With "Juno" winning the audience vote award at the Toronto International Film Festival, Embassy Pictures also took advantage of the situation to push this film review into theaters, but such a relatively niche film has a limited publicity and distribution budget, and it is impossible to open on a large scale like a commercial film.

Even if it is relative to entertainment, cinema companies will not take risks easily.

The subject matter of "Juno" determines that its audience cannot be particularly wide.

Fortunately, the film also has an audience vote for the award.

At the end of September, "Juno" began screening in seven theaters across the United States.

This is the path that niche films must take.

Premieres and the like, naturally, can't be talked about.

However, director Sofia Coppola, because of "Lost in Translation", has a little box office appeal in North America, and the film promotion of Embassy Pictures is also focusing on the new work of "Sofia Coppola".

The reputation of "Juno" was not as good as Ronan thought, and many viewers who watched it did not have a high evaluation of the film, and the average score of IMDB audiences after its release was only 7.5 points.

Ronan thought that this film had been blown up by so many people, and the average score of IMDB's audience should be above 8.5.

In fact, this is not the case at all, and the audience who buys tickets to enter the theater is more interested in sensitive topics such as teenage pregnancy, and the evaluation of the film is not too high.

Of course, it can't happen if you blow to the explosion.

For a film aimed at the awards season, such an audience reputation is actually not ideal at all.

But there is one point, "Juno" has done it, and the controversial subject matter is too easy to attract attention under the publicity and marketing of Embassy Pictures.

As we all know, the more controversial the movie, the less there is a shortage of audiences.

On the first weekend of screening, with the blessing of the controversy effect of the super sensitive topic of teenage pregnancy, even if there was no explosive word-of-mouth, "Juno" still had a full theater of screenings.

Seven theaters in the United States, with a cumulative box office of nearly $420,000, and an average box office of $59,124 for a single theater!

The screening of "Juno" delivered an impressive commercial success.

There is no praise, there is no unanimous praise, and it is impossible for the audience to be fascinated by watching this kind of film, and some are just the controversy brought by the sensitive theme of teenage pregnancy.

This has always been one of the more acute social problems in North America.

There are not too many teenage pregnancies in this country, and the debate about abortion or birth has never stopped for a moment.

This topic can even become political capital in the battle between donkeys and elephants, and become a bargaining chip for voters.

Public opinion is inextricably worn.

Society will eventually affect movies.

"Juno" is undoubtedly the best case in hand.

In the second weekend, the film expanded to 40 theaters across the United States, and the huge controversy brought a steady stream of audiences to "Juno."

And the film's reputation is not very good, it is not bad, IMDB audience has an average score of 7.5 points, which is considered a general reputation in the awards season literary films, but its level is far above the passing line.

In the second weekend of the screening of "Juno", another $1.43 million was taken in North America, and the average box office of a single theater was $35,686.

Ten days after its screening, the film's North American box office has reached $2.16 million.

Most importantly, "Juno" has sparked a huge social discussion, and the issue of abortion has once again been put in front of all media and audiences in the United States.

Unmarried pregnancies, the eyes of others, and young mothers, these most cruel pains of youth, which seem to be incomprehensible and accepted by mainstream culture, are carefully described by director Sofia Coppola in a unique technique of youth films, as if the last oil painting gradually became gorgeous.

The most sensitive topics, the most intense debates, bring a steady stream of attention and heat.

These are in the hands of Embassy Pictures and Relativity Entertainment, and they have become one green bill after another.

There's nothing more pleasing to a studio than a bill.

According to the survey data of the embassy film industry after the fact, adults over the age of 25 account for the absolute majority of the audience of "Juno", accounting for more than 60 percent, and the proportion of audiences under the age of 20 is low, and the youth group lacks interest in this film.

This is also normal.

Probably in the eyes of teenagers in the United States, things like what happened to Juno are not a big deal, and they are not so cruel, they are a little worse than taking drugs and jumping into the fountain after stripping naked.

Although the investment in "Juno" is not very high, the total cost of production and publicity is more than 10 million US dollars, and now that the popularity is gradually rising, it is natural for Embassy Pictures to further expand the scale of screening.

By the second weekend of October, Juneau's North American screening had finally expanded to more than 1,000 theaters, and due to the film's inherently niche subject matter, attendance began to fluctuate dramatically after the expansion.

This weekend, the film's single-theater box office plummeted from more than $35,000 to just over $10,000.

The inherent disadvantages in terms of subject matter and investment are unmistakable.

