Chapter 1125: The Marvel Effect
It was an ordinary Monday, James Huang got up early, after a simple wash, didn't even eat breakfast, went into the study to turn on the computer, and couldn't wait to open the box office statistics website boxofficemojo, which had been acquired by IMDB, to check the latest box office statistics last weekend.
Although the box office performance of "Dragon Ball" after its release has made him no longer have any illusions, he also wants to see how far it is from the top box office this week.
James Wong has been in a very heavy mood for the past two days, and Dragon Ball has hit him too hard.
The box office statistics website is refreshed, and on the North American box office list above the homepage, the top five movies at the box office last weekend are clear at a glance.
At the top of the list is the superhero movie "Captain America" under Relativity Entertainment, which earned as much as $72.81 million in the opening three days of the opening weekend!
Although this figure is not particularly high compared to the film's production budget of up to $130 million and "Iron Man", which also tells the origin of heroes, it can be called a success.
According to James Wong's judgment for many years, it is estimated that "Captain America" can allow Relativity Entertainment to recoup all its investment by relying only on global box office sharing.
In second place at the box office is still Relativity Entertainment's films, and "Beauty and the Beast," which entered its third screening weekend, continued to be extremely competitive in the face of a series of new releases, collecting another $45.42 million.
The North American box office of this live-action fairy tale film has reached $393.33 million, and it is not a problem to break $500 million at all.
James Wong took a special look at the global box office of "Beauty and the Beast", which now has a total global box office of more than $800 million.
Without much thought, the global box office is sure to exceed $1 billion.
Relativity Entertainment dominated the top two box office charts in North America with these two films, James Huang regretted a little, maybe it was wrong to end the cooperation with Shahai Entertainment and leave Relativity Entertainment?
If you continue to stay at Relativity Entertainment and maintain your partnership with Ronan Anderson, will there still be a Dragon Ball fiasco?
Thinking of this, James Wong shook his head, it was too late to think about this now.
He continued to look at the box office list, and the later films had a huge gap with "Captain America".
Walt Disney's "Bedtime Story" came in third, grossing $30.36 million in its opening weekend, not even half of "Captain America."
The fourth is Warner Bros.'s "Yes Man", which earned $18.26 million in three days.
Then there's "Dragon Ball," his collaboration with Twentieth Century Fox, which earned just $9.14 million in its first weekend.
In the end, the North American box office of this film was a little more than $20 million......
Although he had been mentally prepared for a long time and basically expected it, after seeing this number, James Huang's chest still hurt a little.
He has a feeling that the accumulation of years in the film industry has been ruined by this "Dragon Ball".
This failure was so painful that it hit the street so that a director may never be able to get up again.
James Huang couldn't help but pat his head hard, there was really something wrong with him at the beginning, what he didn't do well, but he went to make some hellish Japanese comic movie.
Those works that are more secondary than American comics, the market and audience are too narrow after all.
Extrapolating from the results, James Huang found that the market for Japanese comics is mainly East Asia, and there is a lack of audience base in the international film market, which is dominated by the Western world.
If he could do it again, he would say that he would not make these damn Japanese manga adaptations.
There is also Twentieth Century Fox, and the cooperation between the two sides is estimated to be over.
After ten years of Hollywood directorship, after James Wong's failure in Dragon Ball, looking back and looking closely, it is easy to see that it was still the easiest and most successful to work with Ronan Anderson and Relativity Entertainment.
Now, it is difficult to return to Relativity Entertainment, and even the "Death is Coming" series, Shahai Entertainment has found a new suitable director.
In his office at the Relativity Building, Ronan also saw this week's box office report.
The failure of "Dragon Ball" is expected, but compared to the previous one, it is probably related to the higher investment and greater investment in the promotion and distribution of Twentieth Century Fox, and it seems that the market response is much better.
However, the tragic box office tragedy could not be avoided, and Relativity Entertainment was also secretly pushing to get more creditors to demand money from Twentieth Century Fox.
With the current funding conditions of Twentieth Century Fox, without the strong support of News Corporation, if you want to compete with Relativity Entertainment for the ownership of Lucasfilm, what will you fight for?
Since last year, Twentieth Century Fox has experienced the failure of six major production projects in succession, "Pharaohs and the Gods," "10,000 Years Before History," "Robin Hood," "Superstorm," "Australia" and "Dragon Ball," which cost more than $100 million to produce alone.
Even though there is a lot of foreign investment in these film projects, the impact on Twentieth Century Fox is still very large.
