As of this week, the three "Saw" films had grossed more than $500 million worldwide, and their related DVDs had sold more than 26 million copies.

This series of movies, in addition to "The Grim Reaper" and "Human Eradication Project", continues to help Relativity Entertainment dominate the field of horror movies, from the early theatrical promotion to the later DVD consumer products, are well-deserved No. 1.

Excluding rentals, the 26 million DVDs sold alone can generate more than $200 million in net profits for Relativity Entertainment.

This number will continue to increase as sequels continue to be released.

The sequel can effectively pull the offline data of the previous movie, and the corresponding is the rising production cost of the sequel.

Today, the Saw series has gone from $1.5 million in the first installment to $8 million in the fourth.

But this series of revenues is also worth its rising costs.

Some films are famous and have little income.

For example, "This Man is from Earth".

After Relativity Entertainment bought out the film at a low price, it was pushed into the theater market, and after only a short week's trip, it was forced to go down due to lack of audiences, and the North American box office accumulated $1,614.

Fortunately, there are also offline channels.

Touted by a group of fans with unique tastes, "This Man is from Earth" has become a masterpiece among certain niche groups, and offline DVD sales and rentals have improved.

Of course, it is not difficult for anyone with a little brain to judge that this kind of film cannot have the false data that was once blown up by the touters on the other side of the Pacific.

Embassy Pictures has been operating offline for nearly half a year, and the DVDs of "This Man is from Earth" have sold a total of more than 30,000 sets, and the rental income is roughly nearly $400,000.

Compared with the cost, the investment-to-income ratio is also amazing, but it is basically impossible to get rich with this kind of film.

The "Chainsaw" series is much more reliable, but behind its explosive income is also the publicity and distribution investment that far exceeds the production cost of each film.

By the fourth installment, Embassy Pictures had invested a total of $12 million in global publicity.

Behind every small-cost big-selling film, there is a huge amount of publicity, marketing, distribution and promotion expenses that people can't ignore at all.

Fortunately, the investment in "Saw Horror" is worth the money.

"Saw 4" earned $35.75 million in 3,456 theaters in three days of its opening weekend in North America, beating films such as "Magic High" and "Texas Chainsaw Massacre Prequel" released on Halloween and topped the North American box office charts.

Embassy Pictures' previous release, "Deadly Magic", did not win the box office top, but "Saw 4" did not disappoint.

On the same weekend, "Saw 4" was also opened in countries and regions where Halloween is popular in Latin America, Europe and Australia, and due to the continuous influence of the first three parts, the overseas response of the fourth part was also quite good.

In its opening weekend overseas, the horror film grossed a total of $42.1 million in more than 30 markets.

In fact, in the first weekend of its release, Relativity Entertainment has recouped all its investment in "Saw 4", and even has a surplus.

A movie that can make a profit quickly will always be a good movie for a film company.

Even if word of mouth is declining.

The freshness of this "Saw 4" on Rotten Tomatoes is only 20%, and even the IMDB score has been reduced to a failing score of 5.9 for the first time.

For a patterned plasma sadistic horror film, this is simply an unavoidable result.

From the masterpiece of the first part, to the increasingly bad reputation in the back, not to mention that Wen Ziren has left the director position of this series, even if Wen Ziren continues to serve as a director, he will not be able to change this situation.

From the studio's point of view, they also don't want to change the inherent success model of the series, just like classic horror characters such as Jason, Freddy and Michael Myers, Hollywood has been filming for decades, and over and over again, in fact, following the original success model.

Facts have also proved that this is the safest way to make a profit.

This kind of patterned operation can be applied to the "Saw series".

In the words of fans of this series: "If you have already watched the first three, no matter what I say, you will definitely watch the fourth!"

"Chainsaw 4" mainly explains the past and present life of the chainsaw, and the ex-wife also made it up, I can only say that the plot is reasonable, but it is definitely not thought-provoking, and the moral factor is also there, but it is not very strong.

There are two main features of the film.

First of all, in some ways, jigsaws are also a disease.

The power of this virus lies in the fact that it is infectious, and as long as it is infected by the ideology of the chainsaw, its life will be turned upside down.

The second is plasma, more plasma.

The plasma used up in the fourth part of the filming is nearly twice as much as that of the third part, and the subsequent sequels will also take the bloody road to the end, so if you are good, you will not be disappointed.

In the fourth filming, even Wen Ziren could only find a way to jigsaw disciples and brutal and bloody killing games, and the series could only be filmed according to the inherent mode.

