It is said that "The Martian" represented Huaxia in the Oscar for Best Foreign Language Film this year, which was not the first application initiated by Huayi, but came from the above meaning.

In previous years, the results of many movies would not be selected until the end of autumn, but I didn't expect that this time, the movie "The Martian" was directly designated above.

Since the above originally intended to give this opportunity, Huayi naturally did not pretend to back down, and happily agreed.

However, competing for the Oscar for foreign language films is not such a simple matter, there will be several rounds of pre-selection, accepting competitors from various countries, and finally the judges will vote for the results of the selection of about four films to enter the final.

Then this award will choose one of the final four shortlisted films.

For this trophy, Nie Wei actually didn't have much hope, thinking that as long as he could be shortlisted, he would be sure.

Don't look at the Oscars in the world's largest commercial film center, but in terms of awards, they prefer art films.

A super director like Cameron, even the "Terminator" series and the "Alien" series, which have achieved a double success at the box office, failed to make him favored by the Oscar judges, until he made the sunken ship and shocked the whole world, and the Oscar had to say that the trophy that should have belonged to him was awarded to him a long time ago.

Moreover, Nie Wei also knows that the Oscars have always discriminated against Asian films, so far, in addition to director Ang Lee, who broke the embarrassment of Chinese films in the foreign language film awards with "Crouching Tiger, Hidden Dragon", such as "Farewell My Concubine", "Hero", and "Hang the Red Lantern High", these quite artistic films have also failed in the Oscars.

Nie Wei doesn't think that "The Martian", a work that can be recognized as a commercial film, can win the trophy of the Oscar for foreign language films.

However, although it is clear that there is not much chance, what should be fought for must be fought for, after all, there is a case.

So after confirming that "The Martian" would run for this year's Oscars, Huayi also took out a public relations fee of about eight million US dollars.

Some of this money will be given to media magazines, such as the Hollywood Reporter, the Oscar's authoritative magazine, and the advertising cost of this magazine is as high as 60,000 US dollars per page, and this is still a continuous investment, and it cannot be just a single issue.

There are also authoritative magazines such as "Film Theory" and "Oscar Week", although the price is not as good as "The Hollywood Reporter", but the advertising cost is also not low, all of which are above 10,000 US dollars.

In addition, Huayi will also set up a special advisory group.

The members of the advisory group are basically well-known film critics in the United States, they have their own columns, they have their own fans, and his influence is what Huayi needs.

The more members of such an advisory group, the better, and the price of each consultant varies from $10,000 to $100,000, depending entirely on the influence and credibility of the consultant itself.

Of course, in the end, there is also the public relations for the members of the film school who may become the new Oscar judges.

$8 million is just a budget, and if the momentum is not enough, it is possible to continue to add it, and it is not impossible to reach the level of 10 million.

In fact, all film awards in the world are basically the same, but the Oscar public relations model has become a mature business system in so many years of development.

And from the point of view of public relations expenses, it can also be seen that the level of the Oscar, a film awards ceremony, is indeed the top in the world.

He Nie Wei didn't report much hope, but just set the goal of being shortlisted, and the fact that "The Martian" is about to represent Huaxia to sprint for the Oscar Foreign Language Film Award immediately aroused heated discussions among the media and the public once it was exposed.

And in the mouths of these media and the public, they seem to be much more confident than Nie Wei.

"The Martian" sprints for the Oscars, and there will be great hopes for China to win the Oscar foreign language film trophy!"

"Nie Wei brought the hit movie "The Martian" to the Oscars, and the hope of winning the cup is as high as eighty percent!"

"Oscar-winning foreign language films will usher in the highest-grossing films, and "The Martian" has a huge advantage and crushes its opponents. ”

The entertainment media gave a lot of hope for this matter, and in the eyes of these media, it seemed that this trophy was already in the pocket of "The Martian".

Under such confident media reports, many people were also influenced to think that this trophy should be awarded to "The Martian".

Of course, some professional film magazines or filmmakers are still very rational about this, but their calm analysis is pouring cold water in the eyes of these people who are optimistic about "The Martian", and people often subconsciously think about the good side when they make choices, so these remarks were quickly annihilated by more reports praising "The Martian".