This is also the Twentieth Century Fox, with the Murdoch family and News Corp behind it, and if it is replaced by a medium-sized Hollywood studio, two or three projects of this size can be filed for bankruptcy protection.
Twentieth Century Fox looks normal on the surface, it seems that everything is under the control of James Murdoch, but six consecutive first-line major productions have failed, and no fool will believe that Twentieth Century Fox has not been hit by a huge impact.
Nowhere is this more evident than in the stock market.
As a listed company, Twentieth Century Fox has been affected by the economic crisis to a certain extent, and every big-budget film project fails, the stock price will fall in response, and after the North American box office failure of "Dragon Ball", the stock price of Twentieth Century Fox fell by more than five percent in half a week.
The market value of the media and entertainment company has shrunk by billions of dollars from the time "Pharaoh and the Gods" was released last year.
Ronan got the latest news that Twentieth Century Fox is still under the control of James Murdoch, after all, these film projects are not finalized by him, and it is said that Tom Belke of the film company is responsible for this and will leave Twentieth Century Fox in the near future.
In addition, Twentieth Century Fox was decisive enough not to continue to invest in "Dragon Ball", this Japanese manga adaptation, in North America and even the entire West, there is not much market to speak of, and reinvestment is basically equivalent to a waste.
Twentieth Century Fox focused its resources on film promotion on the $200 million super-production "Terminator 4."
Unlike its predecessors, this sequel is a sequel to a hit franchise with a high insurance coefficient, and almost all of the production costs come from Twentieth Century Fox itself.
Twentieth Century Fox's management is very optimistic about the prospects of this sci-fi blockbuster movie after the internal test screening, and believes that it can make a comeback in the film business with "Terminator 4".
"Terminator 4" is scheduled to be released in February next year, and it is not difficult to see from the schedule that Twentieth Century Fox hopes to use this film to quickly recoup some of the funds.
The hit release of "Captain America" has attracted much attention to the murderous men and women of Chris Evans and Hailey Atwell, and their respective roles have also aroused enthusiastic responses, especially the promise of a dance left by Captain America to Peggy Carter, which finally turned into a regret.
This made Peggy Carter's shame and was discussed by fans, especially male fans.
Before the release of the movie, Kevin Feige was planning a series and also submitted a project proposal to Ronan, this project is called "Agent Carter", which mainly tells the story of Peggy Carter's shame.
More precisely, the series will feature Peggy Carter and Howard Stark as the main characters, and the absolute protagonist of the first season is Peggy Carter, which tells the story of Peggy Carter's process of rediscovering herself after the loss of Captain America and the end of World War II.
Later, there will be the process of establishing S.H.I.E.L.D. or Snake Shield by Peggy Carter and Howard Stark, which will also involve another founder of S.H.I.E.L.D., the original Ant-Man.
"Agent Carter" can also be regarded as a prequel to "AGENTS OF S.H.I.E.L.D."
In the short term, the dramas created by Marvel Entertainment will be dominated by these two series, and as for the ones in Hell's Kitchen, they have not yet been put on the agenda, and the copyright is still relatively scattered.
Since the movies "Daredevil" and "Erica" all hit the streets, and last year's Lionsgate filmed "The Punisher" also received a fairly average response, Marvel Entertainment must be cautious about the messy gangsters and street heroes in Hell's Kitchen.
Moreover, the copyrights of "Daredevil" and "Erica" are in the hands of Twentieth Century Fox, and "The Punisher" has also been resold to Lionsgate, and the copyright is not said to be integrated.
In a short period of time, Marvel Entertainment's film and television adaptations are still placed on projects that can be directly related to the Avengers.
These can effectively borrow from the increasingly powerful Marvel Dafa.
"Captain America" has maintained a relatively stable box office trend with the blessing of Marvel Dafa, and in the second weekend of its release in North America, it won another $36.55 million, while continuing to win the North American box office list, the North American box office also reached $135.68 million.
The superhero movie is sure to surpass $200 million at the North American box office in the end.
In addition, in the international market, in Europe and Latin America, which was released in advance, "Captain America" also received nearly $50 million at the box office.
In the increasingly hot overseas market, as a typical commercial film, the overseas box office of this film will not be lower than the North American box office, and may even be higher.
Manga superhero movies have become one of the commercial mainstreams in the international film market, and will occupy more and more market share in the future.
"Captain America" is the fifth work of Marvel's Avengers Cinematic Universe, and the next work is "The Avengers", Marvel's operation is to make Captain America one of the core characters of the Avengers.