As for whether there will be a sequel in the future, how can Relativity Entertainment let it go?

And the film itself is also fully prepared to continue filming a sequel.

The open-ended ending, and the old jigsaw is dead, countless jigsaw viruses are still multiplying, and they are all infected by people's hearts, so it seems to be the way of heaven, but it is actually an extremely perverted story, and there will always be a large number of viewers who like it.

Maybe all chainsaw fans will always miss the first part, and they will never forget the feeling of cold hands and feet after watching it, and waking up from a nightmare in the early morning.

Wen Ziren's follow-up energy on the "Chainsaw" series will only become less and less, and the focus of his work will fully shift to the "Horror Movie Universe Project", "Latent", "The Conjuring" and "Annabelle" have all been on the agenda, and the former will start filming in November and will be officially released next year.

"Latent" is a beginning, and the later "Conjuring" and "Annabelle" will further expand the world view as a whole, especially the world of the Warrens' paranormal investigation report.

Looking at the Warrens' supernatural investigation report, this world is really terrifying.

Don't they know that from the end of the forties of the last century, the demons and monsters of the whole world will be suppressed with an iron fist?

With the success of "Saw 4" at the box office in the first week, the arrival of the fifth part was inevitable, and Shahai Entertainment quickly made a plan, and the production budget of the fifth part was still maintained at $8 million, and the director was still Darren Bausman.

Rather than rushing to launch newcomers, continuing the inherent success model is the primary factor in ensuring the success of the next sequel.

After Halloween, Ronan personally went to the airport to see off the "Fast and Furious 4" crew led by Jessica Felton, and spent the next few days in the pull room of Shahai Entertainment to watch the finished versions of various projects submitted by the production department.

2006 has reached the last two months, and 2007 is coming, Shahai Entertainment has completed all the follow-up production of a number of new films, and is ready for the promotion and distribution of Embassy Pictures next year.

David Fincher's "Girl", which took two years from preparation to filming to post-production, finally completed all the post-production, and the judging panel consisting of Ronan, George Clint and Garcia Rodriguez, among others, was very satisfied with the edited version submitted by David Fincher at the end.

This is a drama film full of David Fincher-esque noir style, but also with a peculiar alternative absurdist style.

In order to match the content, style and theme of the film, Ronan and David Fincher discussed that the film was officially renamed "Sunshine Girl" and will be officially released in North America next year, that is, in 2007.

In addition, Ronan also gave David Fincher a suggestion to further refine the film and strive to make the narrative rhythm more tight.

The film will also go to the European Film Festival and next year's Hollywood awards season.

After finishing the "Sunshine Girls" project, David Fincher has agreed to take over the production and director of the series "House of Cards", and Kevin Spacey has already signed a leading actor contract to start filming when the director is in place.

Ronan hopes to finish filming "House of Cards" before the rise of Mi Rabbit, so as to push it to the online broadcast platform of Netflix streaming.

Kevin Spacey had caused a lot of trouble, and later Netflix had to fire him from the crew.

But now it's only 2006, and Shahai Entertainment has plenty of time to complete this series.

By Kevin Spacey, Ronan thought of John Lasseter, in fact, within Pixar Studios, there are a lot of rumors about John Lasseter, not even a secret, it can be said to be semi-public rumors.

Ronan also found time to chat with John Lasseter, who is not stupid and said that he would pay attention to the ways and methods of work.

This can effectively avoid some troubles in the future.

Subsequently, Ronan watched Michael Bay's "Transformers", which has been edited, and some special effects shots have not been added to this super commercial blockbuster, but the prototype of the whole film is already there, and it is completely a qualified Michael Bay-style popcorn movie.

"Transformers" will be released in the summer of next year.

Another super production released in the summer is "The Incredible Hulk", Joss Whedon is still nervously making final cuts and special effects additions, and the release date of "The Incredible Hulk" can only be pushed back in order to avoid Sony Columbia Pictures' "Spider-Man 3" in early May.

"Thor", which will also be released next year, is about to start filming and strive to move to post-production early next year.

Another overarching work, Ronan settled on the final cut version of "Twilight", which took only half a year to shoot and post-production.

Embassy Pictures specially chose next year's Valentine's Day schedule for "Twilight".

This is undoubtedly the most suitable schedule for this bloody romance film.

Entering November, the holiday season in North America kicked off, with a number of big productions being released one after another, and DreamWorks also sent Ronan an invitation to the premiere.