Even some people were attacked and abused by netizens, especially when they found that they couldn't stop reasoning with each other, and finally gave up talking about it.

And those media outlets that reported on the popularity of "The Martian" saw that their article was so well received by everyone, and they also braged about "The Martian", and some media almost didn't even wait for the Oscars to start before they were ready to award this trophy to this movie.

"If the Oscars don't award Best Foreign Language Film to The Martian, then there must be shady. ”

"That's it, such a good movie will definitely win awards, I don't believe that there will be movies this year that can surpass "The Martian" in terms of reputation, it doesn't take anyone. ”

"Support 'The Martian', if The Martian doesn't win an award, I won't watch the Oscars again. ”

This rhetoric is clearly going too far. Nie Wei frowned, looking at the comments of these netizens on the Internet, although he understood that they were all fans who supported his movie, and they were all well-intentioned, but sometimes, good intentions can also do bad things.

You must know that people are terrible, and there is a word in the industry called killing.

The higher the praise now, if "The Martian" does not win the award at that time, then all the media advocating now may change the direction of the muzzle in an instant, and the higher the hope, the deeper the disappointment, can fans withstand that psychological gap?

After all, pink and black are sometimes just a matter of thought.

"It's time to cool this down. "Wang Zhonglei was happy to see this happen at first, but recently it has made too much trouble, so that he also perceives the 'danger'.

"Why don't you let the company make an announcement first, and then contact those newspapers privately? Wang Zhonglei thought about it and put forward a few suggestions.

"It's not good, so help me contact a big newspaper and do an interview. Nie Wei thought about it and rejected Wang Zhonglei's proposal.

If the company makes an announcement to pour cold water, it will undoubtedly disappoint fans who support the movie, and those newspapers may not all listen to Huayi, and because of this kind of thing, it is not worth it to owe those newspapers favors, and the key effect may not be very good.

So Nie Wei still decided to come forward in person.

His fans may not listen to what others say, but Nie Wei is confident that most of his fans can still listen to what he says.

So at this time, using your influence to correct the blind confidence of fans is the most effective way.

And as long as the fans calm down, then those fanning the flames of the media will naturally retreat when they see that there is no hot topic to report, and turn to other news.

Of course, even if Nie Wei wants to guide fans, it is impossible for Nie Wei to use an interview to tell fans that "The Martian" has no chance of winning the Oscar, which is too straightforward and easy to break the hearts of fans.

So the theme of this interview is actually to sing the praises of "The Martian", but Nie Wei will carry a little bit of 'private goods' in the middle.

This kind of interview naturally needs to find a tacit media with cooperation, and at the same time has a huge influence, and Yanshan Wenhua Daily has naturally become the best choice.

The interview was placed in Nie Wei's office in Huayi, and the female reporter who came was called An Ge.

"Mr. Nie, this is a small gift for you. After An Ge took the assistant reporter into the room to say hello, he handed Nie Wei a delicate bag in his hand.

"What is it?" Nie Wei opened the bag curiously and found that it was a picture album inside.

When I opened it, it turned out that this album was full of some painting manuscripts for the various characters in "Langya Bang", and I immediately understood it when I thought about it.

"Editor-in-Chief Liu asked you to give it to me, right? He is really good at business. Nie Wei said with a smile.

The reporter gave him this children's album, Nie Wei guessed the reason, it is obvious that Yanshan Publishing House wants to publish an illustrated version of "Langya Bang", and this album is obviously to test Nie Wei and ask him if he is willing.

Nie Wei easily saw through the editor-in-chief's thoughts, and it was also expected by An Ge, so he was not embarrassed, but frankly told Nie Wei what Liu Yuan had explained.

"The editor-in-chief said that if you agree, he will definitely use the best material paper, and he will also invite the best artists, and he said that he will make this illustrated version of "Langya Bang" into a work of art, and it will be sold in limited quantities......"

"It's okay, you go back and tell Liu Yuan that I promise. Nie Wei smiled and stopped the words of this Ange reporter, anyway, this matter is only good for himself, not cons, let Liu Yuan toss.

