarters of Aodi, the sales of zero eggs in two weeks are also extremely embarrassing.

In the face of commercial competition, interests come first, and any means can be used.

Aodi is seeking to obtain detailed technical information about Leiqing, Tiger Leap and Epoch Age, and to learn the marketing model of Pangu Technology.

Driving the show, separating the sales store from the after-sales service, or providing God-like service in the sales store?

Driving exhibition, Aodi did not have a driving exhibition in which year, almost every year.

This model is not operable, and one of the biggest sources of profit for Aodi's 4S store is from after-sales.

So the most referential thing is to improve after-sales service, so that customers feel at home?

Aodi's four 4S stores in Yanjing, Shanghai and other cities first refer to the service quality of Tianhe's sales points, but the effect is ......

"Your coffee is good, but I still decided to buy the Epoch Age, the price of the A4 is about the same as the price of the Epoch Age, but referring to the maintenance cost of the later vehicle, the Epoch is a little more cost-effective. ”

"A4 is rotten, A6 is too old-fashioned, A5 and A7 are so expensive...... I'll buy Thunder Engine. ”

Consumer: "Can you guarantee that your oil will never leak?" asked the sales consultant in an instant.

Sales Consultant: "This ......"

Consumer: "Leiqing does not leak oil." ”

Sales consultant: "Sir, Leiqing is an electric car, not a fuel vehicle, no engine, no engine oil, of course no oil leakage." ”

Consumer: "Can you make sure your car doesn't make noise?"

Sales Consultant: "This ...... Sir, all cars will have such and such problems after driving for a long time......"

"Well, I know, so I bought Thunder. ”

The improvement of Aodi's after-sales service in 4S stores has not increased any sales, but has also increased the cost of 4S stores.

Eventually, Oddy gave up on this attempt.

Yanjing, Honike Technology Department.

The technical department spent about 2 million yuan to buy the Deluxe version of Leiqing, and it entered the research workshop before it had time to get a license.

"Demolition!" August, the chief technology officer from Germany, did not hesitate at all, and the two million cars were dismantled.

Like fuel vehicles, electric vehicles also have its three major parts - energy, electric motor and chassis, and the technical department of this pool is to see what is the bull of the thunder engine with a price of more than 2 million.

Since the leaders have said to dismantle, the technical staff below will not have the slightest hesitation.

There will be a strong thrill in dismantling a luxury car.

Xiao Chu, the driving assistant carried by Lei Qing, is not a vegetarian, and it warned: "Master, although you have obtained the ownership of the car, I suggest that you do not do it lightly, dismantling the car will not let you get any information, it will only waste more than 2 million yuan and generate a bunch of garbage." ”

"I'm X, this car can talk!" The technician had just racked up the car and was about to disassemble the chassis.

Quantum chips are used in vehicle rental and sales, which can reach the level of artificial intelligence of human workers.

"What are you doing!" said August in non-standard Chinese.

Xiao Chu will not continue to have this happening, she warned again: "If the master has to do this irrational behavior, I will report the news to the Tianhe Division." ”

"Is there a way to turn this thing off?" the technician asked.

Xiao Chu said coldly: "Xiao Chu is not a thing, Xiao Chu is a driving assistant, it can't be turned off, the car is here in Xiao Chu." ”