Stars are different from actors, superstars and stars are two kinds of existence, superstars like Tom Cruise, all the way up from the bottom, both offended many people, but also has huge influence.

Tom Cruise had a conjecture and didn't need evidence, so he called Brian Lorde, who was in charge of brokerage business at the brokerage company, and as one of CAA's top clients, the agency didn't dare to slack off, and it couldn't be slack.

Brian Lord immediately found Pat Kingsley.

"Recently, there has been a media report about Tom Cruise. Brian Lord was very direct: "Is it related to you?"

Pat Kingsley denied: "Nicole just won the Oscar for Best Actress, and I've been busy expanding the publicity for her, talking to Miramax and Harvey Weinstein about the new film, how can I have the energy to care about others?"

Brian Lord frowned slightly, Pat Kingsley was reminding him that she still has an Oscar-winning actress under her hands!

In the past two years, it has happened from time to time in CAA that brokers have taken customers to change jobs, and last year, some brokers took Jim Carrey to jump ship directly to other companies.

It is impossible for CAA to ignore Nicole Kidman, the new Oscar-winning actress, but Tom Cruise's commercial value is not comparable to Nicole Kidman.

Brian Lord said solemnly: "Pat, no matter what you did before, I hope there will never be anything like this in the future." ”

This is a serious warning, but it is also the best possible to protect the interests of the CAA.

Pat Kingsley knew that the company's left hand wanted to take the interests, and the right hand was not willing to give up, and said calmly: "This matter has nothing to do with me, I am a professional ethics agent and will not harm the interests of clients, even former clients." ”

Brian Lorde's stern eyes had a clear warning in his eyes: "It's best this way." ”

"I'm a broker with the company and will definitely follow the company's rules," said Pat Kingsley. ”

Brian Lord looked at her again, didn't say anything more, and waved his hand slightly.

Things have happened, and the most important thing is to ensure the interests of the company, not only to appease Tom Cruise, do the work in the media, but also not easily lose the new Oscar-winning actress.

Severe punitive measures against an established agent like Pat Kingsley can only be a last resort.

Do you really want to force Pat Kingsley to take Nicole Kidman and other clients to other agencies?

Pat Kingsley left in silence, exited the office, and went to the next floor, standing by the window at the end of the hallway, looking at Beverly Hills.

From a rational point of view, it is very unwise to do these things, but not everyone can remain rational anytime and anywhere, a woman who has been betrayed by a man who has served for more than ten years always has the power to be willful.

But Tom Cruise is not easy to deal with, the superstar has too much influence, and Brian Lorde's warnings can't be ignored.

Now is not the time to quarrel with the brokerage company, and the reaction of the brokerage company is also expected.

Pat Kingsley has been dealing with media reporters all year round, and she knows very well what entertainment media are all about, she only needs to throw a bait to make them smell blood, and then she doesn't need to do anything, and the media will automatically dig it down.

The bigger the celebrity, the more attention it can arouse, and the more it can bring practical benefits to those media.

Pat Kingsley suddenly laughed, and didn't have to do anything next, just be a quiet bystander and watch Tom Cruise look disgraced.

The superstar is influential, but the more influential he is, the more willing the media is to dig up his scandals.

The benefits of superstar PR are often not as good as the effects of scandals.

In the next two days, the media did not stop at all, Tom Cruise was in public relations, and CAA also said hello to some media, but the two are very famous, but their influence on the media is not as great as imagined.

To be precise, in this era when traditional media is just beginning to weaken, the interests of celebrities and agents are involved with the media, and the former is more dependent on the latter.

In his office in Century City, Tom Cruise looked at the stacks of newspapers and magazines in front of him, his face as dark as Will Smith's.

"Walter. He looked at the agent opposite, pointed to the newspaper and said, "This is what you do for crisis PR?"

He raised his voice: "You do this?"

The agent called Walter was a little angry, and the CAA was throwing Tom Cruise's business to him for the time being, which was simply throwing a big problem.

If he really became Tom Cruise's agent, he would have nothing to say, and he wouldn't have half a complaint about breaking his leg for it.

But he was very well informed and knew that Tom Cruise's sister was taking the broker's license and would join the CAA as soon as she got it.

Why did Ms. Cruise come to CAA as an agent?

is just temporarily in charge of Tom Cruise's agent business, thinking that he will not seek merit but no fault, but who knows that he will encounter this bad thing again.