Fortunately, the controversy that maintained a certain degree of heat was always able to bring a lot of audiences to "Juno", and after this weekend, the film's North American box office reached a total of $22.15 million.

The North American box office alone is enough for Relativity Entertainment to recoup all of its investment.

Of course, while maintaining a certain degree of popularity. "Juno" also has a lot of criticism.

The most of these is to criticize "Juno" for not being serious enough, and to make this extremely serious theme a fairy tale, where is the real pregnancy so easy and freehand, especially the unmarried pregnancy of a young girl.

Roger Albert said in his column: "Juno" is another beautiful lie compiled by Hollywood.

There's nothing wrong with that, because what Hollywood has always been best at is dressing up all kinds of lies.

If in real life, according to the content of Hollywood movies as a guideline, not to mention the head that is broken and bleeding, it is difficult to save even a small life.

The most typical is the water in Hollywood movies.

In Hollywood movies, no matter the decent villain, as long as he encounters water, all the laws of physics are invisible, and water is like a Tai Chi master, with the magical ability to protect the fragile flesh and blood to withstand all kinds of devastating destruction.

But the reality is extremely cruel, the water seems soft and gentle and harmless, but underestimating the power of water can make people pay a heavy price.

Diving is definitely not a joke, and some curious people may have tried it, and a chest down dive in the pool will definitely make people unforgettable.

Imagine the destructive power of falling from a high altitude into the water.

Under the rapid impact, the surface of the water will become as hard as cement, and even Arnold Schwarzenegger-like muscles will be torn apart mercilessly.

Ronan once had a classmate who played a three-meter board diving in the pool, and he still entered the water first with his feet, because when he entered the water, the gap between the two separate was a bit big, and the back was in pain, so he had to go to the hospital for an examination.

It's not impossible for chickens and eggs to hit this kind of thing.

Compared to the successful popcorn film, "Juno" was much slower to harvest at the box office, but fortunately, the film was better than long-lasting.

"According to the prediction of Embassy Pictures......"

Getting off the elevator of the Relativity Building, Jessica Filton said to Ronan as she walked: "Juno's North American box office is very likely to exceed $100 million, and if it can get a few heavyweight awards or key nominations during the awards season, it is also possible to make $120 million at the North American box office." ”

Ronan said directly: "With this kind of controversial subject, it is not easy to win awards in the awards season. ”

Jessica Filton nodded slightly: "Yes, after all, mainstream entertainment is very cautious about this social reality. ”

In fact, before going to the Toronto International Film Festival, "Juno" also participated in the competition unit of the Venice Film Festival, but unfortunately it got nothing.

"Juno's subject matter is quite American. Jessica Filton saw it very clearly: "The response in overseas markets is certainly much worse than in North America." ”

Ronan was more relaxed, saying: "The current box office figures are enough for us to recoup all the investment, and the rest is all profit, and the project is very successful." ”

Jessica Filton said, "It's not so much a triumph of the film as it is a triumph of the genre. ”

"Hmm. Ronan fully agrees with her statement: "Choosing the right genius that conforms to the realities of society, even if it is a niche type, can generate big profits." ”

The two walked as they talked, and soon exited the main entrance of the Relativity Building, where Ronan's Rolls-Royce Phantom stopped.

"How do you get there?" Ronan asked, "Do you want a ride?"

Jessica Felton didn't drive, she also lived in Beverly Hills, and she was on the way with Ronan, so she immediately responded: "Okay." ”

She followed Ronan into the car, and the two continued the topic just now: "Can "Juno" get something at the Oscars?"

Ronan shook his head directly: "It's difficult, first of all, the subject matter doesn't please the judges." Also, the focus of Relativity Entertainment's operations this year is Martin Scorsese's The Departed. ”

Jessica Felton immediately understood what Ronan meant: "Are you going to help Martin Scorsese attack the Oscars?"

Ronan said seriously: "It's not about helping Martin Scorsese. Winning the award, Relativity Entertainment can ensure that "The Departed" has enough influence and profits. ”

"yes. Jessica Filton knows a little bit and says: "The Oscars can be directly linked to business income. ”

Ronan smiled and said, "Otherwise, why would we spend so much energy on this Oscar game?"

The phone rang at this time, Jessica Felton swallowed the words that were about to be spoken, Ronan took out his phone and looked at it, and the number displayed belonged to Will Smith.

He answered the phone, and Will Smith's loud voice immediately rang out, "Ronan, where are you? God, I can finally get through to your phone! Hurry up and come to St. Mary's Hospital in Beverly Hills! Something is wrong! You won't see me again if you don't come again!"