Chapter 202: The Price of Chips
When Intel was still cheering for this year's huge profits, Xiao Ming had already planned the future path for Intel in the factory in Jiangcheng - to make low-end chips, earn low profits, and fall from today's altar.
Xiao Ming formulated all this because he had enough confidence in the chip codenamed Prajna P1.
After Xiao Ming's decision, the production workshop was started again, and one by one perfect P1 chips were being produced and packaged to the final product.
In order to allow the chip to be quickly applied to the market after it is launched, the P1 chip has also disclosed the interface requirements and design guidelines of the motherboard, as long as you have the ability to produce the motherboard, you can produce the motherboard that can run the P1 chip.
In addition, Lin Li has also made contact with some domestic motherboard manufacturers, the domestic motherboard shopping mall technology is not bad, because of the brand, the global status is only second-rate and third-rate, these second-rate and third-rate motherboard manufacturers, will produce 50,000 sets of motherboards without any brand name according to the design drawings produced by Pangu Technology.
When these motherboards are returned to the Prajna factory, they will be branded with the Pranya nameplate and sold as a package along with the P1 chip.
Pangu Technology hopes to start with the P1 chip and attract the attention of the majority of PC manufacturers.
Because the P1 chip occupies a small size, uses silicon carbide material to generate less heat, and has high heat resistance, it does not need a radiator, and can also be used in terminal devices such as mobile phones and tablets.
In the future, the gap between the Pangu system and the Tiangong system mounted on the P1 chip will be smaller and smaller, and finally a complete unity will be formed.
Lin Li said: "We plan to go to the Internet platform this time, launch it on the official website, and don't make an appointment or anything, the first batch is only 60,000, of which 50,000 are packages with motherboards." We give time to the market, and give the experience to the user, so that they can choose and evaluate. It's just my proposal, and it's up to you to decide in the end. ”
The output has gone up, and e-commerce is also the fastest way. If you distribute goods offline, or distribute goods with major PC manufacturers, I don't know if it will be the Year of the Monkey.
Xiao Ming said: "Do the PC first, and then put the mobile terminal thing away, after all, Huawei, Xiaomi, etc. are about to launch mobile phones equipped with Tiangong system, and the chips used are Qualcomm and Kirin, let's announce now that the P1 chip can be used on both the computer and the mobile and tablet terminals, isn't this an internal injury to the friends of the business?"
Lin Li held back a smile and said: "If it is directly announced that P1 can be used on both PC and mobile at the same time, and friends become internal injuries, we will be too unkind." ”
Xiao Ming added: "More functions of the chip in the future should not be announced by us, but should be discovered by the market, and leaving the choice to the market is the best option." ”
Xiao Ming said this is actually very meaningful, he studied finance, and knows that both in technology and in products have their own set of laws, this law is not set by people, but created by social and economic development, to put it more bluntly, it is the relationship between supply and demand.
If the chip is brought to the market and the market is recognized, then it will be a success. If you don't recognize it, it's a failure, it's as simple as that.
After Xia Xin International developed and produced chips in the early Xia Kingdom, it was the invisible hand behind the market that pushed the chips into the market, so that some companies and companies forcibly bought and used them, and the result was a chicken feather, and the reputation was a mess.
The market is not something you want to push forward, everything has its own laws of existence.
After Xiao Ming finished speaking, he prepared to leave.
"Write it down!" Lin stood up and sent him off.
"Go to the headquarters tomorrow morning, and you come up with the price and sales plan. ”
The next morning, Xiao Ming arrived at the headquarters in Guangyao Building after the school's morning exercise.
Most of the functional areas of Pangu Technology have been moved to Hanruo Village, but the administrative functions are still in Guangyao Building, and Qian Yi has been sticking to it here.
Xiao Ming announced the convening of a high-level meeting, one is to inform the research and production progress of silicon carbide chips, and the other is to let Lin Li put forward the price and sales method of the P1 chip.
The various business divisions and subsidiaries of Pangu Technology are independent of each other, and unless there is business contact, they don't know what other business divisions do.
Employees from all departments of the company are also celebrating the great success of the life sciences division, celebrating the WHO's official inclusion of inhibition of gene expression therapy in the standard treatment of liver cancer.
The company also uses new semiconductor materials, and the new chip energy is twice that of Intel's most advanced chips, and this is still turning off part of the performance of the chip for fear of scaring the market.
The high-level executives, including Qian Yi, Ma Yanjun, Yu Hong, and Gao Siqi, continued to be in a state of shock.
They are even wondering what kind of company they have entered, from biotechnology to information technology, everything is at the forefront of society.
After Lin Li reported on the performance and sales methods of the chip, he said: "Our pricing is 3999 soft sister coins, and this price is derived after detailed market research. ”
Lin Li asked Xiao Chu to demonstrate the collected market data in the presentation and said: "There are three reasons why we set this selling price. The first is the cost and profit, at present, our production cost is between 700 and 800 yuan, plus the cost of sales will not exceed 900 yuan, even if the market price of carbon, silicon and other raw materials fluctuates in the future, the cost will not exceed 1000 yuan. We set a sales price of 3999 yuan to ensure a profit of about 3000 yuan. ”
"Second, the price of high-end chips in the current market is between 2000 and 4000, this price is more recognized by consumers, if you add other hardware configurations, the price of configuring a PC is about 8000, which is also a range that PC enthusiasts can accept. ”
"And!" Lin Li said, "The core graphics card based on Prajna 1 is even better than the most advanced graphics cards on the market today, but we haven't activated this feature for the time being." ”
"Third, for ordinary users, the performance of the P1 chip is completely sufficient, and even exceeds the demand level of the software, if the price goes up further, they will retreat to the next best thing to choose the same enough but lower price Intel chip. If the price of chips will drop in the future, we wait for Intel's reaction to the market, and if the price of his high-end chips is reduced, then we will open up the functions of the core graphics card, and the price will remain the same. If the price of their high-end chips is significantly reduced again, we will reduce it slightly. ”
The senior executives of the Pangu Business Division who participated in the meeting were all elites in the IT industry, and everyone whispered when they heard the plan of the old boss Lin Li.
"This is going to make Intel bleed!"
"Monopolizing an industry for so long, it's time to bleed!"
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