"Tom, CAA has been doing PR for the past two days, and Brian has personally visited the editorial offices of Vanity Fair and The Hollywood Reporter, and I've contacted the editors-in-chief and editors-in-chief of several media outlets, and now we're in the process of communicating, you need to give us a little bit of time," Walter said. ”

Full CAA who doesn't know the value of Tom Cruise, crisis PR has done its best.

Tom Cruise's face was still ugly, and he knocked on the table and said, "What about the results of your work? I don't see anything at all!"

As an agent of the temporary business, Walter actually saw it very clearly from the perspective of a bystander, and after thinking about it, he simply said directly: "Tom, we have communicated with the media in your name and in the name of CAA, and some medium-sized media have made concessions. But first-tier newspapers and magazines like Vanity Fair, The Hollywood Reporter, Variety and Entertainment Weekly didn't work well. ”

He told the truth: "Those gossip tabloids don't buy our accounts at all." ”

Tom Cruise snapped, "Send them a lawyer's letter!"

Walter said: "The first-line media don't care, and the gossip entertainment tabloids can't wait for us to sue them." ”

Tom Cruise is not a newcomer to Hollywood after all, he was just a little angry, and after calming down a little, he understood that what the agent said was the truth.

Walter knew very well that he had to give Tom Cruise an explanation, and the CAA side also asked him to appease Tom Cruise, if Tom Cruise wanted to leave CAA in anger, it was not only the impulsive woman who was unlucky, but it was estimated that his temporary agent would not be much better.

The woman had a heavyweight client like Nicole Kidman as a talisman, and he didn't.

"Although CAA claims to be the first in the industry, it is only a brokerage company after all. Walter observed Tom Cruise and said cautiously: "In the film and television industry and entertainment industry, CAA is not a big company. ”

It's not that he's arrogant, but a company with an annual profit of just over 100 million, which is really nothing in Hollywood.

Tom Cruise didn't understand what Walter meant by this.

Walter said as soon as possible: "CAA's cooperation with the media is more based on the personal relationship network, and there is relatively little direct interest connection with the front-line media, and when the interests are large enough, CAA's personal feelings are not enough." ”

"What do you mean by that......" Tom Cruise seemed to understand a little.

Walter added: "In front of the news about you, in front of the front-line media, in front of the effect that these news can bring to the front-line media, the CAA is not heavy enough, and there is not enough interest with them, so our words have no weight, and the public relations work is particularly difficult to do." ”

Tom Cruise was just angry, but not dazed, and said, "What about your proposal?"

Walter said seriously: "It's very complicated to say it's complicated, and it's easy to say it's simple. It is much more useful to find a person or company that works closely with the entertainment media and has major interests to say hello to those media than to do public relations with us. ”

He knew that there were such people in Tom Cruise's social circle, and Tom Cruise had established a very good relationship before the other party made a fortune.

Even, some people in the circle say that they are dead friends.

Tom Cruise instantly understood what Walter meant, and subconsciously asked, "Do you mean Ronan?"

Walter nodded slowly but firmly: "Mr. Anderson's Relativity Entertainment Group has placed a large amount of advertising on first-tier entertainment media in the past two years, and according to my understanding, Relativity Entertainment's advertising spend on some media can even rank among the top five in Hollywood." ”

"I don't want to trouble Ronan. Tom Cruise said coldly: "This is the job of CAA, and you don't have any reason to transfer it to Ronan." ”

This was completely unexpected by Walter, and he couldn't help but glance at Tom Cruise, it seems that the rumors in the circle are correct, Tom Cruise and Ronan Anderson have a pretty good relationship.

Fortunately, the CAA also anticipated this possibility.

Just as Walter was trying to find a way to continue doing Tom Cruise's job, Tom Cruise's cell phone rang.

Tom Cruise took a look, and it was Ronan who called, walking out of the office to connect.

"Hi Ronan. Tom Cruise's voice was relaxed: "Why is the call coming at this time?"

Ronan, who was far away in San Francisco, said directly: "I heard you're in trouble?"

Tom Cruise smiled, "A little thing. ”

Ronan said seriously: "Netflix has been developing new business recently, and I've been busy in the dark, if it wasn't for Brian calling me, I wouldn't have known this happened." ”

It was all over the media, and Tom Cruise couldn't deny it, saying, "It's me who thinks too highly of the professionalism of some people. ”

"Do you need my help?" asked Ronan.

Now that it's time to do this, Tom Cruise is no longer polite and says, "I'm a little out of the way here." ”

Ronan said, "I'm going back to Los Angeles today. ”

Tom Cruise hung up the phone and sighed softly, Ronan was still the most reliable.

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