"I've agreed to it, can we start the interview? You've wasted ten minutes. Nie Wei glanced at his watch and reminded.

Hearing this, An Ge's expression was flustered for the first time, and while preparing a voice recorder and laptop, he defended: "Mr. Nie, that just now is not the interview time, right?"

"Why not, from the moment you enter the house. Looking at the good-looking reporter looking at him with a pitiful look, Nie Wei replied very ruthlessly.

An Ge pursed his lips and succumbed to Nie Wei's might, not daring to argue anything.

After all, instead of dwelling on the interview time at this time, it is better to seize the time to hurry up the interview and strive for everyone to have a good chat, maybe you will make up for the lost time in the future.

"First of all, congratulations to Director Nie, the mainland box office of your movie "The Martian" is about to exceed 2 billion. ”

"Thank you. ”

"Did you expect the good results of this movie at the box office?" After the compliment, An Ge officially began to ask.

"No, I don't really expect a lot at the box office of this movie, especially in my country, because there is not a very successful example to compare, and I am not sure that it will be successful in the theme of space survival. ”

"Then why did you choose to make a film about this genre?"

"Because I'm good at being the first person to eat crabs. Nie Wei made a joke with a smile, and then gave an explanation: "In my opinion, there is no difference between popular and unpopular movie themes, because those popular themes were once unpopular, and unpopular themes may have been popular, so it depends on the quality of the movie itself." ”

"And at this point, I'm very confident that I make a film that won't disappoint the audience. ”

"Your self-confidence is very well-founded, this film has a high rating of 8.4 on IMDB, ranking 66th in the TOP250, and it is also the best result achieved by a Chinese director so far. ”

"Here, I would like to thank the audience very much for their love for this film and thank you for your support. Nie Wei smiled and thanked.

After chatting for a while about the achievements of "The Martian", An Ge took the initiative to ask Nie Wei about "The Martian" participating in the Oscar foreign language film selection according to the instructions of the newspaper.

"I feel very honored that "The Martian" can represent Huaxia at the Oscars, especially to see so many fans supporting "The Martian" online, and our production team and I are very happy. ”

"So are you confident about competing for the Oscars this time?"

"I'm looking forward to winning this trophy because it's the best result, but it's also my first time at an Oscar with my work, so in my opinion, being shortlisted is a big affirmation for me. ”

"Director Nie, you are really humble. ”

"It's not modesty, but it's true, my idol Cameron didn't know how much 'tuition' he paid, and finally won the Oscar for Best Director with "Titanic", I think if I was sure to win the Oscar for the first time, I guess someone will scold me for being arrogant. ”

"No, everybody likes you a lot, both as an actor and as a director. An Ge sent his sincere praise, after all, Nie Wei's reputation inside and outside the circle is well-known to everyone.

In the end, the visit lasted thirty minutes, just as An Ge expected, Nie Wei didn't pay too much attention to the ten minutes wasted in the previous greetings, it should have been just a joke.

When they were separated, Nie Wei also specially gave An Ge and the assistant reporter two gifts, which were the spaceship model of the Tiangong in the movie "The Martian".

"Thank you so much. An Ge and the assistant reporter looked at the beautiful spaceship model covered by glass in their hands, and felt new in their hearts.

They felt the heart of this gift deeply, and their evaluation of Nie Wei was much higher, and sure enough, as in the rumors, talking to Nie Wei always felt like a spring breeze, which made people feel happy, and Nie Wei was really good at being a man.

"Thank you, we will definitely do our work hard to convey what you want to say to the public. When leaving, An Ge solemnly promised.

"I'm sorry for you. Nie Wei smiled and nodded.

It's currently half past nine in the morning, Ange and they went back to do an interview report, from sorting out to publishing, in Nie Wei's opinion, you should be able to see your interview on the Internet in the afternoon, and after fans read it, it should also cool down.

However, before Nie Wei waited for An Ge's interview report, he got another piece of good news.

"Nie Wei, the Saturn Awards have announced the list, and "The Martian" has been nominated!" Thomas, who was far away in the United States, called Nie Wei and informed Nie Wei of the latest good news.